Voices of Video

• Efficiency, Economics, and Innovation - Transforming Video Architectures

  The economics of video delivery are changing dramatically, forcing media companies to rethink their entire approach to content distribution architecture. In this fascinating roundtable discussion, leaders from Akamai, Scalstrm, and Arcadian reveal how the push for efficiency is reshaping video workflows across the industry.As streaming platforms expand globally, they're discovering that delivery strategies that worked in established markets don't necessarily translate to new territories. Our experts explain how companies are bringing technical expertise in-house and carefully balancing where different workloads should run. The conversation explores why some processing makes more sense on-premises while other functions benefit from cloud flexibility, creating increasingly sophisticated hybrid deployments.Power consumption emerges as a surprisingly central theme throughout the discussion. With electricity representing the largest operational expense for many providers and environmental concerns growing, our panelists share how specialized hardware like video processing units (VPUs) are dramatically improving encoding efficiency. You'll learn how these advancements are opening new possibilities for processing video at scale without breaking the bank.The most thought-provoking segment comes when our experts discuss how AI-generated content is fundamentally changing video creation itself. With an estimated 50% of short-form video already being created without traditional encoding processes, the panel explores both the threats and opportunities this represents for everyone in the video delivery ecosystem.Whether you're architecting a major streaming platform or managing video workflows for a content creator, this conversation offers valuable insights into the future of media delivery. Don't miss the practical advice on how to start transforming your own infrastructure, even when constrained by legacy systems or existing vendor relationships.Stay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.

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• Training Your Own LLM: The Untapped Value of Media Archives

  The AI revolution in media production is moving beyond marketing hype into practical applications delivering real value. Ryan Jesperson from Cires21 takes us deep into how their Media Co-Pilot platform is transforming workflows for tier-one broadcasters through thoughtfully implemented artificial intelligence.  Unlike basic AI integrations that simply bolt onto existing systems, Media Co-Pilot addresses the nuanced needs of professional media organizations by training models specific to broadcast content. This approach solves the "garbage in, garbage out" problem that plagues many rudimentary AI implementations, delivering broadcast-quality results for transcription, translation, face detection, and scene analysis.  What makes their approach particularly valuable is the hybrid integration model combining public LLMs with private, custom-trained solutions. National broadcasters with decades of archival footage aren't just protecting their workflows – they're safeguarding valuable intellectual property that could otherwise be scraped and utilized by competing services. This represents a fundamental shift in how media companies view their content libraries, recognizing them as valuable AI training data beyond traditional monetization channels.  The real-world applications are diverse and compelling: reality show producers tracking contestants across multiple cameras with trained face detection; concert promoters generating social media clips from live feeds to drive viewership; news organizations rapidly translating content across languages and platforms; and contextual ad placement based on content sentiment analysis. Each implementation is tailored to specific industry needs rather than forcing one-size-fits-all solutions.  Looking ahead, the next frontier lies in applying AI to video distribution itself – optimizing just-in-time encoding, improving device detection, and predicting viewing patterns to reduce infrastructure costs while enhancing viewer experiences across devices and scenarios.• Media Co-Pilot brings AI capabilities to complex streaming workflows while maintaining broadcast quality • Creating private LLMs allows broadcasters to protect valuable content while leveraging AI capabilities • Face detection and object recognition enable efficient reality show production across multiple cameras • AI-powered scene analysis improves ad placement by understanding content context and sentiment • Social media clip generation from live events happens automatically through AI processing • Transcription, translation and dubbing workflows become more efficient through trained AI models • Media archives represent valuable training data that companies should protect from unauthorized scraping • Future applications will focus on using AI to optimize video distribution and just-in-time encoding • Neural Content Processing servers enable faster training for customer-specific AI use cases Ready to explore how AI can transform your media workflows? Connect with Ryan Jespersen to see Cires21's Media Co-Pilot demonstrations and discover the practical applications of AI in professional media production.Stay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.

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• The Engine Isn’t Enough: Building Robust Media Frameworks Around the VPU

  The beating heart of every video streaming service is its encoding technology, but raw power alone isn't enough to deliver exceptional viewer experiences. In this eye-opening conversation, Mark Donnigan explores what happens when you combine the incredible performance of Video Processing Units (VPUs) with thoughtfully designed software frameworks.Mark Donnigan compares the VPU to a high-performance engine – essential and powerful, but ultimately useless without the surrounding vehicle.Dominique Vosters explains: “Initially performance was the key differentiator, but going beyond that, you can make the system even better with the whole software layer around it.” He details how Scalstrm has been building resilience, redundancy, and flexibility into complete media processing systems that transform raw encoding capability into production-ready solutions.Alexander Leschinsky draws an analogy to networking hardware: VPUs are like ASICs inside routers  -  immensely powerful but only useful when paired with robust frameworks and tested workflows. He stresses that integrators must combine VPUs with CPUs or GPUs when unusual formats (like deinterlacing or MPEG-2) are required, and that customers ultimately want battle-tested reliability rather than raw interfaces.Together, the guests reveal:VPUs can provide 10x efficiency improvements, but need software frameworks to create complete solutions.Format diversity remains challenging — from deinterlacing to supporting 32 audio channels per stream, as in the European Parliament project mentioned by Alexander Leschinsky from G&L.Some formats must be handled outside the VPU, either on CPUs or other workflow stages.Dominique Vosters notes that open-source tools like FFmpeg can be useful for proofs of concept but fall short for live production due to resilience gaps.Alexander Leschinsky highlights the distinction: FFmpeg is great for controlled VOD environments, while commercial solutions deliver better results in demanding live workflows.Total cost of ownership is a top driver for adoption: both guests stress that VPU acceleration reduces hardware requirements, lowers power use, and brings sustainability benefits.Alexander Leschinsky even showcases a Raspberry Pi with an M.2 VPU card powered over Ethernet, demonstrating extreme edge efficiency in action.As Dominique Vosters emphasizes, understanding business requirements must come before technical decisions when migrating to new encoding solutions. The software frameworks around VPUs are just as important as the VPUs themselves.Stay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.

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• Silicon Showdown: CPUs, GPUs, and VPUs Battle for Data Center Dominance

  Hybrid cloud infrastructure has finally arrived for video streaming, and it's transforming how organizations balance performance, cost, and sovereignty requirements. In this enlightening conversation with Stefan Ideler from i3D.net, we explore how the gaming industry's early adoption of hybrid approaches now offers valuable lessons for video streaming platforms facing similar pressures.Stefan reveals how i3D.net's massive global network, exceeding 30 terabits per second across 65 locations worldwide, provides the foundation for both gaming and video delivery services requiring ultra-low latency. Having started in 2004 before AWS even existed, i3D.net has evolved from gaming server provider to infrastructure powerhouse supporting companies like Discord through unprecedented scaling challenges.What truly differentiates modern infrastructure providers isn't just their network footprint but their approach to customer partnerships. "You talk to humans, to engineers directly," Stefan explains. "We're in a Slack channel together, directly talking to your engineers, giving insights, sharing dashboards. We're really part of your operational team." This collaborative approach, combined with world-class anti-DDoS protection and network quality, creates value beyond pure cost considerations.The conversation oscillates into the evolving silicon landscape within data centers, where specialized accelerators increasingly complement CPUs and GPUs. Stefan predicts that within five years, at least one-third of processing capacity will shift to AI inferencing chipsets, while VPUs continue growing in importance for video workloads. As power constraints become critical, especially in Europe, these efficiency gains aren't just economically advantageous - they're operationally essential.For organizations struggling with cloud costs or sovereignty requirements, pragmatic migration paths exist. Through direct connectivity between cloud providers and bare metal infrastructure, companies can gradually shift static workloads while maintaining service continuity. The key is collaboration between engineering teams willing to develop innovative solutions together.Catch i3D.net at the NETINT VPU ecosystem booth at IBC to learn more about their infrastructure solutions and how they're helping shape the future of video delivery.Stay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.

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• Pixels, Profits, and Processing: The Hidden Economics of Streaming

  Ever wonder what happens behind the scenes when your favorite streaming platform adds thousands of classic films overnight? The challenges are far more complex than most realize.  Joe Waltzer, CEO and founder of Arcadian, pulls back the curtain on the intricate world of media workflow engineering in this enlightening conversation. With over five years of experience solving delivery challenges for major Hollywood studios and global media companies, Joe offers a rare glimpse into the technological puzzles that must be solved to bring content from production to your screen. "When you look at everything that goes into delivering an asset, there's a lot to it," Joe explains, detailing how seemingly standard video workflows can quickly become engineering nightmares. From misaligned audio tracks to subtitle files from multiple decades ago, the back catalog monetization challenge represents both massive opportunity and significant technical hurdles for media companies. What truly stands out is Joe's perspective on the shifting economics of media delivery. As studios look to monetize vast libraries through ad-supported channels, the premium workflows designed for blockbuster releases become financially unsustainable. This has triggered a significant industry shift, with many companies reevaluating their cloud-first strategies in favor of specialized hardware solutions that can slash encoding costs by orders of magnitude. The conversation also explores the balancing act between maintaining pristine quality and controlling operational costs. “I have never had a conversation with someone who said 'I don't care what this looks like, just give me low cost,” Joe shares, highlighting how technical teams must make intelligent trade-offs that preserve viewer experience while enabling sustainable business models. Whether you're a video technology professional, a content creator, or simply curious about how your favorite shows reach your screen, this episode offers valuable insights into the rapidly evolving media technology landscape. Subscribe now and join us at IBC in Amsterdam to continue the conversation with Joe and the Arcadian team. TL&DR • Arcadian positions itself as a services integrator rather than pushing proprietary solutions • Studios face significant challenges monetizing back catalogs due to technical complexities with older content • Modern platforms often build workflows for single use cases that become economically unsustainable when applied to other content types • Maintaining quality while reducing costs requires understanding where to make trade-offs that won't impact viewer experience • The industry is experiencing a major shift away from cloud-only solutions as specialized hardware offers dramatic cost savings • Video Processing Units (VPUs) can deliver 10-40x efficiency improvements over CPU-based encoding • AI technologies show promise but haven't yet delivered turnkey solutions for media workflows • Simplified workflows and reduced complexity often yield the greatest operational efficiency gainsStay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.

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