EPISODE DESCRIPTION
I sat down with Harvey Liu, co-founder of LeveX Exchange, to dig into what it really takes to build a crypto trading platform from the ground up. Harvey's journey is fascinating , from studying computer science in China, to getting his MBA at INSEAD, to becoming an early Bitcoin investor when BTC was around $100, to backing the founders of Huobi and OKCoin as a VC, and now building his own exchange in Singapore. We talk about why he designed LeveX around social trading, how features like multi-trade and KOL-driven tournaments set them apart from Binance and OKX, and the honest truth about what works and what doesn't in crypto marketing. Harvey also shares what he looks for as a VC when evaluating Web3 startups in a bear market , and why founders with failure experience often outlast the ones who only know wins.
DISCLAIMER
Nothing mentioned in this podcast is investment advice and please do your own research. It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.
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CONNECT
LeveX Exchange: https://www.levex.com
LeveX Twitter/X: https://x.com/levex
Web3 with Sam Kamani: https://www.web3pod.xyz
KEY POINTS WITH TIMESTAMPS
• [00:01] Sam introduces Harvey Liu, co-founder of LeveX Exchange, and outlines the episode topics: building an exchange, growth, and VC lessons
• [01:25] Harvey shares his background , computer science in China, five years at a Canadian internet company, MBA at INSEAD, then back to China for VC
• [03:13] Harvey's first exposure to Bitcoin in 2013 as a VC, meeting the founders of Huobi and OKCoin, and buying BTC at around $100
• [04:38] Moving to Singapore during COVID, joining a Singapore VC firm, and spotting the gap in social features on major trading platforms
• [06:42] The founding idea behind LeveX: a platform built by traders, for traders, with a social layer that bigger exchanges lacked
• [08:38] Who LeveX was designed for , seasoned traders, KOLs, and retail , and how user feedback shaped the product
• [11:05] Gamification on the platform: quests, bonus milestones, KOL-run tournaments, and exclusive content areas for followers
• [13:39] Current stats: over 400,000 registered users, focus on improving UX before aggressive marketing, and plans for Token 2049 Singapore
• [15:35] User geography , mostly Europe and Asia, with Sam highlighting Southeast Asia (Philippines, Vietnam, Indonesia) as a massive growth opportunity
• [18:35] Harvey's VC framework for evaluating Web3 startups in a bear market: team track record including failures, revenue traction, real utility, and exit strategy
• [22:49] The biggest challenge building LeveX: rebuilding trust post-FTX, and how proof of reserves, bug bounties, and penetration testing address that
• [26:06] Growth experiments , what worked (deep KOL partnerships) and what didn't (expensive Google and Meta paid ads with low conversion)
• [30:13] LeveX's standout feature: multi-trade, which lets traders open multiple simultaneous positions on the same trading pair at different prices, directions, and leverage levels
• [33:12] Vision for the next two to three years: reach top 20 global trading platform, expand into prediction markets and AI tools, and time the next bull run right
• [34:51] Harvey's ask: strategic marketing and branding partners to help with the next bull run, and an open invitation for listeners to try the platform