The Next Big Idea Daily

Apple turns 50 this year—which is a good moment to ask how a scrappy computer company became one of the most influential forces in modern life. In Apple: The First 50 Years, David Pogue takes us inside the legends, the near-death moments, and the reinventions that built the Apple we know now. Then we flip to the pressure campaign trying to curb Apple’s power: iWar by Tim Higgins follows the escalating battles over the App Store—from Fortnite and Spotify to regulators and rival tech giants—revealing what’s really at stake when a platform becomes an empire.

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Work today is more intense, more scrutinized, and more chaotic than ever — so how do you stay effective through it all? Melissa Swift, author of Effective, shares research-backed strategies for navigating four forces reshaping modern work. Plus: leadership coach Carol Kauffman (Real-Time Leadership) on finding your winning moves when the stakes are high.

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Sibling relationships are often our longest—and sometimes most complicated—connections. In today’s episode, we explore what siblings can teach us about identity, belonging, and who we become, drawing on new insights from Catherine Carr's recent book Who’s the Favorite? : The Loving, Messy Realities of Sibling Relationships and the 2023 book How to Be Multiple: The Philosophy of Twins by Helena de Bres.

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First up, the Atlantic's CEO Nicholas Thompson on hidden potential, aging well, and pushing past the limits we imagine, with ideas from his 2025 book The Running Ground: A Father, a Son, and the Simplest of Sports. Then we hear from Washington Post sportswriter Sally Jenkins, whose 2023 book The Right Call examines what the greatest coaches and athletes can teach us about work, leadership, and life.

This episode orginally aired on November 26, 2025

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We begin with Darcey Steinke, who shares five key insights from her new book, This Is the Door: The Body, Pain, and Faith. And then in the second half of the show, we hear from Anushay Hossain about her 2021 book, The Pain Gap.

This episode originally aired on March 11, 2026.

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✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at ⁠bookoftheday.nextbigideaclub.com⁠

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Shopify — Start your $1/month trial at ⁠shopify.com/daily⁠