The Pulse of Tech with Lede Adeniyi

In this episode, our host (Lede Adeniyi) shares why he started TPOT, his goals for the podcast and community, and the remarkable things he learned from his guest on the show this year.
We hope this is impactful for you as it was for us.

#TPOT #ThePulseOfTech #podcast #TechPodcast #DULAStudio #DULA #freelance #nocode #fintech #marketing #growthmarketing #career #music #afrobeats #web3 #crypto #userfeedback #designsystems

Chapters:
00:00 - Introduction to The Podcast Journey
02:16 - The Purpose Behind the Podcast
03:39 - Reflections on Past Conversations
04:10 - The Freelance Mindset
05:41 - The Power of No-Code Tools
08:30 - Tech-Enabled Growth for the Afrobeats Industry
11:03 - Why Most Design Systems Fail
13:42 - Turning Feedback into Career Success
14:40 - The Hidden Crisis in Nigeria’s Fintech Boom
16:50 - Building Trust for Crypto in Emerging Markets
18:31 - Building a Globally Relevant Career
21:33 - Product Marketing & Growth - Competing With Big Players
23:37 - Reflecting on an Amazing Year
25:05 - Looking Ahead to Next Year

TPOT Socials
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⁠⁠⁠⁠Threads

In this episode we talk about product marketing and growth, and how startups can break into, grow and thrive in spaces where already established players run.
Our guest today is the amazing Ruth Okoli. Ruth is a Cofounder and the Head of Growth/Marketing at Nestuge and she has over 4 years of experience in consulting, working on projects around business growth, strategy, process optimization and operations.
We discuss:
Market penetration for startups in industries with established players
User acquisition and retention
Team dynamics and collaboration, focused on marketing goals
Scaling and sustaining growth
This is about making sure you make your mark and establish your presence in the market.
The company referenced a lot throughout this episode, https://nestuge.com/

#TPOT #ThePulseOfTech #podcast #TechPodcast #marketing #growth #marketpenetration #productmarketing #growthmarketing #DULAStudio #DULA

Chapters:
00:00 - Introduction to Product Marketing and Growth
05:14 - Ruth’s Journey and Insight into Marketing
09:37 - Market Penetration Strategies for Startups
14:19 - Understanding the Principle of First Three
17:41 - Acquiring and Retaining Users
22:36 - Building Relationships With Customers
25:52 - Importance of Brand Visibility
28:13 - Branding and Story Telling in User Acquisition
29:52 - Collaboration Between Founders and Marketing Teams
36:28 - Customer Centric Approaches in Startups
39:42 - Scaling for Sustainable Growth
45:24 - Practical Advice for Founders and Marketers

Connect with us:
Ruth Okoli on X (formerly Twitter) - x.com/ruthinspire
Ruth Okoli on Instagram - instagram.com/ruthinspire⁠⁠⁠⁠⁠⁠⁠
Ruth Okoli on LinkedIn - linkedin.com/in/ruthokoli
Lede Adeniyi on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠@wolede_⁠⁠⁠⁠⁠⁠⁠
Lede Adeniyi on ADPList - ⁠⁠⁠⁠⁠⁠⁠book a mentorship session⁠⁠⁠⁠⁠⁠⁠
Lede Adeniyi on LinkedIn - ⁠⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠⁠

Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning ⁠⁠⁠⁠⁠@pulseoftechpod⁠⁠⁠⁠⁠.

Sponsor
DULA Studio - ⁠⁠⁠⁠⁠⁠⁠https://dula.studio⁠⁠⁠⁠
⁠
TPOT Socials
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⁠⁠⁠⁠Threads

In this episode of TPOT (The Pulse of Tech podcast), I sit down with Linda Ikechukwu, who has built a globally relevant career, and we unpack what it really takes to make your career thrive beyond borders. Linda Ikechukwu is a talented software engineer and developer educator currently pursuing her MBA at a top-10 business school. When she's not coding or studying, Linda feeds her passion for travel, lawn tennis, and African folklore.
We discuss:
Skills that cross industries and geographies
Why “quantum computing” isn’t just for scientists
How a season of funemployment can set you up for global opportunities
This isn’t just about staying relevant. It's about becoming unmissable in today’s global economy.
Preparing for Q-Day (Linda’s Article on Quantum Computing) - https://smallstep.com/blog/post-quantum-cryptography-at-smallstep
#TPOT #ThePulseOfTech #podcast #TechPodcast #careers #globalcareer #quantumcomputing #funemployment #DULAStudio #DULA

Connect with us:
Linda Ikechukwu on X (formerly Twitter) - ⁠⁠⁠x.com/_MsLinda,
Linda Ikechukwu on Instagram - instagram.com/linda_ikechukwu⁠⁠⁠⁠⁠⁠⁠
Linda Ikechukwu on LinkedIn - ⁠⁠linkedin.com/in/linda-ikechukwu⁠⁠⁠⁠
Lede Adeniyi on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠@wolede_⁠⁠⁠⁠⁠⁠⁠
Lede Adeniyi on ADPList - ⁠⁠⁠⁠⁠⁠⁠book a mentorship session⁠⁠⁠⁠⁠⁠⁠
Lede Adeniyi on LinkedIn - ⁠⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠⁠
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning ⁠⁠⁠⁠⁠@pulseoftechpod⁠⁠⁠⁠⁠.
Sponsor
DULA Studio - ⁠⁠⁠⁠⁠⁠⁠https://dula.studio⁠⁠⁠⁠
⁠
TPOT Socials
⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠X (Formerly Twitter)⁠⁠⁠⁠⁠
⁠⁠⁠⁠Threads

In this episode, we’re talking about crypto adoption in the African market and joining us is Moore Dagogo Hart, also known as Moore DH, a Nigerian tech entrepreneur, blockchain architect, and co-founder of Zap Africa, home to Africa’s first non-custodial crypto wallet and exchange. He’s also the founder of Syx Labs (now Cognito Systems), a cutting-edge AI and blockchain development studio.

Connect with us:
Moore Dagogo Hart on X (formerly Twitter) - ⁠⁠⁠x.com/MOORE_DH,
Moore Dagogo Hard on Instagram - instagram.com/mooredh⁠⁠⁠⁠⁠⁠⁠
Moore Dagogo Hart on LinkedIn - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/moore-dagogo-hart
Lede Adeniyi on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠@wolede_⁠⁠⁠⁠⁠⁠⁠
Lede Adeniyi on ADPList - ⁠⁠⁠⁠⁠⁠⁠book a mentorship session⁠⁠⁠⁠⁠⁠⁠
Lede Adeniyi on LinkedIn - ⁠⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠⁠
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or YouTube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning ⁠⁠⁠⁠⁠@pulseoftechpod⁠⁠⁠⁠⁠.

Sponsor
DULA Studio - ⁠⁠⁠⁠⁠⁠⁠https://dula.studio⁠⁠⁠⁠
⁠
TPOT Socials
⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠X (Formerly Twitter)⁠⁠⁠⁠⁠
⁠⁠⁠⁠Threads

This episode sparks a candid conversation about sustainability vs. hype in African fintech. Nigeria’s fintech boom hides tough truths, unsustainable growth, regulatory hurdles, and shaky consumer trust. On this episode, we uncover the crisis looming behind the hype and what it means for founders, teams, and the future of digital finance.
And joining us on this topic is O’Sheyi Ogunbanwo. O’Sheyi is a product manager and business executive with experience building fintech products within payments, lending, digital banking, international remittance and agency banking. He’s ex Schlumberger, ex Voguepay, ex Kongapay, ex Carbon, ex VFD and ex Fairmoney.
#TPOT #ThePulseOfTech #podcast #fintech #africanFintech #nigerianfintech #bankingsystem #banking #microfinancebank

Connect with us
O’Sheyi Ogunbanwo on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@obanwoosheyi
O’Sheyi Ogunbanwo on LinkedIn - ⁠⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠⁠
Lede Adeniyi on X (formerly Twitter) - ⁠⁠⁠⁠⁠⁠⁠@wolede_⁠⁠⁠⁠⁠⁠⁠
Lede Adeniyi on ADPList - ⁠⁠⁠⁠⁠⁠⁠book a mentorship session⁠⁠⁠⁠⁠⁠⁠
Lede Adeniyi on LinkedIn - ⁠⁠⁠⁠⁠⁠connect⁠⁠⁠⁠⁠⁠
Thanks for listening! If you found the episode useful, feel free to leave a comment on Spotify, Apple Podcasts or Youtube. Also, please spread the word about this new show on X (formerly Twitter) by mentioning ⁠⁠⁠⁠⁠@pulseoftechpod⁠⁠⁠⁠⁠.
Sponsor
DULA Studio - ⁠⁠⁠⁠⁠⁠⁠https://dula.studio⁠⁠⁠⁠
⁠
Socials
⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠X (Formerly Twitter)⁠⁠⁠⁠⁠
⁠⁠⁠⁠Threads