Don't Kill the Messenger with Movie Strategist Kevin Goetz

• Arnold Rifkin (Legendary Agent & Producer) on Hollywood Deal-Making and His Life-Changing Relationship with Bruce Willis

  Send Kevin a Text MessageIn this episode of Don't Kill the Messenger, host Kevin Goetz sits down with Arnold Rifkin, the legendary talent agent who pioneered the concept of a total talent agency and helped build one of Hollywood's most recognizable action stars. From founding Triad Artists to leading William Morris's film division and producing blockbuster films alongside Bruce Willis, Rifkin has built careers, brokered deals, and produced films over the course of four decades. He shares candid stories about deal-making, friendship, and the business of entertainment.Building an Agency Empire (03:21)Rifkin discusses his sales DNA, inherited from his father, and founding an agency with Nicole David for just $1,500. He also shares the story of discovering Bruce Willis and building Triad Artists into a powerhouse before being acquired by William Morris.Bruce Willis Partnership and Discovery (11:52)Arnold shares Bruce's Moonlighting casting story, including his first impression, their shared speech impediment, and how Bruce's swagger and humor made him a star, despite not being a typical leading man.The Die Hard Deal and Negotiation Mastery (19:26)Arnold reveals the high-stakes negotiation technique he used that secured Bruce Willis $5 million for Die Hard. He also shares the Look Who's Talking voiceover deal and the Seagram's wine cooler campaign, which shed light on his deal-making prowess.From Agent to Producer (26:57)Rifkin explains his decision to leave agenting after 35 years, partnering with Bruce Willis to form Cheyenne Entertainment, and his spiritual transformation through Native American practices that guided this major career shift.Bruce's Health and Honoring His Legacy (34:22)Arnold speaks movingly about maintaining his friendship with Bruce during his health challenges, their continued Friday lunches, and plans to honor Bruce's legacy through a documentary with his new company, Incite.Life Philosophy and Legacy (42:34)Rifkin reflects on choosing abundance over scarcity, teaching at UCLA for 15 years, raising five children, and how true success isn't about material possessions but about the impact you make on others.Throughout the conversation, Rifkin demonstrates the relationship-building, risk-taking, and loyalty that defined his extraordinary career. From an immigrant’s son to Hollywood power broker, his journey offers insights into deal-making, friendship, and the human side of the entertainment industry. Host: Kevin GoetzGuest: Arnold RifkinProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment) For more information about Arnold Rifkin:Wikipedia: https://en.wikipedia.org/wiki/Arnold_RifkinIMDB: https://www.imdb.com/name/nm0726476/Incite Studios: https://www.incite-studios.com/ For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678How to Score in Hollywood Book:  https://www.simonandschuster.com/books/How-to-Score-in-Hollywood/Kevin-Goetz/9781982189860Facebook, X, Instagram, YouTube, TikTok, Substack: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.

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  45:36
• Scott Ross (Visual Effects Pioneer, Producer, and Entrepreneur) on Creating Movie Magic and the Future of Hollywood Effects

  Send Kevin a Text MessageIn this episode of Don't Kill the Messenger, host Kevin Goetz interviews Scott Ross, a pioneering figure in the visual effects industry. As the former general manager of Industrial Light and Magic (ILM), Senior VP of LucasArts Entertainment, and co-founder of Digital Domain with James Cameron and Stan Winston, Scott Ross shares insights into the evolution of visual effects, from practical models to the digital revolution. His impressive portfolio includes iconic films like Star Wars, Terminator 2, Titanic, Apollo 13, and What Dreams May Come, and in this conversation, Ross reflects on working with some of Hollywood's greatest directors and creative minds.Early Career and Entry into Visual Effects (01:59)Ross talks about his unexpected journey from studying film at Hofstra University to running ILM.The Evolution of Visual Effects (04:26)Ross offers a historical perspective on the development of visual effects, from early innovations like The Great Train Robbery and Trip to the Moon, through the stop-motion animation of King Kong, to the groundbreaking digital effects of the 1980s.Working at Industrial Light and Magic (09:19)Ross recounts his experience running ILM, explaining how he rose through the ranks despite having limited direct experience with the optical and chemical processes used before the digital era.Seminal Projects: Who Framed Roger Rabbit (15:04)Ross shares insights on his groundbreaking work on Who Framed Roger Rabbit.Collaborating with George Lucas and James Cameron (17:57)Ross offers candid reflections on working with George Lucas and his partnership with James Cameron in founding Digital Domain.Visual Effects Economics and Challenges (25:54)Ross explains why visual effects are so expensive, mainly due to the enormous personnel requirements.The Impact of AI on Visual Effects (30:36)Ross offers a balanced view of artificial intelligence as both "an incredibly wonderful technology" and a potentially frightening force that could eliminate jobs.Reflections on Iconic Films (39:09)In a rapid-fire segment, Ross shares memories of working on films like Apollo 13, Titanic, Terminator 2, and What Dreams May Come.Throughout the conversation, Ross shares his perspective as a business leader who navigated the transition from creating practical to digital effects, offering both historical context and insights about the future of filmmaking as the technology continues to evolve.We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger! Please leave us a review or connect on social media.Host: Kevin GoetzGuest: Scott RossProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment) For more information about Scott Ross:Wikipedia: https://en.wikipedia.org/wiki/Scott_Ross_(film_executive)IMDB:https://www.imdb.com/name/nm0743824/Upstart: The Digital Film Revolution (Book): https://a.co/d/iRhI0uR For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Instagram, Facebook, X, TikTok, YouTube, and Substack: @KevinG

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  49:27
• Mike Marcus (Manager, Producer, & Former Studio Head) on Building Hollywood Networks and Creating Hit Films

  Send Kevin a Text MessageIn this episode of Don't Kill the Messenger, host Kevin Goetz interviews Mike Marcus, whose impressive 57-year career spans from agency mailroom to MGM Pictures president to management company founder. In his early career as an agent, Marcus built an impressive client roster including Robin Williams, John Landis, and Sidney Pollack before transitioning into a top studio executive role and eventually launching the management division at Echo Lake Entertainment. Marcus was instrumental in bringing iconic films like The Fisher King, Trading Places, An American Werewolf in London, Get Shorty, and Stargate to the screen.The Agency Mailroom: Hollywood's Ultimate Training Ground (01:37)Marcus explains why starting in an agency mailroom provides unparalleled industry education through networking and on-the-job training.Building a Client Roster and Packaging Films (07:07)Marcus discusses how he excelled at assembling creative teams for projects like Fisher King with Robin Williams and Terry Gilliam.The CAA Years and Client Relationships (10:48)After launching Cunningham Levy Marcus, he moved to CAA where he represented major talents, building the relationships that defined his career.Transition to Studio Executive at MGM (14:21)Marcus details his surprising move from agent to MGM Pictures president in 1993, where his packaging skills lent themselves to studio leadership..The Value of Research and Testing (22:50)Looking back on projects like Stargate, Marcus reflects on his evolution from a "gut instinct" filmmaker to appreciating audience research.The Streaming Revolution and Theater Experience (27:44)Marcus shares his perspective on streaming's impact on theatrical moviegoing, believing theaters will always exist while acknowledging how streaming has changed the viewing landscape.Building Echo Lake Entertainment (31:19)Now approaching 20 years at Echo Lake, Marcus discusses what makes a great representative and reveals the fulfillment that came with building the company.Industry Outlook and Future Projects (33:11)Marcus shares his optimism about independent film's potential resurgence, concerns about decreasing compensation for talent, and shares his current projects.Throughout the conversation, Marcus demonstrates how his skill for recognizing creative talent and building relationships helped create classic films through the years. His journey from agency mailroom to industry leader offers essential insights for anyone interested in the inner workings of Hollywood.If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger! Host: Kevin GoetzGuest: Mike MarcusProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment) For more information about Mike Marcus:IMDB: https://www.imdb.com/name/nm0546152/Echo Lake Entertainment: https://www.echolakeentertainment.com/ For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com

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  43:42
• Tony Sella (Marketing Executive and Producer) on Creating Unforgettable Movie Campaigns

  Send Kevin a Text MessageIn this episode of Don't Kill the Messenger, host Kevin Goetz interviews Tony Sella, the legendary marketing executive behind some of Hollywood's most iconic movie campaigns. During his decades at 20th Century Fox, Sella was the creative force behind unforgettable posters, trailers, taglines, and promotions for films including Avatar, X-Men, Independence Day, Bohemian Rhapsody, and nearly 1,000 others. He shares insights into his creative process, memorable marketing moments, and the philosophy that guided his extraordinary career.Research as the Foundation for Creative Solutions (01:55) Sella emphasizes that research is only as valuable as the questions asked, highlighting how audience feedback helped solve marketing challenges for films like The Happening and Life of Pi. He and Goetz discuss their long collaboration using qualitative research to refine marketing approaches for hundreds of successful campaigns.Finding the "Essential Idea" in Marketing (03:56) Sella explains his unique ability to identify a film's core marketing hook, as demonstrated with the Devil Wears Prada campaign featuring the iconic Prada shoe as a trident.Balancing Trailer Impact with Movie Quality (11:35) Sella reveals a crucial marketing principle about the relationship between trailers and the films they promote, using examples from both Avatar and The Simpsons Movie. For good movies, the trailer must be exceptional, while for truly great films, the trailer must match the emotional impact of the film itself.Groundbreaking Campaigns: Independence Day (15:49) Describing the legendary Super Bowl spot featuring the White House explosion, Sella explains how they created a cultural phenomenon with the tagline "Enjoy the Super Bowl. It may be your last."From Disney to Fox: Career Evolution (21:12) Sella recalls getting his "PhD" at Disney, working on hits like Good Morning Vietnam before moving to Fox, where he helped transform films like Taken through innovative marketing approaches and identifying powerful campaign hooks.The Three Pillars of Creative Success (43:55) Reflecting on campaigns for Walk the Line and Bohemian Rhapsody, Sella shares his philosophy that the most important elements in creative work are passion, talent, and taste—innate qualities that cannot be acquired.During this lively discussion, Sella showcases the creative intuition that made him a marketing legend while acknowledging the collaborative nature of his success. His story offers helpful insights for anyone interested in film marketing, promotion, or the art of connecting with audiences.If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger! Host: Kevin GoetzGuest: Tony SellaProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment) For more information about Tony Sella: IMDB: https://www.imdb.com/name/nm2523305/ For more information about Kevin Goetz: Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com

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  48:39
• Shane Black (Writer, Director) on Redefining Action Movies and Embracing Authenticity

  Send Kevin a Text MessageIn this episode of Don't Kill the Messenger, host Kevin Goetz interviews Shane Black, one of Hollywood's highest-paid screenwriters, who redefined action films with witty dialogue, dark humor, and unforgettable characters. From Lethal Weapon to The Nice Guys, Kiss Kiss Bang Bang, and Iron Man 3, Shane discusses his journey from a self-described "oddball" to a filmmaking powerhouse.Pittsburgh Roots and Early Influences (02:55)Born in Pittsburgh, Black shares how his father's printing business and bookshelf of detective novels sparked his love for "tough guy literature" that would later influence his writing style.Overcoming Personal Struggles (08:00)Black candidly discusses his battles with OCD and alcoholism. He reveals how he transformed these challenges into creative strengths and encourages others to "just lean into being weird."The Psychology Behind His Characters (12:04)Black explains how his characters often represent different aspects of his own psychology. He emphasizes that truly compelling writing comes from creating characters with authentic emotional DNA that resonates with the writer's own experiences.The Creation of Lethal Weapon (15:32)Black describes Lethal Weapon as "an urban western" with Mel Gibson's character representing "a Frankenstein kept in a cage" - a Vietnam veteran reviled by society but needed when violence intrudes on everyday life.Working with Hollywood Icons (27:13)Black shares insights about working with legends like Richard Donner, Tony Scott, Joel Silver, and Robert Downey Jr.From Writer to Director (40:06)Black explains his transition to directing to have more creative control over his work. Black adds that directing allows him to move beyond returning to the blank page and into a more collaborative aspect of filmmaking.Latest Project: Play Dirty (52:01)Black discusses working with Mark Wahlberg, and adapting Donald Westlake's Parker series for Amazon, calling Westlake "the king" among mystery writers and explaining his lifelong admiration for these stories he first read at age 12.Throughout the conversation, Black offers a masterclass on screenwriting in Hollywood. Black and Kevin Goetz discover numerous personal connections, creating an unusually intimate portrait of a filmmaker who transformed Hollywood's action genre. His journey from a bookish child to acclaimed filmmaker serves as proof that leaning into one's unique perspective can lead to extraordinary creative achievements.If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Shane BlackProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, Nick Nunez, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment) For more information about Shane Black:Wikipedia: https://en.wikipedia.org/wiki/Shane_BlackIMDB: https://www.imdb.com/name/nm0000948/Letterboxd: https://letterboxd.com/director/shane-black/ For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram

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  55:50

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