THE 505 PODCAST

• 173. How to Make ANY Business Go Viral (even if it's boring) ft. Kolin Jones (Amalfi Jets)

  The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Kolin Jones - founder and CEO of Amalfi Jets, one of the fastest-growing private aviation companies in the world. While most of his competitors stuck to polished ads and Google keywords, Kolin flipped the script and turned TikTok into his main growth engine, racking up billions of views with provocative office skits, culture clips, and disruptive behind-the-scenes contentKolin breaks down how to engineer virality in one of the most conservative industries imaginable, why safe is actually risky, and how consistency and volume beat aesthetics every time. From declaring war on industry “dinosaurs” to turning impressions into real revenue, he shares the exact systems that scaled Amalfi Jets from startup to tens of millions.If you want to understand how to make any business go viral - even the ones that look boring on the surface - this episode is packed with lessons you can put into practice today.Check out Kolin here:https://www.instagram.com/thekolinjones/https://www.instagram.com/amalfijets/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 – Intro1:10 – The most overlooked strategy brands don’t do on social media2:01 – Not showing off the planes to go viral4:21 – Kolin’s provocative approach to social media5:27 – Declaring war on Dinosaurs7:29 – How to make an unsexy brand viral8:56 – Using tech & efficiency to scale Amalfi11:03 – People buy from people13:00 – The responsibility of flying private15:44 – Personal Brand Kickstart16:08 – Utilizing campaigns as a content strategy17:17 – Strategically targeting an affluent audience19:30 – Getting creative to generate success21:48 – Bringing employees into content24:02 – Building trust and brand equity with clients25:15 – The absurd lifestyle of flying private27:33 – Can virality be manufactured?28:45 – Social media is a volume game30:13 – Competing against legacy jet companies31:51 – Why organic content beats paid ads34:39 – Outworking and outposting competitors38:01 – Handling criticism from the industry39:35 – Turning views into qualified leads44:06 – Why more friction creates better customers45:46 – Data, attribution, and scaling systems47:49 – Organic content as the best marketing49:11 – Google, TikTok, and the future of search50:32 – Copywriting & SEO for brand equity53:31 – Competing against better-funded rivals54:54 – Landing your first customers as a new founder58:15 – Lessons for first-time entrepreneurs59:45 – Scaling from $3M to $15M in revenue1:02:44 – Using data to understand your customers1:05:29 – Customer experience as a competitive advantage1:08:01 – The power of branding and perception1:09:05 – Surviving the early days of Amalfi Jets1:10:22 – Sacrifices and risks of entrepreneurship1:12:04 – Kolin’s mindset when building Amalfi1:13:46 – Navigating rapid growth and challenges1:14:55 – Why speed beats perfection in business1:18:05 – Staying competitive in a cutthroat industry1:18:54 – The pressure of leading a team1:20:46 – Keeping consistency at scale1:22:20 – Why competitors can’t copy Amalfi1:23:17 – The importance of brand reputation1:25:06 – Leveraging content for long-term trust1:27:25 – Building resilience as an entrepreneur1:28:44 – Kolin’s advice for new founders1:30:43 – Advice to your 18-year-old self1:32:13 – Post pod debriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

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• 172. How to Build a Profitable Personal Brand Before It’s Too Late ft. Chris Do

  The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Chris Do - award-winning designer, educator, and founder of The Futur. He’s built one of the most recognizable personal brands in the creative world, reaching millions with lessons on business, creativity, and self-expression.Chris reveals why most creators feel invisible online, how to cut through A.I.-driven noise, and why value has to come before selling. From leaning into vulnerability to building the “bank of karmic equity” to experimenting with bold new formats, he shares the exact playbook for standing out.If you want to build a profitable personal brand before it’s too late, this episode is packed with practical, hard-earned lessons from one of the most respected voices in design and business.Check out Chris here:https://www.instagram.com/thechrisdo/https://www.youtube.com/ ⁨@thefutur⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 - Intro1:16 - Why most people feel invisible online2:42 - Can the average creator still cut through the noise?3:46 - The danger of making content for the wrong reasons6:16 - Why storytelling and meaning matter in content8:25 - When Chris started leaning into vulnerability online11:22 - How to find your authentic voice as a creator14:18 - Our Personal Brand Playbook14:42 - Building confidence to show up on camera20:24 - Clubhouse lessons: learning to think in real time25:01 - Why value comes before selling29:24 - Impact-driven content and reciprocity35:38 - Entertainment vs. education in personal branding38:30 - Depositing into the “bank of karmic equity”42:25 - Why “the riches are in the reaches”44:08 - Testing new content formats vs. proven strategies47:11 - Why Chris started “man on the street” content49:39 - Chris’ favorite stand up comics50:55 - Why great artists always keep growing57:25 - The curse of pivoting into education too late59:33 - The problem with copying others’ content style1:04:47 - Advice for creators building a personal brand in 20251:08:19 - Chasing perfection vs. publishing consistently1:15:58 - The difference between visionaries and followers1:19:32 - How Chris structures his content strategy1:23:01 - How Chris monetizes through partnerships & equity1:27:48 - Chris’ thoughts on Alex Hormozi’s $100 million book launchIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

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• 171. $100M CEO Explains How to 10x Your Brand with Storytelling ft. Heidi Somers

  Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Heidi Somers - YouTuber, entrepreneur, and founder of Buffbunny Collection. Over the past nine years, she’s scaled her creator-led activewear brand into a movement that women around the world connect with.Heidi breaks down how storytelling became her unfair advantage - from early campaign videos that made women cry, to collections inspired by childhood nostalgia, to the inclusive sizing approach that fixed a broken industry standard. She shares why “pretty girl, pretty outfit” isn’t enough, and how Buffbunny built community by making every woman feel seen.We also dive into the blueprint any brand can use in 2025: Nail your storytelling, lean into influencer marketing, and create innovative products people can’t buy on Amazon. If you want to learn how to turn a vision into an empire, this episode is packed with lessons from one of the most successful women in fitness and fashion.Check out Heidi here:https://www.instagram.com/buffbunny/https://www.youtube.com/ ⁨@heidisomers⁩ SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps:0:00 - Intro1:17 - Using storytelling to grow Buff Bunny2:37 - The campaign that changed everything5:03 - How Heidi decides which stories are worth sharing7:07 - Measuring campaign success8:26 - Breaking down a new campaign strategy10:56 - Being a year and a half ahead on drops12:47 - Pretty girl, pretty outfit, pretty photo doesn't work anymore13:23 - The new collection content playbook14:29 - Artlist15:29 - Pretty girl, pretty video, pretty outfit doesn’t work17:37 - Solving a problem in a saturated market21:06 - How Grounds (Heidi’s fitness app) came about23:04 - The gym can be very intimidating24:31 - There’s always something you can improve on in business25:58 - How Buff Bunny solved sizing issues for women’s athletic wear28:13 - Personal Brand Playbook28:37 - The cost of the perfect fit29:27 - The story Heidi wants to tell with Buff Bunny31:22 - Making clothing for every woman in every size32:51 - The biggest lessons learned in business35:05 - Asking Christian for advice37:14 - Heidi’s best piece for business owners40:35 - The 3 pillars needed to create a successful brand42:08 - Influencer marketing43:54 - Why TikTok is great45:02 - Don’t overcomplicate it46:09 - Buff Bunny ad strategy47:51 - Heidi’s content strategy49:46 - What Heidi has learned from her personal brand team51:23 - Evolving YouTube content53:25 - How to start creating content56:34 - The future of Heidi’s personal brand58:28 - Public speaking tips1:05:09 - Team Trips for team building1:07:33 - Finding boundaries with your content1:09:09 - Boundaries as an entrepreneur1:13:28 - Resilience1:18:10 - How Heidi and Christian started dating1:19:06 - The power in having a partner1:23:29 - Hiring and firing advice1:27:24 - Travel fitness tips1:31:17 - Launching Grounds with multiple trainers1:35:55 - Do it with shaky hands1:40:33 - Relationship advice for entrepreneurs1:44:16 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

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• 170. How I Built a $100M Brand from My Parent's House ft. Christian Guzman

  The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Christian Guzman — fitness YouTuber, entrepreneur, and founder of Alphalete, Alphaland, and 3D Energy. His creator-led brands have generated over half a billion dollars in revenue.Christian shares how he went from sleeping on a futon in a failing gym to building Alphaland, and the hard lessons most people miss behind the $500M headlines - from chasing top-line revenue at the expense of profit, to nearly losing it all during Alphaland’s buildout, to why the right hires matter more than more hires.We also dive into what creators misunderstand about building a brand, why influencer marketing is fading, and why YouTube is still king. If you want the blueprint for scaling beyond content and turning vision into a business, this one’s for you.Check out Christian here:https://www.instagram.com/christianguzmanfitness/https://www.youtube.com/ ⁨@guzmanchristian⁩  https://www.instagram.com/alphalete/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro1:29 - What makes creator brands scale vs. flop2:22 - Separating from the brand4:47 - Revenue isn’t everything6:06 - Christian had no one to turn to for advice7:53 - Dealing with ego10:45 - Christian’s biggest lesson in business11:50 - The power of A player hires15:13 - Personal Brand Kickstart15:39 - The dangers of being a checklist CEO16:47 - Christian’s biggest hire to date18:55 - Why Christian doesn’t ask for advice21:29 - Alphalete’s infrastructure24:40 - Bringing a team inhouse26:37 - Getting people bought into your vision28:11 - You lose everything tomorrow, how do you build back up31:58 - Why YouTube will win33:48 - Why Christian started a completely new YouTube channel35:50 - The goal post is constantly moving38:46 - Influencer marketing is changing42:30 - Building a brand takes longer than you think44:47 - Christian’s biggest rick47:53 - Buying the Alphalete property during covid49:27 - How Adderall affected Christian51:43 - Customer Acquisition for Alphaland vs Alphalete54:52 - What people don’t understand about building a brand in 202556:45 - Content is the #1 most important needle mover58:39 - Christian’s YouTube strategy1:00:28 - How Alphalete’s first package shaped everything1:02:55 - How Christian handles messed up clothing1:04:50 - Being obsessed with the details1:05:30 - Alphalete’s first women drop1:08:01 - The decision to do women’s clothing1:09:18 - What happens when inventory sits in storage1:10:39 - Holding inventory costs money1:11:44 - Chasing Gym Shark1:13:35 - The drop style business model1:15:09 - When to bring back old styles1:16:39 - Separating Alphalete Women’s vs Men’s1:19:56 - Summer Shredding1:23:07 - The response to Summer Shredding from the Body Building community1:25:11 - How Summer Shredding has evolved1:25:53 - Getting 3D back1:27:31 - How to start an energy drink brand1:30:01 - Re-introducing 3D to the world1:30:34 - The pricing strategy of $2 per can1:32:43 - Pitching 3D1:34:45 - Christian’s time management1:38:28 - Christian’s new training style1:40:13 - Christian hypes you up1:43:57 - How to build strength1:45:48 - Christian’s in the best shape of his life1:46:41 - Running a marathon1:49:46 - Goals outside of fitness1:51:41 - Finding balance1:53:24 - Gaining clarity in your 30s1:56:22 - How to refuel from burnout1:57:50 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

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• 169. How to Create Products People Beg to Buy ft. Maxx Chewning

  Say goodbye to payment terms with Hydrant Pay:  https://2ly.link/27h83Sign up for our LIVE Training this Sunday:https://the505podcast.courses/10steproadmapThe 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Maxx Chewning - fitness YouTuber, entrepreneur, and the founder of Sour Strips, one of the fastest-growing creator-led candy brands in the world.In this episode, Maxx breaks down how he turned $50,000 and a secret “Project XX” into a candy empire that sold out 20,000 units in under an hour. We dive into the psychology of building a brand people actually want, why he kept his face off the packaging, and how obsessing over tiny details - from resealable bags to flavor tweaks - set Sour Strips apart from the competition.Maxx also shares the reality of running a multimillion-dollar company without investors, why product-market fit matters more than follower count, and the behind-the-scenes risks that nearly broke the business (including changing the entire formula at scale). From influencer marketing hacks to lessons in cash flow, this episode is a raw playbook for turning passion into profit.If you’ve ever thought about launching a brand, building something bigger than content, or just want the inside scoop on how a YouTuber created a $100M candy company, this one’s for you.Check out Maxx here:https://www.instagram.com/maxxchewning/https://www.youtube.com/ ⁨@maxxchewning⁩  https://www.instagram.com/sourstrips/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro1:22 - Leveraging the initial $50,000 investment2:42 - Sour Strips Launch Strategy8:44 - Why Sour Strips was the fastest growing creator lead brand13:06 - No investors and making every decision13:51 - Hydrant Pay14:48 - No investors and making every decision19:22 - Dialing in the final candy24:17 - The biggest decision in Sour Strips History25:43 - Changing the original formula30:15 - Pushback from customers31:01 - Trusting your gut33:11 - Packaging details37:59 - The Viewing Window40:36 - Truly understanding your brand43:32 - Separating Maxx from Sour Strips Branding48:33 - The science behind buying candy52:33 - Why Sour Strips is more expensive56:22 - Covid was the best thing to happen for Sour Strips59:10 - Getting into Target1:04:15 - Using influencer marketing to blow up Sour Strips1:13:38 - Expanding outside of influencers1:14:40 - Managing cashflow with massive target orders1:26:48 - How Maxx paid himself while growing Sour Strips1:29:25 - Maxx was the only one who handled the finances1:31:46 - Hiring an inventory analyst1:32:44 - Maxx never thought about selling1:38:21 - Maxx’s next chapter1:44:03 - How the money has changed Maxx1:52:51 - Maxx’s investment strategy1:58:08 - Maxx never got caught up in blowing cash2:01:47 - How Maxx wants to raise his kids2:07:05 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

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