Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlec...
#92 - Scaling up Without losing your Creative Spark - ‘Handwerkbeurs Edition'
Send me a Text Message. Textile crafting is not just a creative outlet; it’s a growing industry filled with passionate entrepreneurs navigating sustainability and market challenges. From unique yarn offerings to balancing day jobs, these makers share their stories of perseverance and ambition. • Importance of sustainability in textile crafts • The journey from hobbyist to business owner • Challenges in competing with online marketplaces • Insights into marketing and communication strategies • Personal stories from various artisans at Handwerk Beurs • The need for community and support among craft business owners • Emphasis on ethical practices in marketing and customer engagement • Aspirations for growth and expansion in crafting businesses • Discussion on the balance between creativity and commerce • Exploration of unique products that meet modern consumer needsWelcome to the ad section. Here at pattern shifts. I do not work with sponsors. I'm not the kind of content creator that makes a living in this way. I use my podcast to reach as many people as possible that might meet my help, small business owners. In the fiber crafts community. , what I will do is talk about my services and products. Throughout my episodes. And sometimes in little ads like these. You'll hear me talk about my community, about my bullet journal workshop, my Support the show☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
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#91 - A Year in Business and Craft; my Tools for Reflection
Send me a Text Message. SUMMARYHi friends! I’m wrapping up the year with a heartfelt reflection on growth, creativity, and intentional living. I share how tools like Bullet Journaling and the Year Compass help me process my year, lessons I’ve learned about overcoming self-doubt, and the joy I’ve found in crafting as therapy. Looking to 2025, I’m excited (and a little nervous!) to start a “no-buy year” to encourage mindful consumption. On the business side, I’ll focus on refining what I’ve built instead of chasing the next big thing. Join me for a mix of vulnerability, inspiration, and practical tips as we reflect and grow together.FULL SHOW-NOTES WITH TAKEAWAYS + LINKSpatternshift.fm BEST QUOTE FROM THE EPISODE"Crafting helped me rest without guilt—it felt productive but restorative at the same time."Use my Flodesk 50% off DISCOUNT CODE (affiliate link)DOWNLOAD the Core Focus Compass HEREWelcome to the ad section. Here at pattern shifts. I do not work with sponsors. I'm not the kind of content creator that makes a living in this way. I use my podcast to reach as many people as possible that might meet my help, small business owners. In the fiber crafts community. , what I will do is talk about my services and products. Throughout my episodes. And sometimes in little ads like these. You'll hear me talk about my community, about my bullet journal workshop, my Support the show☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
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38:25
#90 - Show Yourself: Elevating Your Brand with Professional Photography
Send me a Text Message. DOWNLOAD the Photoshoot Checklist HERE!! SUMMARYIn this episode, I’m diving into why professional photos are a must-have for your business, how to prepare for a successful photo shoot, and how to overcome any nerves you might have about being in front of the camera. If you’ve been thinking about having a photo shoot but don’t know where to start, I’ve got you covered with practical advice and mindset tips.We talk about everything from choosing the right photographer and planning your vision, to outfit choices and logistics. I’ll also share how to be authentic in your photos, which is key to building trust with your audience. We discuss how to prepare props, brainstorm locations, and practice poses that work best for your body and brand personality. I also touch on what photo shoot costs can look like and how to work within your budget.A good photo shoot is an investment in your brand’s image and ultimately in your business growth. So, if you’re ready to take your business photos to the next level, this episode will give you the confidence and clarity to make it happen!FULL SHOW-NOTES WITH TAKEAWAYS + LINKSpatternshift.fm BEST QUOTE FROM THIS EPISODE“It’s an investment, not an expense. It’s worth it and not as expensive as you think” – Saskia de Feijter, hostUse my Flodesk 50% off DISCOUNT CODE (affiliate link)DOWNLOAD the Photoshoot Checklist HERE!! Welcome to the ad section. Here at pattern shifts. I do not work with sponsors. I'm not the kind of content creator that makes a living in this way. I use my podcast to reach as many people as possible that might meet my help, small business owners. In the fiber crafts community. , what I will do is talk about my services and products. Throughout my episodes. And sometimes in little ads like these. You'll hear me talk about my community, about my bullet journal workshop, my Support the show☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
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#89 - Is the Fiber Advent Craze Worth It for Small Businesses?
Send me a Text Message. In this episode, we explore the enchanting yet complex world of fiber advent calendars. These holiday treasures bring joy and nostalgia to makers, but they also pose challenges for small fiber businesses creating them. We discuss the potential for overconsumption among buyers and the heavy production burden on sellers, all while asking: Is the excitement worth the cost? I share insights on finding balance, sustainability, and profitability, plus some creative ideas for advent calendars that prioritize purpose over trend. If you’re ready to rethink the holiday craze, tune in for some valuable perspective.FULL SHOW-NOTES WITH TAKEAWAYSpatternshift.fm GET MAILS HERE!BEST QUOTE FROM THE EPISODE"Are you getting the right kind of exposure from making & selling advent calendars?" LINKSJa, Wol community FREE download the 2025 wall calendarUse my Flodesk 50% off DISCOUNT CODE (affiliate link)DOWNLOAD the Core Focus Compass HEREWelcome to the ad section. Here at pattern shifts. I do not work with sponsors. I'm not the kind of content creator that makes a living in this way. I use my podcast to reach as many people as possible that might meet my help, small business owners. In the fiber crafts community. , what I will do is talk about my services and products. Throughout my episodes. And sometimes in little ads like these. You'll hear me talk about my community, about my bullet journal workshop, my Support the show☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
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24:42
#88 - From Trachtenjakke to Ski Pants: Making what you need AND want
Send me a Text Message. Autumn's gentle embrace brings both warmth and wistfulness, a duality that mirrors the journey through age and identity. As the leaves change, so too does our perspective on self-image and creativity. Join me as I share my personal reflections on maintaining authenticity while confronting societal norms. From reconsidering bold hair colors of my younger days to finding solace in knitting and spinning, discover how embracing change is an art in itself. The cozy melancholy of the season isn't just a backdrop; it's a catalyst for reevaluating how we express our true selves and connect with others who share our vision.Ever thought of taking fashion into your own hands, literally? With Caroline's expert guidance, I ventured into the exhilarating world of sewing to craft my ski wear collection. This isn’t just about making clothes; it's a rebellion against fashion industry norms. Picture ski pants with striking pink accents, crafted from repurposed treasures like a yellow raincoat, and plans for a jacket that speaks volumes in leopard-butterfly print. It's a celebration of sustainability and personal empowerment, proving that the joy of creation is often found in the details of what we make for ourselves.Our podcast community thrives on support and shared journeys. This space is dedicated to those who find their passions in entrepreneurship and creativity, transforming necessities into genuine desires. By joining us, even for a short while, you contribute to a network that champions authenticity and mutual support. It’s challenging to ask for help, but community contributions are the lifeblood of our podcast’s growth and sustainability. We invite you to be a part of this vibrant community, where your insights and support fuel a collective journey towards creativity and conscious growth.Welcome to the ad section. Here at pattern shifts. I do not work with sponsors. I'm not the kind of content creator that makes a living in this way. I use my podcast to reach as many people as possible that might meet my help, small business owners. In the fiber crafts community. , what I will do is talk about my services and products. Throughout my episodes. And sometimes in little ads like these. You'll hear me talk about my community, about my bullet journal workshop, my Support the show☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.