Welcome to my solo podcast!!!
My name is Nicky and I used to work in the entertainment industry for 3 years on the social strategy & marketing side before I ev...
How does one grow as a new artist in 2025?It really seems like the game has changed these days. From the rise of Chappell Roan, Doechii, Sabrina Carpenter, Role Model, and so many more. We have more artists breaking through than ever.Not only that-- some of these people SKYROCKETED to the top of the charts.But why? What did they do differently from everyone else? How did this artists grow and what can new artists learn from their success?In this week's episode we discuss exactly that questionHow does one grow as a new artist in 2025?It really seems like the game has changed these days. From the rise of Chappell Roan, Doechii, Sabrina Carpenter, Role Model, and so many more. We have more artists breaking through than ever.Not only that-- some of these people SKYROCKETED to the top of the charts.But why? What did they do differently from everyone else? How did this artists grow and what can new artists learn from their success?In this week's episode we discuss exactly that question**Follow my friend Kalesha on IG**JOIN THE DISCORD:Follow me on IG:#musicmarketing #musicindustry #aspiringartist #sabrinacarpenter #musicpodcast
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44:06
How much does Spotify actually pay Artists?
Today we are answering the question that EVERYONE has been asking..."How much does Spotify actually pay artists?"I sat down with Sam Duboff, the Global Head of Spotify for Artists to answer that exact question.Prior to this interview, I did a lot of research on the business of streaming as a whole, and how the music industry collects revenue. My goal with this video is not to push anyone's opinion one way or another, but to add some clarity for exactly how this monetization structure works for Artists, DSPs, Songwriters, Producers, Labels/Publishers, and anyone else involved when it comes to music streaming.JOIN THE DISCORD:https://discord.gg/FjSrEF2JZ4 Follow the Pod on SPOTIFY:https://open.spotify.com/show/0WWqkpzdSCY7Sj6XlTROY1Follow the Pod on APPLE:https://podcasts.apple.com/us/podcast/nicky-at-night/id1758627077Follow me on IG:https://www.instagram.com/nicky.reardon/#musicindustry #musicmarketing #aspiringartistToday we are answering the question that EVERYONE has been asking..."How much does Spotify actually pay artists?"I sat down with Sam Duboff, the Global Head of Spotify for Artists to answer that exact question.Prior to this interview, I did a lot of research on the business of streaming as a whole, and how the music industry collects revenue. My goal with this video is not to push anyone's opinion one way or another, but to add some clarity for exactly how this monetization structure works for Artists, DSPs, Songwriters, Producers, Labels/Publishers, and anyone else involved when it comes to music streaming.JOIN THE DISCORD:Follow me on IG:#musicindustry #musicmarketing #aspiringartist
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50:59
We are living in a New Music RENAISSANCE (ft Sulinna Ong)
Welcome back to Nicky at Night!!!This week we have our first ever guest episode with none other than Sulinna Ong, the Global Head of Editorial Music at Spotify.Her team oversees ALL of the music & playlisting at Spotify. Curating every New Music Friday, Today's Top Hits, Rap Caviar, etc. Overseeing the largest source of music discovery on the largest music streaming platform in the world.Sulinna is one of the most brilliant people I have ever met, and any time I discuss music, art and culture with her I always learn something new. I hope you all enjoy this episode as much as I did :)#musicindustry #musicmarketing #aspiringartist
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1:06:07
The Power of Performance
WELCOME BACK TO NICKY AT NIGHT!!This week we are diving deeper into a video I made a while ago about the music industry and different kinds of artists.In my mind, I classify people into one of three ways.WritersVocalistsPerformersThis week, we are analyzing the "Performer" archetypeJOIN THE DISCORD:Follow me on IG:#musicindustry #ladygaga #dojacat #tatemcrae #aspiringartist #musicreview
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45:04
The Paradox of "Relatable" Billionaires
WELCOME BACK TO NICKY AT NIGHT!!!This week wanted to do a more deep dive on this trend I have seen in politics lately. This idea of the "relatable billionaire", and these tech CEOs somehow becoming this symbol of aspiration.It's so fascinating to me how public displays of wealth have become such a symbol of aspiration-- yet one of the biggest reasons why everything is SO expensive right now is exactly because of the actions of these same people who are being idolized.It is truly this paradox that makes no sense to me, and I cannot comprehend why someone would ever think the top priority of a billionaire is to lower your grocery prices...JOIN THE DISCORD:Follow me on IG:#videoessay #democrats #politics
Welcome to my solo podcast!!!
My name is Nicky and I used to work in the entertainment industry for 3 years on the social strategy & marketing side before I ever became a Creator.
I am obsessed with analyzing the stories behind Music, Movies, and Marketing. I truly believe the media we consume is so important to our development and how we interact in society.
Growing up in the suburbs of Virginia as a very closeted teenager, I remember how isolated I felt. It was Youtube and Music that made me feel scene for the first time.
Hopefully I can make someone else feel that way too <3
Netherlands