Untrapping Product Teams Podcast

• How the Top 1% PMs Use AI

  If you’re tired of the AI noise, this episode will help you understand how to leverage AI. It’s straight to the point, hands-on content. This podcast is different because we had a live interaction on how to use AI. You can expect real examples.Mustafa Kapadia has been in this game for 25 years, including leading innovation at Google and products at IBM. Currently, he’s helping organizations become more effective at product development. Honestly, we can learn a lot from him. Before jumping into the content, I have a no-brainer offer to you. I’m running a free lightning session with Maven. We will cover how to avoid deadly mistakes with product discovery (most teams face them). Back to today’s episode.Here are 10 key takeaways from this podcast.1. PMs fall into three AI adoption buckets"Most PMs kind of fall into three buckets. There's one bucket that is in denial. There's a second bucket on the other side where they're all in on AI... And then there's the middle bucket... more of a surface-level use."2. The top 1% use AI as a second brain"The other bucket that we just talked about, the one that's all in—the top 1%—they use it for so much more. They literally use it as a second brain."3. AI can do days of work in minutes"David, I have been able to condense work that used to take my PMs days to do. Right. And it is a high-quality response."4. The best AI users have playbooks and structured prompts"The top PMs also have this playbook. And the playbook is basically their top most popular tasks."5. AI enables better decision-making, not just automation"AI can actually make them better PMs. And so you can actually use AI to make better decisions, be more creative, be more innovative, create documents that are much better quality."6. Micro-tasking with AI yields better results than a “magic prompt”"Instead of having AI asked to do a complete PRD, it's much easier when you ask AI to just do segments of your PRD, because the output quality is much better."7. Prototyping with AI accelerates iteration"We've been talking for the last, what, 10-15 minutes, right? And we went through four tasks that usually take PMs weeks to do."8. AI will not replace PMs—it amplifies their strengths"AI lets you be more you."9. The key to great AI results is asking the right questions"It is more around how much you can get out of AI, how much value you can squeeze out of AI, and it all comes down to the first fundamental skill: how you ask questions."10. Bias and hallucinations can be mitigated with multiple models"There's nothing stopping you from creating and opening up a second tab and firing up the same question and having the two LLMs compete with each other."Whenever you’re ready, I can help you boost your career* Mastering Product Discovery: Cohort-based course for you to learn what most product people miss about product discovery. It’s hands-on and straight to the point. It had attendants from 30+ countries. Join us now to level up your product game.* Untrapping Product Teams Book: A book about hope for product folks. It gives you multiple perspectives on how to face reality and act today for a better tomorrow. Read by thousands of people in 70+ countries.* Anti-BS Product Management: Self-paced course to help drive value when almost everybody distracts you. You will learn the most common - and avoidable - mistakes made by product people and how to overcome them. You can expect lessons based on reality, not fantasy.* How to Craft a Product Strategy that Works: If you’re confused by what a product strategy is and how to craft one that works, this course helps you solve that. You will get all you need to create a sound strategy.* Product Discovery Done Right: How can you break free from the feature factory madness? Applying mindful product discovery will equip you to gradually move from outputs to outcomes. This self-paced course is dedicated to helping you learn what most product people miss out on. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dpereira.substack.com/subscribe

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  48:25
• What Happened to Agile?

  Is Agile dead? Former Agile Alliance Co-Founder Mike Cohn drops provocative insights on Agile, the collaboration with PMI, and how AI could transform product development. Mike Cohn owns Mountain Goat Software and is the Best-Selling Author of many books, including User Stories Applied. I have read his books and learned a lot from them. What makes him stand out is the applicability of his content rather than a dogmatic approach. He focuses on accelerating value creation.This conversation is a lesson for those who want to focus on what truly matters to create value faster—50 minutes of actionable insights.Here are 7 Key Takeaways you will get from it:1. What Really Matters“If I come back in a year and you’re still doing Agile ‘by the book,’ I’ll be pissed off.Agile isn’t about strict adherence to frameworks; it’s about adapting practices to your context.2. Context over Dogma“Anyone who quotes the Scrum Guide at me, I disengage.”Understanding your context needs beats blindly following rules.3. Embrace Uncertainty“The key is knowing what to do next—not having a five-year plan.”Agility thrives on acknowledging the unknown and iterating toward the best outcomes.4. Fallibility Fuels Growth“No matter how strongly I believe something, I might be wrong.”Teams should validate assumptions and embrace mistakes as opportunities to improve. Yet, they should always challenge if the validation wasn’t a false positive.5. AI Expands Product Opportunities“Projects that weren’t viable in 2022 might be possible in 2025, thanks to AI.”AI won’t replace teams, but it will unlock new possibilities for innovation and supercharge those who embrace it.6. Mixing and Matching Practices“Don’t get locked into a method prison—free the practices.”Combining the best practices from multiple frameworks leads to better outcomes. It doesn’t matter where the idea came from. It matters how it helps you reach your goals.7. PMI and Agile Alliance Merger“It’s a strategic partnership, not a takeover—an opportunity for Agile to reach broader audiences.”When focused on enabling collaboration and fostering faster ways of creating value, the partnership could benefit both Agile and PMI.Listen to the full episode to learn more about it.Whenever you’re ready, I can help you boost your career* Mastering Product Discovery: Cohort-based course for you to learn what most product people miss about product discovery. It’s hands-on and straight to the point. It had attendants from 30+ countries. Join us now to level up your product game.* Untrapping Product Teams Book: A book about hope for product folks. It gives you multiple perspectives on how to face reality and act today for a better tomorrow. Read by thousands of people in 70+ countries.* Anti-BS Product Management: Self-paced course to help drive value when almost everybody distracts you. You will learn the most common - and avoidable - mistakes made by product people and how to overcome them. You can expect lessons based on reality, not fantasy.* How to Craft a Product Strategy that Works: If you’re confused by what a product strategy is and how to craft one that works, this course helps you solve that. You will get all you need to create a sound strategy.* Product Discovery Done Right: How can you break free from the feature factory madness? Applying mindful product discovery will equip you to gradually move from outputs to outcomes. This self-paced course is dedicated to helping you learn what most product people miss out on. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dpereira.substack.com/subscribe

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  50:00
• How to Stop Roadmaps that Transform Teams into Feature Factories

  Hey, product master!Let’s start this episode with an exclusive offer for you to level up your product journey:* A self-paced video course to help you master the art of product discovery * End-to-end product discovery structure to apply immediately* Clarity on what makes or breaks product discovery so you avoid painful failures and reduce time to success* Knowledge that many product teams miss, making you stand out among the crowd* 10+ templates to save hundreds of hours on how you apply discoveryThis course is a professional video recording produced in partnership with Product Masterclass. We're offering a promotional price until February 2, 2025. Join us to rock your journey!Now, back to the challenges of crafting roadmaps.How helpful is a product roadmap?It can be your key to boosting value or your free ticket to a feature factory. Sadly, the latter is more common than it should be.In this episode, Kareem Mayan, Co-Founder of Savio, and I talked about this challenge and how you can act to stop bad roadmaps. The conversation is honest and insightful! Listen to it to rock the product world!This is a candid conversation where Kareem walks us through the biggest pitfalls of traditional product roadmaps and shows how to base every delivery decision on customer needs. We talk about understanding the real problem instead of jumping into solutions, collaborating closely with developers for impactful results, and how data-backed insights help product teams say “no” to distractions. If you’re done delivering half-baked features that nobody uses, this podcast is your guide on taking back control of the roadmap and driving real value — 45 minutes of pure gold.If you’re too busy to listen to it. Here are the main lessons:* From Features to OutcomesDon’t let feature requests fool you—uncover the real problems behind them. A “blue button” request might actually mean a “TV mode” solution.* Talk to Customers, ALWAYSWhen in doubt, reach out. Every conversation with a user is a golden chance to refine the real “why” behind what you’re building.* Evidence Over OpinionsArm yourself with data—usage stats, customer feedback, revenue impact—so you can stand firm when a CEO or HIPPO demands random features.* Co-Create with DevelopersGreat devs need context, not tickets. Shift from spoon-feeding tasks to partnering with engineers who can bring unique insights to drive value.* Prototype to ProveBefore sinking weeks of dev time, create quick tests or mocks to see if your idea is worth the investment. Let real users shape the direction.* Empathy > Pitch DecksMake stakeholders feel the user’s pain. Show them calls, user tests, or first-hand experiences so they “get it” and support better decisions.* ROI Is the Bottom LineRemember: every line of code costs money. If your feature won’t drive outcomes (in revenue, retention, or user delight), rethink the bet.Here’s how you can find more about Kareem:* LinkedIn* SavioLet’s rock the product world together!Whenever you’re ready, I can help you boost your career* Mastering Product Discovery: Cohort-based course for you to learn what most product people miss about product discovery. It’s hands-on and straight to the point. It had attendants from 30+ countries. Join us now to level up your product game.* Untrapping Product Teams Book: A book about hope for product folks. It gives you multiple perspectives on how to face reality and act today for a better tomorrow. Read by thousands of people in 70+ countries.* Anti-BS Product Management: Self-paced course to help drive value when almost everybody distracts you. You will learn the most common - and avoidable - mistakes made by product people and how to overcome them. You can expect lessons based on reality, not fantasy.* How to Craft a Product Strategy that Works: If you’re confused by what a product strategy is and how to craft one that works, this course helps you solve that. You will get all you need to create a sound strategy.* Product Discovery Done Right: How can you break free from the feature factory madness? Applying mindful product discovery will equip you to gradually move from outputs to outcomes. This self-paced course is dedicated to helping you learn what most product people miss out on. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dpereira.substack.com/subscribe

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  47:21
• Learn How to Transform Adversity into Agility with Jeff Anderson

  Jeff’s story is a true example of bringing Agile to life. As a software engineer, he lost the use of his hands, which took a strong emotional toll on him. Yet, resilience, courage, and agility enabled him to thrive.This podcast is honest and sincere. Listen to it to gain life and agile insights. It lasts 36 minutes. Here are the 5 key takeaways for those skeptical about investing this time.1. Forget Agile TransformationsWhen companies start with Agile transformations, they will probably fail because this misses the mark. Start with the ultimate objective and use Agile practices to get there.Agile isn’t the goal but the means to it.2. It’s Not About the TeamToo many “Agile” implementations focus on teams, which inevitably leads companies to do more of the same with different labels.Start with the organizational structure, like objectives, roadmaps, and accountabilities. After that, the teams will follow naturally.3. Leadership MisconceptionsLeadership cannot outsource “Agile implementation” because nothing will change without their genuine commitment. Leadership can benefit from support. Yet, they’re the central part of enabling agility.4. From Fired to Unforeseen OpportunitiesAfter years in the consultancy world, Jeff got fired. Yet, that was the push he needed to found his company, which is a successful Agile boutique with 30+ contributors.5. Organizational Agility Agile requires adaptability, which means teams should relate to desired outcomes instead of defining strict teams that will remain unchangeable.Without flexibility, teams will end up coordinating tasks instead of collaborating.—Curious how these insights can transform your approach to product management and agility? Listen to the full story on our latest episode. * Connect with Jeff* Get the Lean Change Method* Get the Organizing Toward AgilityUnlock Premium Access 🎁* Product Strategy course* 350+ archive posts* Strategy Guide* Discovery Guide* Delivery GuidePremium LinksAs a premium subscriber, I invite you to join the private Slack community of Untrapping Product Teams.You’re also invited to join my Product Strategy Course, which will equip you to craft strategies that work in practice, not only in theory.Here are some helpful links for you:* Untrapping Product Teams Book* PM Survival Kit* PM Templates * PM Wiki* Untrapping Product Teams NotionHere are exclusive links for Premium Subscribers:* PM Open Templates * Archive * Most read the content This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dpereira.substack.com/subscribe

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  36:25
• Closing the Gap Between Outputs & Outcomes

  Can B2B product teams deliver value beyond features?Reality is hard.It takes a long time to ship features so they should be right, why bother measuring when you have a bloated backlog?The challenge is that too many features fail to deliver value. The sooner you learn what doesn’t work, the quicker you make figure out how to make it work.This episode addresses how to close the gap between outputs and outcomes. Our guest is Rasmus Makwarth, Founder & CEO of Bucket, he shares hands-on tips on measuring what matters before it’s too late.Listen to the episode for more insights. For those busy to invest 45 minutes, here are the 7 key takeaways:1. High Standards, Low Initial SuccessThe bar is high. Customers don't want crappy products. Yet, the first version of your new features will probably miss the mark, iterating it fast is necessary to drive value.2. Whole Team EngagementPMs often become a bottleneck to measure outcomes. That's suboptimal as it removes accountability and creates invisible walls. Everyone in a product team should continuously measure results beyond shipping features.3. Feedback Cycle ShortcomingsDeploying a feature doesn't mean getting the job done. It means making it available to customers. That's when the challenges start with adoption, engagement, and value creation. Yet, this short feedback cycle isn't always present, distracting teams from what truly matters.4. What Bucket SolvesRasmus founded Bucket out of personal pain. In the B2B world, it's hard to measure value beyond features. Bucket captures and analyzes user feedback immediately after feature deployment, facilitating rapid iterations and improvements based on user responses.5. Continuous Learning CurveYou won't know whether a feature drives value in a few days—it's continuous. Rasmus highlights the importance of ongoing interaction between the product team and its users. This interaction enables continuous improvement and adaptation of features based on real-world usage and feedback.6. Encouraging Full Team CollaborationNo more proxy communication with users :)It's time to encourage entire teams (including engineers and designers) to receive direct feedback. This approach will reduce translation loss and allow for more accurate improvement targeting.7. Breaking Down SilosCollaboration beats processes.Creating products is about understanding problems and exploring solutions. That can only fly when silos are gone. The team should have end-to-end responsibility to ensure they drive value. For that, they need proper tooling to measure outcomes, not just outputs.--Here are a few ways I can help you even more:* Get my Book, Untrapping Product Teams* Upgrade your subscription to Premium and get one deeply thought newsletter per month (20+ minutes reading) plus access to 300+ episodes* Learn How to Craft a Product Strategy that Works* Develop the Necessary Skills to Beat B******t ManagementHave a lovely day,David This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dpereira.substack.com/subscribe

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  41:53

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