The Art of Film Funding

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Jon has been at the forefront of independent film for decades. Today, we’re diving deep into what it really takes to get your film seen—and how to survive and succeed in a very challenging distribution landscape.
Jon Reiss is a filmmaker, author and media strategist who wrote the book Think Outside the Box Office. His company, 8 Above, creates custom audience-building strategies, theatrical experiences and digital release campaigns for independent feature and documentary films. Reiss has consulted with hundreds of filmmakers and film organizations throughout the world including The Gotham, IDA, Screen Australia, Film Independent, Creative Scotland. Current clients include The Librarians, Among Neighbors, Death and Taxes, 1800 On Her Own, Sabbath Queen, Food & Country, The Ride Ahead and The Body Politic.
He has conducted workshops on six continents and helped create and run the IFP/Gotham Filmmaker Lab for ten years. In 2023 he created the 8 Above Distribution Lab to teach filmmakers how to distribute and market their films. He writes about distribution and marketing on his 8 Above Substack.
Last year he co-founded the Future Film Coalition a new organization to research and advocate for the economic sustainability of independent film.  
Jon got his start in filmmaking and distribution at the infamous San Francisco documentary collective Target Video. He not only shot seminal bands such as Black Flag, Iggy Pop, Throbbing Gristle, The Cramps but was one of the first – if not the first person to conceptualize and execute video tours throughout Europe, carting 500 lbs. of video deck and projector in a VW Bus across 15,000 miles.
8 ABOVE is a theatrical distributor and rights management partner dedicated to connecting award-winning independent films with audiences. Working in close partnership with filmmakers, 8 Above develops strategies that build community and social impact around unique theatrical experiences. Founded by distribution pioneer Jon Reiss, 8 Above has developed bespoke audience-building strategies and theatrical campaigns for independent films, specialty films, and documentaries, including The Librarians, Among Neighbors, 1800 On Her Own, Sabbath Queen, Food & Country, The Ride Ahead, The Body Politic, Sam Now, Two Gods, My Love Affair with Marriage, Maya Angelou: And Still I Rise, and Hooligan Sparrow.
8 Above
Substack
[email protected]

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Imagine being able to understand your audience before you even shoot your first scene… to test your story, evaluate casting choices, and anticipate market performance—all from your script. That’s no longer science fiction. It’s happening now.
Benjamin Schnau is a multilingual actor, producer, host, book author and public speaker native in English and German plus conversational French who also built a successful career as a business development and account executive in the tech industry working for companies like Splunk and Nasdaq. He is now overseeing client accounts globally within the film & streaming division of AI tech company Largo, THE platform that turns creative intuition into strategic impact through audience predictions, AI-powered content tests, and simulated focus groups. Combining his tech background with his experience as an actor working on feature films and TV-shows himself, he is now leveraging his experience to support producers, directors and filmmakers taking the next step in getting their project off the ground with the assistance of AI.
Benjamin is widely known for his role 'Minion' in the Academy-Award Winning movie ‘Mank’ alongside Academy-Award Winner Gary Oldman, directed by David Fincher, produced and released by Netflix, for 'The Current War' playing opposite protagonist George Westinghouse portrayed by actor Michael Shannon and for his lead role 'Jupp Klein' 'Megastructures' produced by National Geographic available on Netflix.
His book 'The Reality of Hollywood' was released worldwide to educate and guide upcoming actors to establish themselves in the film industry in Hollywood long-term.
https://www.amazon.com/Reality-Hollywood-Success-Through-Actors-ebook/dp/B09WQD71YF/
https://www.kobo.com/us/en/ebook/the-reality-of-hollywood
Benjamin just wrapped the action feature film ‘Citizen Vigilante’ starring in critical role Jack opposite actor Armie Hammer and in the movie ‘Sweet Nothings’ where he plays the lead role Ethan, which both being scheduled for release in Fall 2026.  
Benjamin Schnau
https://www.imdb.com/name/nm4250622/
https://www.instagram.com/benjaminschnau/

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This is a revolution to budget making. If you want to learn how to budget your film with the newest program that will save you hours and be accurate, listen to these two brilliant, intelligent line producers Stephen Marinaccio & Matthew Cuny, Co-Founders of Cinematic Apps who took years to create and share this new way to budget your film.
Learn More! 
Line Budgeter: linebudgeter.com 
LinePM: line.pm 
Art of Film Funding listeners can use code filmfunding10 for 10% off.

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From PBS broadcasts to grassroots theatrical screenings, Mike has built a career defined by independence, impact, and a deep belief in cinema as a communal experience. He has worked across productions that have been screened at major festivals including Sundance, Tribeca, Cannes, and Toronto, and has been a driving force behind the independent film movement in upstate New York.
What makes Mike’s journey so powerful is not just what he’s created—but how he’s done it: with courage, clarity, and a commitment to bringing audiences together.
Learn More:
www.brownwhitestory.com  
www.videosforchange.com

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Danielle Guilbot is an Austin-based actress and film-tech entrepreneur.  She is the founder of TexasFilmScene.com: the Texas Movie Operating System. TFS is a clearinghouse connecting producers, crews, and talent with everything they need to bring productions to Texas — from firsthand producer insights and crew resources to a full breakdown of the state's film incentive programs.