HearSay: Lessons in Effective Communication & Messaging from the Experts in Language Strategy

The Super Bowl isn't just about football—it's about messaging. For 30 seconds, brands spend millions trying to connect with millions of viewers. But not all of them succeed. 

 In this annual episode, one of our most popular every year, our partners break down the messaging behind this year's most talked-about commercials. What made some ads resonate so powerfully that people can't stop talking about them? Why did others completely miss the mark despite massive budgets and star power? 

Lee, Michael, Keith, Ben, and Katie analyze the themes, language choices, and strategies that separated the winners from the losers. You'll discover what these ads reveal about how audiences think right now, and gain a behind-the-scenes look at what actually makes messaging work. Whether you're a communicator, a business leader, or simply curious about why certain messages stick with us, this episode is a masterclass in the power of language done right… and a whole lot of fun! _______________________________________________________________________________________ 
Enjoyed the podcast? Rate us on Spotify or write us a review on Apple Podcasts. 

Questions? Email us at [email protected]. We would love to hear from you! 

Want to keep up with what's new with us? Follow us on LinkedIn at maslansky + partners.

The rules have changed. Food and beverage brands that market artificial ingredients used to have breathing room. Not anymore. With MAHA gaining real momentum in Washington, the conversation around "healthy," artificial additives, and what we put in our bodies has become impossible to ignore—and it's moving fast. 

If you're a communications or business leader, you're already feeling the pressure. The old playbook doesn't work. Talking about the "science" doesn't persuade. Even the words themselves can blow up in your face. So what do you say when the language itself is contested—and how do you say it so people will actually listen? 

In Episode One of our sixth season, we reveal strategies to help you navigate this moment of change, find language that actually connects, and position your brand to lead—not just survive—through what's coming next.
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Enjoyed the podcast? Rate us on Spotify or write us a review on Apple Podcasts. 

Questions? Email us at [email protected]. We would love to hear from you! 

Want to keep up with what's new with us? Follow us on LinkedIn at maslansky + partners.

This year's language didn't just describe the world—it reshaped it. In this episode of HearSay, an annual favorite, we recap and analyze the most memorable language moments of 2025, across politics, culture, and business. It's a fast, fun look at the language that moved audiences this year, from big, bold language shifts (Gulf of America) and unforgettable political phrases (DOGE)… to new tech terms (AI slop) and pop-culture gems (Labubu)… we break down why certain phrases jumped from headlines to headspace. Lee, Michael, and the m+p crew riff on what stuck, what fizzled, and why, with strategic takeaways for every communicator. If you love language, this one is right up your alley—and fun listening as you wind down your year! Tune in and play along. 
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Enjoyed the podcast? Rate us on Spotify or write us a review on Apple Podcasts. 

Questions? Email us at [email protected]. We would love to hear from you! 

Want to keep up with what's new with us? Follow us on LinkedIn at maslansky + partners. 

Like to know more about what we do? Head over to our website.

It's no secret that America's trust in vaccines is declining, fast. Childhood vaccination rates are dropping, and nearly one in three Americans now questions what used to be a no-brainer. Then there's the "Make America Healthy Again" movement. Once dismissed as fringe, it's become a rapidly growing force reshaping the national conversation. 

If you're a communicator or business leader, you're probably already feeling the pressure. The old rules don't work. Talking about "science" doesn't persuade. Even the word "vaccine" can blow up in your face. So what do you say when the language itself is under attack—and how do you say it so people will actually listen? In today's environment, this is more than just a messaging challenge; it's a survival skill. 

In this episode, we reveal some strategies that can help you break the deadlock, connect with skeptical audiences by communicating effectively about vaccines, and turn a polarizing issue into a moment of real leadership. 

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Enjoyed the podcast? Rate us on Spotify or write us a review on Apple Podcasts. 

Questions? Email us at [email protected]. We would love to hear from you! 

Want to keep up with what's new with us? Follow us on LinkedIn at maslansky + partners. 

Like to know more about what we do? Head over to our website.

We all feel it: anger, frustration, the sense that something fundamental is broken. People aren't just upset today. They believe the system is rigged against them. They don't just doubt companies, they expect to be taken advantage of. That's the reality we face today. The rules of engagement have changed. And it's vital for companies to start rethinking how they engage with consumers in the world we're operating in. In this new era, every business must view its actions and words not through their own efforts at goodness, but through the lens of fairness. 

 

In this powerful episode of HearSay, Lee and Michael will help you understand the context that we're living in and why people are so angry, so you can begin to communicate, resonate, and engage more effectively. They'll help you find a path forward by thinking differently about where your customers are, so you can meet them there… talk to them and engage with them in different ways… to reduce that anger and begin to rebuild trust. 

 

This is critical listening for anyone who's responsible for shaping messages, building trust, or protecting your brand.