The Cut Flower Podcast

• Life on the Lot: How Jen Started Her Flower Business

  Text Agony Aunt Roz with your Cutflower Questions.In this episode, Roz sits down with Jen from Life on the Lot, a passionate flower farmer who turned her pandemic vegetable-growing hobby into a thriving flower farm. Jen shares her inspiring journey, the challenges she faced in her early days, and how growing her own food completely transformed her perspective on sustainability and seasonality.Now, with her latest project at Claremont Farm, Jen is creating a pick-your-own flower experience and workshops to bring more people into the world of seasonal flowers. She opens up about the realities of running a flower farm, from financial management to the importance of community engagement, while also sharing her motivation to inspire her daughter to pursue a non-traditional career path.Whether you're a seasoned flower farmer, an aspiring grower, or just someone who loves the beauty of flowers, this episode is filled with real talk, inspiration, and practical insights.What You’ll Learn in This Episode:🌱 How Jen’s journey into flower farming started during the COVID-19 pandemic 🌿 The challenges she faced, from tough growing conditions to perennial weeds 🌎 How growing food changed her perspective on sustainability and seasonality 💐 Why she transitioned from vegetables to growing flowers 🏡 Her latest project: a pick-your-own flower farm at Claremont Farm 📊 The financial realities of running a flower farm (it’s not all pretty petals!) 🌻 The importance of community engagement and workshops in her business 🎓 Why mistakes in gardening are valuable learning experiences 👩‍👧 Jen’s motivation to inspire her daughter to think beyond traditional career pathsConnect with Jen & Life on the Lot:📍 https://www.lifeonthelot.co.uk/wirralflowerfarm📍 https://www.instagram.com/life_on_the_lotMake the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with fellow flower lovers! https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

  --------  

  46:36
• Nadine Brown: A Journey Through Floristry

  Text Agony Aunt Roz with your Cutflower Questions.In this inspiring episode, we sit down with Nadine Brown, a seasoned florist with over 30 years of experience, to talk about the evolving world of floristry. From starting her first flower shop at just 23 to becoming a leading voice in sustainable floristry, Nadine shares her journey, the lessons she’s learned, and the changes she hopes to see in the industry.We dive into the importance of local flower sourcing, building strong grower-florist relationships, and why authenticity in design matters more than fleeting trends. Nadine also breaks down common mistakes flower farmers make, the challenges florists face in aligning their business models with their lifestyles, and simple sustainability swaps that can make a huge impact.If you’re a florist, flower farmer, or just passionate about sustainable design, this episode is packed with valuable insights and expert advice.What You’ll Learn in This Episode:🌿 How Nadine transitioned from retail to education with a focus on sustainability🌸 Why local flowers are crucial for quality, community, and sustainability💡 The biggest mistakes flower farmers and florists make – and how to avoid them🎨 Why authenticity in floral design matters more than following trends🌎 Practical sustainability swaps that florists can implement today🤝 How mentorship and education are shaping the future of floristry🌟 Nadine’s vision for a more creative, sustainable, and supportive floristry industryConnect with Nadine:📍https://www.theivyinstitute.com.au/ or https://www.instagram.com/the_ivyinstituteIf you loved this episode, don’t forget to subscribe, leave a review, and share it with fellow flower lovers!Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details. https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

  --------  

  43:52
• How to Go Viral and Use Social Media for Business Growth

  Text Agony Aunt Roz with your Cutflower Questions.🌸 Welcome to The Cutflower Podcast!Hello, and thank you for popping over to listen! It’s always lovely to have you here. Whether you’re a flower farmer, a small business owner, or just passionate about growing, we’re here to help you thrive.Today, I’ve got a brilliant guest, Tom Coleman. Some of you might know that Tom and I work together on the Growth Club, a membership designed to help small businesses gain visibility, develop their marketing strategies, and ultimately grow.In this episode, we’re diving deep into social media strategy, Instagram growth, and how to go viral the right way. If you’ve ever wondered how to increase engagement, turn followers into customers, and use Instagram as part of a wider business strategy, you’re in the right place.🌟 Episode SummaryIn this episode, I sit down with Tom Coleman, a marketing and social media specialist who helps horticulture businesses stand out online. We take you behind the scenes of our Instagram strategy, revealing how we took my account from 20,000 to 122,000 followers in just six months.We break down two viral Reels—one that hit 1.6 million views and another that skyrocketed to 2.6 million—and share exactly what made them work. But more importantly, we discuss why social media is only the start of your business funnel and how to turn engagement into real sales.If you’ve ever wondered how to create posts that truly resonate, how to use ManyChat to collect emails or why Instagram should be part of a wider marketing strategy, this episode is packed with valuable insights!🎯 What You’ll Learn in This Episode:✔️ How we strategically grew an Instagram account from 20K to 122K followers✔️ The two viral Reels—what made them work and how you can replicate success✔️ Why engagement is key—the power of responding to comments and DMs✔️ The role of Instagram in a wider marketing strategy—it’s just the start!✔️ How to use ManyChat to automate lead collection and drive conversions✔️ Why collecting emails from social media is crucial for long-term growth✔️ The importance of staying true to your brand and not chasing trends📌 Resources & Links:🔗 Join The Growth Club – Check it out here!🔗 Follow me on Instagram – @fieldgateflowers🔗 Find Tom on Instagram – @imtomcoleman  https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

  --------  

  21:31
• The No-Dig Gardening Journey with Jamie Walton 🌿

  Text Agony Aunt Roz with your Cutflower Questions.Welcome to The Cutflower Podcast!I'm Roz Chandler, and today, I'm delighted to welcome Jamie Walton. Jamie is an award-winning gardener known for his expertise in no-dig gardening, permaculture, and wild edibles. With over 1.5 million followers on social media, he shares practical growing tips and insights into sustainable gardening.In this episode, Jamie shares his fascinating journey, from barbering and fine art to becoming a head grower at an estate in Sands End. He talks about the challenges of setting up an organic kitchen garden in a tough coastal environment and how a simple social media post catapulted him into the spotlight. Jamie also reveals his latest venture: launching a community food-growing project to support low-income families and food banks.Join us as we explore his passion for sustainability, his new book Nettles and Petals, and the exciting app he's helping to develop for gardeners worldwide!What You’ll Learn in This Episode:🌱 How Jamie transitioned from barbaring to gardening🌊 The challenges of creating a no-dig garden on a steep coastal hill📱 How social media transformed his career📖 The inspiration behind his new book, Nettles and Petals🍏 His mission to provide fresh food to low-income communities🌼 The crossover between growing flowers and foodResources & Links:🔗 Follow Jamie Walton on Instagram: @nettlesandpetals📖 Pre-order Jamie’s book Nettles and Petals: [Link coming soon]🌿 Learn more about no-dig gardening: Charles Dowding’s websiteJoin the Conversation!If you enjoyed this episode, please subscribe, leave a review, and share it with fellow gardening enthusiasts. Your support helps us bring more inspiring stories to the podcast.📸 Tag us on Instagram: @thecutflowerpodcastHappy growing,Roz Chandler https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

  --------  

  47:13
• Top Ten Tips for Starting Your Own Cutting Patch

  Text Agony Aunt Roz with your Cutflower Questions.🎙️ Welcome to the Show!In this episode of the podcast, Roz Chandler shares her top ten tips for starting a thriving cutting patch, whether you're a beginner or a seasoned grower. Pulling insights from her book Seed to Vase, Roz explains how to grow beautiful, seasonally grown British blooms with practical strategies for maximizing your space, choosing the right flowers, and keeping your patch thriving year-round.Episode SummaryA cutting patch isn’t just a garden—it’s a space dedicated to growing flowers for cutting and arranging. Whether you have a small urban plot or acres of land, Roz walks through the essential steps to creating a successful cutting patch. From soil preparation to succession planting, and even dealing with pests and wind damage, these ten tips will help you start growing with confidence.If you’ve ever wanted to fill your home with fresh-cut flowers or even start a small flower business, this episode is packed with must-know advice!What You’ll Learn in This Episode:✅ Size doesn’t matter—how to maximize space for your cutting patch✅ The difference between annuals, perennials, and biennials and why it matters✅ How to choose flowers you love for a rewarding growing experience✅ The importance of soil quality and how to improve it✅ Protecting your flowers from wind, pests, and environmental challenges✅ How to keep flowers blooming with succession planting techniques✅ Essential tools and supports to keep plants strong and healthyConnect with Us!🔔 Subscribe to the podcast for more expert gardening tips!⭐ Leave a review if you enjoyed this episode, it helps others find the show!💬 Join the conversation in the comments: What’s your favorite flower to grow? https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

  --------  

  9:14

Meer Vrije tijd podcasts

Trending Vrije tijd -podcasts

Over The Cut Flower Podcast