After a few hours on the bike, I came home with a head full of thoughts.
About photography. About entrepreneurship. About calmness. And about a sentence that has been echoing in my mind ever since I recorded my conversation with Sacha de Boer:
“Everything has already been done. Just not by you.”
In this personal solo episode, I reflect on what that sentence unlocked for me over the past months.
About why I’ve been consciously closing more doors instead of opening new ones, about why focus matters more than ever for photographers today, about AI, authorship, and the future of visual storytelling and about the importance of building a photography practice that actually feels aligned with who you are.
I also speak openly about Patagonia, my words of the year, calmness and beauty, the decision to stop organising large exhibitions, and the growing need I feel to slow down and make more intentional choices.
This is not an episode about doing more. It’s about becoming clearer. Clearer in your work, in your voice and clearer in who you are as a photographer and entrepreneur.
Because in a world overflowing with images, your humanity, your perspective and your ability to make meaningful choices matter more than ever.
And if this resonates, I’d love to invite you to my free webinar:
Why Strong Work Alone Is No Longer Enough as a Photographer
A deep dive into positioning, visibility, entrepreneurship and building a photography career that remains relevant in a rapidly changing industry.
You can join in Dutch or English.
👉 Register here