Technically Creative

Can advertising agencies produce 20 times more content without increasing their budgets? And how is AI changing the way the world's biggest advertising companies operate?
If you're a creative company looking to future-proof your business, book a free consultation with KoobrikLabs, the data partner for creative companies.
👉 https://koobriklabs.com/contact/
In this episode of Technically Creative, Orlando Wood sits down with James Brook Partridge, Head of Production UK at WPP Production, to explore how one of the world's largest advertising groups is transforming commercial production through artificial intelligence, centralized production, virtual production, and new creative workflows.
James explains why WPP is bringing its production capabilities together under one organization, as brands face unprecedented demand for social media content, faster turnaround times, and greater efficiency. With some projections suggesting advertisers could need up to 20 times more content in the coming years, the traditional advertising production model is facing enormous pressure.
The conversation explores how generative AI, LED volume stages, automated editing, audience analytics, and WPP's Open platform are changing the relationship between creative development, production, and media. James also explains why experienced producers, editors, and creative professionals may become more valuable as AI becomes embedded in professional workflows.
And with independent production companies facing growing pressure, Orlando and James discuss what the shift toward in-house agency production means for directors, creative talent, and the future of commercial filmmaking.
In this episode:
Why WPP is restructuring its global advertising production business
The challenge of producing up to 20 times more content with limited budgets
How AI is transforming commercial production, editing, and creative workflows
Why WPP sees AI as a way to deliver more value, rather than simply cut costs
How virtual production and LED stages are expanding creative possibilities
Why producers are gaining influence within advertising agencies
How data-driven advertising risks creating a sea of creative sameness
What WPP's production strategy means for independent production companies
Why creative expertise, curiosity, and adaptability matter in the AI era
A fascinating conversation about the future of advertising, the changing economics of commercial production, and how technology is reshaping the relationship between creativity, craft, and scale.
Technically Creative is a technology podcast for people who don't necessarily think of themselves as tech people, hosted by Orlando Wood, CEO of KoobrikLabs.
Connect with Orlando: https://www.linkedin.com/in/orlando-wood/
Learn more about KoobrikLabs: https://koobriklabs.com
#WPP #AdvertisingProduction #GenerativeAI #FutureOfAdvertising #TechnicallyCreative

Black October: AI Agents in Bank Accounts, the PHP Flaw and the LiteLLM Hack | Technically Creative Week in Review
This week Orlando breaks down Black October, the week AI met cybersecurity head on. Unauthorised AI agents turned up inside customer accounts at JPMorgan, Bank of America, Morgan Stanley, Wells Fargo and Citi, and some were phoning call centres on their own. A critical PHP vulnerability found with the help of AI leaked early, and the NSA told organisations that couldn’t patch straight away to take their websites offline. Microsoft revealed that a China-aligned hacking group, Storm-0940, used an AI penetration-testing tool to break into Microsoft 365 accounts. And a poisoned release of LiteLLM, the popular AI gateway, stole cloud and AI credentials.
What it means for creative companies: why agencies, studios, production companies and publishers should care, and simple ways to give AI agents access without handing over the keys to the business.
Also in this episode:
Meta pauses its new commercial terms after publishers push back over AI crawling
Coca-Cola moves its North American media account to Omnicom
Canva launches Craft, its own AI image model trained on design templates
Anthropic and music publishers argue fair use over song lyrics in court
Elon Musk invests $1 billion in Skydance, the new owner of HBO and Warner Bros.
BBC’s Blue Planet III keeps murky footage to prove it isn’t AI
Technically Creative is a weekly look at technology and the creative industries: AI, film, TV, advertising, music, design, publishing and media. Hosted by Orlando Wood, founder of KoobrikLabs, the AI and IT partner for creative companies.

🎬 Behind the Scenes of Danse Macabre (Long Version): https://youtu.be/QALh6PauOCw
🎥 Danse Macabre Trailer: https://youtu.be/b1A4U37asVg
Hisko’s Website - Hiskohulsing.com
He spent 11 years making an animated film. Then he was booed at its premiere for using AI.
In this episode, Orlando Wood sits down with Hisko Hulsing, the Dutch artist, filmmaker and animation director behind Danse Macabre, Amazon's Undone and Netflix's The Sandman, to discuss the AI controversy that erupted at the Annecy International Animation Film Festival.
Hisko spent 11 years creating Danse Macabre, producing 75 original oil paintings and working with 80 artists and production professionals. He used generative AI for a small part of the production, transferring the style of his own paintings onto traditionally animated characters.
Despite this, the film was met with boos, walkouts and accusations of AI slop. Hisko responded by giving the protesters the middle finger.
In this candid conversation, Hisko explains how the film was made, the emotional toll of the backlash, and why he believes artists experimenting with new technology are being unfairly targeted.
He also addresses the legitimate concerns surrounding AI copyright infringement, training data, job displacement and the ethics of generative AI, including how AI has already eliminated his own commercial storyboarding work.
In this episode:
Why Hisko Hulsing was booed at the Annecy Animation Festival
How Danse Macabre combines oil painting, traditional animation and AI style transfer
The difference between professional AI-assisted filmmaking and AI slop
Copyright, AI training data and the rights of working artists
Why anti-AI backlash could drive creative professionals to hide their AI use
How generative AI is changing the future of animation and independent filmmaking
A fascinating conversation about artistic freedom, human creativity, AI ethics and the growing divide between traditional artists and emerging technology.
Technically Creative is brought to you by KoobrikLabs, the data partner for creative companies. https://koobriklabs.com/contact/
#HiskoHulsing #DanseMacabre #AIAnimation #AIFilmmaking #TechnicallyCreative

Weekly AI news for the creative industries. This week, Technically Creative asks a bigger question underneath the AI boom: everyone seems to be getting richer, but who is actually paying for all of it?
Hosted by Orlando Wood, founder of KoobrikLabs, the AI/IT partner for creative companies. To get in touch about using AI in your business, visit https://koobriklabs.com/contact/
This week: Meta rewrites its commercial terms in a way publishers fear could expand its rights to use their content for AI training. Fox is now running live TV campaigns where AI systems transact with other AI systems. Google wants to own more of the shopping journey. And Elon Musk unveiled a Roadster that can, sort of, fly.
But the bigger story is economic.
CoreWeave is carrying enormous debt. Anthropic is heading toward a historic IPO and says it is profitable on an adjusted basis. Character.AI filed for bankruptcy despite having around 12 million active users. And Netflix is profitable while still cutting jobs.
So what happens when the companies making the most money need fewer people to make it?
And what happens when AI efficiency starts removing the same consumers the economy depends on?
Plus, the new American Entertainment Alliance is pushing for rules that would require major streamers to spend more with independent producers.
Technically Creative covers AI, technology, Hollywood, advertising and the creative industries.

Can you copyright AI-generated work? If you create a film, image, character or advertisement using generative AI, who actually owns it?
If you're a creative company looking to future-proof your business, book a free consultation with KoobrikLabs, the data partner for creative companies.
👉 https://koobriklabs.com/contact/
In this episode of Technically Creative, Orlando Wood sits down with Lisa Oratz, Senior Counsel at Ashurst, to explore AI copyright law, intellectual property ownership, fair use, and how filmmakers, artists, advertising agencies and creative companies can legally protect work created using generative AI.
Lisa specializes in technology, entertainment and intellectual property law, advising studios, production companies, artists and technology businesses navigating the rapidly evolving legal landscape surrounding artificial intelligence.
One of the biggest misconceptions about generative AI is that anything created using AI cannot be copyrighted.
Lisa explains why that's not necessarily true.
She discusses how her team secured copyright registration for Critters, an AI-assisted animated short film, by demonstrating meaningful human authorship through scripting, editing, modification and the selection and arrangement of AI-generated material.
The conversation explores what constitutes sufficient human creative involvement, whether detailed prompts and storyboards can establish copyright protection, and why AI-generated characters and individual assets present particular legal challenges.
They also examine the major AI copyright lawsuits involving Anthropic and Meta, the fair use debate surrounding AI training data, and how creators can minimize infringement risks when using generative AI tools.
Finally, Orlando and Lisa discuss AI-generated actors, digital replicas, Tilly Norwood, SAG-AFTRA and how artificial intelligence could change the future of filmmaking and creative ownership.
In this episode:
Can AI-generated films, images and characters be copyrighted?
How human authorship establishes copyright protection for AI-assisted work
The story behind Critters and its successful copyright registration
AI prompts, storyboards, editing and intellectual property ownership
Anthropic, Meta, AI training data and the fair use debate
How creators can protect their work and reduce copyright infringement risks
Synthetic actors, digital replicas, Tilly Norwood and SAG-AFTRA
What AI copyright law means for the future of filmmaking and advertising
Technically Creative is a technology podcast for people who don't necessarily think of themselves as tech people, hosted by Orlando Wood, CEO of KoobrikLabs.
This episode is sponsored by the Future of Life Institute, a nonprofit organization working to ensure that transformative technologies, including artificial intelligence, benefit humanity while reducing their potential risks.
#AICopyright #GenerativeAI #CopyrightLaw #AIFilmmaking #TechnicallyCreative