Marketing School - Digital Marketing and Online Marketing Tips

• Rich or King?

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode, Neil and Eric break down the concept of "Rich vs King" AKA Money Vs Power, using Microsoft vs SAS Institute to explore wealth vs control, equity, and generational businesses. They talk ambition after kids, compounding, TAM, IQ, focus, and why learning beats raw talent in entrepreneurship. You’ll hear how to think about billion dollar goals, picking the right niche (like HVAC), improving your focus over decades, and why B2B marketers misuse LinkedIn account-based marketing, plus how karrot.ai helps fix it. Key takeaways: -Rich vs king: choosing control or maximum upside as your company scales. -Compounding, focus and the right niche beat raw IQ in business. -Ambition, kids and balance reshape your path to billion dollar outcomes. Chapters: (00:00) Rich vs King for founders (02:10) Microsoft vs SAS Institute example (04:20) Rich, king, and life balance (06:15) Compounding, TAM, and ambition (08:10) IQ, learning and market niches (10:30) HVAC edge and simple businesses (12:30) Learning M&A, AI and recruiting (14:20) Focus over decades as founders (16:10) Money, distraction, and side projects (18:00) Hiring experts, SEO roots, wrap 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

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• Founders Must Let The Cake Bake

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down why patience, focus, and real value creation beat hype, why hating billionaires signals misplaced blame, and why virality and vibe coding rarely build durable companies. They explore bad actors vs success, the trap of chasing views, and why true leverage comes from solving customer problems, not dopamine hits or internal DIY tools. A sharp look at modern startup culture, attention chasing, and what actually lasts. Key takeaways: • Patience compounds faster than virality • Value creation beats attention chasing • Focus builds generational companies Chapters: (00:00) Founder patience (02:20) Learning through osmosis (04:55) Billionaires debate (07:30) Vibe coding limits (11:55) Virality misconceptions (17:40) Operating vs popularity (20:40) Generational business mindset 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

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• Elon Musk: Live Events Are The Only Remaining Luxury

  To get ad placements on premium websites, go to https://discover.taboola.com/ms Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Live events, in-person leadership, and long-term planning take center stage as Neil and Eric unpack why Elon Musk says live events are the last true luxury, how in-person time deepens team relationships, and why three-year planning beats short-term thinking. They break down accountability, B2B growth, RFP-focused marketing, and how great leaders push just hard enough to keep performance high without burning people out. Hosted by Neil and Eric, this episode is packed with actionable insights for founders, marketers, and B2B leaders looking to scale smarter. Key takeaways • Live events are the last real luxury • One metric per leader drives accountability • Great leaders push hard without burning people out Chapters (00:00) Elon Musk on live events as luxury (01:22) Why in-person events still matter (03:33) New marketing content formats with the team (05:18) Deepening relationships with in-person time (06:11) Three-year planning and 3HAG explained (08:40) Beyond EOS and quarterly planning theater (11:12) RFP growth, B2B pipeline, and key channels (13:28) Holding leaders accountable to one core metric (15:19) Pushing teams, follow-ups, and daily metrics (18:32) Healthy tension, chaos, and getting things done (20:24) Founder pressure, AI feedback, and leadership style (21:45) When people can’t handle the pace in business 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

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• What's Working For Us In Marketing Right Now?

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric share real-world B2B marketing strategies for 2025 and 2026, covering how to buy failing SEO tools to drive traffic, scale corporate webinars, double down on product-led growth, and use live events and paid speaking engagements to fill your pipeline. They break down AI SEO, social content hooks, enterprise sales psychology, and Peter Thiel’s “one thing” focus so you can drive more revenue and help clients hit their KPIs. Key takeaways: Scale B2B leads through events, corporate webinars, and strategic speaking engagements. Use AI SEO and content collabs to compound organic growth. Win enterprise deals by focusing on buyer KPIs and promotions. Chapters: 00:00 Buying products instead of ads 00:24 Acquiring failing SEO tools 00:44 Corporate webinars for B2B leads 01:29 In-person events and live streaming 02:35 Paid ads, PLG, and expansion 03:26 Conference luncheons and wrong events 04:00 B2B SaaS events and collabs 04:24 AI SEO, webinars, and social content 05:22 Hooks, captions, and social reach 06:11 Sponsoring events and paying to speak 08:17 Repurposing podcasts into infographics 09:23 Peter Thiel’s one-thing focus 10:27 Executive KPIs and revenue focus 11:24 Product growth without marketing 12:19 CEO vs operator responsibilities 12:56 COO profitability test in 2026 14:17 Enterprise sales hack with peer pressure 15:26 Closing by aligning with KPIs 16:25 Helping clients get promoted 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

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• Why SpaceX is Not For Everyone

  Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil Patel and Eric Siu break down how they’re revamping their marketing for 2026, from YouTube long-form vs shorts to webinars, lives, and AI-powered funnels. They share why riffed, story-led videos beat stiff scripts, how better packaging and thumbnails drive the right views, and why they’re prioritizing enterprise ROI over vanity metrics. You’ll hear behind-the-scenes tests with agencies, influencer hires, internal creators, and global expansion, plus how AI-driven agencies like Single Grain are rethinking content, search everywhere optimization, and work-life balance in a world of SpaceX-level grind. Key takeaways: • Riffed, conversational videos beat stiff scripts for real YouTube growth. • Let sales and client demand choose topics, not vanity views or likes. • Roundtables, lives, and webinars turn enterprise content into high-intent leads. Chapters: (00:00) SpaceX culture and work-life balance (01:34) Why are intense hours breaking families (01:45) Revamping our 2026 marketing plan (02:01) Long form YouTube, scripts vs riffing (03:36) Thumbnails, packaging, and YouTube hooks (05:55) AI-focused pitch for Single Grain (06:10) Short-form content and agency ROI (09:11) Testing roundtable video formats (13:06) Hiring influencers vs in-house talent (18:05) Global expansion, enterprise focus, and email (19:06) Going live, webinars, and community (19:40) Wrap up and subscribe CTA 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

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