Living The Red Life

Twenty years before wellness became a global movement, Shane Evans was already building a business around recovery, longevity, and member experiences. Today, as Co-Founder and CEO of Heights Wellness Retreat, she is leading a major evolution that combines cutting-edge wellness technology with human-centered therapies to create a scalable franchise model for the future.
In this episode of Living The Red Life, Shane reveals how she transformed a membership-based massage business into a wellness franchise brand with more than 100 locations, why consumer behavior is reshaping the industry, and how entrepreneurs can build profitable businesses by staying ahead of trends. She also shares lessons on franchising, leadership, culture, wellness technology, and creating lasting impact through business ownership.
Key Takeaways
• Why successful entrepreneurs anticipate trends before the market catches up
• How franchising helps owners stay in business for themselves but not by themselves
• The importance of combining technology with human connection
• Why culture fit and shared values determine long-term business success
• How wellness, longevity, and recovery are creating major business opportunities
Notable Quotes
• "Consumers don't want single modality locations anymore."
• "Franchising gives people the ability to be in business for themselves but not by themselves."
• "I don't ever give up. I don't back down."
• "You don't have franchisee profitability, you have nothing."
• "The robots can do work that humans cannot do and more work than humans can do."

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At just 11 years old, Emilee Wilks experienced something most people never will. After a devastating car accident left her clinically dead, she returned with a completely different perspective on life, fear, and purpose. In this powerful episode of Living The Red Life, Emilee reveals how a near-death experience shaped her mindset, strengthened her faith, and fueled her mission to help business owners unlock their limitless potential.
Today, she is the founder of Limitless Consulting, co-creator of Next Level Shop Owners, and a leader helping automotive business owners scale through leadership, systems, and strategy. She shares the lessons she learned about overcoming fear, building resilience, developing a solution-focused mindset, and creating businesses rooted in strong values. This conversation explores entrepreneurship, leadership, faith, personal growth, consulting, and what it truly takes to build a life without limits.
Key Takeaways
• Your greatest setbacks can become the foundation of your biggest breakthroughs.
• Fear loses its power when you confront it instead of avoiding it.
• Entrepreneurs spend more time focused on solutions than problems.
• Strong company cultures are built on clearly defined values.
• Continuous learning is one of the greatest competitive advantages in business.
Notable Quotes
• "If God is for me, then who can stand against me?"
• "The only way out is through."
• "If you can confront it, you can conquer it."
• "We have limitless potential."
• "The connection with others and with God keeps you from being overrun."

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What does it take to build a business that survives economic crashes, family challenges, industry disruption, and nearly losing everything? In this episode of Living The Red Life, the leadership team behind A Canine Experience shares how a family-run dog training business grew into a respected operation celebrating 30 years in business. Trina Eddy, Andrea Kelley, Jessica Baer, and Autumn Baer reveal the mindset shifts, business strategies, service dog training innovations, and leadership lessons that helped them navigate adversity while continuing to grow. From scaling operations and implementing automation systems to training service dogs and mentoring future trainers, this conversation explores what it really takes to build a lasting business and create impact through purpose-driven entrepreneurship.
Key Takeaways
Why leadership matters more than control when training dogs and leading teams.
How adapting to market changes helped the business survive multiple economic downturns.
The importance of building systems and automations to scale efficiently.
Why successful dog training starts with educating owners, not just training dogs.
How resilience and continuous learning create long-term business success.

Notable Quotes
"Dogs simply do what works best to serve their purposes."
"What we need to do is make what we want what they want."
"If it's not working, make a change."
"Excellent trainers do the basics really well."
"We need to hire differently if we want to grow."

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At just 26 years old, Hannah Kesler has already built an 8-figure business, spoken on major stages, and become one of the most recognizable voices in financial education. But her journey was anything but conventional.
In this episode of Living The Red Life, Hannah reveals how overcoming addiction, rejecting traditional financial thinking, and embracing the Infinite Banking Concept helped her create extraordinary freedom. She shares the mindset shifts, business strategies, and bold decisions that transformed her from a struggling teenager into a nationally recognized wealth mentor and entrepreneur.
From building a family banking system to teaching people how to recapture and recycle their dollars, Hannah explains why financial freedom starts with controlling your money instead of letting money control you. She also opens up about entrepreneurship, authenticity, wealth creation, personal growth, and the importance of creating a life designed around freedom and purpose.
Key Takeaways
Why financial freedom begins with controlling your cash flow
How the Infinite Banking Concept creates long-term wealth
The mindset shift that helped Hannah overcome addiction
Why serving others creates more opportunities than chasing money
How authenticity becomes a competitive advantage in business

Notable Quotes
"If you help enough people get what they want, you in return will get what you want."
"I don't want my pocketbook dictating how I spend my time."
"Money is going to flow and grow where it's respected."
"You can only control what you can control."
"When I'm unapologetically myself, the right people stay."

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What does it take to turn a childhood dream into a Guinness World Record, multiple manufacturing companies, and a movement to rebuild America's skilled workforce?
In this episode of Living The Red Life, Kory and Ali Anderson share how a passion for engineering, craftsmanship, and entrepreneurship evolved into a mission to preserve American manufacturing and inspire the next generation of skilled trades professionals. From building the world's largest steam engine to acquiring foundries, launching Iron Warrior Academy, and creating educational programs that introduce young people to welding, fabrication, and engineering, they reveal the mindset, discipline, and vision required to build something that lasts. Along the way, they discuss AI, entrepreneurship, workforce development, and why the future belongs to those willing to create with their hands.
Key Takeaways
Why skilled trades may become one of the biggest opportunities of the next decade
How Kory turned a childhood dream into a Guinness World Record achievement
The entrepreneurial strategy behind acquiring foundries and building manufacturing companies
How AI and automation can strengthen, not replace, skilled trades careers
Why discipline, craftsmanship, and mentorship are essential for long-term success

Notable Quotes
"Technology has taken away the people aspect. It's taken away the teams."
"It's a team. It's a community building something."
"Everybody wants the corner office, but there's nobody to build the corner office."
"There is no limit to what you can do."
"We just want to be known as people who are fighting for American-made."

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