EP 37 - Inside the Mind of a Content Marketer with Aisha Owolabi
We're joined byAisha Owolabi, a seasoned content marketer at Photoroom and founder of the Smarketers Hub, a community for Africa's brightest marketing minds to connect and grow.Aisha discusses the importance of balancing efficiency with creativity in marketing, how content marketing is changing, and the significance of user research preceding any content strategy. She introduces her book, Inside the Marketer's Room, which compiles insights from marketing leaders worldwide. Here’s what you’ll learn in this episode:📈 Understanding the crucial role of your audience's problems in marketing.🧠 How AI is transforming content creation in the next decade.🌍 What diversification of content formats means for modern marketers.You can reach Aisha at:- LinkedIn:www.linkedin.com/in/sheistheaisha- Instagram:https://www.instagram.com/sheistheaisha- X -https://x.com/sheistheaishaFollow us:X (Twitter):https://x.com/insidethetechos/Instagram:https://www.instagram.com/insidethetechos/You can subscribe to our newsletter athttps://insidethetechosystem.kit.com/
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55:30
The Holiday Episode: 2024 Rewind & Listener Q&A
In our last episode for the year, we're reflecting on all our favorite moments from 2024 and sharing what we're most grateful for. Additionally, we're answering your most burning tech and non-tech questions in this one. Enjoy!
Follow us:
X (Twitter): https://x.com/insidethetechos/
Instagram: https://www.instagram.com/insidethetechos/
You can subscribe to our newsletter at https://insidethetechosystem.ck.page
Show Notes & Resources
(00:00) - Introduction and Year-End Reflections
(02:12) - Gratitude and Personal Growth
(03:13) - Podcasting Journey: Challenges and Milestones
(06:59) - Guest Highlights and Insights
(09:54) - Video Podcasting and Merch Launch
(11:53) - The ITT Team
(13:38) - Future Plans
(22:11) - Advice for Aspiring Podcasters and Community Builders
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27:18
EP 36 - The Founder's Experience: Innovating in Africa’s FinTech Space; Challenges and Opportunities w/ Ifelade Ayodele (CEO of Blaaiz)
In this episode, we talk to Ifelade Ayodele, co-founder and CEO of Blaaiz, a cross-border payment and remittance company.
We discuss Ife's journey from studying physics to working in finance and eventually founding Blaaiz. The conversation explores the challenges and opportunities in the African FinTech landscape, the impact of his experiences at Stanbic Bank, and the vision behind Blaaiz.
Ife shares insights on the audacity of Nigerian entrepreneurs and the future outlook for African founders in raising capital.
You can reach Ifelade at:
- https://www.linkedin.com/in/ifelade-ayodele/
Show Notes & Resources
(02:01) - Introducing Ifelade
(11:00) - The Journey to Founding Blaaiz
(22:18) - Navigating the African Fintech Landscape
(31:25) - Advice for Aspiring African Entrepreneurs
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45:22
EP 35 - Empowering HealthTech in Africa: The Role of Government Partnerships w/ Zillah Waminaje
In this episode, we sit down with Zillah Waminaje, a health technology expert, to discuss her journey in the health tech sector, the integration of technology with healthcare, and the innovations transforming health product access in Africa.
Zillah shares insights on the challenges and opportunities within the health tech landscape, emphasizing the importance of partnerships and regulatory frameworks in driving impactful solutions.
You can reach Zillah and Salient Advisory at:
https://www.linkedin.com/in/zillahywaminaje/
https://x.com/salientadvisory/
https://www.salientadvisory.com/
Follow us:
X (Twitter): https://x.com/insidethetechos/
Instagram: https://www.instagram.com/insidethetechos
You can subscribe to our newsletter at https://insidethetechosystem.kit.com/
Show Notes & Resources
(00:00) - Introduction to Health Tech and Its Integration with Healthcare
(02:58) - Zila Waminage: A Journey in Health Technology
(05:54) - Impactful Health Initiatives During COVID-19
(09:07) - Understanding Health Tech Innovations
(11:58) - The Interconnectedness of Health Tech and Healthcare
(14:48) - Challenges and Opportunities in Health Tech
(18:02) - Salient Advisory: Bridging Innovators and Governments
(26:32) - Overview of Health Product Access in Africa
(30:17) - Innovators in Health Supply Chain
(36:41) - Government Partnerships and Bureaucracy
(43:32) - Financial Sustainability for Health Startups
(46:49) - Future of Health Tech Innovations
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52:35
EP 34 - Innovate Africa: Solving Big Problems through Diaspora Capital w/ Kristin H. Wilson (Managing Partner at Innovate Africa Fund)
In this episode of Inside the Techosystem, we are joined by Kristin H. Wilson. Kristin is the Chief Strategy Officer at Spurt and Managing Partner at Innovate Africa Fund.
Kristen shares her unique journey from aspiring doctor to venture capital expert, emphasizing the importance of evidence-based practices in entrepreneurship. The discussion highlights the significant role of the African diaspora in funding startups and the need for effective problem-solving in the entrepreneurial landscape.
You can reach Kristin at:
https://x.com/kristinhwilson
https://www.linkedin.com/in/hkristinwilson
Follow us:
X (Twitter): https://x.com/insidethetechos
Instagram: https://www.instagram.com/insidethetechos/
You can subscribe to our newsletter at https://insidethetechosystem.ck.page
Show Notes & Resources
(05:51) - Kristin Wilson’s Journey in Tech and Venture Capital
(09:05) - The Role of the African Diaspora in Venture Capital
(11:58) - Understanding Problems vs. Solutions in Entrepreneurship
(14:52) - The Importance of Mentorship and Market Access
(29:57) - Navigating Challenges in the Tech Ecosystem
(30:54) - Unlocking Connections: The Importance of Networking
(33:54) - Reevaluating the Move: Perspectives on Relocation
(35:11) - Innovate Africa Fund: Scaling Sustainable Innovation
(39:51) - Founder-First Approach: Supporting Entrepreneurs
(43:52) - Investment Dynamics: Early Stage Challenges
(47:34) - The Methodology of Due Diligence
(50:35) - Diaspora Engagement: Attracting Limited Partners
(52:03) - Learning from Global Markets: Inspiration for Innovation
(55:28) - The Future of Spurt: Culture and Expectations
(57:48) - Living the Dream: Personal Aspirations and Future Goals
Netherlands