The Jasmine Star Show

She went from bankrupt and scraping together gas money… to building a 7-figure business teaching paint parties. 🎨In this powerful conversation, Heidi Easley shares how she turned creativity into a thriving business—and how you can do the same. From selling handmade surfboards to leading thousands of artists and crafters, her story is proof that no niche is too small and no dream is too big.Whether you’re an artist, coach, or product seller—this one will inspire you to chase your passion with purpose and persistence.🎧 Hit play and see why this became one of the top 5 most downloaded episodes of 2025!Click play to hear all of this and:[02:17] Discover how a seemingly simple idea turned into a scalable, profitable business.[04:00] A raw and honest look at what it means to rebuild after financial devastation.[06:00] An emotional story of rejection, reinvention, and how one paint booth almost crushed the dream.[10:15] What happened when 150 kids kept asking for painted surfboards—and how that demand changed everything.[14:50] The shift from selling handmade goods to empowering others through workshops and courses.[21:45] Why embracing the numbers side of business was the game-changer for long-term success.[28:00] The behind-the-scenes insight into how mentorship and peer feedback helped elevate the business to new heights.Connect With Heidi Easley:Instagram: https://www.instagram.com/texasartandsoul_/ Website: https://texasartandsoul.com/YouTube: https://www.youtube.com/c/TexasArtandSoul📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode608You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

→ If you would like to learn more about our 7-Figure Founders Mastermind and join the waitlist, you can find us at https://www.jasminestar.com/mastermind ←↓What got you here won’t get you there.This episode kicks off the 7-Figure Summit—a series born from the real conversations I had with powerhouse entrepreneurs who scaled past seven figures.But before we dive into their stories, I want to talk to YOU.If you’ve built a successful business but feel stuck on your path to more, this is your sign. It’s not about doing more—it’s about becoming more.Inside, we’ll uncover:The beliefs holding you back (even at 7 figures)Why scaling requires a new version of YOUHow past failures were just stepping stones to this momentIt’s time to evolve. Let’s go.Click >>PLAY<< to hear all of this and:[00:01] Why the 7-Figure Summit Was Created: A vision to share powerful advice for free[00:02] The Importance of Being Present: How to make the most of this summit experience[00:03] The Power of Mindset: Why changing your beliefs is essential for growth[00:09] Landing Whale Clients: How working with the right people can transform your business[00:13] Identifying the Right Whale Clients: The secret to building impactful, long-term partnerships[00:20] Breaking Through Limiting Beliefs: How persistence and a mindset shift led to scaling[00:27] The Key to Scaling: Hiring the right team and building the systems for growth[00:35] Creating Seamless Workflows: Systems that allow for scaling without overworkingFor full show notes, visit jasminestar.com/podcast/episode607You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

What could you sell online… and how do you actually start? In this episode, I walk you through my 5-step framework to create a simple digital offer in 30 minutes or less. I’m sharing how I made $100K from a $19 PDF (with no big audience or fancy tech), and how you can turn your knowledge into income starting today. Whether you're brand new or pivoting your business, you’ll learn how to uncover your skills, validate your idea, and sell with confidence—no followers or funnels required.Click >>PLAY<< to hear all of this and:[01:55] How I made $100,000 with a $19 PDF (and no social media)[04:07] Why a simple PDF is the easiest digital product to start with[05:07] 3 questions to uncover what people already want to buy from you[06:12] What to do when self-doubt creeps in (hint: say goodbye to “dumb ideas”)[07:12] How my Olympic-track-star best friend found her digital offer niche[10:50] The 5-step framework to creating your first offer[20:14] How to validate your idea before you sell[26:00] The power of serving FIRST and selling second📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode606You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Discipline isn’t about hustle or perfection—it’s a form of self-care. It’s believing in where you’re going, even when no one else sees it.In this episode, I’m pulling back the curtain on a business moment that broke my heart—one of my most anticipated classes flopped due to a major tech fail (thank you, AWS 😅). After weeks of preparation, thousands of registrations, and a heart-driven message I couldn’t wait to share… hardly anyone could access it.It was devastating.But it became a powerful lesson in letting go of control and focusing on what really matters: effort over outcome.If you’ve ever asked, “Why is this happening?”—this episode is for you.Because yes, things will go wrong in business. And yes, you’ll still be okay.Click >>PLAY<< to hear all of this and:[01:00] Why overthinking is really a desire for control (and why that never works)[03:06] The origin of the class that “flopped” and why it was so personally meaningful[04:06] Preparing like crazy for a no-pitch, heart-centered live event[05:08] Tech goes down: the moment everything unraveled (and what I did next)[06:30] The mindset shift that saved the day: “Everything happens for me”[09:25] How this experience transformed how I show up—and why I’m still gratefulListen to Related Episodes:How to Turn Marketing Setbacks into Future SuccessThe One Skill Every Entrepreneur Needs to DevelopWhat to Do When the Unexpected Happens📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode605You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

→ Share this episode with somebody you think would benefit from it, and send me a DM. I would be honored to know what resonated most with you from this episode. ←↓This episode wasn’t supposed to air.At the Wealthy & Well-Known Summit, I stepped on stage for an unfiltered Q&A about building a brand when nothing seems to be working. No keynote, no polish—just the truth.I shared what the last two years have really looked like behind the scenes: missed expectations, pivots, and hard-won lessons in resilience, integrity, and reinvention.You’ll hear:What it means to build in the darkThe real cost of scalingWhy consistency matters more than confidenceHow 25 Zoom calls shaped my next business moveIf you’ve ever wondered, “Is it supposed to be this hard?”—this one’s for you.Let’s ride.Click play to hear all of this and:[00:46] An honest behind-the-scenes look at why this recording felt too raw to release.[01:44] Why leaning into polarity and being unapologetically bold matters more than ever.[03:50] An exploration of what it feels like to evolve when your audience can't yet see the full picture.[05:22] The difficult decision to give up control—and the clarity that followed.[06:20] How a personal mantra—“If I don’t quit, I can’t lose”—became a lifeline during discouraging seasons.[08:07] How real conversations with ideal clients led to a powerful, beta-tested business pivot.Listen to Related Episodes:How to Discover Your Uniqueness and Gain the Recognition You Deserve with Rory VadenHow to Get the Most Profitable Leads for Your Business with Rory VadenIf you’d like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup.Share this episode with somebody you think would benefit from it, and send me a DM. I would be honored to know what resonated most with you from this episode.For full show notes, visit jasminestar.com/podcast/episode604You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!