Pre-Loved Podcast with Emily Stochl

Today we're chatting with Ivana Perbi, founder of Wardrobe Affaire, the world's first discovery platform dedicated to pre-loved fashion events, which is on a mission to help secondhand event organizers seamlessly host fashion experiences and help shoppers discover them – all over the world. Ivana grew up in southern Germany, where secondhand wasn't a trend but simply how her family shopped, and where weekends at the flea market where her mother sold clothes shaped her eye for style.
After a decade working inside luxury fashion houses like Louis Vuitton and Chanel, a research trip back to her birthplace of Accra, Ghana — and a visit to the sprawling Kantamanto secondhand market — changed everything for her. Ivana left the corporate world, retrained as a UX designer, and launched a fashion rental platform in Berlin. 
But after three years of testing, and some incredibly successful event pop-ups, she recognized a much bigger opportunity and pivoted Wardrobe Affaire into what it is today: a platform built to solve the real logistical headaches of hosting and discovering pre-loved fashion events.
We're getting into it all — the pivot from rental to events, and her favorite vintage finds, including the vintage Chanel she found for a steal at a Berlin flea market! 
Let's dive right in!
DISCUSSED IN THE EPISODE:
[02:54] Ivana loved style and collecting fashion magazines growing up
[07:04] When sustainability in fashion started to connect with her personal values 
[08:20] Learning about Ghana's Kantamanto Market and the scale of secondhand clothing waste 
[11:07] Ways to keep clothing in circularity — repair, swapping, and rental 
[13:29] What she learned about repair and craftsmanship working at Louis Vuitton and Chanel 
[15:23] The origin story of her first fashion rental platform 
[16:18] Convincing lenders, consumers, and investors to embrace rental in Germany 
[18:08] What she learned about the "attitude-behavior gap" in sustainable fashion
[20:52] Deciding to pivot from rental into secondhand events
[23:42] The gaps she was trying to fill in the pre-loved events space, including event discovery 
[27:47] What's keeping would-be shoppers on the sidelines from attending events 
[31:27] Why curation of vendors is everything at a vintage shopping event 
[36:03] What the pivot required of her personally as a founder 
[38:26] Her personal style and vintage collection 
EPISODE MENTIONS: 
Wardrobe Affaire
@wardrobeaffaire
By Rotation
HURR
Sami Miro Vintage
Pre-Loved's original research on secondhand events
LET'S CONNECT: 
📸Instagram: @emilymstochl
🐦Threads: @emilymstochl
🎥TikTok: @emilymstochl
📧 Substack: https://prelovedpod.substack.com/ 
🎧Patreon: https://www.patreon.com/prelovedpod 
SPECIAL THANKS: 
A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!
Patty Weber
Kathy Brand
Lisa of Queenie & Pearl
Lydia Welp
Michael A.
Megan Morris
Jennifer
Alana Rivero
Jerrica Yasumura
Amanda Hale

Today we're chatting with Megan Olson — co-owner and shopkeep of Vice & Graft, a curated vintage shop in the heart of New Orleans' French Quarter specializing in pieces from the Victorian era through the 1970s, with a deep focus on local New Orleans history. Megan's path into vintage was anything but conventional — she spent 15 years as a nurse before COVID prompted her to walk away from a corporate healthcare career and follow her lifelong love of antiques and vintage instead.
It all started when she and her husband had the opportunity to buy 5,000 rare band t-shirts, launching them into their first vintage business – Swamp Rags, an 80s-90s-Y2K spot with a focus on tees. Not long after, Megan opened Vice & Graft, now in its fifth year as a brick-and-mortar on Royal Street, where she's built a reputation for sourcing directly from generational New Orleans families — uncovering everything from Victorian day coats to a Mardi Gras queen's entire 1930s wardrobe.
Megan is also the owner of Second Line Estate Sales, and together with her husband, she hosts the Louisiana Vintage Festival, which grew into a two-day event this year at the House of Blues French Quarter, featuring over 50 Louisiana vintage dealers.
We're getting into it all — her rarest finds and holy grails, the pieces she can't bring herself to sell, and why she believes New Orleans might just be the most singular city in the country for vintage.
Let's dive right in!
DISCUSSED IN THE EPISODE:
[05:39] The 1997 MTV Music Awards were Mergan's personal style wake-up call. 
[06:57] Megan's first big vintage buy of 20 Victorian petticoats.
[10:53] Pivoting from 15 years in healthcare into antiques and vintage instead.
[17:00] Dividing sourcing and aesthetic between Swamp Rags and Vice & Graft. 
[21:11] Vice and Graft's vintage has a deep focus on local New Orleans history.
[26:03] How the French Quarter vintage scene has grown since Vice & Graft opened. 
[30:27] Opening a new estate sale business called Second Line Estate Sale.
[36:36] Launching the Louisiana Vintage Festival.
[40:42] Megan's holy grail vintage finds
[49:29] Shoutouts to the vintage community she loves. 
EPISODE MENTIONS: 
Vice and Graft
@viceandgraft
Swamp Rags
Second Line Estate Sales
Louisiana Vintage Festival 
Junior Varsity Vintage
Frenchy's House of Vintage
Trash Panic 
Cora Violet Walters
Newburgh Vintage Emporium
 
LET'S CONNECT: 
📸Instagram: @emilymstochl

🐦Threads: @emilymstochl

🎥TikTok: @emilymstochl

📧 Substack: https://prelovedpod.substack.com/ 

🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 
A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!
Patty Weber
Kathy Brand
Lisa of Queenie & Pearl
Lydia Welp
Michael A.
Megan Morris
Jennifer
Alana Rivero
Jerrica Yasumura
Amanda Hale

Today we're chatting with Gabriella and Janelle — the co-founders of Isle of Monday, the first on-demand rental platform for women's luxury vintage archival clothing. Gabriella is the sourcing powerhouse behind the brand, while Janelle leads marketing and growth — and I'm so excited for you to hear how two friends turned a shared love of vintage into a platform that's redefining how women access designer archival fashion.
Gabriella's path to vintage started young — she's been collecting and reselling, all while working as a model from age 16, which put her in close contact with stylists and sparked her obsession with archival pieces. Janelle came at vintage from a different angle entirely, falling in love with vintage furniture and interior design. The two met at a pop-up at Canal Street Market, where Janelle spotted Gabriella's collection and the rest was history!
After running future pop-ups together and getting certain requests from their customers over and over, they saw the gap rental could fill. They officially became business partners in January 2024, building out a rental platform with bespoke logistics, cleaning, and a proprietary pricing model built specifically for one-of-one archival pieces.
Isle of Monday launched into beta on December 1st of 2025 and officially opened to the public on May 18th — and the growth since has been staggering, from under 2,000 followers pre-launch to nearly 50,000 today, with pieces recently worn by Keke Palmer, Doechii, and Ashley Graham, among others.
On today's episode, we get into all of it — their now-famous Roberto Cavalli dress that went viral on TikTok before they'd even launched, what it's really like fundraising as two female founders in the still-misunderstood fashion tech industry, and why they believe archival vintage is becoming an investment-grade asset class in its own right.
Let's dive right in!
DISCUSSED IN THE EPISODE:
[4:38] Gabriella's path to vintage started young — she's been collecting and reselling, all while working as a model from age 16
[6:13] Janelle came to vintage from a love for vintage furniture and interior design.
[12:02] They met at a vintage pop-up and became fast friends and collaborators. 
[14:26] Why they decided to innovate in rental instead of resale. 
[19:46] Building a proprietary pricing tool for archival, one-of-one vintage rentals 
[22:50] How they think about sourcing "rentable" pieces as opposed to resale inventory. 
[34:16] Fundraising as two female founders in the fashion tech industry
[39:40] Archival vintage becoming an investment-grade asset class in its own right.
[41:34] Gabriella and Janelle's own personal vintage collections and style 
EPISODE MENTIONS: 
Isle of Monday
@isleofmonday
Janelle's 2003 Roberto Cavalli gown 
Ashanti in Roberto Cavalli S/S 2003 at the American Music Awards 
Doechii wearing Isle of Monday
Keke Palmer wearing Isle of Monday
The Bluemarine dress from Uptown Girls 
Sabrina Carpenter S/S 2003 Ralph Lauren dress
Blummier
Gone Archive
3 Sisters
Seacret Vintage
LET'S CONNECT: 
📸Instagram: @emilymstochl
🐦Threads: @emilymstochl
🎥TikTok: @emilymstochl
📧 Substack: https://prelovedpod.substack.com/ 
🎧Patreon: https://www.patreon.com/prelovedpod 
SPECIAL THANKS: 
A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!
Patty Weber
Kathy Brand
Lisa of Queenie & Pearl
Lydia Welp
Michael A.
Megan Morris
Jennifer
Alana Rivero
Jerrica Yasumura
Amanda Hale

Pre-Loved is back with the second installment of the Resale Report, our monthly segment dedicated to the business of vintage and secondhand — made specifically for the small shop owners, solo sellers, and independent dealers.
Joining me again is Sloane Middleton-Mann, founder of Business of Vintage, the world's only marketing agency specialized for vintage sellers. Sloane brings a rare combination of industry experience and formal business school training — she went back to get her MBA specifically to translate retail and marketing best practices to the one-of-a-kind space of secondhand, and has been helping vintage sellers build smarter businesses ever since.
We start with a debrief on Vintage Store Day, which we covered in our first Resale Report — including the press wins, the local crawls, and the shop owner whose entrepreneurial story landed a full profile in her local paper.
Then we get into the real topic of the day: summer social media strategy. It's flea market and outdoor pop-up season, which means dealers are busier and more exhausted than ever, even as the season hands them some of the richest content of the year. We talk about how to turn that contradiction into your advantage — a repeatable "minimum viable content strategy," what to actually capture at a market without losing your mind, what happens to your account if you go quiet for a real vacation, and how to turn a sourcing trip into a sold-out drop.
Whether you're trying to survive your busiest selling season or just trying to build a more sustainable relationship with your phone, this one's for you.
Let's talk shop!
DISCUSSED IN THE EPISODE:
[01:24] A debrief on Vintage Store Day — what happened when shops used the press and social templates from our Vintage Store Day webinar.
[05:00] Setting the scene for summer: pop-up season is the most content-rich time of year, and also the most exhausting
[06:22] Is the "summer slowdown" a self-fulfilling prophecy? Here's a reframe to consider from Holy Thrift.
[09:06] The "minimum viable content strategy": ditching perfectionism for three repeatable post types
[17:37] What actually happens to your account when you take a real break (it's less scary than you think)
[21:28] How much of yourself to share in personal content
[23:47] A hands-full strategy for capturing content at markets
[28:01] Turning a one-time market shopper into a regular customer
[31:42] The latest content trend Sloane's watching
[34:08] Storyboarding a sourcing trip like a movie — more on this in our Pre-Loved episode with handbag seller Fashionica on her Japan sourcing trip
[37:25] Pre-Loved's second annual Secondhand Sellers Income Survey — and what we'll dig into next time
LET'S CONNECT: 
📸Instagram: @emilymstochl
🐦Threads: @emilymstochl
🎥TikTok: @emilymstochl
📧 Substack: https://prelovedpod.substack.com/ 
🎧Patreon: https://www.patreon.com/prelovedpod

Today we're chatting with Gianna Corvino — the founder of The New York Archive, which has just opened The New York Archive Collective, a brand-new flagship vintage collective in the heart of Chelsea. Gianna is a vintage shoe specialist turned store owner, and I'm so excited for you to hear how she went from playing dress-up in her mom's closet to curating 15 vintage vendors – across the range of the fashion dress up closet – under one roof.
Gianna grew up in New York City, completely enamored with her mother's shoe collection — pink, sparkly heels that felt like the coolest thing in the world to a little girl. That early love of nostalgia, accessories, and on-screen icons from movies like 13 Going on 30 and The Devil Wears Prada eventually became the foundation for The New York Archive, which Gianna started as a portfolio project while applying to fashion school.
Amidst starting the archive, though, her story took a wild turn — after a startup equity deal fell through she felt the push to go all-in on vintage. She landed her first Manhattan Vintage Show spot, started sourcing pieces for celebrity stylists and television shows, and built a devoted online community through sharing radically transparent "building in public" content on social media. 
Just one week ago, Gianna opened the doors to The New York Archive Collective — a brick-and-mortar space she built out with her building's handyman, Angel and with help from his son, almost entirely through DIY, donations, and Facebook Marketplace finds.
On today's episode, we get into all of it — why the vintage shoe niche was a space nobody else was filling, the holy grail hunting and sourcing stories – including for pieces worn on the recent Love Story show about Carolyn Besette Kennedy, and what it's like to watch your wildest dream become a physical space you can actually stand in.
Let's dive right in!
DISCUSSED IN THE EPISODE:
[4:46] Gianna grew up in New York City, completely enamored with her mother's shoe collection.
[10:11] Why she talked herself out of fashion and into business school instead 
[15:43] A DM that changed everything
[18:01] Starting NY Archive as a portfolio project while applying to fashion school.
[23:11] Landing her first Manhattan Vintage Show spot — and nearly selling out her inventory 
[26:14] Working on stylist pulls for  the recent Love Story show about Carolyn Besette Kennedy.
[32:47] Choosing to specialize in vintage shoes when no one else was.
[33:26] Her love of Manolo Blahnik — and wanting to democratize luxury through vintage 
[35:46] "Building in public" by sharing content on social media about her founder journey
[39:17] Making the leap from apartment showroom to brick-and-mortar 
[46:22] Designing The New York Archive Collective on a DIY budget 
[51:52] Her personal vintage collection — the pieces she keeps and why 
[53:57] Holy grail hunting and tracking down signed Manolos 
EPISODE MENTIONS: 
The NY Archive
@thenyarchive
NY Archive on TikTok
Phoebe Gates
Manhattan Vintage Show
Chloe Felopolus
The Millennial Decorator 
Vintage of Saints
LET'S CONNECT: 
📸Instagram: @emilymstochl
🐦Threads: @emilymstochl
🎥TikTok: @emilymstochl
📧 Substack: https://prelovedpod.substack.com/ 
🎧Patreon: https://www.patreon.com/prelovedpod 
SPECIAL THANKS: 
A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!
Patty Weber
Kathy Brand
Lisa of Queenie & Pearl
Lydia Welp
Michael A.
Megan Morris
Jennifer
Alana Rivero
Jerrica Yasumura
Amanda Hale