How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?
In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenue and the need to build AI skills to stay ahead.
TIME-STAMPED SHOW NOTES
(00:00) Understanding ChatGPT's Ranking Model
(03:08) The Importance of Freshness in Content
(05:51) AI as a New Distribution Channel
(09:11) Traffic vs. Revenue: The Real Metrics
(11:51) The Role of AI in Recruitment and Hiring Practices
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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16:59
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16:59
How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack
In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platforms like ChatGPT and Reddit, while also exploring effective content creation through YouTube and webinars to drive engagement and leads.
TIME-STAMPED SHOW NOTES
(00:00) The Evolution of SEO Strategies
(02:13) Understanding Traffic Fluctuations
(03:29) The Importance of an Omnichannel Approach
(05:13) Content Creation and Marketing Strategies
(08:56) The Role of Quality in Content Creation
(10:03) Leveraging YouTube for Engagement
(11:50) Webinar Strategies for Lead Generation
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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15:38
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15:38
How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?
In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of expanding product lines, the influence of investor pressure, and the ongoing challenge for businesses to stay relevant in competitive markets.
TIME-STAMPED SHOW NOTES
(00:00) The Power of Popularity in Marketing
(03:39) Brand Evolution and Market Positioning
(07:17) The Risks of Expanding Product Lines
(11:05) Investor Pressure and Business Growth
(15:32) The Challenge of Staying Relevant
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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20:38
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20:38
Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers
In this episode #3028, Eric Siu and Neil Patel discuss how interest rates, advertising budgets, and private equity shape marketing strategies. They critique the course-selling industry and break down Alex Hormozi’s successful webinar, emphasizing the importance of smart positioning in today’s economy.
TIME-STAMPED SHOW NOTES
(00:39) Interest Rates and Marketing Dynamics
(06:04) Shifts in Advertising Budgets
(16:16) Critique of Course Selling in Entrepreneurship
(22:58) Analyzing Alex Hormozi's Webinar Success
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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34:25
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34:25
AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag
In this episode #3027, Eric Siu and Neil Patel discuss the future of work and how technology is reshaping industries, from gaming in education to the evolving role of doctors. They also dive into SaaS valuations, the challenges agencies face in today’s market, rising marketing costs, and how AI disruption is influencing company performance.
TIME-STAMPED SHOW NOTES
(00:00) The Future of Work and Technology
(02:50) Gaming and Education: A New Approach
(05:42) Healthcare and the Role of Doctors
(09:02) SaaS Valuations and Market Trends
(11:58) The Agency Landscape and Job Market
(14:42) Marketing Costs and Economic Conditions
(17:33) AI Disruption and Company Performance
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
Over Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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