The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Google AI Max & AI Mode (Episode 518)
22-06-2026 | 31 Min.
Chris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an opportunity to expand their marketing efforts in ways that were not possible just a few years before. But is it always the right choice for everyone? Let's talk about that!
Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Submit a Question - https://www.paidsearchpodcast.com
This is the Best Way to Manage Keywords! (Episode 516)
15-06-2026 | 25 Min.
Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free PDF resource linked below!
Try Opteo for free for 28 days - https://opteo.com/psp

Keyword Risk PDF: https://files.chrisschaeffer.com/xGNjxsAZ

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com
Responding To A Listener’s Google Ads Challenge (Episode 516)
08-06-2026 | 30 Min.
In today's episode Chris Schaeffer answers a question from a listener that disagrees with him! Let's talk about manual bidding verses automated bidding.
Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com
3 Big Announcements from Google This Year (Episode 515)
01-06-2026 | 27 Min.
Today Chris Schaeffer is talking about three big announcements that Google has made about Google Ads and why they should matter to you. We're talking about the upcoming "upgrade" from DSA to AI Max. Also the big push to get ads in the AI mode of Google. And using AI Max for Shopping campaigns. All of this and more in today's podcast show!
Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com
Answering 5 Questions from Listeners (Episode 514)
25-05-2026 | 35 Min.
Answering questions from listeners this week!
Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

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