Said another way, a way that can bypass the numb response to a cliché, art appreciation is an act of free will. Extending that thought even further, people look at your artwork because they've made a decision to do so in anticipation of some rewarding or beneficial experience. Where does that anticipation come from? What is our responsibility as art makers to build that anticipation so they are motivated to spend the time to see what we've produced?
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HT2657 - Guiding Their Consumption
19-06-2026 | 2 Min.
HT2657 - Guiding Their Consumption
I know, that's sort of an odd title for this thought, but there's an important issue that demands our attention. Imagine you want to assemble sizable project of 100 or so images for a book or PDF. Selecting images is one challenge, but not the biggest one. How do you organize those images in the finished presentation? Sequential by date? Alphabetically? Location? Subject? Genre of photography? By which camera you used? Time of day? Time of year? Weather conditions?"
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HT2656 - Big Things Are Made from Little Things
18-06-2026 | 2 Min.
HT2656 - Big Things Are Made from Little Things
One of the great lessons from my dad who was also my coach, is an approach to making progress. He used to say that "inch by inch is a cinch, yard by yard is hard." Doesn't this equally well apply to art making? If you want to create a big thing like a book, an exhibition, a digital publication, a lifetime of creative output, the path to do so is one capture at a time, one processed image at a time, step by step, accumulating little successes one at a time. Aim for the Big; work the Small.
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HT2655 - Do It Again and Again and Again
17-06-2026 | 2 Min.
HT2655 - Do It Again and Again and Again
The difference between a hobbyist and a professional is that a hobbyist practices until they get it right. A professional practices until they can't get it wrong. For some reason that advice seems to make sense for athletics, but in creative endeavors we often assume that all we need is the initial effort. This shows up particularly, I think, in travel photography. It's easy to assume that once we've visited a location and photographed it we don't need to go back and do it again. Nothing could be further from the truth. Ansel Adams wasn't lucky photographing Yosemite; he was persistent.
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HT2654 - Those Delicate Highlights
16-06-2026 | 2 Min.
HT2654 - Those Delicate Highlights
I remember a workshop instructor once suggesting that photographs live in Zone VIII. I'm not sure a definitive statement like this is universally accurate, but it definitely points in a direction I've found true more often than not. If we lose those delicate highlights, we end up with a gray smudge or an invisible blankness. I've found that the best images have, like us humans, a dependence on respiration. If a print doesn't breathe, it isn't alive. And that breath seems to reside in those delicate highlights..
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Over LensWork - Photography and the Creative Process
Over LensWork - Photography and the Creative Process
Over LensWork - Photography and the Creative Process
Random Observations on Art, Photography, and the Creative Process. These talks focus on the creative process in fine art photography. LensWork editor Brooks Jensen side-steps techno-talk and artspeak to offer a stimulating mix of ideas, experience, and observations from his 50 years as a fine art photographer, writer, and publisher. Topics include a wide range of subjects from finding subject matter to presenting your work, and building an audience.
Included in this RSS Feed are the LensWork Podcasts — posted weekly, typically 10-20 minutes exploring a topic a bit more deeply — and our almost daily Here's a thought… audios (extracted from the videos.) Here's a thought… are snippets, fragments, morsels, and tidbits from Brooks' fertile (and sometimes swiss-cheesy) brain. Usually just a minute or two. Always about photography and the art life.
Brooks Jensen is the publisher of LensWork, one of the world's most respected and award-winning photography publications, known for its museum-book quality printing and luxurious design. LensWork has subscribers in over 73 countries. He is the author of 13 books on photography and the creative life -- the latest books are The Best of the LensWork Interviews (2016), Photography, Art, and Media (2016), and the four annual volumes of Seeing in SIXES (2016-2019).
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