The GaryVee Audio Experience

In this episode of The GaryVee Audio Experience, I sit down with Laura Desmond, CMO of Adobe, at Cannes 2026 for a Marketing for the Now conversation. We get into why experience maxing — IRL, in real life — is mattering more than ever, why VaynerX bet the farm on becoming an experiential agency, and why AI tools will get commoditized at scale exactly the way big data did. I share the Photoshop history lesson every fearful creative needs to hear, why the human matters more in an AI world, not less, and the jungle-gym career advice every young marketer should be writing down.

You'll learn about:
• Why Experience Maxing (IRL) Is Mattering More Than Ever
• Why the Human Variable Matters More, Not Less
• The Humility to Take a Step Backwards

In this episode of The GaryVee Audio Experience, I break down the two extreme places the courage to be creative actually comes from — having nothing to lose, or having incredible depth of knowledge and conviction. I go back to the first episode of Wine Library TV in February 2006, when I was 31 years old and had already spent more than half my life studying wine, and I explain why no sommelier in England or France or Italy was ever going to walk up on me and expose me for not knowing my sh*t.

You'll learn about:
• The Two Extremes That Produce Creative Courage
• Depth of Knowledge as the Other Path
• Why Silly Works When the Substance Is Real
• How to Build Conviction Before You Press Record

In this episode of The GaryVee Audio Experience, I sit down on Social Currency for a wide-ranging interview on 20 years of creating content. We get into why social media is dead and interest media is the new reality, why quantity isn't debatable, and the "and not or" doctrine I keep coming back to with AI and IRL. I share how staying in my lane builds confidence on camera, why technology is undefeated and you can't squeeze the tomato through the internet, the 15/85 system that's running my career right now, and why analog businesses are the 1965 play of 2036.
You'll learn about:• Why Social Media Is Dead and Interest Media Is Winning• Why Confidence Comes From Staying In Your Lane• Quantity vs. Quality (And Why Quantity Isn't Debatable)• The And-Not-Or Doctrine for AI + IRL• Why Technology Is Undefeated• The 15/85 Operating System• Why Analog Businesses Are the 1965 Play of 2036• Brands as Media Companies First

In this episode of The GaryVee Audio Experience, I sit down with Rashawn Dhanraj of Adobe Brand Studio and Grace Kao of Snap at Cannes for a panel on AI and creativity. I unload on why the industry is doing AI wrong — bringing subjective audacity and insecurity to the tools instead of curiosity and awarding itself for work that doesn't move the business. I get into why strategists have the biggest upside with AI, why the algorithm is just consumer attention, and why media and creative should never have been separated.

You'll learn about:
• AI as a Thinking Partner (Not a Magic Button)
• Why Strategists Have the Biggest Upside
• Why Media and Creative Have to Be Reunited
• Mastering AI Is Like "Mastering the Internet" in 1999

In this episode of The GaryVee Audio Experience, I sit down with Naveen, founder of Glance, at Cannes 2026 to talk about agentic commerce — the first time in 30 years the user interface of how people buy things is going to change. We discuss why agents will quietly handle the categories you don't care about so you have more time for the ones you love. I also explain why brands that aren't structuring their websites and content to be read by agents will have no opportunity of being bought.

You'll learn about:
• What Agentic Commerce Really Is
• Why the UI of Shopping Is Changing
• How Brands Get Found by Agents
• The Late-90s Google Moment Again
• Why You Should Participate Early