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Slow Flowers Podcast

Podcast Slow Flowers Podcast
Debra Prinzing
The Slow Flowers Podcast is the award-winning, long-running show known as the “Voice of the Slow Flowers Movement.” Airing weekly for more than 9 years, we focu...

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  • Episode 702: Sustainable Floral Design and its History, with Per Benjamin – author, World Cup Winner, and florist for the Nobel Prize Award Ceremonies
    https://youtu.be/xo0eJsPkCKQ?si=JQMfrx44CujdC8ys Last weekend I was invited to Vancouver, British Columbia, where two floral luminaries, Hitomi Gilliam and Per Benjamin, were teaching an in-person workshop for students of their Floristic Dialog courses. I wanted to interview Per to learn more of his about-to-be-published book, Sustainable Floral Design – A Sustainable Future found in History. This beautiful new book, co-authored with Max van de Sluis, draws inspiration from different periods through history and translates them into our present time, reviving forgotten techniques, materials, and styles while also generating new ideas from the past. As Per points out, the Egyptians and Renaissance period floral artists were not using floral foam, so why can’t we emulate some of their methods? Per Benjamin and Max Van de Sluis Today's guest is world class floral designer, Per Benjamin. Hitomi invited me to visit her in Vancouver, B.C., which is just about a 3-hour drive north of me, and I arrived there last weekend. She enticed me with news that Per Benjamin would be in town to co-teach with her and mentioned that his new book on Sustainable Floral Design would be published soon. Debra Prinzing, Hitomi Gilliam, and Per Benjamin (c) Jim Martin I don’t need much of an excuse to take the Slow Flowers Podcast on the road, as you know, so this past Saturday, I arrived at the Floristic Dialog workshop and sat down with Per to chat. I’m excited to share our conversation with you. Per Benjamin at the Nobel Prize banquet Title Page: Sustainable Floral Design Book ORDER LINK: Sustainable Floral Design by Per Benjamin and Max van de Sluis. The cost is equivalent to about $68 US dollars and Per’s studio is set up to ship worldwide. Hitomi Gilliam has been a past guest of the Slow Flowers Podcast and was a featured Slow Flowers Summit speaker when we gathered in Banff in 2024. I recently interviewed Hitomi about her approach to sustainable floral design for the 2025 Slow Flowers Floral Insights & Industry Forecast, drawing from her use of natural mechanics and decorative structures for floristry – we called this insight “Show Your Work.” Per Benjamin Per Benjamin, Benjamin's Botaniska Let me tell you a little more about Per. I first encountered him at the 2019 World Cup in Philadelphia where he was an emcee during the competition. Through his Stockholm, Sweden-based company Benjamin’s Botaniska, Per’s work ranges from demonstrations, workshops, seminars, teaching, judging, business and marketing, team and leaderships courses, shop makeovers and coaching, large-scale events and the occasional day in a flower shop. Since his World Cup victory in 2002, Per has worked all around the world, in over 80 countries. For many years, he has designed the florals for the Nobel Prize Awards Banquet in Sweden and he is the author of dozens of books. Let’s jump right in and meet Per Benjamin and welcome him to the Slow Flowers Podcast. And as a bonus, at the end of our conversation, Hitomi Gilliam joins Per and the two briefly discuss their collaboration with future Floristic Dialog workshops both online and in person. I want to close with a quote from the opening pages of Sustainable Floral Design: We must change our way of thinking. Sometimes, we must forget what we have learned and done for many years and embrace the new world with respect for our children and future generations. This means letting go of materials and techniques that are harmful to the environment and finding more sustainable alternatives. We rely too heavily on single use plastic-based materials that end up in landfills or even as microplastics in our oceans. However, there are alternatives and it is important for us to make the switch if we want a future at all. Thank you for your advocacy, Per!Find and follow Per on Instagram and FacebookSign up for future Floristic Dialog notices Join our February Slow Flowers Member (Virtual) ...
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  • Episode 701: Meet Mother-Daughter Duo Kim Urso and Kylie Pack of Yellow Petal Farm, Nevada’s Small-Business Agriculture Award Recipients for 2024
    https://youtu.be/7SxS3vDHrQo?si=EkE5x41RdrS5V0qn Showcasing floral agriculture as a valuable farm crop in an area surrounded by ranches and alfalfa farms, Kim and Kylie operate Yellow Petal Flower Farm in Fallon, Nevada. Let's hear how they created a multi-generational, woman-led flower farm and floral design business serving Reno, Lake Tahoe, and the surrounding region. The Nevada Department of Agriculture, along with Made in Nevada, recently presented Yellow Petal Flower Farm with the 2024 Nevada Agriculture, Food and Beverage Small Business of the Year Award – and we’re here to celebrate!  The Nevada-grown flowers of Yellow Petal Flower Farm Kim Urso’s flower farming journey started in 2018 on a 2-acre property in Dayton, Nevada. Joined by her daughter Kylie Pack, a young mom, the women combined passion and dedication to launch Yellow Petal Flower Farm. In 2020, knowing they needed more land, and despite a global pandemic, they found a perfect location in nearby Fallon, Nevada, where now, four generations of their family make their home at Yellow Petal Flower Farm. A floral design by Yellow Petal Flower Farm Yellow Petal Flower Farm branding The mobile flower stand Thanks so much for joining me today! Find and follow Yellow Petal Flower Farm on Instagram and Facebook You're Invited to Slow Flowers SUNDAY In this week’s news, I want to invite you to Slow Flowers SUNDAY, our first-ever Slow Flowers gathering at the Northwest Flower & Garden Festival in Seattle, Sunday, February 23rd. Our friends at the NW Flower Show invited us to host a special event, and I’m delighted to say we’re producing a mini-version of the Slow Flowers Summit for a live, in-person, half-day symposium called Slow Flowers SUNDAY. Slow Flowers Sunday includes Continental Breakfast, Networking, three inspiring lectures and demonstrations, Door Prizes, a Gift Bag, plus complimentary admission to the NW Flower & Garden Festival. You’ll learn from Four amazing speakers on flower farming, floral design, and sustainability. I can’t wait to see you there. The details are in our show notes and can be found at slowflowerssociety.com. WHO should attend? This special event is designed for YOU -- flower farmers, farmer-florists, floral designers, flower lovers, and gardeners!TICKETS: $99 per person, plus all the perks I just mentioned. Reserve Your Seat at Slow Flowers SUNDAY Thank you to our SPONSORS This show is brought to you by slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com. And thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com. Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeav...
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  • Episode 700: How Sue Dykstra and Kelly Lewis of Michigan’s Creekside Growers transitioned a 25-year-old retail plant nursery into a cut flower farm with year-round production
    https://youtu.be/cHpC0UiCDzA?si=fdpuerpqG-mQ63Xk Experienced plantswoman Sue Dykstra has operated nurseries for decades. She opened Creekside Growers in 2001, expanding the Middleville, Michigan business from a small plantstand to a full-service garden center with 65,000-square-feet of covered greenhouses. Over the past several years, Sue and manager Kelly Lewis have transitioned the nursery to a cut flower farm with indoor and outdoor production, retail flower shop, and the wholesale hub for West Michigan Flower Market. Their story offers a case study for the nursery industry, highlighting the economic benefits of providing a rare (but in-demand) supply of seasonal, sustainable, and locally-grown cut flowers to consumers and florists alike. Flowers from Creekside Growers and Flower Farm Slow Flowers Floral Insights 2025: Winter Farming A few weeks ago, we published the 2025 Slow Flowers Floral Insights & Industry Forecast, our 11th annual report on the emerging themes and topics influencing our movement. Today’s episode perfectly highlights one of the seven insights: Winter Farming. In our report, which you can find in the Winter issue of Slow Flowers Journal, my collaborator Robin Avni and I observed that more Slow Flowers growers are beginning to experiment with cold-weather crops, as they cheat the season with high tunnels and other bloom-forcing techniques. Innovation meets demand as more growers experiment with winter farming. And as a result, florists who have built their brands around domestic flower sourcing have more botanical options closer to them. Inside the Greenhouse: Workshops at Creekside Growers The timing of that insight is perfect for today's episode. I originally reached out to Sue Dykstra of Creekside Growers and Flower Farm in order to share her story with you, but I thought that the big story was around her potting parties that for years she has offered Michiganders as a way to jump-start their container gardens. When I last interviewed Sue and her partner Kelly Lewis, it was for a chapter in our 2021 book, Where we Bloom – a collection of the artistic studios and design spaces of Slow Flowers members. Creekside Growers inside Where We Bloom In that chapter, which you can see above, Sue and Kelly discussed their hybrid model of operating a retail garden center and a cut flower farm. Now, as you will hear in today’s interview, Creekside Growers shifted to a 100% cut flower farming and floral design operation. It’s an exciting chapter in the nursery and garden center world. I’ve long advocated that retail nurseries should put an emphasis on cutting garden plants, and stock plant collections, offer design workshops, and encourage gardeners to grow professional-grade cut flowers. What’s happening at Creekside Growers and Flower Farm is instructive and inspiring. Find and Follow Creekside Growers:InstagramFacebookWest Michigan Flower Market Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis.
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  • Episode 699: Building a Flower Farm Centered Around Floral Tourism with Misty Vanderweele of All Dahlia’d Up Flower Farm in Palmer, Alaska
    https://www.youtube.com/watch?v=czmwuwa6XG4&feature=youtu.be Yes, you can grow gorgeous cut flowers in Alaska. Just ask Misty Vanderweele, anAlaska native who founded All Dahlia’d Up in 2013, a boutique flower farm in Palmer. There is a magical effect on the intense color palettes and robust health of Misty’s blooms, as the short growing season is balanced by up to 22 hours of endless sunshine-a-day during the peak summer months. Misty believes that all that sunshine fills the flowers with good medicine, as she has personally experienced their healing properties and witnessed in her customers and guests when they visit her farm. Today, learn how Misty’s series of one-hour walking tours, immersive floral retreats, and special Alaska-grown farm-to-table dinners draw guests from around the globe. Misty Vanderweele of All Dahlia'd Up, a Palmer, Alaska-based flower farm Welcome to Misty Vanderweele, owner of All Dahlia’d Up Flower Farm in Palmer, Alaska. Misty is a past guest of the Slow Flowers Podcast – she appeared on Episode 413, recorded in August 2019. I’ll share the link in our show notes in case you’d like to go back and listen to her beautiful, story of how deep, personal loss and the grief that followed led to her life in flowers. It’s poignant and may just be the hopeful story you need to hear right now. https://www.slowflowerspodcast.com/2019/08/07/episode-413-meet-misty-vanderweele-of-alaskas-all-dahliad-up-plus-our-state-focus-new-jersey/ Frolicking in the flower fields at All Dahlia'd Up (Palmer, Alaska), from left: Christina Stembel, Misty Vanderweele, and Debra Prinzing In August 2023, I flew to Anchorage with Christina Stembel of Farmgirl Flowers to attend one of All Dahlia’d Up’s flower farm dinner tours. It was a magical and sensory-filled experience. Everything about the majestic scenery, the stunning flower fields, the hands-on floral design component, the delicious, all-local food, the live entertainment, and the camaraderie around the farm table – it was all unforgettable. We had a blast. I recently came across some video I shot during that evening, and so you’ll see a mini video at the beginning of my interview with Misty. She graciously voiced some of the footage to add more insights to the video clips. Farm table adorned with DIY floral arrangements That’s followed by a conversation about All Dahlia’d Up Flower Farm’s many channels for marketing flowers, but mostly, about floral tourism and how Misty is sharing her farm as a tourism destination. Let’s jump right in and get to that conversation! Misty is about to announce the 2025 tour dates and calendar of on-farm events, so follow the link to sign up for the newsletter so you’ll be the first to know! Floral tourism at All Dahlia'd Up Flower Farm https://mistyvanderweele.com/links This Week's News! We’ve just wrapped up a very successful, three-day Slow Flowers WORLDWIDE Summit, which took place as a virtual/online conference over January 9th to 11th and involved 160 registrants, 15 amazing speakers, several great sponsors and partners, and the talented Slow Flowers team. Whew! I’ll share much more in the coming weeks, but I just wanted to publicly thank everyone who joined us. We had incredibly high engagement of live participants who logged in to watch the sessions and interact with each speaker – that was so gratifying. But no worries if you registered and didn’t make it to all of the sessions – your registration entitles you to three months of replay viewing – through mid- April. Our 600th Episode!! I also have to pause for a moment to mention that today is our 600th episode of the Slow Flowers Podcast! Our episode numbering is a little confusing because this is Episode 699, but back when I started the Slow Flowers Podcast in 2013, I just decided to start our first episode at 100 – not sure why, but I must have heard that was a good idea – ha! It’s confusing, but no big deal.
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  • Episode 698: Slow Flowers Floral Insights and Industry Forecast for 2025
    https://www.youtube.com/watch?v=ckPGJ2K-PVQ This year, in recognition of Slow Flowers' annual focus on changing cultural and creative shifts in the floral industry, our Forecast hones in on seven key insights. In a year where Artificial Intelligence has become omnipresent, we find ourselves reverting to the Analog world of nature. Innovation and personal expression are being challenged by the AI-dominated ecosystem, and the authentic values of the Slow Flowers Community are its antidote. Nature’s perfection cannot be replicated by a chisel, paint brush, or computer generated image, as all these works draw from the original source. A flower produced from AI is generated from what already exists. However, a flower grown from seed is the perfect metaphor for our individual creativity. SLOW FLOWERS JOURNAL: Slow Flowers Floral Insights & Industry Forecast for 2025 Welcome to 2025 -- a New Year that we hope brings joy, prosperity, progress, and growth for the Slow Flowers Community! This is the 11th year we’ve produced the Slow Flowers’ Floral Insights and Industry Forecast, which originated in 2015 as a series of presentations shared with the media, our members, and you, our listeners. This episode is accompanied by an important free resource. You can find the link in today’s show notes for Episode 698 to read the Slow Flowers Journal’s Winter 2025 issue, titled “Floral Reality” – more on that title will follow. In addition, I recorded a video of this episode to introduce you the seven insights illustrated with visual examples. This is the video companion to today’s podcast. Click above to watch. Hot off the press, the 48-page digital magazine-style report, produced in partnership with BLOOM Imprint, our Slow Flowers publishing venture. Huge thanks to our creative director Robin Avni for designing such a gorgeous issue – I can’t wait for you to see it. Through the pages, our insights become identifiable and relatable to your floral enterprise for 2025 and beyond. Click to Read Slow Flowers Journal - Winter 2025 Issue (with Forecast) ON THE COVER: I have to tell you about this beautiful floral image on the cover of our Forecast Issue. It is designed by Rizaniño “Riz” Reyes of Seattle-based RHR Horticulture and this image is featured in the forthcoming book, The Flower Farmer: Inspiration & Advice from Expert Growers, by Debra Prinzing & Robin Avni (which will be published by Abrams on May 6, 2025. When Robin selected this image for our cover, she commented, “It is almost hyperreal, meaning it’s so beautiful it couldn't possibly be real -- but it is! It’s a design from nature and artistically composed, almost like a Dutch still life with flowers, but modern in its form. This design is real; touched by human hands, and intentionally designed – the epitome of Floral Reality, rather than computer generated artificial augmentation."Riz composed this stunning spring posy with hellebore, fritillaria, Siberian bugloss (Brunnera), grape hyacinth, daffodils, and rosemary and daphne for scent. Silver gray Brachyglottis, glossy Polystichum fern, and branches of flowering Ribes and bearberry hold the delicate flowers together. Thank you for sharing your talents, Riz! Thank you to Our Sponsors! This show is brought to you by slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies.
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The Slow Flowers Podcast is the award-winning, long-running show known as the “Voice of the Slow Flowers Movement.” Airing weekly for more than 9 years, we focus on the business of flower farming and floral design through the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.
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