ITS UP THERE PODCAST W/LOONEY

Wack 100 returns to It’s Up There as the Big U federal case and alleged Future LAX story put his name back in hip-hop headlines. Loon presses Wack on Young Thug, No Jumper, Boosie and VladTV. This episode arrives as new federal charges against Big U revive online debate around Wack 100’s old account involving Future and LAX. Wack has since rejected the most sensational version of the story, saying there was a conversation but no airport assault, while Future’s camp has continued to deny the allegations. Wack is not charged in the Big U case. That developing story is current context—not a segment falsely added to this interview—but it places Wack’s larger warnings about street politics, public claims, recorded conversations and federal investigations under a completely new spotlight. Wack and Loon begin by breaking down why the old street playbook has become obsolete. Wack discusses whether No Jumper and other street-focused media platforms can attract law-enforcement scrutiny, why statements made during interviews may later appear in criminal cases. The conversation moves through the MacArthur Park federal drug operation. The temperature changes when Wack and Loon reach 6ix9ine, Big Bank and Young Thug. Wack argues that Young Thug said too much during the interrogation connected to the 2015 shooting of Lil Wayne’s tour bus. Loon agrees Thug should have said less but refuses to call it snitching without proof that he incriminated someone, helped build a case or provided information that harmed another person. Loon challenges the way hip-hop media reacted when the footage first circulated compared with the campaign that developed after it resurfaced. The debate becomes personal as Loon explains why he previously stopped Charleston White from using his platform to attack Young Thug and why his relationship with Thug will not allow him to entertain a dishonest narrative for clicks. Wack and Loon debate the difference between talking too much, trying to finesse detectives, showing a willingness to cooperate and actually cooperating. The episode then turns to the Boosie Badazz and DJ Vlad fallout. Was Boosie justified in demanding more after years of high-performing VladTV interviews? Wack and Loon examine the reported interview-fee dispute, 6ix9ine’s role in the argument, Vlad’s “franchise player” response and the deal Boosie could have negotiated. This is more than another Wack 100 interview. Wack and Loon confront questions involving Young Thug, federal investigations, media manipulation, loyalty, street codes, business ownership and what happens when private conversations become public content. The arguments inside this interview now land while Wack’s name is once again connected to a much larger online conversation involving Big U, Future, federal court filings and the relationship between street culture and hip-hop media. Watch the entire episode before deciding who was right. Subscribe to It’s Up There and turn on notifications for new conversations with Loon. Join Patreon for early access, exclusive episodes, Loon’s solo breakdowns and the complete It’s Up There experience. #Wack100 #YoungThug #BigU 00:00 Wack 100 Returns to It’s Up There 14:00 Why the Old Street Game Is Finished 15:35 Cameras, Phones and the Permanent Digital Footprint 18:30 Is No Jumper Being Watched by Federal Investigators? 21:45 Podcast Statements Appearing in Federal Cases 30:05 Wack’s Transition Into Trucking and Real Estate 39:45 How Suge Knight Missed the Digital Era 42:05 Why Birdman Survived Every Music-Business Transition 43:45 Loon’s Patreon and the Power of Solo Content 45:30 Wack 100 Revisits His 6ix9ine Interview 46:45 Big Bank Asks 6ix9ine for an Interview 48:15 Did Hip-Hop Apply Different Rules to 6ix9ine? 50:15 The Young Thug Conversation Gets Heated 51:30 Wack Says Thug Talked Too Much 53:50 Loon Rejects the “Pretty Much” Argument 55:50 Peewee Roscoe, Birdman and Lil Wayne’s Tour Bus 58:15 Was Thug Snitching or Trying to Finesse Detectives? 60:15 Loon Calls Out the Media’s Changed Reaction 61:45 “This Ain’t No Jumper” 63:00 Wack Says the Conversation Is the Road to Ratting 64:10 Loon Separates Speculation From Actual Cooperation 65:15 Young Thug’s Private Conversation With Wack 66:07 Why Loon Stopped Charleston White From Attacking Thug 67:20 Boosie Walks Away From VladTV 68:35 Did Vlad Treat Boosie Like a Friend? 69:35 Loon Says Vlad Left Out Other Revenue 69:45 Did Boosie’s Career Become Too Transactional? 70:00 The Gucci Mane Conversation Begins For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast
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Loon finally explains why NBA YoungBoy suddenly went at Future and breaks down what he believes is missing from Future’s new album, The Real Me. NBA YoungBoy’s problem with Future appeared publicly during The Real Me rollout—but the posts, apology, diss record and responses still left one major question unanswered: what actually caused YoungBoy to turn on Future? Loon walks through the complete timeline before sharing the behind-the-scenes context he has been hearing around the industry. He separates what has been publicly established from his own interpretation and explains why this situation may involve more than the messages and diss records people saw online. Loon also gives his honest assessment of Future’s The Real Me. Future presented the project without billed guest features, but Loon believes the conversation should go deeper than whether Future can carry an album alone. He examines what feels different about the music, what may be missing from Future’s established formula and why the people traditionally surrounding an artist can affect far more than the final tracklist. This conversation includes: • Why NBA YoungBoy suddenly went at Future • YoungBoy attacking Future during The Real Me rollout • YoungBoy’s conversation and apology with Offset • Why YoungBoy returned to the situation afterward • The “What Da What” diss record • Doe Boy and Future’s people entering the conversation • What Loon says he has been hearing behind the scenes • The difference between confirmed information and industry speculation • Loon’s full assessment of Future’s The Real Me • What Loon believes is missing from the new album • Why Young Scooter’s absence matters to Future’s musical environment • Casino’s role and Future’s connection to the streets • Future releasing a project without billed guest features • The artists and relationships listeners expected to hear • Whether Future has become too isolated • Why Atlanta’s greatest musical strength has always been collaboration • The larger business problem facing Southern hip-hop • Why Future refusing to publicly respond may protect him • Whether YoungBoy’s actions helped or damaged Future’s rollout Loon is not presenting private allegations as confirmed facts. He is explaining what he has heard, what he observed publicly and how he personally interprets the situation. After watching the full breakdown, answer both questions: Why do you believe NBA YoungBoy went at Future? What do you believe The Real Me was missing? Subscribe to It’s Up There and join the congregation for complete episodes, early access and deeper conversations. 00:00 Loon Opens: The Weight That Comes With Being the King 01:42 Loving People While Feeling Used 03:25 Why Success Can Push People Into Isolation 05:15 Loon Gives His Honest Review of Future’s THE REAL ME 07:02 What Is Missing From Future’s New Album? 08:48 Young Scooter’s Role in Future’s Musical Formula 10:30 How Casino’s Situation Affects Future’s Connection 12:10 Did Future Make a Mistake Going Featureless? 13:50 Why Future’s Usual Collaborators Matter 15:28 Has Future Been Tricked Into Isolation? 17:08 The Business Questions Surrounding THE REAL ME 18:48 Atlanta’s Billion-Dollar Musical Formula 20:30 NBA YoungBoy Suddenly Goes at Future 22:12 Offset Talks YoungBoy Down 23:47 YoungBoy Apologizes—Then Returns to the Situation 25:25 YoungBoy Drops “What Da What” 27:02 Doe Boy and Future’s Camp Respond 28:40 What Loon Is Hearing Behind the Scenes 30:22 Why YoungBoy Wanted to Affect Future’s Rollout 32:08 Is YoungBoy Becoming Too Unpredictable for Business? 33:55 Why Future Refusing to Respond Matters 35:45 Real Problem or WWE Rap? 37:45 Loon’s Final Message to Future, YoungBoy and Atlanta Patreon: patreon.com/itsuptherepodcast Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO
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Dr. Umar Johnson returns For part 3 of his Legendary conversation on Its Up There with Loon and goes off on Jay-Z’s latest moves, Shannon Sharpe rumors, Kai Cenat’s Streamer University, Cheyenne Bryant’s doctor-title controversy, Caleb Williams’ Madden cover, Kevin Hart’s roast backlash and the larger responsibility that comes with Black celebrity power. This episode is not another Kevin Hart roast conversation. The new front door is Jay-Z, Shannon Sharpe and the question that keeps coming back throughout the episode: What do powerful Black people owe the culture once their platform becomes bigger than their feelings? Loon challenges Jay-Z’s recent public moves and argues that when someone with Jay-Z’s cultural power steps outside, the people expect more than emotion. Loon says Jay-Z’s voice is too rare and too powerful for him to speak without giving the culture game, direction or marching orders. Dr. Umar pushes back. Umar defends Jay-Z’s right to be human and says powerful Black people should not be denied the right to speak from their pain, their personal moment or their own perspective. The debate becomes bigger than Jay-Z. It becomes a question of whether Black leaders, billionaires and celebrities still get to have feelings once the culture expects them to represent something larger. From there, Dr. Umar responds to the Shannon Sharpe rumors and allegations being discussed online. Umar does not treat rumors as established fact. Instead, he focuses on privacy, betrayal and whether people should weaponize someone’s personal life when relationships, friendships or business fall apart. The episode also covers Kai Cenat’s Streamer University and the chaos surrounding it. Loon asks why Black youth run toward streaming, influencer culture and social media fame with more excitement than real school, Black history and academic excellence. Umar says the Black community has made attention, luxury and fame more attractive than education—and offers to teach Black history or Black consciousness if Kai Cenat’s platform is serious about reaching young people. The conversation then turns to Cheyenne Bryant’s doctor-title controversy. Dr. Umar explains how hard he worked to earn his doctorate, why credentials matter when someone is serving clients, and why he refuses to join selective outrage against one person while ignoring others who use titles loosely. Loon and Dr. Umar also discuss Caleb Williams’ Madden cover, public image, athlete responsibility and what famous Black men should consider when young boys are watching them. Kevin Hart’s Netflix roast and Sheryl Underwood are still discussed, but this episode is not led by that conversation. This is a full cultural audit of Jay-Z, Shannon Sharpe, Kai Cenat, Cheyenne Bryant, Caleb Williams, Kevin Hart and the pressure that comes with public Black influence. The bigger question is simple: What do powerful Black people owe the culture once their platform becomes bigger than their feelings? Watch the full episode now on It’s Up There. Join Patreon for early access and exclusive conversations. Editorial note: This episode includes commentary and opinion on public controversies, rumors, allegations and cultural debates. Allegations discussed in the episode are presented as claims and should not be treated as established fact unless independently verified. #DrUmar #DrUmarJohnson #JayZ #Drake #ShannonSharpe #KaiCenat #StreamerUniversity #CheyenneBryant #CalebWilliams #KevinHart #ItsUpThere #BigLoon #BlackCulture #BlackMedia #HipHopCulture 00:00 Intro 02:50 Kevin Hart Roast Controversy 07:30 Dr. Umar Would've Stopped the Roast 09:44 Why the Roast Was Mostly White Comedians 10:48 Kevin Hart & Celebrity Ownership 12:59 The Return of Minstrel Comedy 14:32 Druski's Cultural Impact 17:09 Kai Cenat's Streamer University 19:44 Why Kids Choose Streaming Over School 21:22 Dr. Umar Wants to Teach at Streamer University 24:51 Materialism Is Creating Criminals 27:08 Dr. Cheyenne Bryant Controversy 29:20 The Value of an Earned Doctorate 33:33 Should Credentials Be Questioned? 34:31 Selective Morality in Black Media 36:10 Why Dr. Umar May Go to Law School 38:11 The Carmelo Retrial 39:39 Shannon Sharpe Allegations 47:28 Celebrity Sexuality & Public Perception 50:18 Caleb Williams' Painted Nails 52:33 The Responsibility of Public Figures 54:34 Jay-Z, Drake & Online Narratives 56:33 Should Jay-Z Speak Differently? 59:30 Fame, Pressure & Public Judgment Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast
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Akademiks got exposed outside the stream. Loon breaks down Charlamagne’s sit-down with Ak, Drake’s influence, the Complex list, Grand Wizard and what Akademiks has really built.Join Akademiks got exposed outside the stream — and Loon finally responds. In this solo episode of It’s Up There, Loon breaks down the viral Charlamagne Tha God and DJ Akademiks sit-down, the history between Loon and Akademiks, and why Loon believes the interview exposed the difference between streaming power and real table work. Loon explains why Akademiks talked like he was going to run circles around Charlamagne, but ended up on defense once he had to sit across from someone who would not accept his premises. Loon says the stream, the chat and the screen can make a person feel bigger than they are — but a real conversation requires technique, timing and foundation. The episode also gets into Akademiks repeatedly saying Loon’s name, the Brilliant Idiots history, Charlamagne doing Loon’s show while Akademiks wanted that sit-down for years, and the larger fight over hip-hop media’s top spot. Loon then breaks down Drake, the OVO chain, the Stake shirt, Roc Nation accusations, Jay-Z, Grand Wizard, Akademiks TV, Complex’s Hip-Hop Media Power Ranking, and why he says Akademiks is captured — not controlled. This is not just a response to Akademiks. This is Loon breaking down hip-hop media, streaming culture, access, ownership, attention, infrastructure and what it really means to build something in the culture. Editorial note: This episode contains commentary and opinion from Loon. Claims about public figures, media platforms, alleged bias, lawsuits, business relationships and disputed online narratives are attributed to the speaker and should be understood in that context. & Treated As Entertainment 00:00 Loon Opens On Akademiks & Charlamagne 02:30 Why Akademiks Wanted The Charlamagne Sit-Down 05:00 Ak Saying He Would Run Circles Around Charlamagne 08:00 Loon Explains His History With Akademiks 11:00 Brilliant Idiots, Charlamagne & The Old Loon Conversation 14:00 Why Loon Did Not Rush To Respond 17:00 Akademiks Saying Loon’s Name 20:00 The Difference Between Streaming And Sitting At The Table 24:00 Charlamagne Exposes Ak’s Weakness 28:00 Loon Says Ak Was On Defense 32:00 Ak Scoring The Interview 9-3 36:00 Ak Trying To Skew The Audience 40:00 Drake Chain, Stake Shirt & Brand Loyalty 45:00 Loon Says Ak Is Captured, Not Controlled 50:00 Admiration Makes Men Volunteer 55:00 Drake, Roc Nation, Jay-Z & The Media War 1:00:00 Why Ak Thinks Everybody Else Is Compromised 1:05:00 What Has Akademiks Really Built? 1:10:00 Complex Ranking Ak No. 1 1:15:00 Attention vs Institution 1:20:00 Loon Says Ak Is A Highway, Not A Destination #Loon #BigLoon #ItsUpThere #Akademiks #DJAkademiks #Charlamagne #CharlamagneThaGod #Drake #OVO #Stake #JayZ #RocNation #Complex #HipHopMedia #BrilliantIdiots #JoeBudden #GrandWizard Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO
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Boomman steps into Loon’s hot seat for a tense Part 1—and nothing is off limits. Scammer claims, Ray Daniels, Money Mu’s contract, Foogiano in prison, Gucci Mane and Pooh Shiesty all collide. Authentic Empire CEO Boomman sits across from Loon for one of the most confrontational conversations ever released on It’s Up There. After weeks of public scrutiny surrounding his business practices, artist relationships and the accusations attached to the Authentic Empire name, Boomman finally gets the opportunity to explain his side—but Loon refuses to let him hide behind broad answers. Boomman responds to Ray Daniels framing him as someone who sells dreams to independent artists and claims Ray has made hundreds of thousands of dollars from discussing his name. Loon then presses Boomman on the difference between ownership and control, whether his artist agreements were fair, and why so many former artists have publicly expressed frustration. The conversation gets even more intense when they address: Money Mu’s relationship with Authentic Empire Who controls the “Hittin” record Boomman’s alleged $500,000 investment The $80,000 Lil Durk feature Gross-receipt deals and artist recoupment Paid music reviews, consultations and showcases Whether IndieFest was opportunity or an expensive dream Gucci Mane’s relationship with Pooh Shiesty Why artists become disloyal after achieving success Whether Boomman supported Foogiano during his incarceration The possibility of Foogiano eventually wanting out of their business relationship Boomman argues that he invested real money, created opportunities artists could not create for themselves and operated according to the agreements everyone signed. Loon challenges whether “industry standard” automatically means fair—and whether calling something business can erase the emotional expectations created when artists are told they are family. This is only Part 1. Part 2 begins with Euro Gotit and goes even deeper into the accusations surrounding Authentic Empire. Subscribe to It’s Up There and turn on notifications so you do not miss Part 2.
00:00 Boomman Enters Loon’s Hot Seat 03:19 Why Boomman Almost Didn’t Show Up 04:53 Boomman Responds to the Public Scrutiny 06:26 “Ray Made Hundreds of Thousands Off My Name” 07:17 Is Boomman a Scammer or Just Doing Business? 09:34 Money Mu: Ownership vs Control 11:15 Boomman Explains Gross-Receipt Deals 14:34 The $500,000 Money Mu Investment 17:34 Did Money Mu Already Have Motion? 20:45 The $80,000 Lil Durk Feature Dispute 24:55 Who Really Made “Hittin” Successful? 28:22 “I Was Doing Business With My Heart” 34:52 Should Boomman Give Artists Their Rights Back? 40:55 Why Boomman Moved Around With Security 42:36 Boomman Defends Gucci Mane Against Pooh Shiesty 46:11 What Is the Purpose of Signing to a Label? 52:18 Pooh Shiesty, Prison and Big Scarr’s Death 58:21 Boomman Defends Authentic Empire’s Artist Platform 1:02:03 IndieFest vs Rolling Loud 1:06:05 The Prize Was Actually an Advance 1:11:17 Did Boomman Sell Independent Artists a Dream? 1:15:16 Will Foogiano Treat Boomman Like Pooh Did Gucci? 1:18:03 Why Boomman Charges Artists for Meetings 1:20:51 Did Boomman Support Foogiano While He Was Locked Up? 1:23:00 End
Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO
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