Inside WIGI: How Women in Games International Is Shaping the Future | Joanie Kraut
In this episode of IndieGameBusiness, we sit down with Joanie Kraut, CEO of Women in Games International (WIGI), to explore how the organization is building a more equitable and inclusive gaming industry. Joanie shares the mission behind WIGI, the impact of their initiatives, and what the future looks like as they approach their 20th anniversary in 2025.We also discuss how WIGI actively supports women and marginalized genders, key programs and partnerships, and what allies in the industry can do to contribute meaningfully. Whether you're a developer, publisher, or player, this episode is packed with insight on how the community can create lasting change.Socials:LinkedIn: https://www.linkedin.com/in/joanie-kraut/Facebook: http://facebook.com/getwigiInstagram: https://www.instagram.com/getwigi/Bluesky: https://bsky.app/profile/joanie-kraut.bsky.social#WomenInGames #EquityInGaming #GameDevCommunity #WIGI #IndieGameBusiness
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The Basic Ingredients of a Pitch Deck
Join Omar for a presentation covering the essentials of pitching your video game to publishers. From structure and flow to the must-have elements of a winning pitch, this session is all about showcasing your game's potential and getting publishers excited to support it!
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How to Make Game Trailers to Hook and Excite Your Audience
Learn what it takes to make a standout trailer from four game trailer makers who come from the craft from different angles and work experience. The panel combines their experience in: AAA game trailers, indie game trailers, cinematic short films of VR games, and games journalism.You will learn how and why certain game trailers grab the eyeballs of customers, press, influencers by clearly showing what the game is. Also, where is the line between authentically depicting the game as it is, and making custom footage that evokes the game experience in a more emotionally affecting way?
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How to Get Content Creators to Play and Promote Your Game
Most gamers discover new titles through YouTube, Twitch and other social media platforms, but how do you get creators to talk about your game? This session breaks down actionable strategies for identifying the right influencers, reaching out effectively, and building lasting relationships. Learn how to time your efforts around key milestones to boost visibility and get noticed by the Steam algorithm.
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Marketing Secrets of Steam Next Fest
Marketing agency founder Michael Brown discusses the best way to optimize your marketing to ensure you get the maximum return on Steam Next Fest and the tips and tricks Vicarious uses to ensure momentum for their games.
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
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