Pre-Loved Podcast with Emily Stochl

• S9 Ep37 ANNAPURNA VINTAGE: Brooklyn vintage dealer, Annapurna Rogers - on managing the shop for A Current Affair, and what's selling at markets like Pickwick.

  On today's show, we're chatting with Annapurna Rogers, a Brooklyn-based vintage curator and the owner of Annapurna Vintage. Anna specializes in exceptional pieces from the 1960s through the 1990s for the modern woman – think well-constructed blazers, iconic coats, and those showstopper garments that elevate any wardrobe. In this episode, she shares her journey from growing up as a thrift-loving kid in Portland, Oregon – where she'd walk to Valley Village and find mod 60s dresses to wear to middle school – to running the daily operations of the Arcade vintage store for A Current Affair in Industry City, Brooklyn, and eventually launching her own business.  She opens up about what she's learned from vintage-selling mentors, and about navigating the world of high-end vintage markets – including what's hot right now, and her philosophy on building a collection around quality and design  Plus, the unbelievable moment when Sabrina Carpenter's stylist reached out for a piece she'd just sold. What would you even do? It's a really fun one full of great stories and advice, so let's dive right in! DISCUSSED IN THE EPISODE: [2:52] Growing up, Annapurna visited the Value Village for vintage, and her mom made a lot of her clothes. [8:12] Her design internship in London that made her realize styling might be a good job for her [10:25] Her winding career path that eventually led her to vintage – - from restaurant management to high-end boutiques. [12:55] She started out in vintage by helping her friend get ready for the A Current Affair shows. [18:05] But she opened her Etsy store in 2016 to sell some of her personal collection [18:48] She gets her big break into vintage when A Current Affair opened a store in Industry City and needed a manager.  [23:52] Learning to source based on public demand [31:04] How Annapurna developed her own vintage specialties. [34:33] She loves female designers like Anne Klein and Donna Karen.  [41:19] Stocking both practical wardrobe staples and showstopper pieces, and the pressure dealers feel to find showstoppers for markets. [43:16] Preparing for major markets like A Current Affair and Pickwick. [47:16] What's hot right now: suede coats, leather jackets, feather coats, and silk slip dresses [51:02] When Sabrina Carpenter's stylist reached out for a piece she'd just sold [52:52] Holy grail finds she still thinks about, and other pieces from her personal collection EPISODE MENTIONS:  Annapurna Vintage Annapurna's Etsy Will, of The Find Pickwick Vintage A Current Affair Omnia Magpie Vintage Redlight Clothing Exchange Arcade James Veloria Amarcord Saint Laurent ivory leather top Recreo Reinspired Samantha Knight Swanee Grace @lesansfin Lesansfin Past Lives Studio Studio Nordic LET'S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura

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• S9 Ep36 COSTURA: Stef Garcia, Y2K vintage dealer - on Whatnot livestreams, building community connections, and wholesale buyouts of Y2K deadstock designer vintage.

  On today's show, we're chatting with Stef, the founder of Costura, a Y2K vintage fashion business that does serious volume on Whatnot. Stef started reselling full-time after losing her job during the pandemic, and for the last three and a half years, she's been hosting live auctions on the livestream platform, Whatnot – sometimes she even goes live daily.  In this episode, she shares how she's built a loyal community of cool people who love early 2000s fashion, plus her best tips for livestream sales. Earlier this year, Stef teamed up with a few business partners to make her biggest buyout yet, and then spent three and half months in Los Angeles, continuously going live until she sold the lots – it's a wild story and she's always on the move between Miami and LA hunting down one-of-a-kind Y2K treasures. I'll let her share the scoop on how she does it. This is a really fun one – let's dive right in! DISCUSSED IN THE EPISODE: [4:57] How Stef started selling vintage after getting laid off from her job in television production. [6:27] Her first time visiting a rag house. [11:32] Things really clicked when Stef got on Whatnot [15:09] Building an audience of Whatnot regulars: resellers, collectors, and everyday shoppers [17:15] Stef's biggest buyout yet: 1,000 pieces of Y2K deadstock [21:41] How to have a successful vintage live show [33:34] Living and selling vintage between Miami and Los Angeles [37:13] How Stef approaches social media, showing up on TikTok and Instagram [41:19] The vintage in her personal collection that she will never sell [46:05] Her holy grail find is a Jean Paul Gaultier piece from the bins EPISODE MENTIONS:  @houseofcostura Stef on TikTok Shop Costura on Whatnot Stef's upcoming Mandalay show @bleumi.bleumi @busyladybaca Whatnot LET'S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura  

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• S9 Ep35 CIRCLE OF FRIENDS: Hilliary Bianca Salamanca - on on building community through circularity and restoring a Brooklyn townhouse with vintage finds.

  On today's show, we're chatting with Hilliary—a vintage collector and event producer who's building community at the intersection of sustainability and style. Hilliary is the founder of Circle of Friends, where she hosts The Stoop Series—a live interview series that's making circular fashion accessible and inspiring. With Circle of Friends, she's using her platform to elevate the voices of vintage dealers, sustainable brands, and circular economy innovators, showing people why secondhand should always be the first choice. And if you're a collector yourself, you're going to love this conversation. In this episode, Hilliary shares her journey with circular fashion – how she fell in love with vintage markets while studying abroad in Florence, to her growing silver collection of hosting and homewares. Plus, how she's restoring a 1899 Brooklyn townhouse entirely with vintage and secondhand finds. Oh yeah – and we talk Brimfield, she's a Brimfield fanatic, just like me. What I love about Hilliary's approach is that she's building a vintage-filled life through relationships and community – she's built connections with vendors at markets like Brimfield who remember her, save pieces for her, and have become genuine friends. Very within the ethos of Circle of Friends. This is a really fun one – let's dive right in! DISCUSSED IN THE EPISODE: [4:20] Hilliary grew up a fashion-lover, and her first big purchase was saving up to buy a Kate Spade backpack. [7:44] Her journey into a sustainable fashion career. [13:14] Starting "Something Borrowed Never New" - her original Substack focused on re-use during wedding season [17:08] Why she started Circle of Friends  and The Stoop Series [20:37] Conversations that have expanded her understanding of circularity - from fashion to food to home [26:36] Restoring a 1899 Brooklyn townhouse entirely with vintage and secondhand finds.  [35:07] Her go-to Brimfield fields and vendors [42:10] How she's building and using her vintage silver collection for hosting [48:31] Learning upholstery to restore vintage furniture herself EPISODE MENTIONS:  Hilliary Bianca Salamanca @yourcircleoffriends Hilliary's Substack I did the Stoop Series with Circle of Friends! Terratela Terratela on Circle of Friends Helena Elston Studio Helena on Circle of Friends Rachel Glicksberg Don't Let Disco Ashley from Don't Let Disco on Pre-Loved Podcast LET'S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura  

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• S9 Ep34 SHEDHEAD VINTAGE: Hailey and Hallie, best friends who turned their high school thrifting hobby into a brick-and-mortar vintage shop.

  On today's show, we're chatting with Hailey and Hallie –two best friends who turned their high school thrifting hobby into a thriving brick-and-mortar vintage shop in Asbury Park, New Jersey. Hailey and Hallie met in high school gym class, and bonded over their shared love of thrifting, Tumblr, fashion, and magazines. They started thrifting together and listing their finds on Depop as a fun creative outlet after school. As they grew up, the shop's story evolved – the duo opened their first brick-and-mortar store in a tiny beach town while finishing up school. They've since moved their brick-and-mortar twice– landing in the heart of downtown Asbury Park. Along the way, they've built an incredible community, devoted customers, and hosted fashion shows that sold nearly a thousand tickets! In this episode, they share how they balance managing their store and their Depop simultaneously, why they pivoted from thrift store sourcing to private buying appointments, and their most memorable finds. If you've ever wondered what it would be like to dig through garages and attics for decades-old treasure with your best friend and business partner – well, listen up! It's a really fun one – let's dive right in! DISCUSSED IN THE EPISODE: [3:54] Finding the styles they admired from Tumblr at the thrift store. [5:56] Hailey and Hallie met in high school gym class where they bonded over magazines, thrifting and fashion. [9:30] They launched Shedhead on Depop while still in high school. [14:45] Their first pop-ups were in other small businesses – local boutiques and coffee shops – where they learned the ropes of retail. [18:14] Opening their first brick-and-mortar store in a tiny beach town, Avon-by-the-Sea. [22:02] Moving locations three times to find the right vintage-loving community [27:32] The biggest lessons learned from running their business [30:45]  How they balance their store and their Depop simultaneously [36:49] Why they shifted from thrift store sourcing to private buying appointments [38:33] Their most memorable buys and finds. [41:34] Hosting a punk fashion show that sold almost 1,000 tickets EPISODE MENTIONS:  Shedhead Vintage @sheadhead.vintage Martha Peabody  Mini-documentary with Martha about Bestsey Johnson Pearl Street Consignment Devyn Crimson Emily Riboflavin LET'S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura  

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• S9 Ep33 CALL ME THE BREEZE: Tara Rowe - on building a vintage wedding dress business from a haunted 1870s mansion in rural South Australia.

  On today's show, we're chatting with Tara, of Call Me the Breeze – where she's best known for curating and restoring vintage wedding dresses. Tara lives in rural South Australia on an off-the-grid farm with no neighbors for miles. Last year, Tara made a huge pivot – closing her decade-old multi-brand brick-and-mortar shop to lean into her love for vintage and antique fashion. It all started when she acquired a massive collection, which included suitcases of antique bridal and lingerie, the works. Now Tara operates an online vintage studio business out of a haunted (!!) heritage mansion from the 1870s, shooting her finds in the wedding chapel. In this episode, Tara shares about the viral TikTok video that got 13 million views and put her vintage bridal business on the map, how she sources vintage in rural areas (where collections sit untapped for decades!), and how she manifested her current career back in high school with a business project.  It's a really fun one – let's dive right in! DISCUSSED IN THE EPISODE: [7:19] Tara sourced some of her earliest pieces for styling jobs from eBay. [9:00] She manifested her current resale career back in high school with a business class project.  [10:04] Moving to a small, rural town in South Australia. [11:30] She opened a multi-brand brick-and-mortar shop, which she ran for 10 years. [15:57] After a massive collection acquisition, Tara rented a room in a heritage mansion from the 1870s, and dove right into starting the vintage business. [19:45] How living remotely gives her access to untapped collections from rural areas where people have space to store things for decades. [24:00] How vintage bridal became a focus for Call Me the Breeze. [24:56] The viral video (13 million views!) showing her friend's wedding dress restoration process. [29:34] Her social media strategy [32:58] How to clean and restore vintage wedding dresses [35:25] Popular styles in vintage bridal in 2025. [41:34] Her most memorable finds, including two Issey Miyake apron dresses for $12 each. EPISODE MENTIONS:  Call Me the Breeze @callmethebreeze on IG @callmethebreeze on TikTok Viral wedding dress restoration Lucy Williams Issey Miyake found at a thrift store 80s dress that inspired Tom Ford for Gucci? Romance Was Born Collette Dinnigan Catherine Rayner  Sarah O'Hare Love Well Sourced LET'S CONNECT:  📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/  🎧Patreon: https://www.patreon.com/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura

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