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Pre-Loved Podcast with Emily Stochl

Emily Stochl
Pre-Loved Podcast with Emily Stochl
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  • S9 Ep26 VESTIAIRE COLLECTIVE: Belinda Van Santen, Vintage Category Manager - on 5x growth in searches for vintage on the platform, and ‘Vintage Pieces at Vintage Prices.’
    On today’s show, we’re chatting with Belinda Van Santen, Vintage Category Manager at Vestiaire Collective. Vestiaire Collective is a global platform for pre-loved luxury and designer fashion, started in Paris in 2009, where Belinda is also based. Belinda has been with Vestiaire Collective for over a decade, one of the company’s longest employees, who has great perspective on how the platforms’ expertise in vintage has evolved and intensified over the years. Most recently, Vestiaire Collective has seen a 220% increase in vintage supply and 5x growth in searches over the past five years. Vintage-lovers, this one’s for you –  let’s dive right in! DISCUSSED IN THE EPISODE: [2:05] Belinda always loved flipping through fashion magazines for the photography, but she really fell in love with style when she moved to London in her 20s. [4:45] Once, Yoko Ono shopped at the vintage store where Belinda worked in Paris. [8:04] What it was like joining Vestiaire Collective in the early days with only 40 employees [10:18] How attitudes toward resale have dramatically changed in the last decade [18:11] How the fashion industry's relationship with its archives has changed  [21:46] The shift from Y2K trends to more 90s minimalism emerging [25:46] Underrated accessories to watch [27:42] Tips for searching vintage on Vestiaire [33:25] Belinda's personal style obsessions [35:20] The importance of patience in vintage shopping. EPISODE MENTIONS: Vestiaire Collective @vestiaireco Vintage Pieces at Vintage Prices: September 4-6, featuring daily drops of vintage from the 80s to 00s – all marked down to reflect their prices at the time of the release. Harry Styles wearing a chore coat inspired by French workwear Celine Phantom Vintage battles with Sophie and Fanny The Versace dress made famous by Jennifer Lopez Comme des Garcons ‘lumps and bumps’ dress LET’S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura
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  • S9 Ep25 MANZANITA: Dorit Avganim, stylist and curator - on personal styling, and a belief in urban storefront corridors and community spaces.
    On today’s show, we’re chatting with Dorit, founder of Manzanita, a vintage boutique in University City in West Philly. Dorit is a stylist, and in fact she was recently named Philadelphia Magazine’s Best Philly Stylist! We talk about her special styling talents and her unique approach to curation – she feels she can call in the exact right person for each piece she pulls, and I think vintage-lovers you can probably relate! The piece finds you! Plus, her belief in urban storefront corridors and why she became inspired to open a physical community space, making vintage accessible and available to all.  I think you’re gonna love it, so  –  let’s dive right in! DISCUSSED IN THE EPISODE: [3:10] Thrifting a three-piece suit as a pre-teen sparked a love of secondhand [8:04] When she pulls a piece off the rack, she’s calling in its perfect customer. [11:31] Dorit believes in urban corridor storefronts as the backbone of community. [19:02] The personal styling work that has become a core component of her business. [36:01] Dorit has a great collection of antique white cotton and lace blouses. EPISODE MENTIONS:  Manzanita @manzanita.philly Jet Rag Ethan Hawke in Reality Bites Fru Wear Melrose Trading Post @gaydarshow Casa Vida Drew Joiner Blakely Thorton Xander Torres - @therealprofessorx LET’S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura
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  • S9 Ep24 CHERRY PICK VINTAGE: Brooklyn O’Neill, co-founder - on sorting and grading 250,000 lbs of secondhand clothing each month for 3 vintage shops and a wholesale business.
    On today’s show, we’re chatting with Brooklyn O’Neill, one of co-founders of Cherry Pick Vintage, which operates 3 vintage retail shops and a wholesale business across British Columbia, Canada. Brooklyn’s fiancé, Andrew is a third-generation clothing recycler, and the Cherry Pick Vintage team sorts and grades 250,000 lbs of secondhand clothing at the family’s warehouse each month – proving that “everything you want already exists!”  On this episode you’ll learn what it’s like to sort through 20,000 lbs of clothing each day, and the wildest discoveries that turn up in those bales. Plus, why Brooklyn intentionally puts her massive warehouse operation on full display and how this became key to both Cherry Pick’s social media success and their mission to show people how much clothing already exists. I think you’re gonna love it, so  –  let’s dive right in! DISCUSSED IN THE EPISODE: [4:13] Though Brooklyn didn’t grow up thrifting, she spotted a gap in the market for an accessible, wearable secondhand shopping experience in her community. [5:30] Her fiancé, Andrew, is a third-generation clothing recycler. [7:57] Together, they decided to start Cherry Pick Vintage, now 3 retail shops and a wholesale company. [10:43] They quickly realized there was a lot more value in the clothing in the warehouse than originally thought. [11:43] How the raghouse at Cherry Pick works. [12:37] The sorting process for grading 20,000 lbs of clothing a day. [15:03] The Rag Yard Market where shoppers can dig through thousands of pounds of pre-loved clothing for only $7/lb!  [17:14] Opening three retail locations across British Columbia in just three years. [23:38] How wholesaling works at Cherry Pick Vintage. [26:52] How social media played a large role in the growth of Cherry Pick. [28:24] Why Brooklyn puts the warehouse operation on full display to show how much clothing exists. [31:40] Social media advice for vintage business owners. [33:18] The wildest find the team has ever pulled out of the bales. [38:28] Holy grail vintage finds including 1960s Levi's and a WWII bomber jacket. [40:46] Brooklyn's personal style and her treasured 1993 Elton John x Versace tour tee. EPISODE MENTIONS:  Cherry Pick Vintage @cherrypick.vtg @cherrypickwholesale Rag Yard Market How to Navigate Vintage Wholesale (on Pre-Loved) Heart and Lou  LET’S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura
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  • S9 Ep23 ESTATE SALES.NET: General Manager, Marika Clemow - on the technology innovating estate sales for the modern day secondhand buyers and shoppers.
    On today’s show, we’re chatting with Marika, the general manager of EstateSales.Net – she’s a global expert in the secondhand market, her career spanning career spanning from auction houses in Sydney and London to making the estate sale space more technologically-innovative for the modern day secondhand buyers and shoppers.  Now, listeners of this show will probably be familiar with EstateSales.Net – the place to find estate sales online. On today’s episode you’re going to hear about some of the new ideas – like virtual line management and hybrid auction sales – that are making estate sales more accessible and familiar to new shoppers. Plus, she’s going to share with us all her fun stories about art collecting, and the pieces she bought with her first commission checks back when she first got into the game.  DISCUSSED IN THE EPISODE: [2:43] How Marika's grandmother, a dressmaker, sparked her love of style and taught her that "creativity doesn't require abundance" [4:04] Getting into secondhand shopping through books at Vinnies (Australia's version of Goodwill) [4:49] A serendipitous encounter with a Sotheby's auction at Paddington Town Hall launched Marika's career in art auctions [6:43] Early career selling ads for Antiques Trade Gazette and covering a Qianlong vase that sold for £43 million [8:06] The art of storytelling - how to make pieces approachable and appealing to buyers [11:03] At ‘Auction Technology Group’ she was on the ground floor of making secondhand auctions younger and more tech-forward. [17:14] Acquiring EstateSales.net in 2023, and making the estate sale space more technologically-innovative. [20:49] Why hybrid sales (online + in-person) work best for today's buying behaviors [21:42] Beginner tips for first-time estate sale shoppers [30:20] What separates out the higher-revenue estate sales  [32:55] Marika’s best estate sale finds. EPISODE MENTIONS:  EstateSales.Net @estatesalenet Vinnies Sotheby’s Bonhams Marissa Speer of Bonhams on Pre-Loved EstateSales.net on Pre-Loved Podcast Estate Sale Industry Insights Mackii Shaye shops Kathy Hilton’s estate sale By Rotation LET’S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura
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  • S9 Ep22: PICKLE: Julia O’Mara, co-founder of Pickle, a peer-to-peer fashion rental marketplace - on building the sharing economy for fashion, working with influencers, and raising $12M.
    On today's show, we're chatting with Julia O'Mara, the co-founder of Pickle, the peer-to-peer fashion rental marketplace. Pickle's goal is making it easier and more affordable to rent high-quality clothing within communities – on today's episode, Julia will tell you about how she was working in business and product engineering when she had this idea: a gap in the fashion market. And it led her to build Pickle, a first-of-its kind platform, which – in less than a year – has boomed onto the scene, recirculating 100,000 items, top lenders paying their NYC rent with their Pickle earnings! – and the company raising over 12 million in Series A funding. In Manhattan alone, 1 in 4 females aged 18-35 have used Pickle. But Pickle had scrappy beginnings, Julia literally ran around NYC doing photoshoots with micro-influencers to get the first closets uploaded. And, in this episode, you'll hear about the entrepreneurial hustle of this fashion tech founder to watch, and the cultural impact Pickle is having on how young women think about clothing consumption. I think you're gonna love it, so – let's dive right in! DISCUSSED IN THE EPISODE: [3:24] The idea for Pickle started out as a completely different app – a social polling app. [10:39] When Julia knew it was the right time for her career to go the entrepreneurial route. [12:47] The insight that led to Pickle’s biggest pivot, in spring 2022. [14:42] Pickle’s big differentiator is that it’s a peer-to-peer rental marketplace, similar to Uber and AirBnb within the sharing economy. [17:44] When you’re building this kind of marketplace, you have to figure out how to attract both lenders and renters.  [25:24] How Pickle works as a side hustle for your closet. [35:11] Insights from Pickle’s Series A fundraising round, where they raised $12 million and were called the AirBnb of fashion. [41:11] Opening a brick-and-mortar store for closet rental in NYC. [47:33] Future innovations in the circular fashion space, and what’s next for Pickle. EPISODE MENTIONS:  Pickle @shoponpickle Pickle’s 3-Year Anniversary Fashion Show Jade Beguelin (4am skin) talking about Pickle Pickle’s storefront: 21 8th Ave, West Village, NYC Beni Beni on ‘Breaking Our Add-to-Cart Mentality’ Funny Pretty Nice Natalia’s closet on Pickle LET’S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero
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Over Pre-Loved Podcast with Emily Stochl

Pre-Loved Podcast is a weekly interview show about rad vintage style with guests you’ll want to go thrifting with! Emily Stochl - @emilymstochl - is the show's creator and host. Each episode is about second-hand fashion. We come at the subject from all sides. We discuss style, running a fashion business, the global second-hand industry, sustainability, and -- of course! -- the incredible stories behind our best vintage pieces, and why we choose second-hand first.
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