Trust and Safety — Creating Your Own Best Practices
In this episode of Bulletproof Your Marketplace, we explore one of the most pressing challenges facing digital platforms today: trust and safety.
Joining us is Anna Pogreb, Senior Risk Strategist at EverC, who brings experience in compliance, risk, and marketplace operations.
Together, we unpack how marketplaces have become a prime target for illicit activities—from counterfeit goods to money laundering and even more extreme cases—and why traditional, reactive approaches are no longer enough. Anna shares stories from the frontlines of risk management, insights into how bad actors exploit platforms, and practical strategies for building proactive trust and safety practices tailored to your marketplace.
Whether you’re a founder, legal counsel, or risk leader, this conversation highlights why trust and safety must be a company-wide priority, how to break down silos, and how to design policies and processes that strengthen your marketplace against evolving threats.
Stay tuned for actionable takeaways and inspiration to build a safer, more resilient platform.
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17:56
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17:56
Data Privacy and Data Security — Policies and Practices
In this episode of Bulletproof Your Marketplace, Jeremy is joined by Stephen Fusco, Data Privacy Officer & Sr. Counsel at Danone North America, as they meet to analyze a new chapter of the book Bulletproof Your Marketplace, focusing on Data Privacy and Data Security — Policies and Practices.
Stephen shares lessons from real-world breaches and compliance challenges, offering practical guidance on data mapping, minimizing collection, building strong governance structures, and avoiding common mistakes that can lead to costly lawsuits. They also explore the fragmented U.S. regulatory landscape, consumer consent, privacy notices, cookie policies, and the risks of neglecting these essentials.
This episode delivers actionable takeaways to help marketplace operators build a safer, more resilient platform while reducing exposure to regulatory penalties, class actions, and reputational damage.
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16:59
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16:59
Trust and Safety — Creating Your Own Best Practices
In this episode of Bulletproof Your Marketplace Podcast, host Jeremy Gottschalk welcomes Jeff Sakasegawa, Trust and Safety Architect at Persona, who draws on over 15 years of experience for a deep dive into the chapter Creating Your Own Best Practices.
The conversation explores why identity verification is foundational, why words and transparency matter in policy-making, and how strategic friction can strengthen—rather than hinder—user trust.
Jeff highlights real-world examples and emphasizes the importance of cross-functional ownership in trust and safety programs. He also shares how platforms can develop strategies tailored to their unique business models instead of relying on one-size-fits-all policies.
For founders and leadership teams, this episode delivers clear takeaways. Jeff leaves listeners with one actionable practice—link analysis—as a powerful tool to strengthen enforcement, connect signals across accounts, and outpace bad actors.
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21:22
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21:22
Data Privacy and Data Security — Policies and Practices
In this episode of Bulletproof Your Marketplace, Jeremy Gottschalk sits down with seasoned legal counsel Krishan Thakker to unpack how user contracts and robust privacy practices can act as liability shields for digital platforms.
Drawing on over 15 years advising global technology, e-commerce, and social media companies, Krish shares his expertise at the intersection of data privacy, regulatory compliance, AI governance, and trust & safety.
Together, they explore why privacy can no longer be an afterthought, the dangers of conflating terms of use with privacy policies, and the financial and reputational fallout from neglecting compliance—illustrated through high-profile failure.
Krish also outlines practical steps for platform operators, including conducting a data audit, adopting a “less is more” approach to PII collection, and drafting clear, standalone user agreements.
Whether you’re a founder, legal counsel, or trust & safety leader, this episode delivers actionable strategies to protect your platform, build user trust, and stay ahead of evolving regulations.
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16:57
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16:57
Data Privacy and Data Security — Policies and Practices
In this episode of Bulletproof Your Marketplace, Jeremy Gottschalk is joined by Stephen Fusco, Data Privacy Officer and Senior Counsel at Danone North America, as they meet to analyze a new chapter of the book Bulletproof Your Marketplace, focusing on Data Privacy and Data Security — Policies and Practices.
Stephen shares lessons from real-world breaches and compliance challenges, offering practical guidance on data mapping, minimizing collection, building strong governance structures, and avoiding common mistakes that can lead to costly lawsuits. They also explore the fragmented U.S. regulatory landscape, consumer consent, privacy notices, cookie policies, and the risks of neglecting these essentials.
This episode delivers actionable takeaways to help marketplace operators build a safer, more resilient platform while reducing exposure to regulatory penalties, class actions, and reputational damage.
Netherlands