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What happens when a lifetime of automotive passion becomes a 40-year career? This week, Doug goes solo from Myrtle Beach to sit down with luxury car sales legend Mike Maurer. Mike has been navigating the high-end automotive world since the 1980s, working with legendary dealerships like Brumos Porsche.
In this episode, Mike pulls back the curtain on the reality of high-end car sales. He shares incredible, unfiltered stories—from growing up riding in the back of an air-cooled Porsche 356 bathtub across Europe to his early days crashing a classic Austin Healey into a tree while racing a Lotus Elan in Annapolis. We also dive deep into the ultimate "one that got away" story involving a pristine 1967 Porsche 911 S, a hidden barn, and an unexpected journey to Australia.
Don't miss Mike's favorite episode with Dirk Dekker on the track with 911 - https://buzzsprout.com/2316026/episodes/17927079
Whether you're a rabid Porsche purist who demands three pedals on the floor or someone dreaming of breaking into luxury automotive marketing, Mike's 40 years of industry experience serves as the ultimate masterclass.
Key Takeaways & Timestamps
Garage Updates: Doug checks in from vacation in Myrtle Beach and recaps our previous feature with Marla from BWomen.com.
Perks of the Showroom Floor: Mike explains how luxury sales professionals spec'd out new cars every single year to master their product knowledge.
The Hustle is Real: The brutal reality, demanding 11-to-12-hour days, and the pressure of working in high-end retail during the 1980s and 90s.
The First Car Heartbreak: Buying a derelict 1957 Austin Healey 100 with college tuition savings, and why it wouldn't start by day two.
Racing in Annapolis: How totaling a brand new Austin Healey 3000 while chasing a Lotus Elan through the woods paved the way to his very first Porsche 911.
The 20-Toyota Challenge: The unique ultimatum a legendary dealership owner gave Mike before allowing him to sell premium sports cars.
The Legend of Brumos Porsche: Working alongside legendary endurance racers Peter Gregg and Hurley Haywood at a dealership that shaped Porsche culture.
The Last Last of the Analog Cars: Why Mike's manual transmission 2007 Porsche 911 (997) Carrera 4S is an absolute keeper compared to modern digital platforms.
The Worst Cars Driven: Hilarious deep dives into sorting out the infamous Geo Metro and a nightmare Saab Turbo ownership experience.
The Ultimate Barn Find Story: How Mike acquired a pristine, original-owner 1967 Porsche 911 S out of a small hidden barn for $20,000, and what happened when he tried to buy it back from Australia years later.
Career Blueprint: Modern career advice for younger enthusiasts looking to break into luxury dealership sales, corporate wholesale, or online auction platforms like Bring a Trailer.
Master Class Trivia: Mike breaks down the legendary history behind why the Porsche 911 was almost called the 901
Hidden Options & Factory Battles: How Mike bypasses corporate constraints to build highly customized, one-of-one vehicles directly with factory insiders.
In the Shop: Mentioned Cars & Media
1957 Austin Healey 100 & Austin Healey 3000
Porsche 356 "Bathtub"
Porsche 911 (Classic 1967 911 S)
Porsche 911 (997 Gen) Carrera 4S (Manual)
Porsche Macan (The daily grocery & dog hauler)
Lotus Elan
Geo Metro
Saab Turbo
Porsche Posters: The legendary "Kill Bugs Faster" Arena Red 993 Turbo campaign.
The Soundtrack: Life in the Fast Lane by The Eagles.
Connect with Our Guest
Have questions about ordering a bespoke Porsche, navigating the current collector market, or tracking down an air-cooled classic? Reach out to Mike Maurer directly at Mike911@gmail.com.
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