This week saw the announcement of the industry's first seven figure component — the Borresen M8 at $1,200,000. Is the race for eye-popping MSRPs good or bad for the industry?
Why do manufacturers hire a distributor, instead of managing a network of dealers directly?
How difficult is it to find qualified retailers for high-end brands in the USA?
Can high-end products be properly represented by non-traditional home dealers?
What role do print and on-line review magazines play today in building a brand? How do you spend your marketing dollars?
What are the attributes of a good distributor?
Under what circumstances may a distributor sell direct to a consumer?
What really sells high-end products: sonic qualities, aesthetics, quick delivery, price, the trade-in deal?