UXLx Talks

Designing for AI in 2025 is similar to designing computer interfaces in the late 80s and early 90s, where designers need some knowledge of the medium to craft the right experiences since our tools are currently insufficient.
This talk will share how Klaviyo's AI team has been crafted to balance high-data literacy with designers that have more creative inspiration that gives our customers a feeling of magic.
I'll cover how I hire for and help train data literacy in the designers so they can work in close partnership with data scientists & engineers.

Sure, AI could help you write that tricky UX copy. But does it make the product work better for users?
The right UX text can speed up onboarding, increase engagement, and reduce support costs.
In this talk, Torrey provides practical UX text patterns to help you design faster, with better outcomes, and without spending AI tokens.

Your Multi-All-The-Things organization supports multiple products, brands, platforms, and modes. Your design system unlocks desperately-needed efficiency & consistency, which is great! But each product has its own unique design needs, so how can we provide the benefits of shared systems without forcing everything to look exactly the same?
The answer is design tokens! In this talk, you'll learn how design tokens help organizations strike the balance between consistency/efficiency and expression/innovation. Brad will share important design tokens concepts, architecture, and hard-earned best practices to help you successfully create and maintain a robust design token system to serve your Multi-All-The-Things organization.

Designing for AI requires new considerations and new ways of thinking. We must focus our design talents on a new type of relationship with machines—one that is far more dynamic than ever before. What should these relationships look like? How might we take an ethical approach to create the best experiences with AI? And what role does design thinking have in helping us design for AI?

elationships with internal stakeholders are often the key to planning, creating, and maintaining strategic content that gets results. Being able to have productive conversations, even when the topic is tricky, is a skill every content professional can and should develop.
From having to tell a stakeholder their idea isn’t on-strategy, to critiquing a non-writer’s writing, to approaching a frank conversation about content that is offensive or insensitive, we’ll walk through an approach to planning for and facilitating tough talks with stakeholders.
Using real-world examples from 20 years in the fields of marketing, communications, content strategy, and user experience spanning a wide variety of industries and organizations, this session will give you a framework to:
Determine whether a conversation is needed.
Apply methods we practice with content to plan the conversation.
Facilitate challenging conversations productively.