FuturePrint Podcast

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Perhaps surprisingly, the best wide format print projects rarely begin with print.
Rather, they begin with an idea, a vision, a story, and a shared ambition to create something that moves people.
In this episode of the FuturePrint Podcast, Marcus Timson is joined by Stanislas de Missolz from Groupe MediaGraphic to explore the remarkable story behind their second consecutive success at the Kavalan Green Leader Awards. 
The discussion centres on the spectacular La Gacilly Photo Festival, Europe's largest open-air photography exhibition, where more than 800 large-format photographs transform an entire French village into an immersive artistic experience that attracts over 300,000 visitors every year. 
Marcus and Stan discuss how the project brought together photographers, event organisers, media specialists and material innovators to prove that sustainability and premium visual quality are no longer opposing objectives.
Topics include:
 Why outdoor print demands exceptional colour accuracy and durability 
 The importance of collaboration across the print supply chain 
 How sustainable media is redefining expectations for large-format graphics 
 Why immersive visual storytelling is becoming increasingly important 
 Lessons the wider print industry can learn from one of Europe's most celebrated photography festivals 
 Why sustainability is rapidly becoming the new benchmark rather than a specialist option 
This conversation demonstrates that the future of print is not simply about producing graphics—it is about enabling experiences, telling stories and creating emotional connections while reducing environmental impact.
Check out this film that perfectly brings to life La Gacilly Festival
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What is FuturePrint?
FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 
We hope to see you at one of our future in-person events:
FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain
FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany

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In this episode of the FuturePrint Podcast, we are joined by Edd West, Business Unit Manager for Continuous Inkjet (CIJ), Emma Anderson, Global Marketing Manager, and Charlotte Baile, who supported the launch of the new Linx 9000 Series at Interpack.
The conversation explores a refreshing approach to industrial product development—one that begins not with technology, but with understanding the people who use it. Rather than asking customers what new features they wanted, Linx undertook a global Voice of Customer programme to understand the everyday pressures faced by production managers. The result was "Steve", a customer persona that became the guiding principle behind both the product's development and its launch strategy.
We discuss why uptime, reliability and operational simplicity often matter more than technical specifications, how customer insight shaped innovations including automated cleaning, battery-backed shutdown protection and integrated code verification, and why removing anxiety from the production line can be a powerful form of innovation.
The episode also examines the marketing strategy behind the successful Interpack launch, where Linx built its exhibition presence around real customer challenges rather than product specifications. From live demonstrations and immersive storytelling to partner engagement and PR, the discussion offers valuable lessons for any business launching technology into competitive industrial markets.
More broadly, this conversation highlights a growing shift within manufacturing: engineering excellence remains essential, but the companies that truly stand out are those that invest just as much effort in understanding their customers as they do in developing their technology.
Whether your focus is industrial printing, manufacturing, product development or B2B marketing, this episode provides practical insights into how customer-led innovation can become a genuine competitive advantage.
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What is FuturePrint?
FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 
We hope to see you at one of our future in-person events:
FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain
FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany

Send us Fan Mail
Digital marketing moves fast, gets measured in clicks, and disappears in a day. Print does the opposite, and that tension sits at the heart of our conversation with Kierian Cameron, the founding editor of Brand Cult, the UK’s first print-only business newspaper for entrepreneurs and founders.

Kierian shares her unconventional path into publishing and brand building, then unpacks why Brand Cult stays intentionally offline. We talk about premium print media as a physical experience that changes perception: the feel of real newspaper stock, the way weight signals credibility, and why “just uploading a PDF” misses the point. If you care about print technology, print marketing, or how founders actually learn to scale and grow, you will hear how a well-made newspaper can become a tool for focus rather than another stream of noise.

We also dig into the craft of building a brand world. Brand Cult arrives wrapped in tissue, sealed with a hand-poured wax stamp, and even carries a bespoke scent. Kierian explains how sensory details create recognition and emotional connection, and how that thinking extends to bold brand activation, including a travelling confession booth turned photo booth where founders share business sins and client horror stories at major UK business events.

To close, we get practical about storytelling and strategy: why most brands make themselves the hero, how to flip the script so the customer is the main character, and why print forces you to be intentional because you cannot delete it 24 hours later. Subscribe, share this with a founder who feels stuck in the content treadmill, and leave us a review with your favourite print memory.
Kierian has kindly given listeners a chance to sign up to receive Brand Cult at a discounted price using the code: FUTUREPRINTCULT which can be redeemed at brandcult.uk
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What is FuturePrint?
FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 
We hope to see you at one of our future in-person events:
FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain
FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany

Send us Fan Mail
A corrugated box looks simple until you try to print something different on every single one, at speed, with the same reliability you expect from industrial production. We’re joined by Charles Tonna, CEO at Buskro, and Christophe Merlier, VP of Research and Innovation, to explain how their 50-year heritage in mailing and high-throughput variable data is powering a new push into direct-to-box inkjet printing for packaging, pharma and food applications. 

We talk about what customers are really asking for right now: shorter runs, fast changeovers, start-stop capability, and less day-to-day printhead fuss. From there we get into the Argo platform and the idea of a modular printer that can scale as your needs grow, plus the practical value of being a fully integrated OEM that designs the transport, electronics, software, ink delivery and controls in-house. That approach matters when you want one accountable supplier for a complete print solution rather than a chain of vendors. 

You’ll also hear the story behind Buskro iconic Blue Door, and why it represents more than a colour. We explore modern printhead capability, real trade-offs around speed, and a show-floor “shoebox printer” demo that makes personalisation feel tangible. Finally, we look at RFID printing and encoding workflows that link a unique tag to a unique box, opening the door to better tracking, inventory accuracy and customer experience. 

If you care about industrial inkjet, water-based printing, variable data, corrugated packaging and end-of-line personalisation, this conversation is built to spark ideas. Subscribe, share this with a colleague, and leave us a review with your take: where should packaging print go next?
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What is FuturePrint?
FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 
We hope to see you at one of our future in-person events:
FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain
FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany

Send us Fan Mail
In this episode of the FuturePrint Podcast, Marcus Timson speaks with Mark Stephenson about the launch of his new venture, The Spark Organisation, and why storytelling has become one of the most powerful differentiators in the print and technology industries.
Drawing on nearly three decades of experience at Fujifilm, Mark reflects on the shift from traditional corporate communications toward more human, intuitive and emotionally resonant storytelling. In a world filled with “another grey box”, technical specifications alone are rarely enough to inspire confidence, build trust or create lasting customer relationships.
The conversation explores why people remember how brands make them feel rather than simply what they say, and how authentic storytelling can help companies stand out in increasingly competitive and uncertain markets. Marcus and Mark discuss the importance of trust in B2B sales, the growing role of video and podcasts, the challenges of getting technical experts comfortable on camera, and why over-rehearsed corporate messaging often loses its emotional impact.
They also examine how lockdown accelerated digital communities across print, the role of organisations such as IPIA, and why content should ultimately serve the audience rather than internal stakeholders.
This episode is a thoughtful and often humorous discussion about communication, creativity, vulnerability, and the growing need for the print industry to connect through stories, not just specifications.
Listen on:

Apple Podcast
Google Podcast
Spotify

What is FuturePrint?
FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. 
We hope to see you at one of our future in-person events:
FuturePrint Packaging, Labels & DTS Summit, 29-30 September '26, Valencia, Spain
FuturePrint Industrial Print Show, 11-12 May '27, Munich, Germany