FuturePrint Podcast

Send us a textThis is episode 2 in a series of discussions with Philippe Assouline, an expert in behavioural marketing and consumer psychology, and the founder of propelloriq, a boutique strategy consultancy firm working with leading companies globally.Philippe's intriguing journey started with a career in computer science, and then law to PhD studies in mass psychology and data to now working with some of the world's leading brands to help them better understand the emotional landscapes of consumer behaviour and develop their emotional and marketing strategies. The discussion includes a fascinating lens on how evolutionary biology and neuroscience can influence consumer buying decisions and help companies thrive in an increasingly complex world.In this episode, Philippe unravels the profound impact of emotional intelligence on marketing strategies and consumer behaviour. Philippe shares insights on how brands can connect with their audiences by focusing on what those audiences need to feel, enabling deeper engagement and fostering loyalty. We talk about the practical ways to improve our deeper emotional connections with our customers, and potential customers in order to develop stronger relationships and more impactful results!The discussion covers the following topics:Importance of emotional connection in marketingWhy starting with the customer & listening to their problems is so vital! And how to do it. The answers are always here according to Philippe!Transitioning from logic to emotion in consumer choices The "Hearts THEN Minds" model explained Role of cognitive biases in shaping buyer behaviour Storytelling as a strategic marketing tool - how you can do itValue of continuous audience feedback and research Practical and accessible techniques for businesses to implement emotional intelligence How social media influences consumer dynamics The necessity for companies to adapt and innovate continuously - and how to do so affordably, todayFinal thoughts on creating authentic connections in marketingContact Philippe Assouline: [email protected]: propelloriq.comListen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Leaders Summit 1 April '25, Valencia, Spain FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, SpainFuturePrint TECH: Industrial Print: 22-23 October '25, Munich, Germany

Send us a textIn this episode, Marcus is joined for a compelling conversation by Joan Perez-Péricot, the visionary VP and GM of HP's Industrial Print Software and Solutions. With over three decades at HP, Joan offers an insider's perspective on the seismic shifts reshaping printing. We discuss the industry's pivot towards intelligent automation and software solutions amidst global supply chain hurdles and soaring labour costs. Joan's insights into the transition from analogue to digital printing, fueled by e-commerce and web-to-print advancements, provide a insightful look at how the print landscape is evolving.Discover how AI is already revolutionising the print sector, transforming roles and redefining business strategies. Through strategic partnerships with other global tech giants such as Amazon and Microsoft, HP is poised to create unique AI applications that empower smaller businesses to thrive in a competitive market. We explore how AI enhances decision-making, automates workflows, and improves data visibility, offering transformative insights that heighten production efficiency and solve operational challenges. Joan shares how HP leverages AI resources to develop solutions that not only optimise processes but also drive a strategic shift in the print industry.BiographyAs the VP of Industrial Print Software & Solutions, Joan is responsible to expand HP’s business into SaaS models, drive the Artificial Intelligence strategy and develop the next generation of PrintOS solutions portfolio.Joan is also VP Industrial Print Strategy and Sustainability, responsible of defining the vision, strategy, and transformation initiatives to accelerate growth, reduce the environmental footprint and increase the overall Industrial Print business growth and profitability.Prior to this role, Joan was the Graphics Solutions Global Head & General Manager, completing the acquisition of OFS (a workflow automation startup), developing a new SaaS business (Site Flow) and incubating new creator solutions.Before that, he was the Global Head and General Manager of the Large Format Production business, scaling-up the HP Latex business for signage and decoration, and launching the HP Stitch business for textiles digital printing.Since 1992 he has been responsible of multiple product developments, the integration of the Scitex, NUR Macroprinters & ColorSpan portfolio after being acquired by HP, and the launch of the disruptive HP Latex technology.Married with 3 kids, Joan has a degree in mechanical engineering from The School of Industrial Engineering & an MBA from ESADE business school in Barcelona. Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Leaders Summit 1 April '25, Valencia, Spain FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, SpainFuturePrint TECH: Industrial Print: 22-23 October '25, Munich, Germany

Send us a textIn this fascinating discussion, Marcus talks with Philippe Assouline, an expert in behavioural marketing and consumer psychology, and the founder of propelloriq, a boutique strategy consultancy firm working with leading companies globally.Philippe's intriguing journey started with a career in computer science, and then law to PhD studies in mass psychology and data to now working with some of the world's leading brands to help them better understand the emotional landscapes of consumer behaviour and develop their emotional and marketing strategies. The discussion includes a fascinating lens on how evolutionary biology and neuroscience can influence consumer buying decisions and help companies thrive in an increasingly complex world.We discuss the ever-evolving landscape of identity, stereotypes and the challenge of globalisation. The conversation sheds light on the psychological dynamics of belonging and how digitalisation is challenging the long-standing norms, offering both obstacles and opportunities for brands to connect and prosper. We talk about the human obsession with logic and whether this is holding us back! And we delve into the tension between group conformity and cultural exploration, revealing how brands can harness these instincts to foster genuine connections and societal growth. Philippe shares valuable insights into emotional branding strategies, particularly in the volatile post-COVID era, where brands are tasked with providing not just products but also identity, belonging, purpose and comfort to their consumers.We also talk about how B2B and B2C buying behaviour is more closely aligned than ever before, and why the power of storytelling and emotional connection is so important in B2B too! Philippe emphasises the significance of building trust and authenticity, especially in times of crisis and uncertainty, and how your business can do so. Philippe explains how by better understanding the emotional drivers of their audiences, companies can navigate challenges more effectively, turning obstacles into opportunities for growth and trust-building. The episode concludes with a compelling exploration of generational shifts in marketing, highlighting the unique worldview of Gen-Z and the importance of empathy and emotional resonance in crafting successful branding strategies.Contact Philippe Assouline: [email protected]: propelloriq.comListen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Leaders Summit 1 April '25, Valencia, Spain FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, SpainFuturePrint TECH: Industrial Print: 22-23 October '25, Munich, Germany

Send us a textIn this episode of the FuturePrint Podcast, Frazer Chesterman talks with Edgar Llop of People & Technology about their highly innovative technology and unique business proposition.We talk about People and Technology, based in Castellon in Spain, a trailblazing business who has navigated an extraordinary journey from the ground up, revolutionizing printhead maintenance with innovative technology. Prepare to be enlightened about the  CLEANJECTOR PRINTHEADCLEANING MACHINE, a dual chemical and physical cleaning technology that not only ensures top-notch printing quality but also provides significant diagnostics for printhead health.Edgar shares his wealth of knowledge and experience, offering insights into the challenges faced in maintaining printheads in tough environments like the ceramics sector, and how this cutting-edge technology is changing the game.Discover how the CleanJector machine allows for ease of use with minimal maintenance, empowering customers with a sense of independence, even offering remote support. Located in the vibrant ceramics hub near Valencia, Spain, People and Technology ensures affordable services with a quick return on investment. Stay tuned to learn about their future endeavors, including international trade shows and technical sessions, all aimed at highlighting the immense benefits of printhead cleaning technology.More about Edgar LlopEdgar Llop is a professional with more than 10 years of experience in inkjet technology. From his beginnings in the technical support department of a major manufacturer of inkjet machinery for the ceramic industry, he has held various positions in different areas of the inkjet field, such as the creation and management of subsidiaries in Mexico and the United States or the R&D and prototyping of digital printing machines for tableware.He has also led a team developing R&D projects in photonic technologies such as hyperspectral imaging.Currently, he is part of the software development team at People & Technology, where he works daily on the development of innovative systems for inkjet print head recovery.Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Leaders Summit 1 April '25, Valencia, Spain FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, SpainFuturePrint TECH: Industrial Print: 22-23 October '25, Munich, Germany