Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing TIME-STAMPED SHOW NOTES: [00:00] - How much does Deion Sanders make in a year? [00:30] - 'The Deion Sanders Effect,' and who is he [01:56] - Why is Deion Sanders so influential? [03:12] - What can we learn from Deion Sanders from a marketing standpoint? [05:28] - Influencer marketing is not all about promotion [06:54] - The average NFL coach's salary [07:43] - How did Fashion Nova grow their profit Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu

In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and innovations that have catapulted him to the forefront of the NFL scene and delve into the power of personal branding, social media, and unconventional approaches that are redefining the game. Don't miss this captivating discussion as we unveil the playbook of a game-changer who's reshaping the NFL landscape. Whether you're a football fan or an entrepreneur seeking inspiration, Deestroying's story is a must-hear tale of transformation and triumph. Tune in today! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Deestroying Is Reshaping The NFL. [00:15] Background on Deestroying and how he has disrupted the NFL. [01:15] What makes his videos entertaining and innovative? [01:48] Another example of an industry disrupter. [02:25] Neil offers his perspective on Deestroying and his viral content. [03:03] Brand-building lessons we can learn from Deestroying. [04:08] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! The Subtle Art of Not Giving a F*ck. Deestroying on YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu

In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly benign policies can quietly strangle your growth and creativity. Join us as we reveal the art of policy scrutiny, drawing from real-world examples that highlight the dangers of complacency. We'll equip you with actionable strategies to detect, dissect, and rectify these lurking threats. In the competitive arena of business, the right policies can catapult you to greatness, while the wrong ones can send your dreams crashing down. Before your business falls victim to terrible policies, tune in to safeguard your success! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Terrible Policies Will Kill Your Business. [00:10] Eric shares his terrible policy experience. [01:05] Why the customer experience is essential for your business. [01:56] Customer experience lessons from the 2023 All-In Summit. [03:10] Whether All-In Summit attendees were satisfied with the event. [03:35] Focusing on long-term goals instead of making quick money. [04:10] Key takeaways from the book, $100M Leads. [04:54] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! All-In Summit 2023 $100M Leads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu

In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multiple languages, and much more! Tune in to hear the most important questions to ask yourself before publishing videos to YouTube and to keep up with the rise of short-form videos! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Right Way to Win at YouTube in 2023. [00:32] Why do you have to create content that causes a lot of engagement? [00:51] Why do you need to create new content that hasn’t already been talked about? [01:13] The importance of optimizing for keywords. [01:49] How creating content in multiple languages (using AI) helps you do well on YouTube. [02:43] Why producing good quality content that has good 30-second retention is important? [03:37] The questions you need to ask yourself before publishing YouTube content. [03:03] The rise in popularity of short-form content.  [05:56] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Rask AI. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu

Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: [00:00] - This AI tool will make your content production 10x easier [03:10] - ElevenLabs is one of the most powerful AI speech tools today [04:20] - Use Google Bard to create the storyboard of your video content [06:30] - Find out if you should integrate specific AI tools into your company [07:33] - Experimenting with AI to get better results Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu