BigDeal

• Do This One Thing to 2X Your Business

  If you're looking to scale your business, join us here: http://bit.ly/3EWbrGo In this episode, Codie discusses the critical role of pricing in business success. She emphasizes that pricing is not just about covering costs but is a powerful lever for growth and customer perception and provides actionable insights for business owners to enhance their strategies and increase profitability. 00:00- The Power of Pricing Psychology 03:07- Strategies for Raising Prices Effectively 05:56- Learning from Big Brands: Case Studies 08:47- Understanding Customer Value and Market Position 12:01- The Right Time to Raise Prices 15:13- Communicating Price Changes to Customers MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

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  20:28
• The Man Who Makes Millionaires (for 30+ Years): His Money Framework I Dean Graziosi

  Download my FREE Smart Buyer's Guide for Acquiring Cash-Flowing Businesses in 2025 HERE: https://contrarianthinking.biz/4iD1WtP Dean Graziosi and Tony Robbins are hosting a FREE 3-day virtual event this May to help you create a real business around what you already know 👉🏼 Get your ticket before it fills up at THRIVE250.COM. In this episode, Dean and Codie delve into the importance of persistence, mindset, and discuss proven practices to unlock financial success. They share insights how hard work alone is insufficient without direction and strategy. They conversation touches on everything from leadership in scaling a to embracing change and cultivating courage to navigate the challenges of business. Chapters 00:00- The Unyielding Spirit of Persistence 02:06- The Power of Relationships in Business 05:53- Building a Supportive Partnership 09:57- The Importance of Leadership and Accountability 14:57- Unlocking Your First Million: Mindset and Strategy 19:51- The Role of Proven Practices in Success 24:14- Collaborating with Influential Figures 29:02- Overcoming Doubt and External Criticism 34:17- The Value of Experience: Victory and Defeat 35:49- Beyond Hard Work: The Right Direction Matters 37:22- Identifying High-Value Work: The Bullseye Concept 39:42- The Importance of Delegation and Focus 42:29- Scaling Up: Leadership and Team Dynamics 45:22- The Shift from Tactics to Leadership 47:36- Falling in Love with Your Clients and Products 51:42- Creating Lifelong Customers: The Service Mindset 58:06- The Importance of Lifetime Value in Business 01:00:20- Overcoming Challenges: Embracing Change and Courage MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

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  1:08:06
• The 7 Worst Businesses to Buy Or Start

  Download our Deal Review Calculator HERE: https://info.contrarianthinking.co/deal-review-calculator Welcome to a very special BONUS of the BigDeal Podcast. In this episode we delve into the seven deadly businesses that aspiring entrepreneurs should avoid, and the risks associated with them all. Let us know what you thought of this episode in the comments. Do you want more of these deep dives? Chapters 00:00- Introduction to Deadly Businesses 02:46- The Perils of Restaurants and Hotels 06:05- Retail Storefronts and Their Challenges 08:50- Consulting Firms and Personal Brands 12:02- The Risks of Amazon FBA and Drop Shipping 14:53- Identifying the Right Business for You MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

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  18:59
• #1 Communication Expert: Stop Doing this… People Will Like You More | Jefferson Fisher

  Try Out Our Business Grading Quiz: https://bizworth.contrarianthinking.co/ In this episode, Jefferson Fisher discusses the nuances of toxic behavior, communication, self-awareness, and emotional intelligence. He shares insights on how to handle difficult conversations and strategies for standing up for oneself without escalating conflicts. Codie and Jefferson explore the dynamics of adult behavior in the workplace, emphasizing the power of calm energy in leadership and encouraging a mindset of learning rather than proving oneself. Chapters 00:00- Understanding Bullying and Toxic Behavior 02:11- The Art of Communication in Difficult Situations 12:28- Knowing When to Stand Up for Yourself 19:11- Dealing with Complaints and Negativity 29:09- Responding to Bullies and Toxic People 34:12- The High School Dynamics of Adult Life 39:12- Mastering Comebacks and Insults 41:01- The Art of High-Performance Communication 46:01- Calm Energy in Leadership 51:22- Navigating Emotions in Conversations 56:30- Understanding Narcissism and Communication 01:01:55- Crying in the Workplace: A Natural Response 01:09:08- The Balance of Likability and Competence 01:10:43- The Power of Authenticity in Communication 01:15:03- The Art of Listening 01:19:08- The Importance of Asking Questions 01:24:41- Navigating Difficult Conversations 01:31:18- Building Meaningful Relationships 01:34:58- Final Thoughts and Reflections MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

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  1:41:50
• Manipulation Expert: Success Isn’t Luck, It’s Rigged | Robert Greene

  Download my FREE Smart Buyer's Guide for Acquiring Cash-Flowing Businesses in 2025 HERE: https://contrarianthinking.biz/4iD1WtP In this episode, Robert Greene discusses the intricate dynamics of power, communication, and human behavior in both the personal and professional realms. He emphasizes the importance of observation, understanding ego, and navigating workplace politics while also exploring the nature of authenticity and the role of storytelling in influence. Codie and Robert dive into the balance between fear and likability in relationships and the challenges of finding inspiration in adversity. Chapters 00:00- Understanding Power Dynamics in Business 03:08- The Art of Writing and Communication 06:13- The Importance of Marginal Notes 09:06- Navigating Workplace Politics 12:08- The Role of Ego in Professional Success 14:57- Recognizing Toxic Influences 17:50- The Interplay of History and Human Nature 21:12- The Nature of Authenticity 24:04- The Subtlety of Seduction and Deception 27:09- Observing Human Behavior 29:46- The Complexity of Authenticity 33:13- The Role of Storytelling in Influence 41:10- Playing the Power Game 42:50- Strategic Thinking vs. Tactical Hell 45:10- Leveraging Power and Long-Term Thinking 45:46- Fear vs. Likability in Relationships 51:02- The Sublime and Personal Transformation 55:06- Finding Inspiration in Adversity 01:00:54- The Importance of Authenticity in Writing 01:06:01- Understanding Anti-Seductive Traits 01:10:50- Creating Mystery in Relationships 01:15:56- Words of Wisdom for the Younger Self MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

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  1:18:13

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