The Daily Groomer

After Hours Episode #117: In this episode of After Hours, I’m hanging out with Jayne Gallagher for a real, no-filter conversation about what’s happening in our grooming industry. We get into quick-fix grooming courses, why there’s no substitute for hands-on experience, and the pressure to stay relevant on social media. We share some laughs, stories, and a few frustrations along the way, talking about what it really means to be a professional groomer and why we need to be careful about who we’re learning from. We also talk about supporting each other, finding balance, and remembering that you don’t have to follow the crowd or be someone you’re not. Just be yourself. That’s where your real superpower is.

Summary
In our latest episode of The Daily Groomer, I sit down with Preston Douglas of Bigfoot Mobile Grooming, a former truck driver who sold his semi in 2023, bought a grooming trailer, and learned the trade from his wife at a local shelter. Their first year brought in about $15,000, and Preston worked shifts at Domino’s between grooms to get by. Now their phone won’t stop ringing. We get into what turned it around: Google reviews, the pet Instagram he started while trucking that became the business account, and why he posts the messy grooms along with the good ones. He also shares his plans to grow Bigfoot across Texas without hauling 100-pound dogs into his 50s. If you’re starting out on your own and wondering when it’ll click, give this one a listen

Timestamps
07:05 Marketing misconceptions and early challenges

13:56 Challenges of Starting a Grooming Business

20:36 TikTok's impact on business

25:27 Asking for audience feedback

26:04 Preston's social media and business info

Stay connected with our guest speakers! Follow them on their social media bigfoot_pet. Curious about Teddy? You can sign up here. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠The Daily Groomer⁠⁠⁠⁠. Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠The Daily Groomer Community⁠⁠!

After Hours Episode #116: In this episode of After Hours, I’m catching up with my friend Sharita Goode, and we’re getting into some real talk about the grooming industry. We talk about the difference between being an influencer and being an educator, why accountability matters, and how important it is to share the right information, especially on social media. We also swap stories about difficult clients and dogs, and Sharita shares more about Diamonds in the Ruff and the work she’s doing to help families who need grooming services for their pets. It’s an honest conversation about our industry, looking out for each other, and remembering why the work we do matters.

🚐 Pricing for Profit: How to Build a Smarter Mobile Grooming Pricing Strategy (Free Masterclass)

​Pricing for Profit: How to Build a Smarter Mobile Grooming Pricing Strategy
​Presented by The Daily Groomer and Wag’n Tails

​Pricing your services isn't just about picking a number—it's one of the biggest decisions you'll make as a mobile groomer.

​Charge too little, and you'll work harder for less. Charge too much without a strategy, and attracting the right clients becomes more difficult.

​In this Mobile Grooming Masterclass, we'll break down how to build a pricing strategy that supports a profitable, sustainable mobile grooming business—from setting your base rates to knowing when it's time to raise your prices.

​No guesswork. No generic formulas. Just practical advice you can apply to your own business.

​Chris will share how successful mobile grooming businesses approach pricing—and the factors that matter most when building a profitable business.

​We'll cover:
​Why mobile grooming pricing is different from salon pricing

​How to build pricing around your costs, goals, and schedule

​Common pricing mistakes that hold new mobile businesses back

​How to price for premium convenience without competing on price alone

​When and how to increase your prices with confidence

​Charging for add-on services, oversized pets, travel, and special handling

​How smart pricing creates a healthier, more sustainable business

​…plus YOUR questions, answered live

​Whether you're creating your first price list or reevaluating your current rates, you'll leave with practical ideas you can put into action right away.
​🎤 Guest Expert
​Chris Elias
​Co-Founder & CEO, DapperTails Franchising
​Founder • Operator • Franchise Builder • Mobile Grooming Growth Strategist

​Chris is the co-founder and CEO of DapperTails, where he's built and scaled a mobile grooming brand into a franchise system. Having priced, staffed, and stress-tested mobile units across multiple markets, he brings an operator's view of what actually drives margin in the van — and shares the pricing frameworks he uses to turn a busy schedule into a profitable one.
​
​📍 Mobile Grooming Masterclasses
​This workshop is a part of our Mobile Grooming Masterclasses, designed for groomers exploring mobile or in the early stages of building their business.

August 3
⁠​Buying Your Mobile Grooming Van: How to Choose, Finance, and Purchase the Right Vehicle⁠

August 10
⁠​Pricing for Profit: How to Build a Smarter Mobile Grooming Pricing Strategy⁠

​August 31
⁠Build a Brand That Books: Marketing Your Mobile Grooming Business and Winning More Customers⁠

​🐾 Why Attend?
​A strong pricing strategy can make the difference between staying busy and building a business that's actually profitable.
​Learn how to price for profit instead of just staying competitive

​Understand what factors should influence your rates

​Avoid common pricing mistakes that cost mobile groomers money

​Build confidence when setting or raising your prices

​Walk away with practical ideas to strengthen your business

​Bring your questions. Leave with a pricing strategy that's built for long-term success.

After Hours Episode #115: In this episode of After Hours, I’m hanging out with Jayne Gallagher, and we’re getting into the real stuff that comes with being a groomer. We talk about burnout, difficult clients, feeling unsupported in the industry, and why you need to know your worth and stand by it. We share some stories, talk through a few frustrations, and get into our seven rules for life and grooming. Because let’s be honest, this industry can be tough, and sometimes you just need to talk about it with someone who gets it. So, let’s get into it!