The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performance Max vs Search, and Limited by Budget questions.

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Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account, website, and tracking assets matters, how to set goals that lead to long-term success, and why your budget should follow business value—not search volume. 
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Chris also covers the four phases of campaign success, what to expect in your first 90 days, and how to become a better partner to your PPC manager by asking the right questions and providing the feedback that matters.
Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Google is changing TCPA bidding and this will affect everyone!
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Joey Bidner guest hosts this week's podcast and explains what changes are coming with bidding and why it has so many people upset.
Joey Bidner - https://joeybidner.com/

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Google just made one of the biggest Search Partner Network changes in years… but is it actually useful?
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For the first time, Google Ads advertisers can see which Search Partner sites are displaying their ads in Search, Shopping, and App campaigns. After more than 20 years of treating Search Partners as a black box, Google has finally added placement reporting.
So why am I still frustrated?
In this episode, Chris Schaeffer breaks down exactly what Google’s new reporting includes, what it leaves out, and why this update is both a step forward and a major missed opportunity.
Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Google Ads is hiding more and more search term data, and it’s becoming a serious problem for advertisers.
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In this episode, Chris Schaeffer explains why search terms—not keywords—are the foundation of successful Google Ads management, why Google’s increasing lack of transparency matters, and what you can do to protect your campaigns.

You’ll learn:
* The critical difference between keywords and search terms
* Why search terms are the first step in measuring paid search quality
* How hidden search terms make optimization more difficult
* Why less visibility leads to more wasted ad spend
* How this shift especially impacts small advertisers
* Why transparency has always been one of Google Search’s biggest advantages
* How broad match negative keywords can help reduce unwanted traffic

Google Ads wasn’t built on showing ads to people who might be interested. It became the world’s most powerful advertising platform because it reached people at the exact moment they were searching for a product or service.

That’s why understanding what people actually searched is so important.

Your keywords are only what you tell Google to target. Your search terms reveal where your advertising dollars are really going.

If Google continues hiding that information, advertisers lose one of the most valuable tools they have for improving performance and holding the platform accountable.
Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com