Targeting AI

From internal enablement and training to product features such as MCP and Smart Assist, work management vendor Smartsheet is using AI across its company. Marcus McKay Fleisch, the project management and work collaboration platform’s professional services enablement director, joins TechTarget’s Targeting AI podcast to discuss how his team is moving beyond basic adoption metrics to focus on workflow-level impact, security guardrails, and measurable business outcomes. He dives into how AI is changing daily work for Smartsheet users, why shadow AI shows up when internal tooling is missing, and how IT, product, security, and enablement must work together to make AI useful without introducing new risks.

In this episode, we discuss:

Smartsheet’s focus on natural language access using MCP (model context protocol) and Smart Assist.

The biggest everyday benefit for users is automation inside real workflows, such as checking due tasks, prioritizing work, and completing updates with AI-assisted actions.

Enablement at Smartsheet goes beyond training and includes behavior change, tooling access, security review, and close coordination with IT.

Smartsheet’s main large language model tools.

How Smartsheet is shifting its AI adoption strategy.

Shadow AI as a signal that employees need approved tools or capabilities that the company does not yet offer internally.

How Smartsheet treats security as a human and organizational problem as much as a technical one, with quarterly security training, threat modeling, and tighter controls around features such as browser and computer use.

To dive more into topics about generative AI-driven software, check out TechTarget AI & Emerging Tech, and please subscribe to our newsletter to keep up to date on the most important AI news.

To watch video clips from our podcast, subscribe to our YouTube channel, @EyeonTech.

References:

Build vs. buy: the AI agent landscape for businesses

How enterprises should combat the growing shadow AI problem

AI changes the ROI equation. Here’s how some have found success

On Targeting AI in the Moment (AIM), the weekly news podcast from TechTarget.com, this week’s co-hosts chat about the latest developments in the turbulent world of generative AI.

AI news writer Esther Shittu and her editor, Shaun Sutner, report the news on the sites and offer more analysis, perspective and context on recent AI developments in this short-form news podcast series.

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Shaun Sutner is senior news director and lead editor for TechTarget’s AI & Emerging Tech news coverage. He is a veteran journalist with more than 30 years of news experience. Esther Shittu is a TechTarget news writer and podcast producer and host who covers AI software and systems. Together, they host the Targeting AI podcast.

On Targeting AI in the Moment (AIM), the weekly news podcast from TechTarget, the three co-hosts chat about the latest developments in the turbulent world of generative AI.

AI news writer and podcaster Esther Shittu, AI news and features writer Kinza Yasar and their editor, Shaun Sutner, report the news on the sites and offer more analysis, perspective and context on recent AI developments in the new podcast series.

Check out these new stories on TechTarget.com:

Reflection’s Beam model signals deepening split in global AI market

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Context is critical in AI, according to Celonis CEO and co-founder Alex Rinke. The enterprise software development vendor specializes in process mining and process intelligence. On this Targeting AI episode, Rinke argues that process intelligence needs context, particularly business context, so that AI agents can understand workflows, operate more effectively and deliver measurable ROI.

In this episode, we discuss:

The evolution from process mining to process intelligence

How digital twins model organizational processes

The role of AI in automating complex workflows

Security and privacy in enterprise AI

Partnerships for sovereign AI and data governance

The impact of generative AI on process optimization

Measuring ROI in AI-driven process improvements

To dive more into topics about process mining and data, check out TechTarget AI & Emerging Tech from Informa TechTarget, and please subscribe to our newsletter to keep up to date on the most important AI news.

To watch video clips from our podcast, subscribe to our YouTube channel, @EyeonTech.

References:

SAP agrees to allow Celonis data access until case resolved

Process mining matures in the age of generative AI

Contextual data is important for enterprises’ AI projects

AI is abuzz with talk of self-regulation or some form of federal oversight; President Trump renaming AI as "superintelligence"; and open vs. closed AI amid the AI slowdown.

On the debut episode of Targeting AI in the Moment (AIM), the new weekly news podcast from AI Business and TechTarget.com, the three co-hosts chat about the latest developments in the fast-churning world of generative AI.

AI news writer and podcaster Esther Shittu, AI news and features writer Kinza Yasar and their editor, Shaun Sutner, report the news on the sites and offer more analysis, perspective and context in the new podcast series.