Other Record Labels

What if the best way to figure out how to promote music is to look at how you discover music yourself?

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PRESENTED BY HELLBENDER VINYL

Vinyl pressing for independent artists and record labels.

hellbendervinyl.com

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In this episode, I share a simple exercise for reverse engineering the last few records you discovered — and using those discoveries to rethink how you promote your own releases.

We talk about the weird and unpredictable ways music finds us, why there probably isn’t one perfect marketing strategy, and why effective promotion is really a combination of low-stakes, mid-stakes and high-stakes actions happening at the same time.

Instead of searching for the one big promotional win, maybe the goal is simply to give your music as many opportunities as possible to bump into the right people.

This week I’m talking with Patrick McCarthy and Yosuke Kitazawa of Temporal Drift, celebrating five years of one of the most fascinating independent labels around.

PRESENTED BY HELLBENDER VINYL - http://hellbendervinyl.com

We talk about building a two-person label, reissues vs. new music, licensing, release schedules, Hiroshi Yoshimura’s incredible Surround, Les Rallizes Dénudés, and how they’ve built a catalogue that can stretch from beautiful environmental ambient music all the way to abrasive Japanese psych and noise — and somehow still feel like the same label.

And we try to tackle the interesting thought: Are we eventually going to run out of incredible forgotten records to rediscover?

Check out Temporal Drift: http://temporaldrift.today

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Presented by Hellbender Vinyl - http://hellbendervinyl.com

25 Ways to Sell More Vinyl — Sponsored by Hellbender Vinyl

Pressing vinyl is the exciting part. Selling every last copy? That can take a little more creativity.

In this episode, I share 25 simple, unique ways to sell more vinyl—from hand-numbering and local variants to golden tickets, bundles, influencers, listening parties, and more. None of these ideas will sell 1,000 records overnight, but if each helps move just one or two extra copies, suddenly those boxes in your garage start disappearing.

This episode is sponsored by Hellbender Vinyl, helping independent artists and record labels bring their releases to life on vinyl. www.hellbendervinyl.com

What if record labels become more important in the age of AI—not less?

In this bonus episode, I explore why trusted, human-curated indie labels could become a safe harbor for music fans in a world increasingly flooded with AI—and why now might be the perfect time to build yours.

Learn more about Labelmates here: http://otherrecordlabels.com/labelmates