The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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1,700 Hours of Teaching Google Ads, This is What I Learned (Episode 526)
17-08-2026 | 26 Min.
I've spent nearly 2,000 hours teaching and coaching people all around the world how to build, optimize, and manage their Google Ads accounts. These are the eight things I've learned after speaking to people that need help with their accounts.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com
ChatGPT Ads vs Google Ads (Episode 525)
10-08-2026 | 22 Min.
I tried ChatGPT Ads! Let's talk about the differences between Google Ads and ads on ChatGPT, where the advantages of each are, and what the future made hold for both marketing networks.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com
Answering Questions About Google Ads (Episode 524)
03-08-2026 | 33 Min.
This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performance Max vs Search, and Limited by Budget questions.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com
Do This Before You Hire a PPC Manager (Episode 523)
27-07-2026 | 29 Min.
In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account, website, and tracking assets matters, how to set goals that lead to long-term success, and why your budget should follow business value—not search volume.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris also covers the four phases of campaign success, what to expect in your first 90 days, and how to become a better partner to your PPC manager by asking the right questions and providing the feedback that matters.
Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com
New Bidding Change Explained (Episode 522)
20-07-2026 | 20 Min.
Google is changing TCPA bidding and this will affect everyone!
Try Opteo for free for 28 days - https://opteo.com/psp
Joey Bidner guest hosts this week's podcast and explains what changes are coming with bidding and why it has so many people upset.
Joey Bidner - https://joeybidner.com/

Submit a Question - https://www.paidsearchpodcast.com

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Over The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

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