Surely someone's got a plan to fix our fast fashion problem, right? Veronica Milsom goes straight to the top to quiz the bigwigs in charge. Then, she takes matters into her own hands in a public stunt that turns heads.
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30:30
05 I Reduce, reuse, rehab
How can we get that new-buy rush, but make it sustainable? Veronica Milsom meets a second-hand shopping queen, hears about the experiment that could solve Fast Fashions problems, and discovers ways to combat the fast fashion fix.
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28:30
04 I Trend alert: greenwashing!
There's a new trend sweeping across the fast fashion industry: eco-friendly is in. Veronica Milsom finds out how to spot the green game changers from the feel-good fakes.
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03 I The seven wear itch
Australians wear things an average of seven times before chucking them out. When did our clothes become so disposable? Veronica Milsom discovers the massive machine behind fast fashion and the forces that keep us coming back for more.
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28:00
02 I Under the influence
What happens to our brains when we buy? Veronica Milsom is struggling with the lure of online shopping. Between the sales, the marketing, and the influencers, it's hard to resist buying new things. So, when we hit 'add to cart', who's really pulling the strings?
Australians are the second biggest consumers of textiles in the world. We buy an average of 56 pieces of clothing a year and wear them an average of seven times before getting rid of them. We purge 15 kilos of clothing every year. Each.
So how did we get here? And if it feels so good, how can it be so wrong?
Because in the age of fast fashion, our discarded clothing pile is getting bigger, and our global closet is overflowing.
Join Veronica Milsom as she pulls back the changeroom curtain on the fast fashion industry. She'll uncover the marketing, merchandising, and greenwashing designed to keep us buying. And she'll pull the threads on fashion's big stitch up; it's all a bit of fun, no harm done.
Netherlands