Episode 13: AI or Die - The Wake-Up Call for Tourism Organisations
AI is the new front desk for travel planning – and if your tourism business isn’t showing up in ChatGPT, Gemini, or Bing’s new AI results, you might already be invisible. 😬
In this episode, Fabienne Wintle and Liz Ward break down what AI-driven search really means for tourism organisations and how to future-proof your website and digital content.
You'll learn:
✅ Why travellers are ditching traditional search engines
✅ The unexpected resurgence of Bing (seriously!)
✅ What AI platforms like ChatGPT and Gemini are really looking for
✅ 6 actionable tips to boost your AI search visibility
✅ Why FAQs, fresh local insights, and storytelling matter more than ever
Whether you're a regional tourism body or a small operator, this episode is your must-have roadmap for surviving – and thriving – in the AI-powered travel era.
Hit play and start optimising today.
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28:26
Episode 12: AI Search - Found or Forgotten
AI is the new front desk for travel planning – and if your tourism business isn’t showing up in tools like ChatGPT or Gemini, you might already be invisible. 😬
In this episode, Fabienne and Liz break down what AI search really means for tourism operators and how to get your website and digital assets AI-ready. They cover:
✅ Why travellers are using AI tools instead of traditional search
✅ The surprising comeback of Bing (yes, really!)
✅ What ChatGPT and Gemini prioritise in your content
✅ Six practical ways to optimise your website for AI visibility
✅ The power of FAQs, fresh local content, and telling your story
If you want to be found, not forgotten, tune in and take notes – this episode is your cheat sheet to staying visible in the AI-powered travel future.
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21:45
Episode 11 - Gemini, Google, and Gameplans
In this episode, Liz Ward and Fabienne Wintle dive into the rise of AI search and what it means for tourism businesses. With Google’s market share dipping for the first time in a decade and Gemini stepping up, the search game is changing fast. We unpack why Google Things to Do is critical for tours and activities, why rich, detailed product content matters more than ever, and how operators can stay ahead by using AI tools to boost visibility and direct bookings.
It’s a must-listen for tourism businesses ready to adapt, get smarter, and get found in the AI era.
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15:16
Episode 10 - AI Agents, Grok 3 & getting your 5K marketing plan for free
In this episode of Untangling Tourism Tech, Fabienne Wintle and Liz Ward explore the latest AI tools shaping the tourism industry. They dive into the strengths of ChatGPT, Grok, and Perplexity, highlighting how these tools can enhance marketing, research, and coding workflows.
Discover how Grok excels in coding and logic, Perplexity provides reliable, up-to-date research, and ChatGPT streamlines marketing plan development—including crafting a USP, customer persona, content themes, and social media schedules. They also discuss the emerging role of AI agents, their potential for automation, and the importance of reviewing AI-generated content for accuracy and brand alignment.
Whether you're looking to boost efficiency, enhance marketing strategies, or stay ahead of AI developments, this episode offers valuable insights for tourism businesses.
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22:15
Episode 9 AI Tools To Save Time and Boost Marketing
In this episode of Untangling Tourism Tech, Fabienne Wintle and Liz Ward explore powerful AI tools that are helping businesses save time and enhance marketing efforts. From Google Meet's AI note-taking feature to Veed.io's video editing capabilities and Grok AI’s summarisation of news on X (formerly Twitter), discover practical solutions for streamlining workflows and staying ahead of the competition. Tune in for insights on integrating AI into your operations and customer experience strategies.
Welcome to our Untangling Tourism Tech podcast, dedicated to sharing how tourism operators and destinations unlock new tech opportunities. Hosted by Fabienne Wintle and Liz Ward, this weekly series dives into practical digital strategies and insights specifically tailored for the tourism industry.
Netherlands