FuturePrint Podcast

• #225 - The 5 Transitions Driving Print pt. 2 with Amir Raziel, HP Industrial Print

  Send us a textJoin us for a compelling conversation with Amir Raziel, Director of Strategy and Sustainability for HP Industrial Print, as he revisits the 5 Transitions Driving Print from our April 2024 podcast. Backed by new research from North America and Europe, Amir explores how these long-term, steady transitions are reshaping the future of printing.He highlights contrasts between commercial print, which is adapting through automation, skill shortages, and increased investment per employee, and the growing labels and packaging sector, which thrives on consumer demand. Amir also examines how fragile supply chains present opportunities for print service providers (PSPs) to become critical partners in mitigating risks for major brands.Our discussion delves into evolving business models, where PSPs are shifting from transactional operations to strategic service providers, adding value beyond print. Amir underscores print’s unique ability to evoke emotional responses, building trust and loyalty in ways that digital media often cannot.Looking ahead, we challenge the notion of print’s obsolescence, exploring its vibrant coexistence with digital media, the role of AI, and the rise of service-oriented models. This episode provides valuable insights for PSPs aiming to navigate a sustainable and innovative future in the print industry.Amir Raziel BioAmir Raziel is the Director of Strategy & Sustainability for HP Industrial Print. He is a passionate evangelist for value creation in  digital print and driving growth for HP and HP’s customers through a combination of technical and commercial innovation.Over the last  20 years he has held various management positions at HP, specializing  in Strategy, Product management, Sales, and Key Account Management. Gaining in-depth experience in sales leadership, executive relationship,  and market strategy on a global scale.Amir holds an M.B.A and  B.Sc. in Industrial Engineering, both from the Tel-Aviv University and  is based in Israel, his home country, after spending years abroad. Amir  is an avid Sci-fi and fantasy fan, loves photography and enjoys spending  time with friends and family, ideally over a bottle of wine.Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Leaders Summit 1 April '25, Valencia, Spain FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, SpainFuturePrint TECH: Industrial Print: 22-23 October '25, Munich, Germany

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• #224 How the Brain Works: Storytelling Secrets for Impactful Branding

  Send us a textIn this 3rd episode with Philippe Assouline, we explore how the human brain works, how emotions drive our feelings and behaviour, and how logic merely serves to justify our emotional decisions. We dive deep into the world of unconscious emotions, habits, and heuristics that have been guiding us since the dawn of time. Philippe takes us on a journey through the brain's fascinating mechanisms, revealing how our primal instincts are far more influential than we might think, especially in today's fast-paced information overload. In fact, according to Philippe, in a world defined by social media, humans are more emotionally driven than ever before.We also take a look at the art of emotional marketing by unravelling the strategies that powerfully connect brands with consumers. Consumers do not simply buy a product; they need to feel something real and authentic. Philippe sheds light on how emotions drive marketing and storytelling, sharing techniques like priming, framing, and using simple language to create stories that resonate. We also dive into the transformation of marketing landscapes, exploring how empowering consumers has shifted the dynamics of storytelling and selling like never before.In this episode’s engaging finale, we explore the transformative power of storytelling in both sales and branding. Hear captivating anecdotes from Philippe's experiences, such as a public health campaign that harnessed the power of personal connections to build trust and communicate value. Plus, we analyze the impact of branding strategies with a look at Jaguar's recent campaign missteps and the authentic resurgence of iconic brands like Harley Davidson. Philippe's insights offer a compelling case for the enduring power of emotional storytelling to foster meaningful connections and unforgettable experiences.Contact PhilippePhilippe Assouline: [email protected]: propelloriq.comListen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Leaders Summit 1 April '25, Valencia, Spain FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, SpainFuturePrint TECH: Industrial Print: 22-23 October '25, Munich, Germany

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• #223 Sustainability in Packaging - Changing our thinking around digital packaging to a more holistic view

  Send us a textIn this episode we talk to Christophe Imbert, Global Strategic Marketing Manager - Digital Inkjet Printing - for Lubrizol in Barcelona. Christophe holds an engineering degree and a PhD in polymer chemistry. His professional journey began in the paper and packaging industry, and since joining Lubrizol in 2008, he has taken on various roles in labs, technical areas, and marketing. Currently, he leads the development of color dispersions and components for inkjet inks, leveraging my expertise in chemical innovation.In this discussion with Frazer, Christophe delves into the complexities of packaging sustainability, exploring misconceptions, regulatory changes, and innovations in print technology and highlights the need for a holistic approach to sustainability. They also discuss the other future trends shaping the industry.The session includes:• Introduction to Christophe Imbert and his role at Lubrizol • Discussion on the sustainability of paper cups and misconceptions • Importance of a holistic approach in understanding recyclability • Overview of new EU regulations impacting packaging sustainability • Examination of trends in flexible packaging and its challenges • Insights into the role of water-based inks in sustainability • Call to action for industry collaboration on sustainable projectsListen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Leaders Summit 1 April '25, Valencia, Spain FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, SpainFuturePrint TECH: Industrial Print: 22-23 October '25, Munich, Germany

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• #222 Practical tips to use data and psych to connect with your customers and create demand with Philippe Assouline

  Send us a textThis is episode 2 in a series of discussions with Philippe Assouline, an expert in behavioural marketing and consumer psychology, and the founder of propelloriq, a boutique strategy consultancy firm working with leading companies globally.Philippe's intriguing journey started with a career in computer science, and then law to PhD studies in mass psychology and data to now working with some of the world's leading brands to help them better understand the emotional landscapes of consumer behaviour and develop their emotional and marketing strategies. The discussion includes a fascinating lens on how evolutionary biology and neuroscience can influence consumer buying decisions and help companies thrive in an increasingly complex world.In this episode, Philippe unravels the profound impact of emotional intelligence on marketing strategies and consumer behaviour. Philippe shares insights on how brands can connect with their audiences by focusing on what those audiences need to feel, enabling deeper engagement and fostering loyalty. We talk about the practical ways to improve our deeper emotional connections with our customers, and potential customers in order to develop stronger relationships and more impactful results!The discussion covers the following topics:Importance of emotional connection in marketingWhy starting with the customer & listening to their problems is so vital! And how to do it. The answers are always here according to Philippe!Transitioning from logic to emotion in consumer choices The "Hearts THEN Minds" model explained Role of cognitive biases in shaping buyer behaviour Storytelling as a strategic marketing tool - how you can do itValue of continuous audience feedback and research Practical and accessible techniques for businesses to implement emotional intelligence How social media influences consumer dynamics The necessity for companies to adapt and innovate continuously - and how to do so affordably, todayFinal thoughts on creating authentic connections in marketingContact Philippe Assouline: [email protected]: propelloriq.comListen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Leaders Summit 1 April '25, Valencia, Spain FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, SpainFuturePrint TECH: Industrial Print: 22-23 October '25, Munich, Germany

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• #221 - Intelligent Automation and the Fourth Printing Revolution with HP's Joan Perez-Péricot

  Send us a textIn this episode, Marcus is joined for a compelling conversation by Joan Perez-Péricot, the visionary VP and GM of HP's Industrial Print Software and Solutions. With over three decades at HP, Joan offers an insider's perspective on the seismic shifts reshaping printing. We discuss the industry's pivot towards intelligent automation and software solutions amidst global supply chain hurdles and soaring labour costs. Joan's insights into the transition from analogue to digital printing, fueled by e-commerce and web-to-print advancements, provide a insightful look at how the print landscape is evolving.Discover how AI is already revolutionising the print sector, transforming roles and redefining business strategies. Through strategic partnerships with other global tech giants such as Amazon and Microsoft, HP is poised to create unique AI applications that empower smaller businesses to thrive in a competitive market. We explore how AI enhances decision-making, automates workflows, and improves data visibility, offering transformative insights that heighten production efficiency and solve operational challenges. Joan shares how HP leverages AI resources to develop solutions that not only optimise processes but also drive a strategic shift in the print industry.BiographyAs the VP of Industrial Print Software & Solutions, Joan is responsible to expand HP’s business into SaaS models, drive the Artificial Intelligence strategy and develop the next generation of PrintOS solutions portfolio.Joan is also VP Industrial Print Strategy and Sustainability, responsible of defining the vision, strategy, and transformation initiatives to accelerate growth, reduce the environmental footprint and increase the overall Industrial Print business growth and profitability.Prior to this role, Joan was the Graphics Solutions Global Head & General Manager, completing the acquisition of OFS (a workflow automation startup), developing a new SaaS business (Site Flow) and incubating new creator solutions.Before that, he was the Global Head and General Manager of the Large Format Production business, scaling-up the HP Latex business for signage and decoration, and launching the HP Stitch business for textiles digital printing.Since 1992 he has been responsible of multiple product developments, the integration of the Scitex, NUR Macroprinters & ColorSpan portfolio after being acquired by HP, and the launch of the disruptive HP Latex technology.Married with 3 kids, Joan has a degree in mechanical engineering from The School of Industrial Engineering & an MBA from ESADE business school in Barcelona. Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Leaders Summit 1 April '25, Valencia, Spain FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, SpainFuturePrint TECH: Industrial Print: 22-23 October '25, Munich, Germany

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