The Game with Alex Hormozi

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     
Dr. Zyad bought an 18-year-old concierge medicine practice and grew it from $1.8M to $3M in 18 months with $600K in profit. But after losing $55K on a bad marketing agency, marketing is still the bottleneck standing between him and his $15M goal. In this episode of Scale or Fail, Alex explains why most physicians never scale and lays out the referral and event-based system that could bring in a year's worth of revenue from a single event.
In this episode
00:00 Dr. Zyad’s concierge medicine practice
03:11 Building a referral offer worth talking about
06:10 Patient’s wow moments and the 90-day ask
08:21 Newsletter CTA and quarterly giveaway
10:10 Current sales process breakdown
13:11 Event-based lead generation playbook
17:23 One-day workshop funnel with Meta ads
22:28 Scaling roadmap review and next steps
More Value:
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas   
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   
Additional Free Books and Video Courses: https://www.acquisition.com/training  
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     

In a world where anyone can make content with a single click, the message is no longer the only thing that matters. The messenger matters as well. In this episode, Alex explains what made Dolly Parton a once-in-a-generation superstar, the science behind the X Factor, and why the things most creators hide are exactly what would make them stand out.

In this episode

00:00 What is the X Factor?

01:54 Dolly Parton’s X Factor

04:58 Breaking patterns to stand out

08:16 Embracing your authentic self, quirks and all

11:00 Becoming exceptional—with broad appeal

More Value:

Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas   

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     
Tina turned her son's recovery from autism, ADHD, and epilepsy into a $770K business with 72% margins. But she's still answering every DM. In this episode of Scale or Fail, Alex breaks down the belief holding most mission-driven founders back and the system that lets them help more people by doing less themselves.
In this episode
00:00 Introducing Tina and her business model
04:55 The back-to-front scaling framework
09:02 Designing and timing upsells after the initial sale
11:03 Checkout vs one-on-one pricing
18:05 AI agent for Telegram support
21:24 Turning Q&As into daily content
23:50 Ads strategy and CTA timing
28:01 Scaling roadmap assessment
More Value:
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas   
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   
Additional Free Books and Video Courses: https://www.acquisition.com/training  
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     
What holds back million-dollar business owners is not tactics but character. In this episode, Alex shares the three behavioral patterns that separate entrepreneurs who scale from those who stay stuck, and why the traits required to win in business are fundamentally anti-human. The traits relate to how you decide to move forward, and most entrepreneurs keep making the wrong decisions.
In this episode
00:00 Three traits that help entrepreneurs scale
03:22 Adopting a third-person perspective
06:31 The importance of surface area thinking
08:33 Taking the known-hard option
More Value:
Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas   
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   
Additional Free Books and Video Courses: https://www.acquisition.com/training  
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas  
Entrepreneurs often make mistakes by defaulting to intuitive solutions when a big business problem might require counterintuitive solutions. In this episode, Alex breaks down the top counterintuitive moves that scale a business, from pricing and hiring to niching down and doing more of what's already working.
In this episode
00:00 Intuitive vs counterintuitive business solutions 
01:51 #1: Pay employees more to reduce labor costs
03:19 #2: Sell fewer products to make more money
04:05 #3: Niche down to scale your business
07:01 #4: Raise prices, hear more nos to increase profits
09:01 #5: Do more of what’s working, not something new
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube    
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   
Additional Free Books and Video Courses: https://www.acquisition.com/training  
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.