Evolving Digital

• S1E9 - Martin Schneider: Challenging the Status Quo

  In this podcast episode, Martin Schneider delved into why transformations are often burdensome for many organizations, typically viewed as projects rather than essential cultural shifts. We explored how leading companies need to be proactive—constantly exploring and testing new business opportunities—rather than simply reacting to changes. Additionally, we discussed the importance of not only welcoming new initiatives but also challenging the status quo and considering the opportunity costs involved. We asked the critical question: what are the risks and potential costs of not embracing change?    I'm Martin, an intrapreneur, entrepreneur, and investor. I support companies in their transformation through innovation. My focus is on new ideas, concepts, and programs. As an expert in intrapreneurship, I focus on incremental, continuous renewal, and progress within companies. With 10 years of experience in global corporations and SMEs, I develop business models that navigate the balance between innovation and day-to-day operations. I conceptualize, implement (Program management), and scale.  Bovenkant formulier    In this episode, we cover the following subjects:   Bovenkant formulier  Onderkant formulier    The importance of being proactive rather than reactive in transformation efforts.  Exploring and challenging the status quo in business and personal endeavors.  The founding and purpose of 10 Ops, a company focused on operationalizing opportunities.  The importance of handover and training in transformation projects to ensure lasting change in organizations.  Experiences and projects at Mitsubishi, including launching a non-traditional web shop.  Explanation and importance of opportunity cost in business decisions.  The significance of transformation as an ongoing process rather than a one-time project.  The concept of creating a minimum viable team alongside a minimum viable product.  The need for adaptable and entrepreneurial approaches within organizations.  The cultural alignment required for successful transformations.  Conducting opportunity scans to identify potential areas for change and improvement.  Strategies for engaging different stakeholders in transformation initiatives.  The concept of innovation cycles and assessing return at each step of a transformation process.  Emphasizing the importance of the right proof of concept and realistic goal-setting.  The role of risk perception in strategic planning.  Encouraging a culture of experimentation, risk-taking, and learning from failure.  Balancing detailed planning with flexibility, especially in pilot programs.  The art of storytelling in communicating transformations and challenging existing approaches.  Question form the previous guest        Links  Evolving Digital   LinkedIn  https://www.linkedin.com/showcase/evolving-digital-podcast      Instagram   https://www.instagram.com/evolvingdigital.podcast/?hl=en    Facebook  https://www.facebook.com/profile.php?id=61566815356179         LinkedIn Martin Schneider https://www.linkedin.com/in/mart-consulting/

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• S1E11 - Biba Visnjicki: Balance and brilliance: From elite gymnast to Digital transformation leader

  Welcome to Episode 11 of the Evolving Digital Podcast. We explore the inspiring journey of our guest, a seasoned executive with over 20 years of experience transforming businesses and advancing technology. From their beginnings as an elite gymnast to leading global digital transformations, their story is one of resilience and insight.    In this episode, we delve into:  The crucial role of executive leadership and strategic implementation in digital transformation.  Advanced manufacturing and leading cross-functional teams for success.  Embracing diversity and inclusion as catalysts for creativity and leadership.  The importance of a holistic approach to digital transformation.  Common pitfalls in transformation efforts and strategic advice for overcoming them.  Understanding AI's implications and its role in leadership.  Agile frameworks and adaptability in achieving business goals.  Utilizing a data-driven approach to enhance business impact.  Emotional intelligence in leadership and expanding comfort zones.  Navigating the fast pace of technological advancements and Industry 4.0.  Fostering teamwork and building networks across organizations.  The significance of training and trusting people in a rapidly changing landscape.  The role of authenticity in fostering genuine connections and success.  Join us as we uncover strategies to leverage technology, achieve business success, and connect with industry professionals to explore new opportunities.  Question form the previous guest      Links  Evolving Digital   LinkedIn  https://www.linkedin.com/showcase/evolving-digital-podcast      Instagram   https://www.instagram.com/evolvingdigital.podcast/?hl=en    Facebook  https://www.facebook.com/profile.php?id=61566815356179

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• S1E10 - Stein Nesbakk: From datasheets to digital platforms: Revolutionizes semiconductor marketing

  In this episode, Stein Nesbakk, a marketing engineer takes you along his journey. He is blending technical expertise with marketing to drive innovation and growth. marketing excellence in the semiconductor Industry.   Working on award-winning solutions Stein has experience. At Nexperia he is a marketing engineer who started as an application engineer. Calculating the datasheets by hand made him think that could be done easier, so he came up with a ground-breaking solution within the semiconductor industry.     In this episode, we cover the following subjects:   Transition from application engineering to technical marketing.  The iterative process and limitations in hardware design compared to software.  The role of an application engineer in promoting products and interfacing with customers.  Challenges of semiconductor industry being siloed and addressing those with marketing.  Bridging the gap between product design and customer needs.  Understanding customer pain points and enhancing the perceived value of a product.  Transition from traditional marketing to more modern approaches in the B2B space.  The slow adaptation of digital advancements in the semiconductor marketing landscape.  Creating impactful digital tools to improve traditional processes.  Design and implementation of a digital solution (interactive data sheets) to streamline client operations.  Challenges of gaining user adoption and acceptance for new digital tools.  The role of digital forums and YouTube in increasing product visibility.  Differences and overlaps between sales and marketing in the B2B sector.  Analyzing historical patterns to predict future marketing trends and technological adoption.  Caution around the integration of large language models and AI due to rapid technological shifts.  Importance of focusing on a few core tools and understanding them deeply.  Developing MVPs (Minimum Viable Products) to showcase value and gain internal buy-in.  Absorbing and processing abundant information quickly due to digital advancements.  Question form the previous guest      Links  Evolving Digital   LinkedIn  https://www.linkedin.com/showcase/evolving-digital-podcast      Instagram   https://www.instagram.com/evolvingdigital.podcast/?hl=en    Facebook  https://www.facebook.com/profile.php?id=61566815356179       LinkedIn Stein Nesbakk  https://www.linkedin.com/in/steinhansnesbakk/ 

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• S1E8 - Irene Schaefers: E-commerce in the Boardroom: Digital transformation and customer experience

  Irene Schaefers covers the evolving digital landscape, including e-commerce's impact on traditional markets and the strategic role of digital in boardrooms. We also explore customer behavior insights, data-driven decisions, and the cultural shifts essential for successful digital transformations.    Irene Schaefers is a dynamic leader in customer experience and company growth, known for her expertise in integrating CX, technology, commerce, data, and marketing. Her career is driven by the belief that balancing exceptional customer experience with business growth is key to future success. At Siemens, she pioneered a digital-first strategy to enhance customer engagement and subsequently expanded her skills across various industries, such as developing a customer portal at NIBC and leading data-driven initiatives at Damen. Irene's entrepreneurial spirit and pragmatic approach make her a trailblazer in bringing CX to the boardroom, consistently transforming strategies into successful outcomes with passion and energy.     In this episode, we cover the following subjects:   Dive into Irene Schaefers' journey and her future endeavors in the vinyl business.  Explore the evolving role of e-commerce in traditional markets.  Understand the critical support needed for successful digital transformations.  Discover how both legacy and new tools and systems serve as enablers.  Highlight the essential focus areas within digital transformation projects.  Examine why siloes often hinder company operations.  Discuss digital and marketing's strategic place in the boardroom.  Explore new roles emerging in the boardroom.  Learn about the unified strategy connecting customer experience and brand.  Analyze the dynamics between sales and marketing teams:  Balancing marketing and sales objectives, with long- and short-term strategies.  Discover how digital and martech solutions integrate sales, marketing, customer experience, and brand efforts.  Identify where to begin when stepping into a new role.  Understand the importance and impact of a customer portal.  Explore changes in B2B ordering processes.  Recognize the significance of data and derive valuable insights.  Track customer behavior and its psychological aspects.  Address cultural changes stemming from digital evolution in traditional organizations.  Gain key insights for decision-making in business transformations.  Hear Irene's advice to the company.  Engage with a thought-provoking question from the previous guest.  Evolving Digital   LinkedIn  https://www.linkedin.com/showcase/evolving-digital-podcast      Instagram   https://www.instagram.com/evolvingdigital.podcast/?hl=en    Facebook  https://www.facebook.com/profile.php?id=61566815356179     LinkedIn Irene Schaefers https://www.linkedin.com/in/ireneschaefers/

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• S1E7 - Bram Fasseur: Innovating digital products and strategies

  In this episode, we introduce Bram Fasseur, the “Head of Product” at 247TailorSteel and explore his journey to a digital role, highlighting the award-winning product that impacted the industry. We discuss key topics like feedback loops, team dynamics, digital integration, client expectations, AI advancements, and strategies for successful product development in high-tech environments. With over a decade of experience in building digital products and leading teams, Bram has acquired extensive knowledge across various industries including e-commerce, manufacturing, media, and marketing. His career encompasses roles such as “senior product owner,” “senior product manager,” and business development manager, showcasing his versatility and expertise. Bram is an enthusiastic and seasoned digital product leader who prioritizes both customer and business value. His passion lies in product development and advancing team maturity. He approaches his work with a clear vision, achieving goals step by step through an agile mindset. Within teams, he fosters an open atmosphere that encourages quick decision-making, mutual learning, and celebrating success. In this episode, we cover the following subjects: Introducting Bram The process of the product award-winning product made some noise in the industry. Uncovering the "Why" in Bram's journey to his current (digital) role. The impact of new processes and technologies has significantly evolved and influenced your job. Navigating the challenge of feedback loops and the path forward in digital product development within high-tech and manufacturing environments. The team within product development and deciding who to include. Exploring the success factors within product development by asking why and discovering the problem. The impact of asking why and the strategic approach. The role of management and leadership in digital transformation and product development to unify teams. Accelerating digital integration and incorporating it into the logistics process. What advice would you give to someone aiming to launch their product in the digital world? Managing client expectations and the thought process behind continuous innovation and evolution with clients. Technical evolutions AI and the data Scalability and its connection with software and machines Addressing the needs of different customer groups within digital product development Making digital product development a success and what to do with marketing. The expectation within three years of digital product development How to succeed in this rapidly evolving space as a product owner & the risk. The question of the next guests   LinkedIn ⁠https://www.linkedin.com/showcase/evolving-digital-podcast⁠  Instagram ⁠https://www.instagram.com/evolvingdigital.podcast/?hl=en⁠ Facebook ⁠https://www.facebook.com/profile.php?id=61566815356179⁠ LinkedIn Bram Fasseur https://www.linkedin.com/in/bramfasseur/

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