Horse People Podcast

• #54 - How Jutta Putz Turned Horse Obsession into a Global Branding Career

  This episode is so good. I sat down with Jutta Putz, a branding consultant and strategist who's carved out a niche helping equestrian businesses and startups go global. From growing up in a tiny Austrian town to building her career in Kentucky’s Thoroughbred heartland, Jutta’s story is one of persistence, clarity, and a deep love for horses. We talk about how she turned that passion into a career, and how you can too.Key topics we discussed in 5 bullet points:Why branding is more than just logos, and how clarity can make or break your horse businessThe moment Jutta realized the Thoroughbred world was missing a huge opportunity in visibilityHow wearable tech and AI are reshaping equine health and what’s coming by 2030Personal branding for jockeys and equestrian professionals: what it really meansHow to turn your equestrian side hustle into a full-time job with real strategy and intentionBonus:Jutta moved from Austria to Kentucky after mailing out applications to 20 horse farms and receiving a life-changing internship from one hand-written letter.Connect with Jutta on:LinkedIn: https://www.linkedin.com/in/jutta-putz/Instagram: https://www.instagram.com/juttaputz/?hl=enWebsite: https://jpbrandplus.com/Subscribe wherever you get your podcasts. If you’re building something in the horse world or thinking about it, send this episode to someone who needs to hear it.

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• #53 - Mongol Derby veterinary power couple Tim and Kate tell steppe stories, talk pigeons, and a side hustle stud-farm

  On this episode of the podcast, I have the distinct pleasure to sit down with UK stud veterinarians Kate and Tim, the husband-and-wife duo who kept horses (and wayward riders) in one piece during the 2024 Mongol Derby. We swap memories about wild ponies, mystery meat stew, and the not so surprise reveal that Tim moonlights as a racing-pigeon enthusiast and advocate. Plus, we track their jump from globe-trotting vet work to running their own breeding farm in Newmarket.Key topics we discussed:How Kate talked Tim onto a flight to Mongolia and what shocked them most on arrival.The unfiltered day-to-day of a Derby vet: twelve-hour shifts, storm chasing, and handing out time penalties with a smile.Food culture on the step, including the infamous offal bowl and why Skittles sometimes save lives.Life after the Derby: setting up a thoroughbred breeding business, balancing farm chores with late-night foal checks, and Tim’s first polo lesson.Racing pigeons explained by a guy who owns fifty of them and still finds time to check heart rates on horses.Follow along Tim and Kate's journey:Facebook:@burden_lee_equine_ltd@burden_lee_equine_ltdLike what you heard? Hit subscribe so you never miss a barn-floor conversation; if this episode made you crave adventure, consider supporting the Mongolian charities that keep the Derby running strong.

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• #52 - Horse Illustrated’s Editor in Chief, Holly Caccamise: Crafting Stories, Keeping Print Alive & The Horse‑Person Spark

  In this episode, Gideon sits down with Holly Caccamise, editor in chief of Horse Illustrated and Young Rider magazines, and co‑host of the Horse Illustrated Podcast. Holly shares her journey from equine science to publishing, her passion for print in a digital age, tips for getting started in the horse world, and why the Mongol Derby left her in awe.Key topics we discussed:Why Holly left the lab for editorial life, and how she climbed the ladder from Thoroughbred Times to leading two beloved horse magazines.The enduring power of print in the horse world and how readers, especially kids, cherish holding a magazine in their hands.Horse Illustrated’s recipe for engagement: breed profiles, human‑horse stories, and “the angle” that hooks readers.Practical advice for new riders, start on the ground, understand horsemanship basics, and pick a barn that fits your personality.Trends in equine media: podcasts are an area of opportunity, video versions of interviews are gaining traction, and AI may not cut it for horse stories or imagery.Bonus:Holly's favorite breed? Appaloosa mares “they just clicked with my brain.”Social media links for the guest:Social media links for Horse People Podcast:Instagram: @HorsePeoplePodcastLinkedIn: Horse People PodcastIf you love heartfelt horse stories and want a behind‑the‑scenes look at horse media, subscribe to Horse Illustrated (print or digital) and give our podcast a follow. And if you're inspired to start riding or become a writer, go check out Pony Club or reach out to your local barn, you never know where your horse journey will take you.Follow and subscribe for more cross-discipline horse content and stories!!

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• #51 - Recruiter by Day, Breyer Queen by Night: The Double Life of Kristy Donaldson

  This episode features Kristy Donaldson, a high-volume recruiter at Chewy by day and a full-blown horse and Breyer model enthusiast by night. Kristy’s world is a fascinating blend of real horses, collectible horses, YouTube creativity, and early morning barn rides before work. We talk about her journey into dressage, her obsession with Breyer models, and how she balances the two worlds like a pro.Key topics we discussed in 6 bullet points:The world of Breyer model horses and how Kristy grew a collection of over 300The surprising resale value of rare models and the collector economy behind themStarting a YouTube channel and what content horse people actually want to seeRiding at 6 a.m. and juggling shows with a full-time job at ChewyWhy horse people secretly (and not so secretly) hire other horse peopleThe misunderstood beauty and grind of dressage for adult amateursBonus fact:Kristy once scored a bullseye on her very first horseback archery attempt, combining her two passions—horses and archery—into one epic moment.Social media links for the guest:YouTube: Blue Eyed BreyersInstagram: @blue_eyed_breyers and @spartographer07Social media links for Horse People Podcast:Instagram: @horsepeoplepodcastLinkedIn: Horse People PodcastSubscribe to the show and leave us a review and if you’ve got a model horse collection you’re proud of, shoot us a message—we want to hear your story.

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• #50 - From Horseback Riding in Central Park to Equine Startup Ideas: Shelley Golan’s Horse Girl Reawakening

  Intro:This episode is with Shelley Golan, a senior director at a leading fintech company, lifelong horse lover, and multi-time entrepreneur. Shelley shares her journey of reentering the horse world as an adult amateur after a long hiatus: a story that weaves through startups, motorcycles, autoimmune disease, and the pipeline of drawing horses as a kid to becoming a horse person. It’s about choosing joy, reclaiming identity, and doing things for no other reason than because they mean something to you.Key topics we discussed:How Shelley went from urban agriculture founder to startup accelerator leader to fintech exec and why supporting founders still lights her upGrowing up horse-crazy in Manhattan, learning to ride in the now-closed Claremont Stables and yes, galloping through Central Park at 10 years oldThe adult amateur’s return to riding: the courage to restart, the right trainer fit, and how motorcycles reawakened her horsemanship muscle memoryThe unspoken barriers in lesson barns from saddle soreness to aging school horses and the case for a new model between leasing and buyingWhat it really takes (mentally, physically, emotionally) to become a stronger, more confident rider in your 30s and how intentional strength training changed her seatBonus: We coin the term “horse virus” instead of “horse bug”, because, let’s be honest, it lies dormant and then flares up like clockworkSocial media links:Instagram: @horsepeoplepodcastLinkedIn: Shelley GolanIf you’ve ever felt the horse virus stir in your bones even a little hit that subscribe button and share this episode with someone who’s been “thinking about getting back into riding.”

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