Simply Hooked: A Crochet Podcast

Does the "backend" of your website feel like a foreign language? You aren't alone. For years, I avoided the technical side of my crochet business because I thought I needed a computer science degree (or a massive budget) to understand it.
I was wrong. In today’s episode, we’re pulling back the curtain on the most powerful, free tool in your business arsenal: SEO (Search Engine Optimization). While social media algorithms change overnight, SEO is a long-term asset that works while you sleep, pairing eager customers with your patterns and kits 24/7.
In this episode, we break down:
The 5 Pillars of On-Page SEO: Learn why Meta Titles, Descriptions, Headers, Filenames, and Alt Text are the "digital signposts" that lead Google to your shop.

The Secret of Indexing: Why your beautiful crochet work might be "invisible" to the world and how to fix it.

Google Search Console (GSC) 101: How to use this free tool to read Google’s mind.

Finding "Hidden Gems": My favorite strategy for finding keywords you’re almost ranking for and nudging them onto Page One.

Stop guessing what your customers want and start using data to grow your handmade brand. It's time to stop being afraid of the tech and start building an engine for free, consistent traffic.
LINKS AND RESOURCES
🔆⁠⁠⁠Join Our Skool Community⁠
🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠
🧶⁠⁠⁠⁠Grab Some Crochet Merch⁠

Are you ready to scale your crochet business and step into your CEO era? In this episode of Simply Hooked, I’m sharing the exact Shopify apps and automation tools that power my multi-six-figure handmade business.
If you’re feeling overwhelmed by manual tasks, stuck on Etsy, or dreaming of turning your crochet patterns and kits into real passive income, this episode is your complete Shopify tech stack masterclass.
I walk you through the 12 must-have Shopify apps for crochet designers, digital product sellers, and handmade business owners who want to automate their store, increase conversions, and grow revenue without working more hours.
In this episode, you’ll learn:
How I automate digital crochet pattern delivery so I can make sales while I sleep

My strategy for “magazine-style” crochet blog posts that rank on Google and convert readers into buyers

Why customer photos and crochet project reviews are the most powerful sales tool for handmade brands

How I built trust and credibility when transitioning from Etsy to Shopify

The Shopify tools I use to increase average order value with bundles, upsells, and pre-orders

My exact tech stack for scaling a handmade business into a real ecommerce brand

My Simply Hooked Must-Have Shopify App Stack (Crochet Business Edition)
Filemonk – Secure digital download delivery for crochet patterns and PDFs

Avada SEO Suite – Automated SEO, image optimization, and Google ranking support

Avada Boost Sales – Trust badges, urgency notifications, and social proof popups

Bloggle – Drag-and-drop blog builder for SEO-friendly crochet tutorials and content marketing

EA Sticky Cart – Keeps the “Add to Cart” button visible to reduce friction and boost conversions

Kaching Upsell – “Buy More, Save More” bundles to increase average order value

PageFly – High-converting landing pages for launches, courses, and funnels

Loox Reviews – Visual reviews with customer photos of finished crochet projects

Stoq – Pre-order management for physical crochet kits and limited releases

Lably – Visual badges for best-sellers, new patterns, and trending products

Shopify Search & Discovery – Smart filters to help customers navigate large pattern vaults

Etsy Reviews – Import Etsy reviews to instantly build credibility on Shopify

LINKS & RESOURCES
🔆Get Hank the Hippo's Kit + Storybook
🔆⁠⁠⁠Join Our Skool Community⁠
🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠
🧶⁠⁠⁠⁠Grab Crochet Merch⁠

"What a privilege to be tired from work you once begged the universe for."
When I first heard those words, I burst into tears. If you are a crochet business owner, a mom of little ones, or a creative entrepreneur juggling a full-time career on top of your dreams, I know you feel this in your bones.
In this episode, I’m getting vulnerable about the "Founder’s Prayer" (referenced by Miles Adcox) and how it perfectly describes the "beautiful chaos" of my life right now. We often talk about business growth and scaling a handmade brand, but we don’t always talk about the tension of living inside an answered prayer, even when that prayer includes laundry piles, toddler arguments over spoon colors, and a never-ending to-do list.
In this episode, we explore:
Why exhaustion is often proof of a life built on purpose.

Reframing overwhelm as a sign of the growth you once dreamed about.

The reality of "outgrowing" the versions of ourselves that used to settle for less.

Finding a quiet sense of gratitude in the middle of solo parenting and business deadlines.

Whether you’re currently packing orders, designing your next amigurumi pattern, or just trying to survive the bedtime rush, I hope this episode reminds you that it’s okay to be tired. The weight you’re carrying is the weight of a life you once prayed for.
For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠⁠, which goes into much more detail on scaling!
🔆⁠⁠⁠Join Our Skool Community⁠
🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠
🧶⁠⁠⁠⁠Grab Some Crochet Merch⁠

Ever looked at a ball of yarn and wondered how it actually happened? It seems like such a simple thing, but the journey from a sheep’s back (or a scientist’s lab!) to your crochet hook is kind of mind-blowing.
In this episode of Simply Hooked, I’m taking you behind the scenes of the fiber world. We’re digging into the "glow-up" process of natural fibers—from the shearing and scouring of raw wool to the rhythmic magic of carding and spinning. I even share a bit about my own (very humbling) experience with an Ashford spinning wheel a decade ago!
What we’re covering today:
Animal vs. Plant vs. Synthetic: The major differences between wool, cotton, and acrylic.

The Cleaning Process: Why you can’t just rinse wool in the sink (unless you want a giant clump of felt).

The Science of Synthetic: How petroleum-based materials become the soft amigurumi yarn we love.

Plies & Twists: Why some yarns are sturdier than others and how they’re finished for the craft store shelf.

Every stitch we make is the final chapter of a story that started long before the yarn hit our stash. Let’s explore that story together!
The Lifetime All-Access Pattern Vault: Get every pattern I’ve ever made (and every future release!) for one single price. 
Hank the Hippo Signature Crochet Kit: Grab the preorder for the kit and the "Do You Know Hank the Hippo?" children’s book! 
🔆⁠⁠⁠Join Our Skool Community⁠
🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠
🧶⁠⁠⁠⁠Grab Some Crochet Merch⁠

What if your thoughts were the "pattern" for your entire life? In this episode of Threads of Wisdom, we explore Earl Nightingale’s transformative concept from The Strangest Secret: "We become what we think about." Discover how to weed out "mental knots" and plant the seeds for a life you love.

For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠⁠, which goes into much more detail on scaling!
🔆⁠⁠⁠Join Our Skool Community⁠
🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠
🧶⁠⁠⁠⁠Grab Some Crochet Merch⁠