Respect The Process

Commercial Director Robert Boocheck joins me for a candid conversation about the realities of freelance commercial directing—the uncertainty between jobs, the pressure of unpaid pitches, and the work it takes to stay in the mix. Robert shares how he tracks bids across production companies, approaches treatments, decides when to trust his instincts over AI, and makes the case for staying involved in post-production. Along the way, we discuss the loneliness behind the highlight reel and why freelance directors need to manage not just the creative work, but also their outreach, relationships, and business. Also check out his fun instagram. 
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.
ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!
MAGIC MIND - MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind with this link. — This link is the way.
Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.
"Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

James Beshara is an angel investor, podcaster, philosopher, musician (see OPENSTATE_), founder of Magic Mind and friend. We explore how to choose the right opportunities, find the work that feels like your true calling, and stay committed to it without becoming overly attached to the outcome. James shares the idea of Swadharma—the work you're naturally wired to do—and offers a thoughtful perspective on creativity, purpose, and building a life that feels aligned. James is a high-output creative individual, so here's some links you'll want to checkk out.
OPENSTATE_
Apt.ai free code TRYAPT100
The Daily Vedantic
Yoga For Your Intellect
Enjoy!
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.
ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!
MAGIC MIND - MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind with this link. — This link is the way.
Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.
"Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Director/Cinematographer Ben Brady shares the experiences and lessons that shaped his career—from working on productions with Sacha Baron Cohen and shooting a Radiohead music video connected to Paul Thomas Anderson, to learning from leading cinematographers like Darius Khondji and preparing for new, demanding LED-wall commercial. Ben, who moved from camera PA to DP quickly, explains why curiosity and persistence matter on set, when to ask questions, and how thorough preparation can make the difference between a stressful shoot and a successful one. It's an honest conversation about filmmaking, mentorship, family, and earning your way through the camera department. Fun fact: Ben is my son and I love working with him! Check out our new Johnsonville Sausage spot we did together. 
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.
ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!
MAGIC MIND - MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind with this link. — This link is the way.
Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.
"Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Ben Levy is a creative coach, author, and expert in helping people present ideas with clarity, confidence, and humanity. In our conversation, we explored his powerful pitching principle: "wow before how." Whether you're a filmmaker, agency creative, or entrepreneur, Ben's advice will help you earn attention, build trust, and turn your next pitch into a genuine conversation.
FILMMAKER RETREAT JOSHUA TREE '26 - JOIN US
Oct. 1–4: our 5th Annual Retreat. SIGN UP NOW No application. Just save your spot and come learn, shoot, and grow with working filmmakers. Limit 15. 
NEW COURSE - VIRTUAL PRODUCTION FOR COMMERCIAL DIRECTORS
Filmmkaer and friend Kevin O'Brien has shot close to 100 spots on the LED wall. His new course is a tremendous head start to us that will shoot or considering to film on the volumn. Use cose "virtual" to save $50. Click here to learn from the master.
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.
ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!
MAGIC MIND - MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind with this link. — This link is the way.
Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.
"Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

I sat down with Tony Finley, founder of We Film Sh*t, for a candid conversation about the changing business of commercial production. We talked about why directors deserve more ownership and profit, how bloated production-company models can hold creatives back, and why creative risk is essential to making better work. Tony also shared his vision for using AI to connect directors with the right projects and create a fairer, more director-focused industry.
My Filmmaker Retreat has 1 spot left so save your spot now!
FILMMAKER RETREAT JOSHUA TREE '26 - JOIN US
Oct. 1–4: our 5th Annual Retreat. SIGN UP NOW No application. Just save your spot and come learn, shoot, and grow with working filmmakers. Limit 15. 
NEW COURSE - VIRTUAL PRODUCTION FOR COMMERCIAL DIRECTORS
Filmmkaer and friend Kevin O'Brien has shot close to 100 spots on the LED wall. His new course is a tremendous head start to us that will shoot or considering to film on the volumn. Use cose "virtual" to save $50. Click here to learn from the master.
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.
ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!
MAGIC MIND - MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind with this link. — This link is the way.
Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.
"Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.