Natalie Dawson: The Harsh Reality of Passive Income! This PPF Framework 10x’s Your Income in 5 Years
No.1 Business Expert NATALIE DAWSON reveals how to build wealth, scale a 9-figure business, lead with confidence, master productivity, and create long-term success.
Natalie Dawson is a leadership expert and co-founder of two 9-figure businesses: Cardon Ventures and 10X Health, she has helped over 15,000 entrepreneurs scale their companies. She is also the author of best-selling books such as, ‘Start the Work: How to Duplicate Yourself and Scale Your Business’.
She explains:
◼️Why certain traits will guarantee failure in business (and how to fix them)
◼️The exact PPF framework that took her from $30K to $300K
◼️How 1% of people set goals differently, and why it changes everything
◼️The $100K skill stack that schools never teach, but millionaires all master
◼️Why most people think they’re working hard…but aren’t even close
(00:00) Intro
(02:14) Why People Can't Create Wealth
(03:56) Helping Businesses Make Millions
(06:22) What Makes a Business Owner Successful
(12:35) The 3-Step Framework for Goal Setting
(15:13) From Anxious to Badass Entrepreneur
(17:46) Advice for Young People Who Don't Believe in Themselves
(18:53) Do Looks Really Matter in How You Show Up?
(20:46) How Important Is Communication?
(23:57) How the 1% Elite Speak
(25:28) How to Persuade with Your Ideas
(29:22) Avoiding These Words Will Improve Your Communication Skills
(32:40) Mastering Your Calendar
(35:53) Work-Life Balance
(37:46) Working Hard 24/7 and Burnout
(41:27) Do People Really Burn Out?
(43:43) How to Be a Great Parent and Work Hard
(47:47) Success vs. Happiness
(53:18) Individualism Isn't Within Our Nature
(57:36) How to Get People to Respect You
(01:03:04) I Fired Someone at My Company for Cheating
(01:05:40) Ads
(01:06:39) How to Start a Business Today
(01:08:54) Is Market Growth Important When Building a Company?
(01:10:13) The Most Profitable Business in 2026
(01:12:54) The Vision, Commitment, Execution Framework to Scale a Company
(01:26:16) The 10-Step Process to Become a Millionaire
(01:33:14) The Women's Wealth Transfer
(01:40:49) Ads
(01:42:57) What's the Reality About Passive Income?
(01:46:11) What Jobs Won't Be Taken Over by AI?
(01:50:54) The Only Barrier You Have Is Not Believing in Yourself
(01:58:22) How I Earned Respect and Communication Skills
Follow Natalie:
YouTube - https://bit.ly/4qIBvIl
Instagram - https://bit.ly/4hL4ruZ
TikTok - https://bit.ly/49E4R4f
LinkedIn - https://bit.ly/47ENZba
Newsletter - https://bit.ly/47HpES2
Get your free copy of Natalie’s bestselling book, ‘TeamWork’, here: http://cardoneventures.com/doac
The Diary Of A CEO:
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Most Replayed Moment: Don’t Brush Your Teeth After Sugar! The Best Oral Care Routine
Dr Victoria Sampson is a leading integrative dentist, researcher, and founder of The Health Society clinic in London. She is internationally recognised for her pioneering work on the oral microbiome and its links to systemic health. In today’s Moment, Dr Sampson reveals the link between oral bacteria and cancers, and how your daily habits - like when you brush your teeth or what you drink - can significantly influence your oral microbiome. She shares practical tips to protect your mouth and the domino effect that can have on your overall health.
Listen to the full episode here:
Spotify: https://g2ul0.app.link/cB5kBuhQ4Xb
Apple: https://g2ul0.app.link/m1rg8qkQ4Xb
Watch the Episodes On YouTube:
https://www.youtube.com/c/%20TheDiaryOfACEO/videos
The Health Society Clinic: https://www.thehealthsociety.co.uk/
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No.1 Brain Scientist: Your Brain Is Lying To You! Here's How I Discovered The Truth!
Harvard Neuroscientist DR. JILL BOLTE TAYLOR reveals How to Retrain Your Brain, Heal Trauma, Control Emotions, and Unlock the 4 Characters Running Your Mind
Dr. Jill Bolte Taylor is a Harvard-trained brain scientist who experienced a stroke in the left hemisphere of her brain and spent 8 years recovering. She is best known for her viral TED Talk “My Stroke of Insight” and is the bestselling author of books including Whole Brain Living.
She explains:
◼️What her near-death stroke taught her about consciousness, ego, and identity
◼️How to escape the brain loop keeping you stuck in stress and anxiety
◼️How technology and habits are silently shrinking your brain’s potential
◼️Why overthinking physically damages your brain, and how to reverse it fast
◼️What holding a REAL human brain taught her about life and death
(00:00) Intro
(02:31) Understanding Your Brain Will Improve Your Life
(05:23) Choose What Part of Your Brain to Use
(09:23) A Real Brain with a Spinal Cord
(15:54) The Central Nervous System
(19:04) The Event That Changed Your Brain Forever
(22:04) When I Realised It Was Life or Death
(25:29) The Left Side of My Brain Was Damaged: I Couldn't Speak or Remember Anything
(26:50) The Importance of Having Fun and Being Present
(32:24) Reaching for Help During the Stroke
(37:48) What Did the Scan Show?
(43:53) Ads
(44:56) Where Do These 4 Personalities Happen in the Brain?
(47:59) Where Addiction Lives
(49:39) What Are the 4 Personality Types?
(55:12) The Odds of a Single Human Being Born
(01:05:11) How to Shift Between the 4 Characters
(01:10:20) Ads
(01:12:24) Emotions Only Last for 90 Seconds
(01:21:58) How to Heal Trauma from the Past
(01:25:57) Lifestyle Choices for a Healthy Brain
Follow Dr Jill:
Facebook - https://bit.ly/47VX7t7
X - https://bit.ly/3LKRaGM
You can purchase Dr Jill’s book ‘Whole Brain Living’, here: https://amzn.to/4hMIVWT
The Diary Of A CEO:
◼️Join DOAC circle here - https://doaccircle.com/
◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook
◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt
◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb
◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt
◼️Follow Steven -
Sponsors:
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Join the waitlist for the limited edition Diary Of A CEO Conversation Cards here: https://bit.ly/cardswaitlist.
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1:36:08
Brené Brown: We're In A Spiritual Crisis! The Hidden Epidemic No One Wants To Admit!
No.1 vulnerability expert BRENÉ BROWN exposes how shame, fear, and perfectionism secretly control your life - and reveals proven ways to unlock courage, confidence, trust, connection, and joy.
Brené Brown is a world-renowned research professor who has spent over two decades studying courage, vulnerability, shame, and empathy. She is also the author of 6 #1 New York Times bestsellers, including her recently published book, ‘Strong Ground’, and hosts two award-winning podcasts on leadership and human connection.
She explains:
◼️The marble jar theory that changed how Fortune 100 companies build trust
◼️The 4 skill sets of courage you can train and measure
◼️Why fitting in is the greatest threat to true belonging
◼️How to identify your “armor” when you're afraid and drop it
◼️The gratitude practice that stops catastrophising in real-time
(00:00) Intro
(02:34) What Made Brené Who She Is?
(07:23) Parents Affecting Your View of Love
(10:48) 87 Human Emotions
(11:50) Why Did Brené Struggle With Self-Love and Belonging?
(15:36) How Has the World Changed in the Last Two Decades?
(16:23) Is Power Driven by Fear?
(19:51) Four Types of Power: How to Be Successful as a Leader
(22:54) Systems Theory
(26:48) The Role of AI and Social Media in Shaping Society
(34:39) Wisdom From Psychology and Life Experience
(41:26) What Type of Connection Should People Be Looking For?
(44:34) Belonging vs. Standing Alone
(47:43) Making a Divisive Podcast
(54:07) Pros and Cons of Curiosity
(54:50) Responsibility of a Platform to Assess Guest Credibility
(1:03:34) Ads
(1:04:32) Importance of Vulnerability
(1:09:30) Managing Fear of Vulnerability
(1:18:36) Overcoming Negative Traits
(1:21:06) Improving Self-Esteem
(1:25:43) Four Steps to Courage
(1:27:44) Building Trust With the Marble Jar Theory
(1:32:47) Leaders' Misconceptions of Trust
(1:35:05) Cheating
(1:36:03) Ads
(1:38:11) Relationship Advice
(1:41:42) Losing Your Mother to Dementia
(1:45:27) How Did You Deal With Grief?
(1:48:40) What Are You Optimizing for Right Now?
Follow Brené:
Website - https://bit.ly/47rISeb
LinkedIn - https://bit.ly/3Jq4T5i
Instagram - https://bit.ly/49rCLt0
You can purchase Brené’s book ‘Strong Ground’, here: http://bit.ly/47gIWyJ
You can listen to Dare to Lead podcast here: http://bit.ly/3WwlN56
The Diary Of A CEO:
◼️Join DOAC circle here - https://doaccircle.com/
◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook
◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt
◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb
◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt
◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb
Sponsors:
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Vanta - https://vanta.com/steven
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1:50:54
Most Replayed Moment: Calories In, Calories Out Is A Myth! Why Most Diets Fail - Dr. Jason Fung
Dr. Jason Fung is a leading Canadian nephrologist and expert in intermittent fasting and metabolic health. Known for his pioneering work on obesity, type 2 diabetes, and fasting-based interventions, he challenges conventional dieting approaches. In today’s Moment, Dr. Fung explores the hidden causes of obesity, why traditional diets fail, and how intermittent fasting can transform metabolic health.
Listen to the full episode here!
Spotify: https://g2ul0.app.link/w3wZJ0WrOXb
Apple: https://g2ul0.app.link/PMOxllbsOXb
Watch the episodes on YouTube: https://www.youtube.com/c/%20TheDiaryOfACEO/videos
Jason Fung: https://www.youtube.com/@DrJasonFung
Steven Bartlett is a British entrepreneur, investor, and author. He’s the founder of Flight Story – a media company – and Flight Fund, an investment fund backing the next generation of category-defining businesses.
He created The Diary Of A CEO to share the unfiltered pages of the personal diaries of the world’s most fascinating CEOs, experts, therapists, and leaders – with the hope that their lessons will help both you and him live better lives.
DOAC is a double acronym: Diary Of A CEO, but also Dreamers, Open-minded, Awareness, and Connection.This is your corner of the internet to dream boldly, think openly, expand your awareness, and feel more connected.
My New Book: https://g2ul0.app.link/DOAC
IG: https://www.instagram.com/steven
LI: https://www.linkedin.com/in/stevenbartlett-123
Netherlands