Investing in Regenerative Agriculture and Food

This is deep dive into common misconceptions about red meat, methane emissions from cows, and the feasibility of transitioning to grass-fed beef production. We discuss the health impacts of red meat based on the cow's diet, the actual environmental effects of methane from ruminants, and busts myths surrounding CAFO operations and land use. 
Cows. Methane. Climate.
The debate is louder than ever — and still full of myths.
That why, after recording a podcast on why building a $100B home for regenerative brands is key, with Martin Reiter, we went for a Meat MythBusters episode in which we unpack some uncomfortable truths that rarely make it into headlines:

📌 The impact of red meat on health and climate depends entirely on how cows are raised
📌 Methane from ruminants is fundamentally different from fossil CO₂, different cycle, different impact
📌 Pasture-fed cattle can regenerate soils, increase biodiversity, and recycle carbon
📌 The real land-use inefficiency isn’t grazing, it’s how much land we dedicate to corn, soy, and biofuels
📌 A transition to grass-fed beef is not only possible, it may be environmentally smarter
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In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.
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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.
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What is needed to truly move the needle on health? Create more research, more trials on nutrient density, more advocacy? Or, as Martin Reiter, founder of RARE argues, create the next regen Nestlé or Unilever: a 100 billion (yes, that’s a B) regenerative consumer goods conglomerate, with only better-for-you and better-for-the-planet brands. The demand is there; the current incumbents are unable to innovate in regen, as they are built on chemical ingredients.
The story usually goes like this: a group of people sets up a food (or cosmetics) brand that is better for you and better for the planet. Much better ingredients, honest sourcing, actually healthy, not UPF, etc. Then they need some money and raise funds, keep building, scaling, and at some point, 10–15 years down the road, the founders get tired and want to take some money off the table. and their existing investors need to get out and return money to their LPs.
Currently, their only option is to sell to an incumbent, which then unfortunately usually screws it up. They start tweaking the ingredients, squeezing farmer margins, etc. The original founders leave after a few frustrating years.
Is there a better way? A permanent home for regen, good-for-you, good-for-the-planet brands? A regen Nestlé or Unilever, if you will?
More about this episode.
==========================
In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.
==========================
👩🏻‍💻 YOUR OUR WEBSITE 
📚 JOIN OUR VIDEO COURSE 
💪🏻 SUPPORT OUR WORK
Join Gumroad
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Buy us a coffee… or a meal! 
==========================
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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.
Thoughts? Ideas? Questions? Send us a message!
Use KOEN10 for 10% off
RFSI Europe 2026
Find out more about our Generation-Re investment syndicate:
https://gen-re.land/
Thank you to our Field Builders Circle for supporting us. Learn more here
Support the show
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How to get more entrepreneurs building in the regeneration space? If you are a regular listener of this podcast, you have heard us discuss this so many times you probably lost count. No, we are not saying entrepreneurs and companies are the solution to all our problems. But entrepreneurial people who set up companies, but also non-profits and movements— basically people who don’t accept the status quo and get to work to change it—are always the ones who change the world.
So how do we get more of those started in the biggest challenge of all: how to regenerate a severely degraded world? And when people get bitten by the “soil” bug, how do we give them all the support and resources to make sure the chances of them succeeding against most odds are as high as possible? Or, in the words of Bart, how do we create the best enabling conditions for them and others to succeed?
More about this episode.
==========================
In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.
==========================
👩🏻‍💻 YOUR OUR WEBSITE 
📚 JOIN OUR VIDEO COURSE 
💪🏻 SUPPORT OUR WORK
Join Gumroad
Share it
Give a 5-star rating
Buy us a coffee… or a meal! 
==========================
🎙 LISTEN TO OUR PODCAST AND SUBSCRIBE TO OUR CHANNEL OR WATCH IT ON  📽️ our YouTube channel
==========================
FOLLOW US!
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📸 Instagram
==========================

The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.
Thoughts? Ideas? Questions? Send us a message!
Use KOEN10 for 10% off
RFSI Europe 2026
Find out more about our Generation-Re investment syndicate:
https://gen-re.land/
Thank you to our Field Builders Circle for supporting us. Learn more here
Support the show
Feedback, ideas, suggestions?
- Twitter @KoenvanSeijen
- Get in touch www.investinginregenerativeagriculture.com

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Bill Gates Foundation works in Africa: what goes through your mind when you hear those words? We all probably quickly have our thoughts ready, but hold on a second. Just as we often talk about farmers without asking them, we often talk about the African continent without asking people actually living there. So, we never fully grasp how big, how interesting, how full of potential, and how fundamental it is in a regenerative future.
In this new series on The African Regenerative Frontrunners, we try to do that differently. We will be talking to amazing regenerative entrepreneurs on the continent, but we obviously are not the best suited to do that and thus won’t be doing this alone. We are collaborating and co-hosting this series with Omoke Brian, aka The Organic Guy, who has been deep in organic agroecology for the last 10 years, based in Kenya, an entrepreneur himself and a podcast host. We will be co-hosting a number of conversations. We will both interview different guests and build upon each other’s episodes, and we kick it off with a double interview where I join Omoke’s show and he joins ours. 
More about this episode.
==========================
In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.
==========================
👩🏻‍💻 YOUR OUR WEBSITE 
📚 JOIN OUR VIDEO COURSE 
💪🏻 SUPPORT OUR WORK
Join Gumroad
Share it
Give a 5-star rating
Buy us a coffee… or a meal! 
==========================
🎙 LISTEN TO OUR PODCAST AND SUBSCRIBE TO OUR CHANNEL OR WATCH IT ON  📽️ our YouTube channel
==========================
FOLLOW US!
🔗 Linkedin
📸 Instagram
==========================

The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.
Thoughts? Ideas? Questions? Send us a message!
Use KOEN10 for 10% off
RFSI Europe 2026
Find out more about our Generation-Re investment syndicate:
https://gen-re.land/
Thank you to our Field Builders Circle for supporting us. Learn more here
Support the show
Feedback, ideas, suggestions?
- Twitter @KoenvanSeijen
- Get in touch www.investinginregenerativeagriculture.com

Join our newsletter on www.eepurl.com/cxU33P!

Support the show

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AI is transforming agriculture, how can farmers and land managers be sure it works for them? What digital twins, soil health metrics, novel robot sensors and other technologies can do to support profitable farming and enable ecosystem service payments—while also addressing critical questions about data rights, governance, and ownership like: How can farmers and landholders retain control of their own data and capture more of the value AI creates? How can the new tech help farmers to monitor, track and predict soil health and empower them to make on-farm decisions? Through maps and real-world examples, let’s explore limits and opportunities.
This episode was recorded live at Groundswell 2025, in the UK, one of the most important gatherings for regenerative agriculture in the world. During the panel Koen moderated on AI in Ag: What’s Possible,What’s Not, What Farmers Need to Know  we dove into into challenges and opportunities with the scientist Ichsani Wheeler, the farmer and investor Maarten van Dam, the journalist Louisa Burwood-Taylor and the fund manager Naeem Lakhani. 
More about this episode.
==========================
In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.
==========================
👩🏻‍💻 YOUR OUR WEBSITE 
📚 JOIN OUR VIDEO COURSE 
💪🏻 SUPPORT OUR WORK
Join Gumroad
Share it
Give a 5-star rating
Buy us a coffee… or a meal! 
==========================
🎙 LISTEN TO OUR PODCAST AND SUBSCRIBE TO OUR CHANNEL OR WATCH IT ON  📽️ our YouTube channel
==========================
FOLLOW US!
🔗 Linkedin
📸 Instagram
==========================

The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

Thoughts? Ideas? Questions? Send us a message!
Use KOEN10 for 10% off
RFSI Europe 2026
Find out more about our Generation-Re investment syndicate:
https://gen-re.land/
Thank you to our Field Builders Circle for supporting us. Learn more here
Support the show
Feedback, ideas, suggestions?
- Twitter @KoenvanSeijen
- Get in touch www.investinginregenerativeagriculture.com

Join our newsletter on www.eepurl.com/cxU33P!

Support the show

Thanks for listening and sharing!