More Than Streams w/ Finch Bergling

A video with 100,000 views can leave you with zero new fans, and the reason has nothing to do with your music. In this episode I break down the funnel, the journey people take from seeing your content for the first time to buying a ticket to your show, and I explain what social media, Spotify, and your email list are each supposed to do along the way.

Resources and links:

🧩 Hire me to run ads for you

🧩 More Than Streams Website

🧩 Free 100k Challenge

🧩 Free Tools for Musicians

🧩 Your First Hit Song Program

Connect with Finch:

🧩 Finch on Instagram

🧩 Subscribe to my Weekly Newsletter

🧩 Also on YouTube

I believe the ads I made for this campaign are the best of my career, and the idea came from a meme of Elmo dancing on the moon. In this episode I reverse engineer how $683 in ads turned into 112,000 streams for Karner H's track Extra Bite, with more than half coming from Spotify's algorithmic playlists. You will hear the exact targeting settings and creative approach I used, so you can copy them whether you run ads yourself or hire someone.

Resources and links:

🧩 Hire me to run ads for you

🧩 More Than Streams Website

🧩 Free 100-page marketing guide

🧩 Free Tools for Musicians

🧩 Your First Hit Song Program

Connect with Finch:

🧩 Finch on Instagram

🧩 Subscribe to my Weekly Newsletter

🧩 Also on YouTube

I've barely slept the past few days because of what AI can do for music marketing right now. In this episode I show you how I use Claude to segment email lists, translate newsletters into any language, build a website, and handle the tasks most musicians never have time for. If you have twenty dollars a month, you basically have a marketing team.

Resources and links:

🧩 Hire me to run ads for you

🧩 More Than Streams Website

🧩 Free 100-page marketing guide

🧩 Free Tools for Musicians

🧩 Your First Hit Song Program

Connect with Finch:

🧩 Finch on Instagram

🧩 Subscribe to my Weekly Newsletter

🧩 Also on YouTube

In this episode, I break down the SMART goals system and show you how to turn a vague dream like "grow on Spotify" into something specific you can actually hit. You still have six months left in 2026, so this is the perfect time to build a plan and stick to it.

Resources and links:

🧩 Hire me to run ads for you

🧩 More Than Streams Website

🧩 Free 100-page marketing guide

🧩 Your First Hit Song Program

Connect with Finch:

🧩 Finch on Instagram

🧩 Subscribe to my Weekly Newsletter

🧩 Also on YouTube

A month ago, I met Jon from The Racket House in Vietnam, and while we were there, we recorded my first-ever live, in-person interview, with me as the guest on his show. We got into my whole story, from making music on a cracked copy of FL Studio at twelve to realizing I was a better marketer than musician, why I gave up on so many dreams to grow, and how getting scammed by a botted playlist is what led me to start More Than Streams. We also talked about the digital nomad life, how I use playlists to trigger the Spotify algorithm, why hyper specific ad targeting beats generic campaigns, and what it really takes to turn listeners into fans.

Resources and links:

🧩 Hire me to run ads for you

🧩 More Than Streams Website

🧩 Free 100-page marketing guide

🧩 Your First Hit Song Program

Connect with Finch:

🧩 Finch on Instagram

🧩 Subscribe to my Weekly Newsletter

🧩 Also on YouTube