REWORK

Opening things up changes how people use your product. In this episode, David Heinemeier Hansson walks through a new feature that makes Basecamp accessible to AI agents through a Command Line Interface (CLI). He shares how this update can lead to entirely new ways of working for those that are technically minded.
Key Takeaways
00:10 – Redefining product accessibility
03:27 – Opening the door to AI agents
10:07 – Starting small and seeing where it leads
13:37 – The future for agent accessibility with other 37signals products
Links and Resources
Bring your own AI agents to Basecamp — https://basecamp.com/agents
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Books by 37signals
Jason Fried on X
David Heinemeier Hansson on X

Profit matters, but it’s not the whole story. In this episode, Jason Fried and David Heinemeier Hansson talk about building a company around independence instead of endless growth. They reflect on finding the right size for a business, keeping costs low to preserve freedom, and choosing a long, sustainable run over chasing scale at any cost.
Key Takeaways
00:10 – Finding your “orbit” when you don’t need to keep pushing for more
03:39 – Letting go of the idea that growth has to be endless
09:05 – Choosing independence instead of outside pressure
17:48 – Keeping costs low so you have room to try things your way
19:57 – Why steady can beat getting bigger
Links and Resources
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
Record a video question for the podcast
Sign up for a 30-day free trial at Basecamp.com
Books by 37signals
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

Not every decision comes from a spreadsheet. In this episode, Jason Fried and David Heinemeier Hansson talk about trusting your instincts when building something new. They share how experience sharpens those instincts over time, and how real products produce the feedback that actually moves things forward.
Key Takeaways
00:11 – Letting your gut guide decisions
03:54 – Strengthening instincts through real choices
05:08 – Sometimes the best move is simply to build it
07:49 – Breaking free from analysis paralysis
15:02 – Real products bring real feedback
17:11 – Learning to trust your own judgment
18:26 – Welcoming feedback instead of fearing it
Links and Resources
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
Record a video question for the podcast
Sign up for a 30-day free trial at Basecamp.com
Books by 37signals
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

Following up on an earlier conversation about AI, this episode shifts to the product side of the discussion. Host Kimberly Rhodes chats with 37signals CEO and co-founder Jason Fried about his daily AI use, what it's helped him do more efficiently, customer expectations, and how he's thinking about AI's role in future product updates.
Key Takeaways
00:12 – Putting AI tools to work
06:42 – Using AI to reclaim time, not replace thinking
12:19 – Where 37signals sees thoughtful implementation fitting in
17:16 – Why rushing adoption can backfire
18:25 – The ongoing debate from the customer perspective
21:45 – Why workforce changes aren’t always tied to automation
25:40 – Human interaction still matters
Links and Resources
The owner's word weighs a ton by Jason Fried on Signal v. Noise
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
Record a video question for the podcast
Sign up for a 30-day free trial at Basecamp.com
Books by 37signals
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

Connecting with customers is part of the job. In this episode, Jason Fried and David Heinemeier Hansson share why staying close to the people who use your product still matters, even as companies scale. They touch on writing customers directly, keeping the door open after the first reply, and why real conversations beat shouting into the social media void.
Key Takeaways
00:11 – Writing customers from a real inbox
05:21 – Building real relationships with the people who use your product
11:34 – Keeping the line open after the first exchange
14:07 – Why email still feels more personal than sliding into DMs
19:29 – Getting to know who your customers actually are
21:55 – Why real human connection is still the point
Links and Resources
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
Record a video question for the podcast
Sign up for a 30-day free trial at Basecamp.com
Books by 37signals
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X