She Means Business Show

11 years ago I gave a TEDx talk that has now had nearly 9 million views.

I haven't watched it back in years, so today I'm rewatching it live, sharing what still resonates, and telling you the parts I never spoke about on that stage.

WE'LL TALK ABOUT...

The live experiment I opened the talk with, and the man in the audience whose reason for volunteering stopped me in my tracks.

Why what's going on in your head has more impact on your results than almost anything else.

The period of my life where I went from optimistic go-getter to completely self-sabotaging, and what that actually felt like.

The heart palpitations, the ECG machine, and what my body was trying to tell me before I finally listened.

Why I packed my bags and flew to Australia looking for an epiphany.

The E-Myth funeral exercise that changed everything for me.

How I programmed my mind for success, and why I still use these exact tools today.

I also share the things that didn't make it into the talk.

Honestly, watching this back, I want to hug that version of myself for being brave enough to get up there.
Because the biggest thing standing between you and where you want to be is almost always you. And the moment you have awareness on that, everything can shift. 
Let me know in the comments what landed most for you.

Carrie xx

I have over a million email subscribers, and they've generated tens of millions in revenue for my business.

In this episode, I'm breaking down exactly how I built my list from scratch, and how you can do the same. ✨

WE'LL TALK ABOUT...

Why your email list is the one asset your business actually owns, and why that changes everything.

The three simple steps to start building your list today.

How to create a freebie that gets people excited to hand over their email address.

Why I ran ads before I even had anything to sell — and started with just $5 a day.

How to use organic content to weave your freebie across the internet without feeling pushy or repetitive.

The Facebook Ad Library hack for finding exactly what's working for others in your space.

Why your organic subscribers are often your warmest leads, and how to keep growing both.

I also share the things I wish someone had told me sooner.

It took me two years to create my first freebie. Two years. And one simple PDF later, 6,000 people subscribed to it.

You don't need a complicated funnel. You don't need a huge budget. You just need to get started, because once you know how to get your first subscriber, you'll figure out how to get your first thousand. And one day you'll look back at a list of tens of thousands of people and wonder why you ever waited.

Your email list might just be the best business decision you ever make. 

Carrie xx

If you've got an online business and you haven't hit consistent $10K months yet, this episode is your roadmap. I've generated tens of millions in my business and we have over 40,000 customers, and in this episode I'm breaking down the five exact steps that got me there, from building your first relationships to mastering the skill of selling.
These aren't complicated strategies that require a huge audience or a massive budget. They're the same things I did from the very beginning, and they work whether you're just getting started or you've been at it for a while and the results just aren't where you want them to be yet.
What You'll Learn
How to get in front of your dream clients by leveraging communities that already exist

The 2026 visibility strategy: why distribution matters more than creation

Why in-person networking is one of the most underestimated growth tools (and the unexpected places it took me)

How to co-create your offer with your audience so they're excited to buy before you've even launched

The one question to ask yourself that completely changes the way you think about selling

Why selling is a skill you can learn, not a personality trait you're born with

Inside This Episode
The story of how Nikki signed up over 90 clients without even having a website

Why 2026's trust crisis is actually great news for business owners willing to build real relationships

How I ended up at Buckingham Palace talking entrepreneurship (and what made it possible)

The content distribution approach that turns one piece of content into five or six

Why I started running ads before I ever had anything to sell

The Benjamin Hardy quote that changed how I think about goal-setting and selling

The reverse-engineering exercise that makes $10K months feel achievable instead of impossible

Resources Mentioned
The Science of Scaling by Benjamin Hardy

FEA Business Quiz: get a personalised success plan for your business.

Let's Keep Going
Let me know in the comments or on Instagram @iamcarriegreen which of the five steps you're going to take action on first. I'd love to hear from you. 💕

If you're running an online business and feeling overwhelmed by all the AI noise, this one is for you. 
I'm sharing exactly how I'm using AI right now, how I built Carrie AI from my own frameworks and knowledge, and where I honestly think this is all heading over the next 18 months.
✨ Join my free Ideas to Income challenge → https://fea.link/ideas
WE'LL TALK ABOUT...
Why ignoring AI right now could genuinely leave your business behind
How I use AI to pull my voice and stories out of me (not replace them)
Why I built Carry AI and what happened when 9,000 people used it in one challenge
How to integrate AI directly into your offers and coaching programs
The environmental and ethical side of AI that we also need to talk about
Why fear-mongering content about AI is the one thing you should stop consuming
How to stay ahead as the landscape completely shifts over the next 2 years
I also share the parts that don't get talked about enough. The moment I realised repetitive tasks were stealing my best creative energy. The mindset shift that changed how I see AI entirely. And why building your own AI version of yourself might be the most powerful thing you do for your business this year.
Because AI isn't going anywhere. And neither are you. Let's figure this out together.
Carrie xx

In this episode of She Means Business, Carrie sits down with long-time friend and AI strategist Rick Mulready to talk about what it really looks like to build an AI-first business in 2025 and beyond.
If you've been dabbling with ChatGPT, still doing everything manually, or feeling slightly terrified you're "already behind" with AI… this conversation will feel like a deep exhale and a wake-up call all at once.
Rick shares how burnout and one simple experiment with ChatGPT led him to completely reinvent his business around AI – and why he believes the biggest shift for online entrepreneurs now is moving from people manager to AI manager.
Together, we explore practical, non-techy ways you can start using AI today to save hours every week, make smarter decisions, and free yourself up to do the work (and live the life) you actually want.
In this episode, we talk about:
How burnout and ChatGPT pushed Rick to pause his "successful" business and pivot fully into the AI space

Why traditional "record once, sell forever" courses are getting outdated fast – and why Rick chose a membership model in the age of AI

What it means to build an AI-first business instead of trying to bolt AI onto an old way of working

The dreaded time audit and how AI can help you see where your time is really going (without a huge spreadsheet)

Simple ways to use ChatGPT beyond content: time analysis, decision support, planning trips, troubleshooting real-life problems (like a broken motorhome!)

How to use AI to:

Draft newsletters and weekly emails in a fraction of the time

Turn your FAQ doc into a "world-class" customer support assistant

Analyse your P&L, ad stats, or sales pages and get clear, actionable recommendations

The difference between "using ChatGPT for a task" and building AI agents that can research, ideate, draft and send things for you

What it practically looks like to go from solo operator to having an AI "org chart" across marketing, operations and delivery

Why aggregating your business knowledge (courses, FAQs, SOPs, offers, etc.) in one place now will make your future AI setups 10x more powerful

How AI is opening up wild creative possibilities – from building apps without being a coder to helping Carrie's 6-year-old turn his stories into books and 3D characters

The mindset shift we all need: choosing curiosity over fear, and committing to 20 minutes a day of "AI practice" so we don't get left behind

Resources & tools mentioned
Connect with Rick Mulready
Website & newsletter: rickmulready.com rickmulready.com


The AI Playbook® community: The AI Playbook on Skool Skool


AI & automation tools we mention
ChatGPT – Carrie's go-to for time analysis, meal planning, content, motorhome troubleshooting and more

Claude – Rick's favourite for long-form copy like email sequences and sales pages

Relay.app – no-code AI workflow + automation tool for building simple agents and workflows Relay

Gamma – AI tool for creating slide decks and presentations quickly Gamma

Dia – an AI-powered browser from The Browser Company that lets you "chat with your tabs" and analyse what's on your screen in real time Dia Browser

(Always check current pricing and plans for these tools, as they change often.)
Loved this episode?
Tag me on Instagram and tell me your biggest takeaway or how you're using AI in your business – I love hearing your stories. 💛
And if this episode sparked ideas for you, it would mean the world if you left a review on Apple Podcasts so we can reach and support even more women building their dream businesses.