ITS UP THERE PODCAST W/LOONEY

Dr. Umar Johnson returns For part 3 of his Legendary conversation on Its Up There with Loon and goes off on Jay-Z’s latest moves, Shannon Sharpe rumors, Kai Cenat’s Streamer University, Cheyenne Bryant’s doctor-title controversy, Caleb Williams’ Madden cover, Kevin Hart’s roast backlash and the larger responsibility that comes with Black celebrity power. This episode is not another Kevin Hart roast conversation. The new front door is Jay-Z, Shannon Sharpe and the question that keeps coming back throughout the episode: What do powerful Black people owe the culture once their platform becomes bigger than their feelings? Loon challenges Jay-Z’s recent public moves and argues that when someone with Jay-Z’s cultural power steps outside, the people expect more than emotion. Loon says Jay-Z’s voice is too rare and too powerful for him to speak without giving the culture game, direction or marching orders. Dr. Umar pushes back. Umar defends Jay-Z’s right to be human and says powerful Black people should not be denied the right to speak from their pain, their personal moment or their own perspective. The debate becomes bigger than Jay-Z. It becomes a question of whether Black leaders, billionaires and celebrities still get to have feelings once the culture expects them to represent something larger. From there, Dr. Umar responds to the Shannon Sharpe rumors and allegations being discussed online. Umar does not treat rumors as established fact. Instead, he focuses on privacy, betrayal and whether people should weaponize someone’s personal life when relationships, friendships or business fall apart. The episode also covers Kai Cenat’s Streamer University and the chaos surrounding it. Loon asks why Black youth run toward streaming, influencer culture and social media fame with more excitement than real school, Black history and academic excellence. Umar says the Black community has made attention, luxury and fame more attractive than education—and offers to teach Black history or Black consciousness if Kai Cenat’s platform is serious about reaching young people. The conversation then turns to Cheyenne Bryant’s doctor-title controversy. Dr. Umar explains how hard he worked to earn his doctorate, why credentials matter when someone is serving clients, and why he refuses to join selective outrage against one person while ignoring others who use titles loosely. Loon and Dr. Umar also discuss Caleb Williams’ Madden cover, public image, athlete responsibility and what famous Black men should consider when young boys are watching them. Kevin Hart’s Netflix roast and Sheryl Underwood are still discussed, but this episode is not led by that conversation. This is a full cultural audit of Jay-Z, Shannon Sharpe, Kai Cenat, Cheyenne Bryant, Caleb Williams, Kevin Hart and the pressure that comes with public Black influence. The bigger question is simple: What do powerful Black people owe the culture once their platform becomes bigger than their feelings? Watch the full episode now on It’s Up There. Join Patreon for early access and exclusive conversations. Editorial note: This episode includes commentary and opinion on public controversies, rumors, allegations and cultural debates. Allegations discussed in the episode are presented as claims and should not be treated as established fact unless independently verified. #DrUmar #DrUmarJohnson #JayZ #Drake #ShannonSharpe #KaiCenat #StreamerUniversity #CheyenneBryant #CalebWilliams #KevinHart #ItsUpThere #BigLoon #BlackCulture #BlackMedia #HipHopCulture 00:00 Intro 02:50 Kevin Hart Roast Controversy 07:30 Dr. Umar Would've Stopped the Roast 09:44 Why the Roast Was Mostly White Comedians 10:48 Kevin Hart & Celebrity Ownership 12:59 The Return of Minstrel Comedy 14:32 Druski's Cultural Impact 17:09 Kai Cenat's Streamer University 19:44 Why Kids Choose Streaming Over School 21:22 Dr. Umar Wants to Teach at Streamer University 24:51 Materialism Is Creating Criminals 27:08 Dr. Cheyenne Bryant Controversy 29:20 The Value of an Earned Doctorate 33:33 Should Credentials Be Questioned? 34:31 Selective Morality in Black Media 36:10 Why Dr. Umar May Go to Law School 38:11 The Carmelo Retrial 39:39 Shannon Sharpe Allegations 47:28 Celebrity Sexuality & Public Perception 50:18 Caleb Williams' Painted Nails 52:33 The Responsibility of Public Figures 54:34 Jay-Z, Drake & Online Narratives 56:33 Should Jay-Z Speak Differently? 59:30 Fame, Pressure & Public Judgment Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast
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Akademiks got exposed outside the stream. Loon breaks down Charlamagne’s sit-down with Ak, Drake’s influence, the Complex list, Grand Wizard and what Akademiks has really built.Join Akademiks got exposed outside the stream — and Loon finally responds. In this solo episode of It’s Up There, Loon breaks down the viral Charlamagne Tha God and DJ Akademiks sit-down, the history between Loon and Akademiks, and why Loon believes the interview exposed the difference between streaming power and real table work. Loon explains why Akademiks talked like he was going to run circles around Charlamagne, but ended up on defense once he had to sit across from someone who would not accept his premises. Loon says the stream, the chat and the screen can make a person feel bigger than they are — but a real conversation requires technique, timing and foundation. The episode also gets into Akademiks repeatedly saying Loon’s name, the Brilliant Idiots history, Charlamagne doing Loon’s show while Akademiks wanted that sit-down for years, and the larger fight over hip-hop media’s top spot. Loon then breaks down Drake, the OVO chain, the Stake shirt, Roc Nation accusations, Jay-Z, Grand Wizard, Akademiks TV, Complex’s Hip-Hop Media Power Ranking, and why he says Akademiks is captured — not controlled. This is not just a response to Akademiks. This is Loon breaking down hip-hop media, streaming culture, access, ownership, attention, infrastructure and what it really means to build something in the culture. Editorial note: This episode contains commentary and opinion from Loon. Claims about public figures, media platforms, alleged bias, lawsuits, business relationships and disputed online narratives are attributed to the speaker and should be understood in that context. & Treated As Entertainment 00:00 Loon Opens On Akademiks & Charlamagne 02:30 Why Akademiks Wanted The Charlamagne Sit-Down 05:00 Ak Saying He Would Run Circles Around Charlamagne 08:00 Loon Explains His History With Akademiks 11:00 Brilliant Idiots, Charlamagne & The Old Loon Conversation 14:00 Why Loon Did Not Rush To Respond 17:00 Akademiks Saying Loon’s Name 20:00 The Difference Between Streaming And Sitting At The Table 24:00 Charlamagne Exposes Ak’s Weakness 28:00 Loon Says Ak Was On Defense 32:00 Ak Scoring The Interview 9-3 36:00 Ak Trying To Skew The Audience 40:00 Drake Chain, Stake Shirt & Brand Loyalty 45:00 Loon Says Ak Is Captured, Not Controlled 50:00 Admiration Makes Men Volunteer 55:00 Drake, Roc Nation, Jay-Z & The Media War 1:00:00 Why Ak Thinks Everybody Else Is Compromised 1:05:00 What Has Akademiks Really Built? 1:10:00 Complex Ranking Ak No. 1 1:15:00 Attention vs Institution 1:20:00 Loon Says Ak Is A Highway, Not A Destination #Loon #BigLoon #ItsUpThere #Akademiks #DJAkademiks #Charlamagne #CharlamagneThaGod #Drake #OVO #Stake #JayZ #RocNation #Complex #HipHopMedia #BrilliantIdiots #JoeBudden #GrandWizard Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO
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Boomman steps into Loon’s hot seat for a tense Part 1—and nothing is off limits. Scammer claims, Ray Daniels, Money Mu’s contract, Foogiano in prison, Gucci Mane and Pooh Shiesty all collide. Authentic Empire CEO Boomman sits across from Loon for one of the most confrontational conversations ever released on It’s Up There. After weeks of public scrutiny surrounding his business practices, artist relationships and the accusations attached to the Authentic Empire name, Boomman finally gets the opportunity to explain his side—but Loon refuses to let him hide behind broad answers. Boomman responds to Ray Daniels framing him as someone who sells dreams to independent artists and claims Ray has made hundreds of thousands of dollars from discussing his name. Loon then presses Boomman on the difference between ownership and control, whether his artist agreements were fair, and why so many former artists have publicly expressed frustration. The conversation gets even more intense when they address: Money Mu’s relationship with Authentic Empire Who controls the “Hittin” record Boomman’s alleged $500,000 investment The $80,000 Lil Durk feature Gross-receipt deals and artist recoupment Paid music reviews, consultations and showcases Whether IndieFest was opportunity or an expensive dream Gucci Mane’s relationship with Pooh Shiesty Why artists become disloyal after achieving success Whether Boomman supported Foogiano during his incarceration The possibility of Foogiano eventually wanting out of their business relationship Boomman argues that he invested real money, created opportunities artists could not create for themselves and operated according to the agreements everyone signed. Loon challenges whether “industry standard” automatically means fair—and whether calling something business can erase the emotional expectations created when artists are told they are family. This is only Part 1. Part 2 begins with Euro Gotit and goes even deeper into the accusations surrounding Authentic Empire. Subscribe to It’s Up There and turn on notifications so you do not miss Part 2.
00:00 Boomman Enters Loon’s Hot Seat 03:19 Why Boomman Almost Didn’t Show Up 04:53 Boomman Responds to the Public Scrutiny 06:26 “Ray Made Hundreds of Thousands Off My Name” 07:17 Is Boomman a Scammer or Just Doing Business? 09:34 Money Mu: Ownership vs Control 11:15 Boomman Explains Gross-Receipt Deals 14:34 The $500,000 Money Mu Investment 17:34 Did Money Mu Already Have Motion? 20:45 The $80,000 Lil Durk Feature Dispute 24:55 Who Really Made “Hittin” Successful? 28:22 “I Was Doing Business With My Heart” 34:52 Should Boomman Give Artists Their Rights Back? 40:55 Why Boomman Moved Around With Security 42:36 Boomman Defends Gucci Mane Against Pooh Shiesty 46:11 What Is the Purpose of Signing to a Label? 52:18 Pooh Shiesty, Prison and Big Scarr’s Death 58:21 Boomman Defends Authentic Empire’s Artist Platform 1:02:03 IndieFest vs Rolling Loud 1:06:05 The Prize Was Actually an Advance 1:11:17 Did Boomman Sell Independent Artists a Dream? 1:15:16 Will Foogiano Treat Boomman Like Pooh Did Gucci? 1:18:03 Why Boomman Charges Artists for Meetings 1:20:51 Did Boomman Support Foogiano While He Was Locked Up? 1:23:00 End
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Loon breaks down the Pooh Shiesty and Gucci Mane situation after the alleged robbery video surfaced — and explains why Pooh Shiesty may have recorded the moment in the first place. In this full episode, Loon unpacks the federal case, the 1017 contract dispute, the alleged Gucci Mane robbery video, and the deeper cultural meaning behind why this situation became so public. Loon explains why Pooh Shiesty may have believed Gucci Mane’s street image would keep him silent, why recording the moment may have changed the entire case, and why Gucci Mane’s gangster image is now being tested in front of the world. This conversation goes beyond rap news. Loon connects the Pooh Shiesty and Gucci Mane case to street image, ego, federal court, contracts, public humiliation, the Jeezy Verzuz moment, and the price artists pay when the image they used to win becomes the image they cannot escape. Watch the full episode as Loon breaks down why Pooh Shiesty recorded Gucci Mane, why the video matters, why Gucci’s image is being stripped, and what this situation says about rap culture, street rules, and the difference between force and finesse. Subscribe to It’s Up There for full episodes, interviews, and raw conversations with Loon. #PoohShiesty #GucciMane #BigLoon #ItsUpThere #1017Records #HipHopNews #RapNews 00:00 Gucci Mane, Pooh Shiesty & The Federal Case 01:18 Loon Returns & Sets The Tone 03:05 Why This Conversation Needed Real Game 05:02 Boundaries, Energy & Being Drained By People 07:40 Connected To You vs Attached To You 10:22 When People Only See You As Useful 13:05 Why Givers Need Boundaries 15:20 What’s Really In Your Toolbox? 17:45 Why Love Can Become A Disguise For Taking 19:35 The Pooh Shiesty & Gucci Mane Case Explained 21:10 Why Gucci May Have To Participate In The Case 23:00 The Feds Reveal New Evidence 24:28 The Alleged Robbery Video Surfaces 26:15 Loon Breaks Down The Studio Footage 29:05 Why Pooh Shiesty Recorded The Video 31:40 Big 30, The Phone & The Bond Question 34:00 Pooh Shiesty Misread Gucci Mane’s Image 36:30 Why Loon Says Pooh Should Consider A Deal 38:42 Trading Your Life For A Contract 41:00 Gucci Mane’s Gangster Image Under Pressure 43:35 The Spiritual Side Of Gucci’s Situation 46:10 Did Gucci Miss His Exit At Verzuz? 49:20 Jeezy, Gucci & “The Truth” 52:45 Why Verzuz Was Bigger Than Entertainment 55:30 God, Image & Public Correction 58:05 Why Jeezy Took The Spiritual Exit Ramp 1:01:00 It Takes A Gangster To Put The Image Down 1:04:15 Being Gangster Is Not Freedom 1:06:40 Pooh Shiesty Needed More Tools Than Aggression 1:09:20 Why Force Without Finesse Gets You Destroyed 1:12:00 Fighting For Masters Is A Long Game 1:14:30 When Young Men Run Out Of Language 1:17:05 Restraint Is Not Backing Down 1:19:20 Aggression Is Too Expensive To Be Your Only Strategy Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO
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YK Niece returns to It’s Up There for Part 2 and opens up about the money, pressure, love, family, fame and business behind her rise. In this conversation with Loon, YK Niece speaks on making nearly $100,000 in one day from multiple shows, funding her own first album, raising her booking price, running her team, and why being independent means every move has to make sense. YK Niece also talks about her Cardi B moment, wanting to work with Cardi, her Baddies and Zeus experience, whether she would do her own show, why she says Tyler Perry should call her, and how she sees herself beyond the music. The conversation gets deeper as YK Niece opens up about love, heartbreak, protecting her peace, keeping her inner circle small, forgiving her father, growing up without the father relationship she wanted, and learning that “if he wanted to, he would.” This is YK Niece Part 2 on It’s Up There — a real look at the artist, the businesswoman, the daughter, the woman behind the lyrics, and the independent grind behind the moment.
#ykniece #ItsUpThere #BigLoon #CardiB #Baddies #Zeus #YK #Part2 #FemaleRap #IndependentArtist #FirstAlbum #BlackWomenInMusic #Loon
00:00 YK Niece On Men Lying & Protecting Her Image 03:00 Baddies, Zeus & Reality TV Risk 06:30 YK Niece Says She’s Made For TV 10:00 Love, Kids & What She Wants In A Man 14:00 Fame, Trust & Keeping Her Circle Small 19:00 First Heartbreak & Why Women Move On 24:00 The Viral Lyric Women Connected With 28:00 Cardi B Wanting A Song From YK Niece 31:00 Funding Her Own First Album 35:00 Making Close To $100K In One Day 39:00 Raising Prices, Lowering Prices & Booking Strategy 44:00 Walking Out Fighters & Bigger Stages 47:00 First Tour, Sold Out Cities & Her Team 51:00 Makeup, Image & Doing It Herself 56:00 Father Pain & How It Changed Her View Of Men 1:02:00 Forgiving Her Father But Keeping Boundaries 1:08:00 Family, College & The Hustle Before Music 1:13:00 The Meaning Of YK & Final Message
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