The Only Constant

• Episode #57 | Robert Fuchs | Human in the Loop and the challenge of shared control

  In this episode of The Only Constant, Lasse Rindom speaks with Robert Fuchs, a seasoned engineer in human-in-the-loop automation with decades of experience in the automotive industry.Together, they explore what automation looks like when safety is on the line - and what businesses can learn from it.The conversation spans both car design and enterprise systems:Why increasing automation often requires more human skill, not lessHow to build systems that people actually want to useThe challenge of shared control - technically, psychologically, and legallyThe “moral crumple zone” where humans still absorb the blame when things go wrongWhat 20 years of autonomous driving efforts can teach us about deploying AI in businessRobert’s reflections offer a grounded, cautionary perspective on autonomy - relevant far beyond the road. Do you want to know more about Robert Fuchs?Dr. Robert Fuchs is the AD/ADAS Executive Professional and Head of the Systems Innovation R&D Department at JTEKT Corporation, Japan. Originally from Switzerland, he obtained his PhD at the Swiss Federal Institute of Technology in Lausanne before moving to Japan in 2000 to begin working in the automotive industry.  Robert’s 25-year career includes work on powertrains and vehicle dynamics, with almost 50 published scientific papers and numerous patents, as well as coordinating industry-academia-government collaboration in Europe. Recognized as an intrapreneur, he established the development of automated driving technology at JTEKT focusing on haptics and physical human-robot interaction. He and his team are currently working on the product launch of Pairdriver, a unique technology that seamlessly connects the driver to the automated driving system.

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• Episode #56 | Jochen Wirtz | Beyond Productivity

  In this episode, Lasse Rindom speaks with Jochen Wirtz, Vice Dean of MBA Programmes and Professor of Marketing at NUS Business School, National University of Singapore. A globally recognized authority on services marketing and management, Jochen Wirtz has authored over 20 books, including the recently released Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work, and Life.Their conversation delves into:The service revolution of AI and how artificial intelligence is transforming service delivery, comparable to the Industrial RevolutionTransforming education and healthcare by exploring why sectors like education and healthcare are poised for significant change through AI, while certain personal services remain less susceptibleAbundance and automation and discussing how the proliferation of AI and automation influences our work priorities and the aspects of life we value mostChallenges of a frictionless world by contemplating whether the primary challenge ahead is the risk of dehumanization or adapting to a world where services are seamlessly integratedDesigning AI for human behavior and examining how the design of AI systems influences human behavior and the reciprocal training between humans and machinesThey also navigate complex paradoxes such as productivity versus meaning, choice versus anxiety, and the balance between consumption and being consumed by technology. If you're curious about whether we're heading toward a future of enlightened leisure or facing the pitfalls of algorithmic dependence, this episode offers both optimism and critical insights.  Do you want to know more about Jochen Wirtz?Jochen Wirtz is Vice Dean MBA Programs and Professor of Marketing at the NUS Business School, National University of Singapore.  He has published over 200 academic articles, including 6 features in Harvard Business Review, and over 20 books.His books include Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work and Life (2025), Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), Services Marketing: People, Technology, Strategy (9th edition, 2022), and Essentials of Services Marketing (4rd edition, 2023). With translations and adaptations for over 26 countries and regions, and combined sales of almost 1 million copies, they have become globally leading services marketing textbooks.  In recognition of his excellence in research and teaching, Professor Wirtz has received over 50 awards, including the Christopher Lovelock Career Contributions to the Services Discipline Award in 2019 (the highest recognition of the American Marketing Association service community), the Academy of Marketing Science 2012 Outstanding Marketing Teacher Award (the highest recognition of teaching excellence of AMS globally), and the prestigious, top university-level Outstanding Educator Award at NUS.Download his recent work from JochenWirtz.com and follow his work on ResearchGate (https://www.researchgate.net/profile/Jochen_Wirtz) and LinkedIn (https://www.linkedin.com/in/jochenwirtz).

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• Episode #55 | Eduardo Ordax | The Gap Between AI Hype and Production Reality

  In this episode of The Only Constant, Lasse Rindom talks with Eduardo Ordax, AI Lead at AWS, about the messy realities behind AI hype. They cover why great data still beats great models, why fine-tuning often isn't worth it, and why most "agents" today are just glorified workflows.You'll also hear:What companies get wrong about internal dataThe risks of “vibe coding” in a world of AI-generated softwareWhy composable architectures might not survive the agentic futureA sharp, honest conversation for anyone navigating real-world AI adoption. Do you want to know more about Eduardo Ordax? Eduardo Ordax is the Principal Go to Market Generative AI Lead at Amazon Web Services (AWS), where he helps global customers harness the full potential of artificial intelligence. With over 15 years of experience in sales, business development, and AI/ML, he has become a trusted voice in the AI community, known for his pragmatic approach to technology implementation and his viral posts about the importance of data foundations in AI success.A passionate public speaker and startup advisor, Eduardo brings a unique perspective as an "AI Outsider" who balances technical expertise with business acumen. He is dedicated to helping organizations navigate the challenges of AI adoption while maintaining a focus on what truly matters - building strong data foundations before rushing into AI applications.

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• Episode #54 | Claus Raasted | Getting stuff done

  In this episode, Lasse Rindom speaks with Claus Raasted - author, experience designer, and perhaps the only person who's ever been both a legendary live roleplayer and a McKinsey coach. Their conversation explores what it really means to “get shit done” and how companies can embrace experimentation without losing their structure. Along the way, they cover:Why action, experimentation, and curiosity are the foundation for making things happenHow innovation always creates tension between the dreamers and the doers - and why that’s not a bad thingHow to work with legacy instead of just trying to blow it all upThe art of roleplaying - not just for fun, but as a way to step into other people’s realitiesSix enlightening “biases” for getting things done in organizationsDo you want to know more about Claus Raasted?Claus Raasted helps organizations both big and small become better at GETTING S**T DONE, and serves as Director of the College of Extraordinary Experiences. He travels the globe as a keynote speaker, and has been both a Coach and Senior Advisor at the consulting giant McKinsey. Raasted is the author of 46 books, the latest of which is fittingly titled “Claus Raasted’s Little Book of Getting Shit Done”. He also has a past in reality TV, but these days, who hasn't?

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• Episode #53 | Marc Lawn | Discomfortably innovative with AI

  In this episode, Lasse Rindom speaks with Marc Lawn about the intersection of AI, strategy, and the evolving nature of work. Their discussion navigates the balance between hype and reality, touching on:Where AI optimists are actually right and where their enthusiasm turns into hubrisHow AI challenges traditional work structures and forces a rethink of hierarchies and controlWhy businesses need to embrace discomfort to foster real innovationThe hidden risks of blindly automating processes without questioning their valueThe role of curiosity and trust in navigating technological transformationThis conversation goes beyond surface-level AI discussions, questioning how we structure work, measure success, and create value in an AI-driven world.Do you want to know more about Marc Lawn?Marc is a visionary executive leader with over 30 years of experience in driving transformational change across industries, including, chemicals, consumer goods, media, hospitality, renewable energy & cleantech. Known for his strategic insight and operational expertise, Marc has successfully led high-stakes projects that balance ambitious growth with sustainable business practices.His career spans senior roles within Fortune 500 companies and advisory positions, where he has helped organisations navigate complex challenges, with specific expertise in energy transition initiatives, by leveraging his deep understanding of market dynamics, customer needs, and competitive landscapes.

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