Did you really think I wasn't gonna do a Lorde episode?!?!Of COURSE we have to do an album review of Virgin by Lorde. It's a deep exploration of her inner world covering topics such as sexuality and gender expression. It also touches on generational trauma and her journey of self awareness. It's an amazing piece of work that delves into her past trauma that made her into the artist that she is today0:00 - Intro2:36 - Album Cover4:13 - Themes of the Album10:09 - Hammer13:07 - Favorite Daughter16:41 - Shapeshifter20:25 - Broken Glass22:28 - If she could see me now24:15 - David26:08 - Album Review#Lorde #albumreview #musicindustry #lordevirgin
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The Art of the Rebrand: Addison Rae
YOU KNEW IT WAS COMING!!!!Our Addison Rae episode is finally hereJOIN THE DISCORD:Follow me on IG:#addisonrae #musicindustry #musicmarketing
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The $1.8 BILLION Marketing Secret of Labubu
Everyone seems to be talking about Labubu...It seems like overnight he just spawned out of nowhere, and now you can't escape it. Viral tiktoks, celebrity sightings, appearing at fashion shows... you name it and he is there.But what is the lore of Labubu? How did he even start? Why did he become so popular? Well that is exactly what we set out to solve today!JOIN THE DISCORD:https://discord.gg/FjSrEF2JZ4 #labubu #popmart #socialmediamarketing #videoessay
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How to Market Yourself like a Popstar (Ft SVP Warner Records)
HIII!LONG time no see omg! I was on vacation out of the country for a month so I apologize for the massive gap in episodes, but it feels GOOD to be backToday we are sitting down with Sam Riddle, the SVP of Marketing at Warner Records. His team works across the marketing for artists such as Dua Lipa, Sombr, Benson Boone, Nessa Barrett, Teddy Swims, Omar Apollo, and so many more! It was so cool to hear his insight as someone who is REALLY in it when it comes to rolling out an artists project.#musicmarketing #musicindustry #sombr #dualipa #nessabarrett
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The Death of Body Positivity & the Twisted Marketing of "Skinny"
Welcome back to Nicky at Night!!!This week we are back with another video essay-- very in line with the "Epidemic of Escapism" episode, but this time I really wanted to hone in on this idea of "wellness" or "glow-up culture" on the internet.Lately, it has really felt like Body Standards are regressing. With the rampant use of things like Ozempic, and this return of "trend dieting". People are manufacturing these subcultures like the "Pink Pilates Princess" to sell you a product. I think it has contributed to a LOT of really dark and scary body standards returning that can be very unhealthy for young people0:00 - Intro3:32 - Disclaimer4:44 - Skinny vs Healthy9:02 - The History of Body Standards12:50 - Beauty vs Health Standards18:33 - The Marketing of "Hotness"24:25 - Ozempic & Body Positive Role Models31:!4 - My problem with "glow-up" culture35:44 - Closing Arguments#videoessay #bodystandards #bodypositivity #commentary
Welcome to my solo podcast!!!
My name is Nicky and I used to work in the entertainment industry for 3 years on the social strategy & marketing side before I ever became a Creator.
I am obsessed with analyzing the stories behind Music, Movies, and Marketing. I truly believe the media we consume is so important to our development and how we interact in society.
Growing up in the suburbs of Virginia as a very closeted teenager, I remember how isolated I felt. It was Youtube and Music that made me feel scene for the first time.
Hopefully I can make someone else feel that way too <3
Netherlands