020 - Product Marketing and Growth: Competing With Big Players with Ruth Okoli
In this episode we talk about product marketing and growth, and how startups can break into, grow and thrive in spaces where already established players run.Our guest today is the amazing Ruth Okoli. Ruth is a Cofounder and the Head of Growth/Marketing at Nestuge and she has over 4 years of experience in consulting, working on projects around business growth, strategy, process optimization and operations.We discuss:Market penetration for startups in industries with established playersUser acquisition and retentionTeam dynamics and collaboration, focused on marketing goalsScaling and sustaining growthThis is about making sure you make your mark and establish your presence in the market.The company referenced a lot throughout this episode, https://nestuge.com/#TPOT #ThePulseOfTech #podcast #TechPodcast #marketing #growth #marketpenetration #productmarketing #growthmarketing #DULAStudio #DULAChapters:00:00 - Introduction to Product Marketing and Growth05:14 - Ruth’s Journey and Insight into Marketing09:37 - Market Penetration Strategies for Startups14:19 - Understanding the Principle of First Three17:41 - Acquiring and Retaining Users22:36 - Building Relationships With Customers25:52 - Importance of Brand Visibility28:13 - Branding and Story Telling in User Acquisition29:52 - Collaboration Between Founders and Marketing Teams36:28 - Customer Centric Approaches in Startups39:42 - Scaling for Sustainable Growth45:24 - Practical Advice for Founders and MarketersConnect with us:Ruth Okoli on X (formerly Twitter) - x.com/ruthinspireRuth Okoli on Instagram - instagram.com/ruthinspireRuth Okoli on LinkedIn - linkedin.com/in/ruthokoliLede Adeniyi on X (formerly Twitter) - @wolede_Lede Adeniyi on ADPList - book a mentorship sessionLede Adeniyi on LinkedIn - connectThanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.SponsorDULA Studio - https://dula.studioTPOT SocialsInstagramX (Formerly Twitter)Threads
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019 - Funemployment, Quantum Computing, and Building a Globally Relevant Career with Linda Ikechukwu
In this episode of TPOT (The Pulse of Tech podcast), I sit down with Linda Ikechukwu, who has built a globally relevant career, and we unpack what it really takes to make your career thrive beyond borders. Linda Ikechukwu is a talented software engineer and developer educator currently pursuing her MBA at a top-10 business school. When she's not coding or studying, Linda feeds her passion for travel, lawn tennis, and African folklore.We discuss:Skills that cross industries and geographiesWhy “quantum computing” isn’t just for scientistsHow a season of funemployment can set you up for global opportunitiesThis isn’t just about staying relevant. It's about becoming unmissable in today’s global economy.Preparing for Q-Day (Linda’s Article on Quantum Computing) - https://smallstep.com/blog/post-quantum-cryptography-at-smallstep#TPOT #ThePulseOfTech #podcast #TechPodcast #careers #globalcareer #quantumcomputing #funemployment #DULAStudio #DULAConnect with us:Linda Ikechukwu on X (formerly Twitter) - x.com/_MsLinda,Linda Ikechukwu on Instagram - instagram.com/linda_ikechukwuLinda Ikechukwu on LinkedIn - linkedin.com/in/linda-ikechukwuLede Adeniyi on X (formerly Twitter) - @wolede_Lede Adeniyi on ADPList - book a mentorship sessionLede Adeniyi on LinkedIn - connectThanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.SponsorDULA Studio - https://dula.studioTPOT SocialsInstagramX (Formerly Twitter)Threads
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018 - Building Trust For Crypto In Emerging Markets with Moore Dagogo Hart
In this episode, we’re talking about crypto adoption in the African market and joining us is Moore Dagogo Hart, also known as Moore DH, a Nigerian tech entrepreneur, blockchain architect, and co-founder of Zap Africa, home to Africa’s first non-custodial crypto wallet and exchange. He’s also the founder of Syx Labs (now Cognito Systems), a cutting-edge AI and blockchain development studio.Connect with us:Moore Dagogo Hart on X (formerly Twitter) - x.com/MOORE_DH,Moore Dagogo Hard on Instagram - instagram.com/mooredhMoore Dagogo Hart on LinkedIn - https://www.linkedin.com/in/moore-dagogo-hartLede Adeniyi on X (formerly Twitter) - @wolede_Lede Adeniyi on ADPList - book a mentorship sessionLede Adeniyi on LinkedIn - connectThanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or YouTube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.SponsorDULA Studio - https://dula.studioTPOT SocialsInstagramX (Formerly Twitter)Threads
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017 - The Hidden Crisis in Nigeria’s Fintech Boom with O’Sheyi Ogunbanwo
This episode sparks a candid conversation about sustainability vs. hype in African fintech. Nigeria’s fintech boom hides tough truths, unsustainable growth, regulatory hurdles, and shaky consumer trust. On this episode, we uncover the crisis looming behind the hype and what it means for founders, teams, and the future of digital finance.And joining us on this topic is O’Sheyi Ogunbanwo. O’Sheyi is a product manager and business executive with experience building fintech products within payments, lending, digital banking, international remittance and agency banking. He’s ex Schlumberger, ex Voguepay, ex Kongapay, ex Carbon, ex VFD and ex Fairmoney.#TPOT #ThePulseOfTech #podcast #fintech #africanFintech #nigerianfintech #bankingsystem #banking #microfinancebankConnect with usO’Sheyi Ogunbanwo on X (formerly Twitter) - @obanwoosheyiO’Sheyi Ogunbanwo on LinkedIn - connectLede Adeniyi on X (formerly Twitter) - @wolede_Lede Adeniyi on ADPList - book a mentorship sessionLede Adeniyi on LinkedIn - connectThanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.SponsorDULA Studio - https://dula.studioSocialsInstagramX (Formerly Twitter)Threads
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016 - Turning feedback into career success with Victor Onazi
Joining us today is Victor Onazi and we will be talking about how feedback can be a powerful tool for career growth, exploring strategies to effectively receive and implement feedback, and learning how to turn criticism into opportunities for success.Victor is an experienced product designer and a fintech enthusiast with over half a decade years of expertise in crafting impactful digital products. With a background in front-end engineering, he has contributed to industries including FinTech, AdTech, Web3, and HealthTech. Victor has led design efforts and successfully shipped products that have reached over 10 million users worldwide.Connect with usVictor Onazi on LinkedIn - connectVictor Onazi on X (formerly Twitter) - @wolede_Lede Adeniyi on X (formerly Twitter) - @victoronazi_Lede Adeniyi on ADPList - book a mentorship sessionLede Adeniyi on LinkedIn - connectThanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning @pulseoftechpod.SponsorDULA Studio - https://dula.studioSocialsInstagramX (Formerly Twitter)Threads
Netherlands