EPISODE DESCRIPTION
I sat down with Chris Hewish from Xsolla , a company that has been powering the gaming industry for over 20 years , to dig into why Web3 games crashed and burned, what needs to change, and why Web2 games are the real gateway to bringing the next billion users on chain. Chris breaks down the allergy traditional gaming studios have to Web3 language, how Xsolla's web shop product disrupted the 30% Apple and Google tax, and why removing friction , not pushing wallets and blockchain jargon , is the only path to mass adoption. Whether you are a game developer, a Web3 founder, or just someone trying to understand where gaming and blockchain collide, this episode is packed with honest, experience-backed insight from someone who has been in the trenches for decades.
DISCLAIMER
Nothing mentioned in this podcast is investment advice and please do your own research. It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.
Be a guest on the podcast or contact us - https://www.web3pod.xyz/
--- CONNECT ---
Xsolla Website: https://xsolla.com
Web3 with Sam Kamani: https://www.web3pod.xyz/
Sam Kamani LinkedIn: https://linkedin.com/in/samkamani
KEY POINTS WITH TIMESTAMPS
• [00:01] Sam introduces Chris Hewish from Xsolla and sets up the episode's core themes: Web3 gaming failures, Xsolla's 20-year journey, and bringing the next billion users on chain
• [01:24] Chris shares his origin story , starting in the mail room at Games Workshop and working his way into the business side of gaming before joining Xsolla six years ago
• [03:18] The founding problem Xsolla set out to solve: limited global payment options for game developers, which locked out players who simply could not pay
• [05:13] How Xsolla helps game studios at every stage , from pre-launch community building to post-launch marketing tech, loyalty programs, and live service tools
• [07:44] Why Web3 gaming failed: trying to build infrastructure and ecosystem simultaneously, unsustainable play-to-earn economies, speculation over gameplay, and rug pulls
• [09:50] The so-called Web3 community was never large or loyal enough to sustain a game ecosystem on its own
• [11:23] The allergic reaction traditional Web2 studios have to Web3 language , and how removing that language entirely changed partner conversations from rejection to sign-ups
• [13:13] A concrete example of on-chain value: paying players $5 in stablecoin to play during a game's launch weekend, cheaper than paid user acquisition
• [17:17] The web shop innovation , how Xsolla created a whole new sector by letting mobile games transact outside the App Store, cutting fees from 30% down to around 7%
• [20:04] The Epic vs Apple and Google battle over Fortnite and what it exposed about the duopoly controlling mobile gaming
• [21:49] The Nike analogy: why game companies need multiple distribution channels just like any other consumer brand
• [24:22] Advice for gaming startup founders: take go-to-market strategy seriously from day one, not just near launch
• [30:42] Why Web2 games , with 3.3 billion players already , are the ecosystem that will bring the first billion users on chain
• [31:31] The key to mass adoption: remove Web3 language, embed wallets invisibly into existing account systems, and let players receive value without knowing the infrastructure behind it
• [33:29] Xsolla is already live on testnet, self-funded, and will be sharing real data later in the year