Lesson 2 — PREPARING YOUR NEW RELEASE
The Release Prep Checklist: Dates, Goals, Lead Time, and Distribution
PRESENTED BY LANDR - landr.com/otherrecordlabels
Before you promote anything, you need a real plan. We’ll walk through how to know when your music is actually ready, how to pick a strategic release date, and how to build a workback schedule that keeps you on track. Plus we’ll cover setting measurable goals, organizing your assets, and choosing the right distributor so your release is built to succeed.
This episode is taken from the masterclass, New Release Blueprint, available exclusively in The Record Label Academy. Get lifetime access today: http://otherrecordlabels.com/academy
--------
20:33
--------
20:33
New Release Blueprint: Lesson 1
Lesson 1 — INTRO TO YOUR NEW RELEASE
Why Great Music Gets Ignored (And How to Fix It)
PRESENTED BY LANDR - landr.com/otherrecordlabels
You can make an amazing record and still have it flop if the release plan isn’t there. In this episode, we break down the real reasons new music gets ignored—low effort, no lead time, weak post-release follow-through, bad luck, and even the hard truth about quality. Consider this your mindset reset before you plan your next release.
This episode is taken from the masterclass, New Release Blueprint, available exclusively in The Record Label Academy. Get lifetime access today: http://otherrecordlabels.com/academy
--------
7:45
--------
7:45
Sneak Peek from Scott...
Sign up to my mailing list here: http://otherrecordlabels.com/list
Use the code BLACKFRIDAY50 for our Biggest Discount Ever! http://otherrecordlabels.com/academy
Presented by LANDR - http://landr.com/otherrecordlabels
--------
16:04
--------
16:04
Something's Coming This Week...
Make sure you're on my mailing list! Sign up here: http://otherrecordlabels.com/insights
Learn more about The Record Label Academy: http://otherrecordlabels.com/academy
--------
3:48
--------
3:48
Chalkpit Cassette Club - (Record Label Interview)
In this episode, Scott talks with Silas, founder of Chalkpit Cassette Club and creator of The Next Wave, the monthly cassette-and-magazine discovery series that has quietly become one of the most innovative physical music platforms in the indie world.
***Get 20% OFF your LANDR Subscription! - http://landr.com/otherrecordlabels
Silas shares the origin story of Chalkpit — from inheriting his grandfather’s cassette collection during lockdown to building a modern music discovery club rooted in physical media, community, and long-term cataloging. He breaks down how The Next Wave evolved from one-off artist releases to a tastemaker-driven monthly compilation featuring over 400 artists so far.
They discuss the DIY beginnings of cassette manufacturing, the philosophy behind physical formats in a streaming-dominated world, and the surprising resurgence of tapes within major labels and indie communities. Silas also talks about curation, design, finding new artists online, and why variety—not algorithmic sameness—is at the heart of the cassette club experience.
This is a deep, inspiring conversation about music culture, physical formats, and building a community in an era where most people consume music through screens.
Taking the Mystery out of Running a Record Label
A podcast for independent record labels with interviews from Sub Pop, Ghostly International, Mute Records, Jagjaguar, and more. Tips and advice for people starting and running a record label. http://www.otherrecordlabels.com