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ITS UP THERE PODCAST W/LOONEY

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ITS UP THERE PODCAST W/LOONEY
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  • The REAL Reason "T-Pain EXPOSES DJ Khaled's Fake Brotherhood to Shannon Sharpe!" Loon Reacts
    T-Pain Exposes DJ Khaled “Brother” Game, Labels Want Spotify Raise, DEI Money Vanishes for Pods In this solo episode, Loon breaks down why T-Pain’s “nobody is your brother” rant on Shannon Sharpe hit harder than people think, what it really means when DJ Khaled uses “brother” like a promo code, and how the family word gets weaponized to cloak bad business in music and media. From Ace Hood’s seven-figure exit from We The Best to labels quietly pushing Spotify to raise prices while keeping artist splits the same, Loon explains why music is still on a rookie contract, how Netflix vs cable exposed the new “add-on hustle,” and why AI plus streaming turned fans into secret investors. Then he pivots to podcasting: DEI checks drying up, black creators getting cut when the government paperwork changes, the Joe Budden universe, “sous-chefs” getting bravado off someone else’s work, and why pods like Need to Know and Bigger Picture struggled once DEI budgets disappeared. Loon lays out why he refuses pity-party money, how he’s retraining his audience to pay for value, and what it means for the future of It’s Up There Podcast. 00:00 – Intro, holidays & “fish sandwich vs fishing rod” 03:12 – T-Pain on Shannon Sharpe: “Nobody is your brother” 03:53 – DJ Khaled, the “brother” promo code & being used 08:13 – Weaponizing the family word in music & business 10:28 – Roc La Familia, mob names & fake “family” labels 12:35 – T-Pain’s legacy vs putting people on 15:05 – “If they make the sea, I make the sail” – Loon’s method 15:25 – Ace Hood vs DJ Khaled: 7-figure exit from We The Best 17:02 – Clip: Ace Hood explains the million-dollar number 20:43 – Connecting T-Pain, Ace Hood & Khaled’s sweet spot 22:11 – Labels push Spotify to raise prices 24:21 – Netflix vs cable: devaluing live TV & changing behavior 27:03 – Add-on hustle: subscriptions as the new cable 27:39 – Artists still hustling like it’s the 80s 29:34 – AI, labels & training models on artist voices 31:13 – Labels renegotiate subscriptions, not artist splits 33:45 – Streaming, secret shareholders & rookie contracts 35:11 – Knife vs pie: who controls splits in music 35:38 – Podcasting leaves its rookie deal 36:55 – Bigger Picture & Need to Know podcast cancellations 38:36 – Clip: DEI money stops and ads dry up 40:33 – Joe Budden universe & sous-chef bravado 43:19 – DEI, pity parties & token black shows 45:10 – Joe Budden, Flip, Surf & chemistry challenges 47:32 – Changing customer behavior vs artists standing still 49:56 – Dark time for pods & Loon’s long game 50:32 – Tease for the future of It’s Up There Podcast T-Pain said “nobody is your brother,” then brought up DJ Khaled by name. We unpacked that, Ace Hood’s 7-figure exit, labels pushing Spotify to raise prices without changing splits, AI training on artist voices, and how DEI money stopped and a lot of black pods folded when the checks dried up. Drop your thoughts: 1️⃣ Have you ever had the “brother/family” word used on you in business? 2️⃣ Should labels be able to raise prices on Spotify without changing artist splits? 3️⃣ Do you think DEI helped black creators, or just made us temporary line items? Full uncut audio and extra solo episodes live on Patreon: https://patreon.com/ItsUpTherePodcast Tap into the Discord (Looniverse) here: https://discord.gg/3AwsHfDcJB Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOOSee omnystudio.com/listener for privacy information.
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  • Charleston White ADMITS EVERYTHING Pt 3 - Pregnancy Scare + NLE Choppa Vs Youngboy + Cardi B & Stefon Diggs | PART 3
    Charleston White returns to It’s Up There Podcast with Loon for Hour 3 to talk Cardi B, Stefon Diggs, Offset, his own lost baby story, the viral HBCU setup, Woody’s hood, NBA YoungBoy, NLE Choppa and more. This is the third hour of the same sit-down. After walking out and coming back, Charleston gets into the stuff the internet argues about but never really breaks down: relationships, status, fatherhood, street loyalty, internet character vs real life, and the cost of going viral the wrong way. In this episode: • Cardi B, Stefon Diggs and Offset headlines and what Charleston thinks they say about modern celebrity relationships. • Charleston tells the story of getting a girl pregnant in the middle of chaos, losing the baby, and why he jokes about almost having a “Tupac baby.” • Woody forgiving him after all the disrespect, going to Woody’s hood alone, and literally falling asleep in the “lion’s den.” • The HBCU panel that turned into a viral chase moment, why he felt set up, and how it cost him real money in shows and bookings. • Africans vs Black Americans, who controls the programming, and why he says you can’t just “un-teach” what this system did. • Married women, having babies, tricking, value, and how the MeToo era changed the game. • NBA YoungBoy’s influence, NLE Choppa dimming his own brand, and what happens when you give your voice to someone with more power. • The difference between Charleston White the character and the man behind it, and how Loon is trying to document both without clout-chasing. Tap in, drop your timestamp and let us know what part hit you the hardest. 0:00 – Hour 3 opens: “If you were Woody, would you forgive you?” 1:00 – Charleston riding to Woody’s hood alone and sleeping in the lions’ den 4:30 – Breaking down the viral HBCU moment and why he ran after the event 10:30 – Talking money: bookings, cancellations and the real cost of going viral 13:30 – Africans vs Black Americans and why he says they aren’t on the same page 16:00 – “Is it wrong for a married woman to have a baby?” hoes vs wives talk 24:30 – Tricking, paying, and who really sets the value in dating 25:50 – The hood girl, getting her pregnant, losing the baby and the “Tupac baby” bar 33:30 – NBA YoungBoy, NLE Choppa and how an artist can dim his own brand 40:00 – Rebranding, who sees him as a villain vs who sees the message 41:30 – HBCU fallout, losing over six figures in shows and speaking gigs 43:30 – New movies, TV opportunities and a major game show hosting look 46:00 – Character vs real person + the “R. Kelly peed, Robert didn’t” line 47:00 – Loon closes Hour 3 and speaks to his family and day-ones #ItsUpTherePodcast #CharlestonWhite #CardiB #StefonDiggs #Offset #NBAYoungBoy #NLEChoppa #HBCU Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOOSee omnystudio.com/listener for privacy information.
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  • Blueface EXPOSES Chrisean SLEPT With OFFSET + Summer Walker 'Pizza Hut' DRAMA + Academics BEEF (EXPLOSIVE)"
    In this solo episode, Loon spins the block on a wild week in culture—why he refused to let Charleston White tear down Young Thug in “character mode,” how Blueface and Chrisean Rock dragged Offset and Cardi B into their circus, and what Summer Walker’s “Ms. Pizza Hut” moment really says about modern love, side pieces, and money-based dating. transcript_Document (28) This one ain’t just gossip—it’s game. Loon breaks down loud love, weaponized clout, side-chick contracts, and why podcasting lost its way chasing headlines instead of breaking down the business behind the music. 00:00 – Intro, holidays & Patreon tribe 02:45 – Clearing up Charleston White Part 2 & Akademiks 03:27 – Why Loon refused the Young Thug convo 04:14 – Charleston admits “character mode” & chasing the algorithm 05:07 – 50K off NBA YoungBoy drama & clip hustling 06:25 – Is Loon biased or just loyal? 08:59 – Security culture & fake tough talk online 09:57 – Podcasting lost the plot 10:39 – Labels turned into tech companies in front of us 11:50 – Loon’s 2026 mission for real game 12:21 – Blueface & Chrisean: case study in unpredictable love 14:41 – Offset & Chrisean rumors resurface 15:18 – Blueface claims she smashed Offset at Cardi’s house 16:26 – Chrisean claps back on IG Live 20:21 – Intense love vs long-term love 22:29 – Loud love as technique 24:03 – “You fall victim to technique” – boxing & relationships 26:51 – Summer Walker & Rich The Kid “Pizza Hut” audio 29:13 – Summer’s response to Tori Brixx 31:56 – Tori, fights, baby mamas & no self-respect 33:17 – “I don’t even like him” – is that cap? 35:12 – Side-chick math: twice a year vs 300K 40:04 – Why some prefer being the side 41:20 – Closing thoughts on love, money & roles #ItsUpTherePodcast #Loon #CharlestonWhite #YoungThug #DJAkademiks #Blueface #ChriseanRock #Offset #CardiB #SummerWalker #RichTheKid #ToriBrixx #HipHopPodcast #BlackEffect #iHeartRadio See omnystudio.com/listener for privacy information.
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  • Charleston White CAME BACK SWINGING— 6ix9ine “Gangsta” Debate, Akademiks + Woody & Youngboy (DRAMA)
    Charleston White returns after walking out for a HEATED interview with Loon—clashing over Tekashi 6ix9ine being “gangsta,” calling out DJ Akademiks on NBA YoungBoy’s money, and answering for Lil Woody. Full description (SEO-optimized, no timestamps) Charleston White comes back after the walkout and the room catches fire. Loon forces specifics: Was Tekashi 6ix9ine really “gangsta” or was it performance? Charleston doubles down that 6ix9ine was active, and Loon demands receipts—where, when, who. They pivot to DJ Akademiks and whether his coverage helped or hurt NBA YoungBoy’s money—brand deals, touring energy, and how one post can tax a bag. Charleston speaks directly on Lil Woody and the “fear” talk, draws a line between being strategic and being scared, and says it on camera. The episode also hits the culture’s pressure points: Young Thug and rap lyrics in court (art vs evidence), Adin Ross access/security, police vs street codes, and whether labels/algorithms profit from pain (drill trauma from Chicago/Jacksonville to the timeline). This is not a clip farm—this is the full confrontation people said would never happen after the walkout. What you’ll hear (no spoilers): • 6ix9ine debate that nearly goes left (definition vs myth) • Ak’s role in YoungBoy coverage and money narratives • Lil Woody addressed directly: stance, fear, and consequences • Thug’s lyrics, prosecutors, and the line between art and confession • Police vs street integrity when cameras are off • Labels, clicks, and who actually profits when violence trends Join the community / support the show • Discord: https://discord.gg/3AwsHfDcJB • Patreon (early drops, longer audio, lives): https://patreon.com/ItsUpTherePodcast Listen everywhere (Black Effect / iHeart) – search It’s Up There Podcast. Calls to action If you rock with real conversations: Subscribe, Like, Comment your take (be specific), and share this episode with someone who only saw the clips. Charleston White CAME BACK SWINGING— 6ix9ine “Gangsta” Debate, Akademiks + Woody & Youngboy (DRAMA) Charleston White RETURNS: Defends 6ix9ine + Akademiks COSTING YoungBoy MILLIONS + Woody Response Charleston White RETURNS: Akademiks Cost NBA YoungBoy A Bag + 6ix9ine + Woody, Youngboy & Adin Ross 0:00 Return after walkout — why Charleston came back 2:01 Temperature check — it gets heated earl 4:45 6ix9ine “gangsta” debate starts (voices rise) 8:12 Loon calls for receipts — did 6ix9ine really move like that? 12:05 “Ak fell off?” — Is Akademiks hurting YoungBoy’s money? 16:18 YoungBoy energy & crowd psychology — security stories 20:40 Lil Woody comes up — is Charleston scared? direct answer 24:33 Street codes vs police protection — who’s really safe? 28:55 Young Thug: when lyrics meet the courtroom 33:14 Drill culture & trauma — kids, labels, algorithms 37:02 Media, incentives, and who benefits from pain 40:11 Final exchange — where they still disagree 42:10 Closing — what gets finished today #ItsUpTherePodcast #CharlestonWhite #Tekashi6ix9ine #DJAkademiks #NBAYoungBoy #YoungThug #LilWoody #adinross Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6... Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepod... 🚨Unreleased Interviews https://www.patreon.com/itsuptherepod... 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8... 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_G... 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast... 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepod...See omnystudio.com/listener for privacy information.
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  • Future's Brother FBG Casino CAUGHT With 21KG Fentanyl + Industry EMERGENCY MEETING"
    Future’s brother Casino raided by FBI/DEA for 21 kilos and $380K—I break down the fentanyl pipeline, press-table math, cartel claims, DJ Akademiks vs NBA YoungBoy’s money, Adin Ross access, Young Thug lyrics in court. The FBI/DEA press conference on Freebandz Casino dropped heavy numbers—21 kilos, $380K in cash, pill presses, counting machines, LV-stamped pills—and the internet ran with it like every headline equals truth. I slow this down. What do the feds say for TV vs what the street math really is? Why do busts get timed near the “motherload” play? And how does that splash back on Future, his family, and ATL politics even when proximity gets read as participation? We track the fentanyl shift—how it replaced heroin, why “pure” claims get thrown around, and who benefits when a crisis becomes a market. Then we move from product talk to people talk: the ecosystem around a star. “Stop counting another man’s money.” Fame ≠ funds. There’s overhead, lawsuits, kids, payrolls, taxes, and a community that wants help without understanding cost. The goal is to feed your people without bleeding your brand—gifts, not allowances; build men, not dependents. On media power: I break down DJ Akademiks vs NBA YoungBoy’s bag. Did the coverage help or hurt in real dollars—deals, touring optics, brand risk? That’s not vibes; that’s receipts and risk. On access optics: the Adin Ross conversation isn’t just clout—its security, insurance, and venue politics. When a crowd gets pre-framed as dangerous, are we protecting the artist or creating the exact tension we fear? On the courts: we take Young Thug and the rap-lyrics-as-evidence debate. Where’s the line between art and confession when prosecutors cherry-pick bars for narrative power? Culture wants truth; the court wants convictions. On codes and survival: Internet culture rewards role-playing “street,” but real life has consequences. Police vs street codes isn’t a slogan—it’s a survival decision families live with when cameras are off. Finally, the machine: labels and algorithms that profit from pain—from drill headlines to trending tragedies. Who cashes out, and who pays the bill after the streams clear? This is not a clip farm. It’s a full executive breakdown of headlines, incentives, and the choices men have to make under pressure. Join the community / support the show • Discord: https://discord.gg/3AwsHfDcJB • Patreon (early drops, longer audio, lives): https://patreon.com/ItsUpTherePodcast Listen everywhere (Black Effect / iHeart) Search It’s Up There Podcast on all platforms. • Subscribe, like, and drop a specific take (what did the feds overstate? did media help or hurt YB? should lyrics ever count as evidence?) • Share this with somebody who only reads headlines. #ItsUpTherePodcast #Future #Freebandz #Casino #FBI #DEA #Fentanyl #DJAkademiks #NBAYoungBoy #YoungThug #RapLyrics #hiphoppodcast Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOOSee omnystudio.com/listener for privacy information.
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Over ITS UP THERE PODCAST W/LOONEY

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!
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