The Joe Reis Show

Every so often, the tech industry declares something dead. Data warehousing is dead. Data modeling is dead. Semantic layers are dead. SQL is dead. Now AI is supposedly making entire professions obsolete. I get it. Ragebait gets the clicks and comments. But it's also lame and disingenuous.
In this Freestyle Friday, I unpack the logical fallacies behind these claims, why technology almost always evolves instead of replaces, and how separating fundamentals from shapeshifting implementations gives you a much clearer view of where the industry is actually headed.
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Sponsor: Fivetran
With the rise of AI and agents, having centralized, trustworthy data is the absolute foundation for building tools and training models. Fivetran automates your data pipelines, removing the need to build fragile connectors so your data arrives clean and reliable. By handling the messy infrastructure behind the scenes, Fivetran allows your team to focus on building the future. Visit ⁠⁠⁠fivetran.com⁠⁠⁠ to learn more.

The Joe Reis Show is invitation-only. Unsolicited guest pitches and PR outreach are not considered.

In this episode, I crashed Pattern's office to sit down with Jacob Miller (VP of Platform Intelligence) and Jeremy Mumford (Lead AI Engineer) from Pattern to discuss their newly co-authored book, "Architected Intelligence." We dive deep into the reality of building scalable AI systems, explaining why companies cannot simply put an LLM in front of everything. We also explore the importance of curating data to avoid the "semantic swamp," the reality of adapting organizational structures to external marketplace algorithms, and the collaborative process of writing a tech book using AI as an "anti-sycophantic" sparring partner. We also discuss the booming tech and startup scene in Utah, the future of autonomous cloud agents powered by budget-friendly AI models, and more.Buy Architected Intelligence: https://amzn.to/4haOqAr

The Joe Reis Show is invitation-only. Unsolicited guest pitches and PR outreach are not considered.

I'm getting a ton of emails from individuals and PR agencies asking to be on my podcast. Almost all of it is AI slop spam of the most bland and uninteresting kind. "I have an AI startup solving X." Yeah, you and everybody else... my Goldendoodle also has an AI startup.
As a reminder my podcast is invite-only.
If you or your PR agency sends me these types of messages, I will ignore them or berate you for spamming me with this nonsensical and offensive slop.

Marshall McLuhan predicted a post-literate world in The Gutenberg Galaxy. That world may now be arriving: humans are reading less, AI is reading more, and engineers can increasingly produce code, schemas, documentation, and infrastructure without fully understanding what they created. Perhaps this describes you? ;)
In this Freestyle Friday, I look at the gap between production and comprehension, why judgment is becoming more valuable than cranking out code and diagrams, and how software and data engineers may evolve from writing code, shipping widgets, and building pipelines to creating the context and semantic infrastructure that machines need to act.
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Sponsor: Fivetran
With the rise of AI and agents, having centralized, trustworthy data is the absolute foundation for building tools and training models. Fivetran automates your data pipelines, removing the need to build fragile connectors so your data arrives clean and reliable. By handling the messy infrastructure behind the scenes, Fivetran allows your team to focus on building the future. Visit ⁠⁠fivetran.com⁠⁠ to learn more.

The Joe Reis Show is invitation-only. Unsolicited guest pitches and PR outreach are not considered.

I sat down with Sharon Goldman - AI journalist, formerly at VentureBeat and Fortune, now running her own platform, Ground Level AI on Substack - for a conversation that went a lot further than I expected.We cover a lot of ground about the AI backlash, data centers, AI hype vs. reality, and the future of writing.

Check out Ground Level AI: https://www.groundlevel-ai.com/

The Joe Reis Show is invitation-only. Unsolicited guest pitches and PR outreach are not considered.