AI and I

• This AI Alien Will Bring In $4 Million This Year in Revenue - Ep. 56 with Quinten Farmer and Eliot Peper

  500K people are confiding in an AI alien—and it's on track to generate $4M this year.It’s called a Tolan: an animated AI character that can talk to you like your best friend. The company behind it, Portola, has 4x’d their ARR in the last month from viral growth on TikTok and Instagram. Tolan isn’t just a hyper-growth startup—they’re also exploring AI as a completely new creative tool, and storytelling medium. Their goal is to help their users go from overwhelmed to grounded, and it’s working. Today, on AI & I, I sit down with two of the minds behind Tolans:My good friend Quinten Farmer, Portola’s cofounder and CEO, and Eliot Peper, their head of story and a best-selling science fiction novelist. We get into:How to build AI personalities users love. During user onboarding, the team gathers information—through a light-touch personality quiz—and then uses frameworks like the Big Five and Myers-Briggs to shape a Tolan that mirrors the user; like an older sibling might. The aim is to create someone who feels familiar enough to be safe, but different enough to be interesting.Why AI characters are “improv actors”. Rather than scripting detailed prompts, the team trains Tolans to improvise—inspired by Keith Johnstone’s book Impro, where he talks about building strong narratives through free association and recombination.How “memory” is critical to developing compelling characters. Tolans develop their personalities through “situations”: small narrative setups (a memory, a joke, an embarrassing moment) the Tolan reacts to, remembers, and gradually weaves into its character; accumulating into something that feels like a real lived experience.Why response time is everything for voice AI interactions. A Tolan has at most two seconds to curate the right context about a user and deliver a reply that feels genuine—the team has found that even half a second slower can break the user’s immersive interaction with the AI.The future of AI as a totally new creative medium. New technologies bring about new formats and new mediums. AI creates the opportunity for creatives to tell completely new kinds of stories—if they’re brave enough to try it.“White mirror” technologies that make you feel more like yourself. Amid concerns that tech drives polarization and isolation, Tolan offers a counterexample: a tool designed to make the best of what humanity knows about being a flourishing individual available on demand. The company’s north star is helping users go from feeling overwhelmed to feeling grounded.This is a must-watch for anyone exploring AI as a creative medium—or curious about the future of human-AI relationships.If you found this episode interesting, please like, subscribe, comment, and share! Want even more?Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.To hear more from Dan Shipper:Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps:Introduction: 00:01:30Talking to the Portola CEO’s Tolan, Clarence: 00:04:07How Portola went from building software for kids to AI companions: 00:09:11Why response time is everything for voice-based AI interfaces: 00:23:40Tolans don’t use scripted prompts—they’re taught to improvise: 00:29:54How to know which AI personalities your users will click with: 00:37:23Developing the character traits of an AI companion: 00:42:27What does it mean to build technology that makes us flourish: 00:49:48How Portola evaluates whether Tolans are resonating with users: 01:01:10Inside Portola’s viral growth strategy: 01:11:01Links to resources mentioned in the episode:Quinten Farmer: @quintendfEliot Peper: @eliotpeperMake your own Tolan: https://www.tolans.com/ Keith Johnston’s book about improvisation: ImproStephen King’s book about writing: On Writing

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• An Inside Look at Every’s Design Philosophy - Ep. 55 with Lucas Crespo

  This episode is sponsored by Vanta. Achieving SOC 2 compliance can help you win bigger deals, enter new markets, and deepen trust with your customers—but it can cost you real time and money. Vanta automates up to 90% of the work for SOC 2, ISO 27001, and more, getting you audit-ready in weeks instead of months and saving you up to 90% of associated costs—and Every listeners can get $1,000 off of Vanta at ⁠https://www.vanta.com/every⁠.Lucas Crespo is the mastermind behind Every's visual vibe—and he does it one prompt at a time.As our creative lead, Lucas uses tools like native image gen in ChatGPT and Midjourney to generate the cover images you see every day. He also designs the interfaces for our products—Cora, Spiral, and Sparkle—and makes everything on our site feel as thoughtful and delightful as possible.We get into:Why Every’s aesthetic feels familiar and new at the same time. Every’s aesthetic plays with the tension between the old (like Greek statues and Baroque symbols) and the new (like saturated colors and modern motifs) to make the glamor of the past feel fresh.Art direction matters more than ever today. As AI makes it easier to generate images, Lucas says the real work of design is shifting toward art direction, specifically, curating an aesthetic that feels “organic;” on his X timeline that’s showing up as clouds, earthy landscapes, and textures.Reimagining what a website can be with AI. Lucas compares most websites to identical buildings—predictable, efficient, and forgettable—and wonders how AI can help us break that mold by designing experiences that prioritize serendipity over speed, and curiosity over control.Behind the scenes of Cora’s visual aesthetic. How Lucas designed the landing page and launch video for Cora by rooting it in the product’s philosophy: turning the inbox from a source of chaos into something that feels calm, thoughtful—like stepping into spring.The future of internet interfaces. Lucas believes the future of digital interfaces will be curated with the same care as a film set or ad campaign, where every detail is chosen with intention.Lucas also walks us through how he created the headline image for Every’s consulting page—a human and robotic hand fist-bumping—using Midjourney to iterate from rough prompt to polished visual.This is a must watch for anyone interested in the future of design and making the internet a little more beautiful every day.If you found this episode interesting, please like, subscribe, comment, and share!Want even more?Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.To hear more from Dan Shipper:Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps:Introduction: 00:01:41How AI changed the course of Lucas’s career: 00:04:02Why Every’s aesthetic feels both familiar and fresh: 00:08:00Why Lucas thinks minimalism is overrated: 00:14:53Art direction matters more than ever in the age of AI: 00:20:38 How to reimagine what a website can be with AI: 00:23:42Lucas’s process in Midjourney to generate cover images: 00:33:08Midjourney v. image generation in ChatGPT: 00:42:30Behind the scenes of Cora’s design language: 00:49:07How AI is rewriting the role of a designer: 00:59:18Links to resources mentioned in the episode:Lucas Crespo: @lucas__crespoThe pieces Lucas has written for Every: “When An AI Tool Finally Gets You”, “A Definitive Guide to Using Midjourney” Dan’s piece on the allocation economy: “The Knowledge Economy Is Over. Welcome to the Allocation Economy” 

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• Being Human in the Age of Intelligent Machines - Ep. 54 with Dr. Alan Lightman

  Our sponsor for this episode is Microsoft. Want seamless collaboration without the cost? Microsoft Teams offers a robust free plan for individuals that delivers unlimited chat, 60-minute video meetings, and file sharing—all within one intuitive workspace that keeps your projects moving forward. Head to ⁠https://aka.ms/every⁠ to use Teams for free, and experience effortless collaboration, today.AI forces us to reckon with what makes us human—a question caught between science and spirituality that MIT’s Dr. Alan Lightman is uniquely placed to explore.Dr. Lightman is a physicist, bestselling novelist, and professor of the practice of humanities at MIT. As one of the first at MIT to hold a joint faculty position in both the sciences and the humanities, he’s at ease walking the line between the two disciplines.I loved Dr. Lightman’s book Einstein’s Dreams, so I was psyched to have him on the show. We spent an hour talking about:Being a “spiritual materialist”: Dr. Lightman’s philosophy that knowing the scientific explanation for natural phenomena—like spiderwebs and lightning bolts—deepens our experience and feeling of wonder.The nature of consciousness: He believes that consciousness is a subjective experience emerging from the tangible activity of billions of neurons firing in our brains.AI isn’t conscious, even though it might appear to be: AI might display manifestations of consciousness—like the ability to plan for the future—but whether it has an inner experience in the truest sense is a fundamentally different question.Challenge your conceptions of what “natural” means: Dr. Lightman argues that since humans evolved through natural selection, everything our brains create—from eyeglasses and hearing aids to AI—can be considered “natural” as they are inevitable consequences of our naturally evolved intelligenceAI that can do more than just data retrieval: Modern neural networks begin to approximate something resembling genuine thinking because the “digital neurons” process information in complex, non-linear ways.Evolution that blurs the lines between biology and technology: Dr. Lightman argues we’re driving our own evolution toward the “homo techno,” hybrid beings that merge human and machine; early examples include brain implants that enable paralyzed individuals to control robotic limbs.Dr. Lightman also recently published a new book called The Miraculous From the Material, a collection of essays that combine scientific explanations of natural phenomena with his personal reflections on them. It has tons of striking pictures that you should check out.This is a must watch for anyone interested in science, spirituality, and what it means to be human in the age of AI.If you found this episode interesting, please like, subscribe, comment, and share! Want even more?Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.To hear more from Dan Shipper:Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps:Introduction: 00:01:18Science can deepen your sense of the spiritual: 00:02:36The nature of consciousness: 00:11:31AI might appear to be conscious, but it isn’t: 00:13:11Why AI can be considered to be “natural”: 00:19:50AI shifts the focus of science from explanations to predictions: 00:30:40How modern neural networks simulate thinking: 00:33:48Lightman’s vision for how humans and machines will merge: 00:39:38 Does AI know more about love than you?: 00:43:11How technology is accelerating the pace of our lives: 00:49:18Links to resources mentioned:Alan Lightman: https://cmsw.mit.edu/alan-lightman/ Lightman’s books: The Miraculous From the Material, Einstein's DreamsHis documentary: Searching: Our Quest for Meaning in the Age of ScienceWalt Whitman’s poem: When I Heard the Learn’d Astronomer

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• He’s Using AI to Optimize His Life - Ep. 53 with Jonny Miller

  Jonny Miller uploaded his entire life to ChatGPT to use it as the ultimate AI coach. He created what he calls a Codex Vitae—with core personality traits, values, goals, burnout signals and more to load into ChatGPT. It hyper-customizes his responses, to help him access deep meditation states, create custom supplementation plans, and do deep research on areas of brain and body that he finds interesting.  Jonny runs a course on nervous system mastery, hosts a podcast, coaches founders and CEOs, and is building a wellness app—all using AI. As a long-time friend and writer for @every, I was psyched to have Jonny on AI & I to talk about how LLMs are expanding the breadth and depth of what he can do. We get into: Energy as your greatest asset: Jonny’s philosophy around pursuing a non-traditional path—like us at Every—by fiercely protecting his energy and optimizing for “aliveness” instead of higher revenue figures.ChatGPT projects for everything: His use of projects in @ChatGPTapp to organize different areas of his life; for example, he uploads his meditation journal to a Jhana project and asks it for advice when he’s struggling with the practice on a particular day.Deep research in action: How he uses @OpenAI’s deep research to tackle practical questions about moving his family to Costa Rica, hilariously esoteric ones about whether there’s a connection between Pokémon and shamanism, and everything that lies in between.The rise of “centaur” teams: Jonny’s belief that @kevin2kelly’s prediction around “centaurs”—human + AI teams outperforming either human or AI working alone—is becoming our reality.This is a must watch for anyone interested in using AI for personal development, coaching, or to build systems that can understand you. If you found this episode interesting, please like, subscribe, comment, and share! Want even more?Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.To hear more from Dan Shipper:Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps:Introduction: 00:01:31Dan and Jonny’s approach to running non-traditional businesses: 00:02:18How Jonny uses ChatGPT to deepen his meditation practice: 00:12:04Jonny uses AI to research a theory of how trauma is stored in our bodies: 00:25:44Dan’s theory around how AI is changing science: 00:31:28Jonny’s method to build personalized AI coaches: 00:32:35How Jonny used OpenAI’s deep research to plan a move to Costa Rica: 00:47:07Dan is developing an app that can predict his OCD symptoms: 00:52:50AI makes the idea of a “quantified self” useful: 00:55:42The future of human-AI coaching teams: 00:58:28Links to resources mentioned in the episode:Jonny Miller: @jonnym1llerThe nervous system mastery bootcamp: https://www.nsmastery.com/ His podcast: Curious Humans with Jonny Miller The nervous system regulation mobile app: Stateshift Jonny’s method to build your AI coach: http://BuildyourAIcoach.com More about Jhana: https://slatestarcodex.com/2017/09/20/meditative-states-as-mental-feedback-loops/ Buster Benson’s Codex Vitate: https://2019.busterbenson.com/beliefs/The pieces Jonny has written for Every: “The Operating Manual for Your Nervous System,” “The Best Decision-Making Is Emotional,” “How to Pay Off Your Emotional Debt,” “The Art and Science of Interoception”     

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• I Interviewed New Jersey Governor Phil Murphy about AI - Ep. 52 with Governor Phil Murphy

  I interviewed the Governor of New Jersey Phil Murphy.We spent an hour talking about his vision for AI in government, economic development, and the regulatory challenges ahead. His approach is refreshingly pragmatic: Spark real innovation at scale. Governor Murphy is laying the groundwork through an AI hub that pools the strengths of the government, academia (Princeton University), legacy tech (Microsoft), and next-gen players (CoreWeave). Creating a place for the brightest minds to live and work. He’s making the Garden State irresistible for the best talent through walkable communities, legal recreational cannabis, and an angel investment tax credit.AI that augments teams, instead of replacing them. The Governor sees AI as an “accelerant” that enables teams to do more with the same number of employees. He’s walking the talk by training 61,000 NJ state employees in AI to automate busy work and free them to focus on strategic tasks.An integrated regulatory framework for AI. He believes that a technology as pervasive as AI should be regulated at a national level because the state-by-state approach could stifle innovation. Governor Phil Murphy is the first governor I’ve ever had on the show and I was honored he took the time to come on. I was also especially excited to do this because I grew up in New Jersey! This is a must watch for anyone interested in the intersection of AI and policy.If you found this episode interesting, please like, subscribe, comment, and share! Want even more?Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.To hear more from Dan Shipper:Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps for Spotify:Introduction: 00:02:00Why there should be a nation-wide framework to regulate AI: 00:04:31How 61,000 state employees in New Jersey are adopting AI: 00:10:34Why new tech is key to transforming government services: 00:12:20The Governor is bringing startups back to New Jersey: 00:17:30How to stimulate innovation at scale: 00:25:28The Governor is making New Jersey a top choice for the best talent: 00:33:07Balancing technological progress while ensuring the workforce isn’t left behind: 00:36:56We’re moving toward an “allocation economy”: 00:41:39The Governor’s take on international regulation of AI: 00:43:43Links to resources mentioned in the episode:Governor Phil Murphy: @GovMurphyMore about the New Jersey AI Hub: https://njaihub.org/ 

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