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Deloitte, PwC, IBM, and 4,500 other companies use Adobe Experience Cloud products.
And they can't find enough people who know how to implement them.
Nick Hilton, Tyler Tu, and Brian Au from Adobe's Customer Experience Certifications team named the Adobe jobs they're struggling to fill: MarTech analysts, implementation consultants, solution architects. 
None of them require a technical degree – what they require is proof you can use the tools.

That's what Adobe is putting in front of graduate students this fall in the Case Competition World Cup Graduate Track.

The 50 teams selected get a sandbox Customer Journey Analytics environment and a real business problem to solve inside it, not documentation to read about. Plus a free Adobe certification voucher.
Free to enter. Applications close September 13.
Resources:
Grad students, apply to the Case Competition World Cup – Graduate Track presented by Adobe by Sunday, September 13
Start free with Adobe CX courses and certifications
Students: Get 50% off your certification exam applied automatically at checkout (use your university email)
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Langston got callbacks from McKinsey and BCG. His first instinct: 10 hours a day of studying for three weeks straight, a fast route to burnout.
He'd applied to MBB once before and gotten nothing. But this time, two interviews landed in his inbox.
Katie walked him off the cramming ledge and built a plan around the time he actually had. Three weeks is enough – if you spend it right.
Resources:
If your interview is in 3 weeks (or 3 days), Black Belt builds your plan around the time you have left – the September cohort closes September 9
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Create a free MC account or download the MC app (Apple, Android) to start your prep today
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Paul Edwards has led more than 1,000 private equity deals. AI took the grunt work, and now Stax consultants are getting promoted faster.
He leads the PE practice at Grant Thornton Stax. Inside the firm, that's 3 to 4 more projects a year for every consultant.
But the one thing AI still can't do, he says, is teach curiosity. You either bring it or you don't.
That's the exact bar Stax is judging this fall in the Case Competition World Cup Undergraduate Track – free to enter, teams of 4 to 5. 
So if curiosity is what gets you hired, this is where you prove it. Applications close September 13.
Resources:
Apply to the Case Competition World Cup – Undergraduate Track, sponsored by Grant Thornton Stax. Applications close September 13.
Careers at Grant Thornton Stax.
Connect With Management Consulted
Create a free MC account or download the MC app (Apple, Android) to start your prep today
Schedule a free 15min consultation with the MC Team
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Most consulting interviews let you drive the case. McKinsey doesn't.
McKinsey is one of the only firms that runs interviewer-led cases – the interviewer leads the case, not you.
So candidates who prep the way BCG or Bain expects walk in ready for the wrong format.
And the case is only half your score – the PEI (Personal Experience Interview) is the other half.
Ex-McKinsey coach Mark Di Giorgio breaks down why the interviewer-led format catches strong candidates off guard, how to build your PEI story bank, plus the 3-week prep plan when you don't have a lot of time left.
Resources:
Join a Black Belt cohort to get paired with a McKinsey coach who's run McKinsey's actual interviewer-led cases from the inside
Case Competition World Cup – Fall 2026
Applications are open. Free for all students. Apply by Sept. 13.
APPLY HERE
Connect With Management Consulted
Create a free MC account or download the MC app (Apple, Android) to start your prep today
Schedule a free 15min consultation with the MC Team
Watch the video version of the podcast on YouTube
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Join an upcoming live event – case interviews demos, expert panels, and more

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Most candidates prep for the McKinsey PEI like a regular behavioral interview.
McKinsey built it to do more than that. One story, and up to 25 follow-up questions testing whether what you said the first time still holds.
That's why memorized answers fall apart under the PEI. Scripted stories crack under repeated follow-ups. The ones that hold up are built to survive being asked the same thing five different ways. 
In this episode, Namaan breaks down the four traits McKinsey scores in the PEI and how to build stories that survive the follow-ups.
Resources:
Prep your PEI stories one-on-one with a former McKinsey interviewer through Black Belt
Learn more about McKinsey's interview process
Connect With Management Consulted
Create a free MC account or download the MC app (Apple, Android) to start your prep today
Schedule a free 15min consultation with the MC Team
Watch the video version of the podcast on YouTube
Follow us on LinkedIn, Instagram, and TikTok
Join an upcoming live event – case interviews demos, expert panels, and more